Travis Kalanick: Uber's plan to get more people into fewer cars
Travis Kalanick - Problem solver-in-chief, Uber
As Uber's co-founder and CEO, Travis Kalanick is disrupting an entrenched industry and reinventing urban transportation. Full bio
well, this morning --
of human-driven transportation;
pollution and parking
with the technology that's in our pockets.
to go back over 100 years.
there was an Uber way before Uber.
would probably already be here.
by a guy named LP Draper.
and he had an idea.
downtown Los Angeles,
to get to where they wanted to go.
I just put a sign on my car
they want to go for a jitney --
but across the country.
rides per day in Seattle,
monopoly at the time.
about the jitney juggernaut.
to slow down the growth of the jitney.
often they were pricey.
in the jitney for 16 hours a day.
drivers for one jitney.
put a backseat light --
which they called spooning.
this thing had taken off.
completely out of existence.
then you have to own one.
woman and child in the United States.
happening in China than in the US.
of course had a public cost.
7 billion hours a year,
of our carbon footprint
by those cars that we're sitting in.
of our problem though.
your car is sitting idle.
of our land and our space
with this problem for decades.
populated in the world
mass transit systems in the world,
that go over those bridges every day.
hasn't yet figured out
where I live,
of Uber in 2010 was --
to push a button and get a ride.
to push a button and get a ride,
was a lot of duplicate rides.
and turn them into one.
that ride would be a lot cheaper --
and a lot fewer cars.
would be willing to share it?
is a resounding yes.
wherever the heck they wanted.
is where we have the most cars.
as many bright colors.
the city in fewer cars,
7.9 million miles off the roads
metric tons of CO2 out of the air.
going, "How do we fix this?" --
is that eight months later,
that are carpooling every week.
uberPOOL trips per month,
that exponential growth happen.
we don't talk about,
carpooling every week and we're done."
that could be several million.
solution for urban carpooling.
where I grew up in Los Angeles,
called Northridge, California,
they kind of just go on forever.
they go to their place of work.
tens of millions of them --
commuter cars into shared cars?
recently launched called uberCOMMUTE.
get ready for work, get your coffee,
with one of your neighbors
of owning a car is per mile.
in the United States
at a moment's notice,
you're a criminal.
carpooling in Los Angeles?
carpooling in the United States?
to the lesson of the jitney.
the regulations that happened,
in the place of parking lots?
about self-driving cars
five, 10 or even 20 years
you've built is absolutely astounding.
about a small part of it here --
into public transport like that,
out there on people's minds.
and tried to book an Uber
very bold, brave redesign.
not finding the app that day?
for this redesign?
probably just say,
a little bit about our history,
and get an S-Class.
an immature version of a luxury brand
to auto rickshaws in India,
that was important for us
with the patterns and colors.
anything in Sanskrit,
a little bit what it was about.
roll out something like that,
we saw a lot more people opening the app
what they would find when they opened it.
from what we expected.
are something of an enigma, I would say.
who have been with you the whole way,
the powerful, entrenched interests
a fierce, relentless competitor,
taken that culture too far,
like a year or two ago
where a lot of women got upset.
inside the company during that period?
since I've been in high school
an entrepreneur will see hard times
good people doing good work,
two and a half years ago,
your cultural values
are constantly checking
doing good work?"
is making sure you're telling your story.
we came out stronger.
who occasionally give you a hard time.
in New York and elsewhere
because you changed the fees
barely afford the deal anymore.
that you started this originally --
and summoning a ride.
economy, basically, at this point.
whether you want it or not,
who's changing the world.
and be what that takes?
packed in that question, so --
than our black car product.
than they would as taxi drivers.
than they otherwise would have,
in places they wouldn't have before.
is wherever he or she drops somebody off,
to get a pickup and get back in.
is more trips per hour,
where they're productive
literally five or six price cuts
go up over time.
we call "4 Septembers" --
you can't go down forever.
where we bring the price down
about solving hard problems.
is it's kind of like a math professor.
doesn't have hard problems to solve,
about those and solving them.
that we can possibly find,
than you currently pay for an Uber ride.
of a million drivers plus at that time?
at which time?
self-driving cars are coming --
Sorry, I missed that.
the first part is it's going to take --
or media might expect.
in certain places and not in others.
in this since 2007,
Apple's going to be doing it,
are going to be doing it.
and for good reason.
or even trillions of hours worldwide
driving frustrated, anxious.
of life that improves
is that it's a challenge,
or the trolley industry --
or be a part of the future.
lead through it?
vocational training, etc.,
than I think we all expect,
is absolutely incredible
for coming to TED and sharing so openly.
TK: Thank you very much.
About the speaker:Travis Kalanick - Problem solver-in-chief, Uber
As Uber's co-founder and CEO, Travis Kalanick is disrupting an entrenched industry and reinventing urban transportation.
Why you should listen
In 2010, entrepreneur and angel investor Travis Kalanick, with his co-founder Garrett Camp, took a niche product -- Uber -- and turned it into a global platform that has transformed the way we move around the world.
In 68 countries and 360 cities, riders can push a button and get a ride, and drivers have a flexible, independent way to make money. With big investments in China, India, carpooling, self-driving cars and logistics, Uber's future promises to be as headline-grabbing as its past, continuing to reinvent urban transportation as we know it.
Travis Kalanick | Speaker | TED.com