TED2009
Erik Hersman: Reporting crisis via texting
Erik Hersman o izvještavanju krize preko SMS-a
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Na TEDU 2009., Erik Hersman predstavlja nevjerojatnu priču o Ushahidi, hibrid GoogleMap-e koja je dozvoljavala Kenijcima da prijave i prate nasilje putem SMS tekstova nakon izbora 2008., to se razvilo i nastavilo spašavati živote u drugim zemljama.
Erik Hersman - Technologist
Erik Hersman harnesses Africa’s boundless spirit of innovation by creating platforms to improve daily lives both inside and outside the continent. Full bio
Erik Hersman harnesses Africa’s boundless spirit of innovation by creating platforms to improve daily lives both inside and outside the continent. Full bio
Double-click the English transcript below to play the video.
00:12
So I'm here to tell you a story of success from Africa.
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Došao sam vam ovdje ispričati priču o uspjehu iz Afrike.
00:16
A year and a half ago,
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Prije godinu i pol,
00:19
four of the five people who are full time members
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četvero od petero ljudi koji su punopravni članovi
00:21
at Ushahidi,
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Ushahidi,
00:23
which means "testimony" in Swahili,
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što znači «svjedočanstvo» na svahiliju,
00:26
were TED Fellows.
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bili su TED Fellows.
00:28
A year ago in Kenya we had post-election violence.
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Prije godinu dana u Keniji imali smo post-izborno nasilje.
00:31
And in that time we prototyped and built,
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U to vrijeme smo izgradili prototip,
00:34
in about three days, a system that would allow
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u roku od tri dana, sistem koji će dopustiti svakome
00:36
anybody with a mobile phone
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tko ima mobitel
00:38
to send in information and reports on what was happening around them.
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da pošalje informaciju i prijavi što se događa oko njega.
00:41
We took what we knew about Africa,
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Uzeli smo što smo znali o Africi,
00:43
the default device,
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zadani uređaj,
00:45
the mobile phone, as our common denominator,
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mobilni telefon, kao naš zajednički nazivnik,
00:47
and went from there.
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i otišli odatle.
00:49
We got reports like this.
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Dobili smo izvješća kao ova.
00:56
This is just a couple of them from January 17th, last year.
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Ovo je samo njih par od 17.siječnja prošle godine.
01:02
And our system was rudimentary. It was very basic.
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Naš sustav je bio rudimentaran. Bio je vrlo osnovan.
01:05
It was a mash-up that used data that we collected from people,
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Bio je mix koji je koristio podatke koje smo skupljali od ljudi,
01:08
and we put it on our map.
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i stavili ih na našu kartu.
01:10
But then we decided we needed to do something more.
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Ali tada smo odlučili da trebamo napraviti nešto više.
01:12
We needed to take what we had built
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Trebali smo uzeti što smo izgradili
01:14
and create a platform out of it so that it could be used elsewhere in the world.
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i stvoriti platformu od toga kako bi se to moglo koristiti negdje dalje u svijetu.
01:17
And so there is a team of developers
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Postoji tim konstruktora
01:20
from all over Africa, who are part of this team now --
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iz cijele Afrike, koji su sada dio ovog tima,
01:23
from Ghana, from Malawi, from Kenya.
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iz Gane, Malawia, Kenije.
01:25
There is even some from the U.S.
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Čak su neki i iz SAD-a.
01:29
We're building for smartphones, so that it can be used in the developed world,
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Radimo to za smartphone, kako bi se moglo koristiti u razvijenom svijetu,
01:32
as well as the developing world.
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kao i u svijetu koji se razvija.
01:34
We are realizing that this is true.
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Shvaćamo da je ovo istina.
01:36
If it works in Africa then it will work anywhere.
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Ako radi u Africi, radit će bilo gdje.
01:38
And so we build for it in Africa first
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Izradili smo to za Afriku prvo
01:41
and then we move to the edges.
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i tada smo proširili.
01:43
It's now been deployed in the Democratic Republic of the Congo.
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Sada ga razmještamo po Demokratskoj Republici Kongo.
01:46
It's being used by NGOs all over East Africa,
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Koriste ga nevladine organizacije po cijeloj istočnoj Africi.
01:49
small NGOs doing their own little projects.
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Male nevladine organizacije rade vlastite male projekte.
01:52
Just this last month it was deployed by
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Prošli mjesec ga je razmjestila
01:54
Al Jazeera in Gaza.
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Al Jazeera po Gazi.
01:57
But that's actually not what I'm here to talk about.
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Ali to zapravo nije ono o čemu sam htio govoriti ovdje.
01:59
I'm here to talk about the next big thing,
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Ja sam ovdje da govorim o sljedećoj velikoj stvari
02:01
because what we're finding out is that
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jer ono što otkrivamo jest da
02:03
we have this capacity to report
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imamo sposobnost prijaviti
02:05
eyewitness accounts of what's going on in real time.
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izvješća očevidaca o tome što se događa, u realnom vremenu.
02:09
We're seeing this in events like Mumbai recently,
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Vidimo to u događajima kao što je Mumbai nedavno.
02:12
where it's so much easier to report now
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Gdje je mnogo lakše izvijestiti sada nešto
02:14
than it is to consume it.
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nego što je to konzumirati.
02:16
There is so much information; what do you do?
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Toliko je informacija, što ćete učiniti?
02:18
This is the Twitter reports for over three days
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To su Twitter izvješća za više od tri dana
02:21
just covering Mumbai.
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koja samo pokrivaju Mumbai.
02:23
How do you decide what is important?
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Kako odlučiti što je važno?
02:25
What is the veracity level of what you're looking at?
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Što je istinito među svemu tome?
02:28
So what we find is that there is this
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Dakle, ono što nalazimo jest da je
02:30
great deal of wasted crisis information
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ovo mnogo informacija o krizi
02:32
because there is just too much information for us to
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koji se gube jer jednostavno primamo previše informacija
02:35
actually do anything with right now.
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i oko kojih ne možemo ništa učiniti upravo sada.
02:38
And what we're actually really concerned with
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Najviše se koncentriramo
02:40
is this first three hours.
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na prva tri sata.
02:42
What we are looking at is the first three hours.
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Što gledamo su prva tri sata.
02:44
How do we deal with that information that is coming in?
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Kako se odnosimo prema toj informaciji?
02:47
You can't understand what is actually happening.
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Ne možete shvatiti što se zapravo događa.
02:49
On the ground and around the world
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Na zemlji i širom svijeta
02:51
people are still curious,
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ljudi su još uvijek znatiželjni
02:53
and trying to figure out what is going on. But they don't know.
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i pokušavaju shvatiti što se događa. Ali oni ne znaju.
02:56
So what we built of course, Ushahidi,
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To što smo izgradili, Ushahidi,
02:59
is crowdsourcing this information.
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prima informacije i stvara gužvu.
03:01
You see this with Twitter, too. You get this information overload.
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Možete to vidjeti i pomoću Twittera. Može biti preopterećenje informacija.
03:04
So you've got a lot of information. That's great.
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Imate mnogo informacija. To je super.
03:06
But now what?
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Ali što sada?
03:08
So we think that there is something interesting we can do here.
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Mislimo da postoji nešto zanimljivo što možemo učiniti tu.
03:11
And we have a small team who is working on this.
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Imamo mali tim koji radi na tome.
03:13
We think that we can actually create
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Mislim da možemo stvoriti
03:15
a crowdsourced filter.
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filtar za informacije.
03:17
Take the crowd and apply them to the information.
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Uzeti gužvu i primijeniti ju na informacije.
03:20
And by rating it and by rating
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I kako budu ocjenjivali informacije i ocjenjivali
03:22
the different people who submit information,
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različite ljude koji postavljaju informacije,
03:24
we can get refined results
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možemo dobiti rafinirane
03:26
and weighted results.
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i važne rezultate.
03:28
So that we have a better understanding
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Tako ćemo imati vjerojatno bolje razumijevanje
03:30
of the probability of something being true or not.
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hoće li nešto biti istinito ili ne.
03:32
This is the kind of innovation that is,
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Ovo je inovacija koja,
03:35
quite frankly -- it's interesting that it's coming from Africa.
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iskreno – zanimljivo je što dolazi iz Afrike.
03:37
It's coming from places that you wouldn't expect.
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Dolazi s mjesta s kojeg ne biste to očekivali.
03:40
From young, smart developers.
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Od mladih, pametnih konstruktora.
03:42
And it's a community around it that has decided to build this.
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A zajednica oko toga ju je odlučila sagraditi.
03:45
So, thank you very much.
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Hvala vam puno.
03:47
And we are very happy to be part of the TED family.
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I jako smo sretni što smo dio TED obitelji.
03:49
(Applause)
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(pljesak)
ABOUT THE SPEAKER
Erik Hersman - TechnologistErik Hersman harnesses Africa’s boundless spirit of innovation by creating platforms to improve daily lives both inside and outside the continent.
Why you should listen
Hersman is the CEO of BRCK, a rugged, self-powered, mobile Wi-Fi device that connects people and things to the Internet in areas of the world with poor infrastructure. He leads a number of web and mobile projects through organizations including iHub, a Nairobi community center that’s an epicenter for Kenya’s booming tech industry. The mobile app Ushahidi, which he co-developed, allows users to share breaking news through text messaging and continues to revolutionize and empower journalists, watchdog groups and everyday people around the world.
Erik Hersman | Speaker | TED.com