TED2006
Al Gore: Averting the climate crisis
Al Gor o izbegavanju klimatske krize
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Sa istom dozom humora i humanosti sa kojom je napisao "Neugodnu istinu", Al Gor nabraja 15 načina na koje pojedinci mogu započeti klimatske promene odmah, počevši od kupovine hibridnog automobila do izuma nove, atraktivnije "marke" za globalno zagreavanje.
Al Gore - Climate advocate
Nobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions. Full bio
Nobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions. Full bio
Double-click the English transcript below to play the video.
Hvala Vam puno, Kris. Zaista je velika čast
00:28
Thank you so much, Chris.
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00:29
And it's truly a great honor
to have the opportunity
to have the opportunity
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biti na ovom mestu po drugi put. Veoma sam zahvalan.
00:33
to come to this stage twice;
I'm extremely grateful.
I'm extremely grateful.
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Izuzetno sam pozitivno iznenađen ovom konferencijom
i hteo bih da se zahvalim svima vama
i hteo bih da se zahvalim svima vama
00:36
I have been blown away by this conference,
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00:39
and I want to thank all of you
for the many nice comments
for the many nice comments
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na divnim komentarima o mom sinoćnom govoru.
00:45
about what I had to say the other night.
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00:47
And I say that sincerely,
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To kažem najiskrenije, delom zbog toga što - (imitira jecanje) - mi je to bilo potrebno! (Smeh)
00:50
partly because (Mock sob)
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00:52
I need that.
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00:53
(Laughter)
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00:59
Put yourselves in my position.
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Stavite se u moju poziciju!
01:01
(Laughter)
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Leteo sam osam godina sa "Air Force 2"
(podpredsednički avion).
(podpredsednički avion).
01:08
I flew on Air Force Two for eight years.
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01:10
(Laughter)
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01:12
Now I have to take off my shoes
or boots to get on an airplane!
or boots to get on an airplane!
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A sada moram da skinem svoje cipele pre ulaska u avion!
(Smeh) (Aplauz)
01:16
(Laughter)
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01:18
(Applause)
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Ispričaću vam jednu kratku priču da bih
vam dočarao kako mi je sve to palo.
vam dočarao kako mi je sve to palo.
01:25
I'll tell you one quick story
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01:27
to illustrate what
that's been like for me.
that's been like for me.
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01:30
(Laughter)
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Istinita je priča! Svaki deo priče što ću vam reći je istina.
01:31
It's a true story --
every bit of this is true.
every bit of this is true.
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Ubrzo pošto smo Tiper i ja napustili - (Imitira jecanje)
- Belu Kuću - (Smeh) -
- Belu Kuću - (Smeh) -
01:34
Soon after Tipper and I left the --
(Mock sob) White House --
(Mock sob) White House --
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01:38
(Laughter)
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01:40
we were driving from our home
in Nashville to a little farm we have
in Nashville to a little farm we have
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vozili smo od naše kuće u Nešvilu ka našoj maloj farmi
01:45
50 miles east of Nashville.
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80 km istočno od Nešvila -
01:48
Driving ourselves.
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Mi smo vozili.
01:50
(Laughter)
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01:52
I know it sounds like
a little thing to you, but --
a little thing to you, but --
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Znam da to vama zvuči kao mala stvar, ali - (Smeh) -
01:55
(Laughter)
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kada sam pogledao u retrovizor, sinulo mi je.
02:01
I looked in the rear-view mirror
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02:06
and all of a sudden it just hit me.
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Nema službene pratnje.
02:09
There was no motorcade back there.
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02:11
(Laughter)
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Čuli ste za bol fantomskog uda? (Smeh)
02:14
You've heard of phantom limb pain?
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02:16
(Laughter)
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Bio je to iznajmljeni Ford Taurus. Već je bilo vreme večere,
02:21
This was a rented Ford Taurus.
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02:25
(Laughter)
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02:27
It was dinnertime,
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pa smo počeli da tražimo neki restoran.
02:29
and we started looking for a place to eat.
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Bili smo na autoputu I-40. Stigli smo do Izlaza 238,
Lebanon, Tenesi.
Lebanon, Tenesi.
02:33
We were on I-40.
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02:34
We got to Exit 238, Lebanon, Tennessee.
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Izašli smo sa autoputa, tražili restorane -
i našli Šonijev restoran.
i našli Šonijev restoran.
02:38
We got off the exit,
we found a Shoney's restaurant.
we found a Shoney's restaurant.
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Za vas koji niste znali to je lanac jeftinih, porodičnih restorana.
02:41
Low-cost family restaurant chain,
for those of you who don't know it.
for those of you who don't know it.
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02:46
We went in and sat down at the booth,
and the waitress came over,
and the waitress came over,
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Ušli smo, seli za sto. Konobarica nam je prišla,
napravila je veliku buku oko Tiper. (Smeh)
02:51
made a big commotion over Tipper.
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02:53
(Laughter)
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02:55
She took our order, and then went
to the couple in the booth next to us,
to the couple in the booth next to us,
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Uzela je naše porudžbine, otišla do para
koji je sedeo u separeu do nas,
koji je sedeo u separeu do nas,
i spustila glas toliko da sam se morao zaista
naprezati kako bih čuo šta priča.
naprezati kako bih čuo šta priča.
02:59
and she lowered her voice so much,
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03:01
I had to really strain to hear
what she was saying.
what she was saying.
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Rekla je: "Da, to su bivši podpredsednik Al Gor
i njegova žena Tiper."
i njegova žena Tiper."
03:04
And she said "Yes, that's former
Vice President Al Gore
Vice President Al Gore
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03:06
and his wife, Tipper."
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03:08
And the man said,
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I čovek joj je odgovorio: "On je zaista nisko pao." (Smeh)
03:10
"He's come down a long way, hasn't he?"
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03:12
(Laughter)
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03:17
(Applause)
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03:21
There's been kind
of a series of epiphanies.
of a series of epiphanies.
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Dogodila mi se čitava serija prosvetljenja.
03:24
(Laughter)
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Već sledeći dan, naravno potpuno istinita priča,
03:26
The very next day,
continuing the totally true story,
continuing the totally true story,
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03:29
I got on a G-V to fly to Africa
to make a speech in Nigeria,
to make a speech in Nigeria,
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ušao sam u G-5 kako bih odleteo za Afriku
i održao govor na temu energije
i održao govor na temu energije
03:35
in the city of Lagos,
on the topic of energy.
on the topic of energy.
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u Nigeriji, u gradu Lagosu.
Započeo sam govor pričajući im tu istu priču o događajima
03:39
And I began the speech
by telling them the story
by telling them the story
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03:42
of what had just happened
the day before in Nashville.
the day before in Nashville.
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dan pre u Nešvilu.
Ispričao sam im otprilke isto kao i vama sada.
03:45
And I told it pretty much the same way
I've just shared it with you:
I've just shared it with you:
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03:49
Tipper and I were driving ourselves,
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Tiper i ja smo se vozili, Šonijev povoljni lanac
porodičnih restorana,
porodičnih restorana,
03:51
Shoney's, low-cost
family restaurant chain,
family restaurant chain,
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ono što je čovek rekao - smejali su se!
03:53
what the man said -- they laughed.
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03:55
I gave my speech, then went back
out to the airport to fly back home.
out to the airport to fly back home.
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Održao sam govor, a zatim sam se vratio
na aerodrom kako bih odleteo nazad kući.
na aerodrom kako bih odleteo nazad kući.
Zaspao sam u avionu, dok nismo odjednom, usred noći,
03:59
I fell asleep on the plane
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04:01
until, during the middle
of the night, we landed
of the night, we landed
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sleteli na Azor kako bismo natočili još goriva.
04:03
on the Azores Islands for refueling.
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Probudio sam se, otvorili su vrata, a ja sam izašao
na svež vazduh,
na svež vazduh,
04:06
I woke up, they opened the door,
I went out to get some fresh air,
I went out to get some fresh air,
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pogledao sam napolje i video čoveka kako trči preko piste.
04:09
and I looked, and there was a man
running across the runway.
running across the runway.
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04:12
And he was waving a piece
of paper, and he was yelling,
of paper, and he was yelling,
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Mahao je komadićem papira i vikao:
"Zovite Vašington! Zovite Vašington!"
04:15
"Call Washington! Call Washington!"
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04:20
And I thought to myself,
in the middle of the night,
in the middle of the night,
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I pomislio sam, usred noći, usred Atlantika,
šta bi to moglo poći po zlu u Vašingtonu?
04:23
in the middle of the Atlantic,
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04:24
what in the world could be
wrong in Washington?
wrong in Washington?
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Onda sam se setio kako bi mnogo toga moglo da se desi.
(Smeh)
04:26
Then I remembered
it could be a bunch of things.
it could be a bunch of things.
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04:29
(Laughter)
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04:34
But what it turned out to be,
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Ali, ispostavilo se da je moje osoblje
bilo veoma uzrujano jer je
bilo veoma uzrujano jer je
04:36
was that my staff was extremely upset
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04:40
because one of the wire services
in Nigeria had already written a story
in Nigeria had already written a story
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jedna od nigerijskih dopisničkih kuća
već napisala priču o mom govoru.
već napisala priču o mom govoru.
04:46
about my speech,
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04:47
and it had already been printed in cities
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I ta priča je već bila izdata u svim gradovima
Sjedinjenih Američkih Država.
Sjedinjenih Američkih Država.
04:49
all across the United States of America.
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Bila je napisana u Montereju, proverio sam.
Priča je išla ovako:
Priča je išla ovako:
04:52
It was printed in Monterey, I checked.
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04:53
(Laughter)
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04:55
And the story began,
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"Bivši podpredsednik Al Gor juče u Nigeriji izjavio:
04:58
"Former Vice President Al Gore
announced in Nigeria yesterday," quote:
announced in Nigeria yesterday," quote:
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"Moja žena Tiper i ja otvorili smo lanac povoljnih porodičnih restorana, nazvali smo ga "Kod Šonija",
05:02
'My wife Tipper and I have opened
a low-cost family restaurant'" --
a low-cost family restaurant'" --
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05:06
(Laughter)
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05:07
"'named Shoney's,
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i sami ga vodimo." (Smeh)
05:09
and we are running it ourselves.'"
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05:10
(Laughter)
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Pre nego što sam se uspeo vratiti na teritoriju SAD-a,
05:14
Before I could get back to U.S. soil,
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Dejvid Leterman i Džej Leno već su počeli
05:16
David Letterman and Jay Leno
had already started in on --
had already started in on --
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05:20
one of them had me
in a big white chef's hat,
in a big white chef's hat,
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- jedan od njih prikazao me je sa velikom kuvarskom kapom,
05:23
Tipper was saying,
"One more burger with fries!"
"One more burger with fries!"
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Tiper je govorila: "Još jedan hamburger, sa pomfritom!"
05:26
(Laughter)
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Tri dana kasnije dobio sam lepo, dugo i rukom napisano pismo od svog prijatelja, partnera
05:27
Three days later,
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05:28
I got a nice, long, handwritten letter
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05:31
from my friend and partner
and colleague Bill Clinton, saying,
and colleague Bill Clinton, saying,
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i kolege Bila Klintona u kojem je stajalo:
"Čestitam na novom restoranu, Al!"
"Čestitam na novom restoranu, Al!"
05:34
"Congratulations
on the new restaurant, Al!"
on the new restaurant, Al!"
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(Smeh)
05:37
(Laughter)
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Volimo da slavimo međusobne životne uspehe.
05:43
We like to celebrate
each other's successes in life.
each other's successes in life.
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05:47
(Laughter)
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Mislio sam da pričam o informacionoj ekologiji.
05:53
I was going to talk
about information ecology.
about information ecology.
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Ali razmišljao sam, s obzirom da sam planirao da napravim doživotnu naviku dolazaka na TED,
05:55
But I was thinking that,
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05:58
since I plan to make a lifelong habit
of coming back to TED,
of coming back to TED,
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06:01
that maybe I could talk
about that another time.
about that another time.
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da bih o tome mogao da pričam neki drugi put. (Aplauz)
06:04
(Applause)
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Kris Anderson: Dogovoreno!
06:05
Chris Anderson: It's a deal!
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06:07
(Applause)
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Al Gor: Hteo bih da pričam više o onome
o čemu većina vas i želi da pričam.
o čemu većina vas i želi da pričam.
06:10
Al Gore: I want to focus
on what many of you have said
on what many of you have said
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06:14
you would like me to elaborate on:
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Šta vi možete učiniti u vezi sa klimatskom krizom?
Započeo bih...
Započeo bih...
06:16
What can you do about the climate crisis?
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06:21
I want to start with a couple of --
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Pokazaću vam neke nove fotografije,
a sumirati samo četiri ili pet.
a sumirati samo četiri ili pet.
06:24
I'm going to show some new images,
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06:27
and I'm going to recapitulate
just four or five.
just four or five.
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A sad, prezentacija fotografija. Ažuriram je
svaki put kada je predstavljam.
svaki put kada je predstavljam.
06:32
Now, the slide show.
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06:34
I update the slide show
every time I give it.
every time I give it.
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06:37
I add new images,
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Dodajem nove fotografije jer tako naučim
nešto novo svaki put kada ih prikazujem.
nešto novo svaki put kada ih prikazujem.
06:39
because I learn more about it
every time I give it.
every time I give it.
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06:42
It's like beach-combing, you know?
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Nešto kao na peščanoj plaži. Svaki put
kada plima dođe i ode,
kada plima dođe i ode,
06:44
Every time the tide comes in and out,
you find some more shells.
you find some more shells.
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pronađete neke nove školjke.
06:47
Just in the last two days, we got
the new temperature records in January.
the new temperature records in January.
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Samo u protekla dva dana dobili smo
nove temperaturne rekorde u januaru.
nove temperaturne rekorde u januaru.
I to se odnosi samo na Sjedinjene Američke Države. Istorijski prosek za
06:53
This is just for
the United States of America.
the United States of America.
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06:56
Historical average
for Januarys is 31 degrees;
for Januarys is 31 degrees;
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januar iznosi 31 stepen. Prošlog meseca
je bilo 39.5 stepeni.
je bilo 39.5 stepeni.
06:59
last month was 39.5 degrees.
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07:03
Now, I know that you wanted some more
bad news about the environment --
bad news about the environment --
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Znam da želite još loših vesti koje se tiču okoline
07:08
I'm kidding.
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- Šalim se - ali ovo su sumirani slajdovi,
07:10
But these are the recapitulation slides,
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a zatim ću vam pokazati nove materijale
o tome šta vi možete učiniti.
o tome šta vi možete učiniti.
07:13
and then I'm going to go into new
material about what you can do.
material about what you can do.
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07:16
But I wanted to elaborate
on a couple of these.
on a couple of these.
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Želeo bih prvo da elaboriram nekoliko ovih ovde.
Pre svega, ovo je predviđeno odredište
SAD-ovog doprinosa globalnom zagrevanju,
SAD-ovog doprinosa globalnom zagrevanju,
07:19
First of all, this is where
we're projected to go
we're projected to go
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07:22
with the U.S. contribution
to global warming,
to global warming,
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uz sadašnje poslovanje. Efikasnost u potoršnji
struje i čitave energije
struje i čitave energije
07:24
under business as usual.
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07:26
Efficiency in end-use electricity
and end-use of all energy
and end-use of all energy
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07:31
is the low-hanging fruit.
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je voće sa niskih grana. Efikasnost i očuvanje:
07:33
Efficiency and conservation --
it's not a cost; it's a profit.
it's not a cost; it's a profit.
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to nije trošak, već profit. Pogrešan je predznak -
07:37
The sign is wrong.
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07:40
It's not negative; it's positive.
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nije negativan, već pozitivan. To su investicije
koje se same isplaćuju.
koje se same isplaćuju.
07:42
These are investments
that pay for themselves.
that pay for themselves.
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07:45
But they are also very effective
in deflecting our path.
in deflecting our path.
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Ali isto tako su jako efikasne i u poremećivanju naše staze.
Automobili i kamioni - pričao sam o tome na prezentaciji,
07:50
Cars and trucks -- I talked
about that in the slideshow,
about that in the slideshow,
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ali želim da to stavite u perspektivu.
07:54
but I want you to put it in perspective.
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07:57
It's an easy, visible target of concern --
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To je laka, vidljiva meta za brigu i trebala bi biti,
08:02
and it should be --
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08:03
but there is more global warming pollution
that comes from buildings
that comes from buildings
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ali više zagađenja dolazi od zgrada,
nego od automobila i kamiona.
08:08
than from cars and trucks.
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08:10
Cars and trucks are very significant,
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Automobili i kamioni su jako značajni,
a mi imamo najniže standarde na svetu
a mi imamo najniže standarde na svetu
08:13
and we have the lowest
standards in the world.
standards in the world.
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i trebalo bi da se osvrnemo na to. Ali to je deo slagalice.
08:16
And so we should address that.
But it's part of the puzzle.
But it's part of the puzzle.
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Efikasnost druge vrste transporta je
jednako važna kao i automobila i kamiona!
jednako važna kao i automobila i kamiona!
08:19
Other transportation efficiency
is as important as cars and trucks.
is as important as cars and trucks.
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08:24
Renewables at the current levels
of technological efficiency
of technological efficiency
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Obnovljivi izvori na današnjem nivou tehnološke efikasnosti,
mogu napraviti ovoliko razlike i sa onim što
Vinod i Džon Doer i drugi,
Vinod i Džon Doer i drugi,
08:28
can make this much difference.
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08:30
And with what Vinod, and John Doerr
and others, many of you here --
and others, many of you here --
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mnogi od vas ovde - puno ljudi koji su direktno uključeni u ovo
08:36
there are a lot of people
directly involved in this --
directly involved in this --
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- ta podela će rasti puno brže od sadašnjih prognoza.
08:39
this wedge is going to grow
much more rapidly
much more rapidly
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08:41
than the current projection shows it.
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Prikupljanje i uklanjanje ugljenika - to je skraćenica koju "CCS" označava
08:43
Carbon Capture and Sequestration --
that's what CCS stands for --
that's what CCS stands for --
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- verovatno će postati ubistveno dobra aplikacija
08:49
is likely to become the killer app
that will enable us
that will enable us
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koja će nam omogućiti korišćenje
fosilnih goriva na siguran način.
fosilnih goriva na siguran način.
08:56
to continue to use fossil fuels
in a way that is safe.
in a way that is safe.
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Nismo još uvek tamo.
09:04
Not quite there yet.
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09:05
OK. Now, what can you do?
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OK. Sada, šta vi možete učiniti? Smanjite njihovu proizvodnju u vašem domu.
09:11
Reduce emissions in your home.
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Većina tih rashoda je ujedno i profitabilna.
09:13
Most of these expenditures
are also profitable.
are also profitable.
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Izolacija, bolji dizajn, kupovanje ekološke struje kada se može.
09:18
Insulation, better design.
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09:20
Buy green electricity where you can.
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Spomenuo sam automobile - kupite hibrid.
Koristite laganu železnicu.
Koristite laganu železnicu.
09:24
I mentioned automobiles -- buy a hybrid.
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09:28
Use light rail.
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Osmislite još par opcija koje su mnogo bolje. To je važno.
09:30
Figure out some of the other options
that are much better.
that are much better.
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09:33
It's important.
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Budite ekološki potrošač. Izbor vam se pruža
sa svime što kupujete,
sa svime što kupujete,
09:35
Be a green consumer.
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09:36
You have choices with everything you buy,
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09:39
between things that have a harsh effect,
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od stvari koje imaju snažan uticaj ili mnogo manji
09:43
or a much less harsh effect
on the global climate crisis.
on the global climate crisis.
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uticaj na globalnu klimatsku krizu.
09:49
Consider this:
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Razmislite o ovome. Donesite odluku o živout bez ugljenika.
09:51
Make a decision to live
a carbon-neutral life.
a carbon-neutral life.
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09:55
Those of you who are good at branding,
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Oni koji su dobri u brendingu,
voleo bih da dobijem vaš savet i pomoć
09:57
I'd love to get your advice and help
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o načinu na koji bi se to moglo preneti
i povezati sa većinom ljudi.
i povezati sa većinom ljudi.
10:00
on how to say this in a way
that connects with the most people.
that connects with the most people.
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10:06
It is easier than you think.
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Lakše je nego što mislite. Stvarno.
10:08
It really is.
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Mnogi od nas ovde su doneli tu odluku i zapravo je prilično lako.
10:12
A lot of us in here
have made that decision,
have made that decision,
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10:15
and it is really pretty easy.
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10:17
It means reduce
your carbon dioxide emissions
your carbon dioxide emissions
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Smanjite svoje emitovanje ugljen dioksida
sa paletom izbora koje donesete
sa paletom izbora koje donesete
10:23
with the full range
of choices that you make,
of choices that you make,
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i zatim kupite ili prisvojite neutralizatore za ostatak koji niste
10:26
and then purchase or acquire offsets
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10:30
for the remainder that you have not
completely reduced.
completely reduced.
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potpuno smanjili. A šta to znači, objašnjeno je na climatecrisis.net.
10:33
And what it means is elaborated
at climatecrisis.net.
at climatecrisis.net.
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10:40
There is a carbon calculator.
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Tamo se nalazi računar ugljenika.
"Participant Productions" su sazvali,
"Participant Productions" su sazvali,
10:44
Participant Productions convened --
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10:47
with my active involvement --
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uključujući moj aktivni angažman, vodeće svetske programere za pisanje softvera
10:50
the leading software writers in the world,
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iz područja tajanstvene nauke ugljenika ne bi li napravili
10:53
on this arcane science
of carbon calculation,
of carbon calculation,
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10:56
to construct a consumer-friendly
carbon calculator.
carbon calculator.
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računar ugljenika koji bi bio jednostavan za korišćenje.
11:01
You can very precisely calculate
what your CO2 emissions are,
what your CO2 emissions are,
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Možete vrlo precizno izračunati koje je vaše emitovanje CO2
11:07
and then you will be given
options to reduce.
options to reduce.
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i onda će vam biti ponuđena opcija za smanjenje.
11:10
And by the time the movie
comes out in May,
comes out in May,
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I za vreme izlaska filma u maju, to će biti
nadograđeno na 2.0 verziju
nadograđeno na 2.0 verziju
11:13
this will be updated to 2.0,
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11:15
and we will have click-through
purchases of offsets.
purchases of offsets.
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i moći ćemo da kupujemo neutralizatore pomoću klika mišem.
11:19
Next, consider making
your business carbon-neutral.
your business carbon-neutral.
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Zatim, razmislite o pretvaranju vašeg poslovanja
u ugljenik-neutralno. Neki od nas su to već uradili,
u ugljenik-neutralno. Neki od nas su to već uradili,
11:23
Again, some of us have done that,
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11:24
and it's not as hard as you think.
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i nije tako teško kao što mislite. Integrišite klimatska
rešenja u sve vaše inovacije,
rešenja u sve vaše inovacije,
11:27
Integrate climate solutions
into all of your innovations,
into all of your innovations,
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bez obrzira da li pripadate tehnološkoj ili zabavnoj
11:32
whether you are from the technology,
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11:34
or entertainment, or design
and architecture community.
and architecture community.
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ili zajednici dizajna i arhitekture.
11:37
Invest sustainably.
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Ulažite održivo. Madžora je to spomenula.
11:39
Majora mentioned this.
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Slušajte, ukoliko ste uložili novac u menadžere kojima
11:42
Listen, if you have invested money
with managers who you compensate
with managers who you compensate
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plaćate naknade na bazi njihove godišnje izvedbe,
11:48
on the basis of their annual performance,
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11:51
don't ever again complain
about quarterly report CEO management.
about quarterly report CEO management.
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nikada se više nemojte žaliti na
kvartalna izveštavanja menadžmenta.
kvartalna izveštavanja menadžmenta.
11:57
Over time, people do
what you pay them to do.
what you pay them to do.
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Vremenom, ljudi rade ono za šta ih plaćate da rade.
I ako procenjuju koliko
I ako procenjuju koliko
12:01
And if they judge how much
they're going to get paid
they're going to get paid
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će biti plaćeni za svoju investiciju u vaš kapital,
12:06
on your capital that they've invested,
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12:09
based on the short-term returns,
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temeljeno na kratkoročnom povraćaju,
dobićete kratkoročne odluke.
dobićete kratkoročne odluke.
12:11
you're going to get short-term decisions.
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12:15
A lot more to be said about that.
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Puno će se pričati o tome.
12:17
Become a catalyst of change.
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Postanite katalizatori promene. Podučavajte druge,
učite o tome, pričajte o tome.
učite o tome, pričajte o tome.
12:19
Teach others, learn about it,
talk about it.
talk about it.
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Film izlazi - film je filmska verzija prezentacije
12:24
The movie is a movie version
of the slideshow
of the slideshow
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koju sam prezentovao pre dve večeri,
samo što je mnogo zabavniji. I izlazi u maju.
samo što je mnogo zabavniji. I izlazi u maju.
12:27
I gave two nights ago,
except it's a lot more entertaining.
except it's a lot more entertaining.
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12:31
And it comes out in May.
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12:34
Many of you here have the opportunity
to ensure that a lot of people see it.
to ensure that a lot of people see it.
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Mnogi od vas ovde imaju priliku da omoguće
velikom broju ljudi da ga vidi.
velikom broju ljudi da ga vidi.
Razmislite o slanju nekoga u Nešvil. Dobro izaberite.
12:39
Consider sending somebody to Nashville.
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12:44
Pick well.
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I ja ću lično podučavati ljude da prezentuju
ovu prezentaciju, namenjenu,
ovu prezentaciju, namenjenu,
12:46
And I am personally going to train people
to give this slideshow --
to give this slideshow --
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12:50
re-purposed, with some
of the personal stories obviously replaced
of the personal stories obviously replaced
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gde će neke od mojih ličnih priča
biti zamenjenje opštim pristupom,
biti zamenjenje opštim pristupom,
12:55
with a generic approach,
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i - nisu samo slajdovi u pitanju, bitno je šta oni znače.
I kako su povezani.
I kako su povezani.
12:57
and it's not just the slides,
it's what they mean.
it's what they mean.
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13:00
And it's how they link together.
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I tako ću ovoga leta držati jedan čas grupi ljudi
13:01
And so I'm going to be conducting
a course this summer
a course this summer
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koju su nominovali različitih ljudi i koja će ovo prezentovati,
13:06
for a group of people that are
nominated by different folks
nominated by different folks
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13:10
to come and then give it en masse,
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masi, zajednicama preko čitave zemlje
13:12
in communities all across the country,
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13:14
and we're going to update the slideshow
for all of them every single week,
for all of them every single week,
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i za njih ćemo ažurirati prezentaciju svake nedelje
kako bi ostali u prednosti.
13:19
to keep it right on the cutting edge.
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Radeći sa Lerijem Lesigom, biće negde u procesu,
13:22
Working with Larry Lessig, it will be,
somewhere in that process,
somewhere in that process,
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istaknuto na razičitim elektronskim medijima
i ograničenim autorskim pravima,
i ograničenim autorskim pravima,
13:26
posted with tools
and limited-use copyrights,
and limited-use copyrights,
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kako bi mladi ljudi mogli to izmešati i uraditi na svoj način.
13:31
so that young people can remix it
and do it in their own way.
and do it in their own way.
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13:36
(Applause)
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(Aplauz)
Kome je pala na pamet ideja da se moramo držati
daleko od politike?
daleko od politike?
13:39
Where did anybody get the idea
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13:41
that you ought to stay
arm's length from politics?
arm's length from politics?
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Ako si ti republikanac, ne znači da te ja
pokušavam uveriti da budeš
pokušavam uveriti da budeš
13:43
It doesn't mean
that if you're a Republican,
that if you're a Republican,
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13:45
that I'm trying to convince you
to be a Democrat.
to be a Democrat.
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demokrata. Isto tako trebaju nam i republikanci.
Ovo je nekada bila dvostranačka stvar,
Ovo je nekada bila dvostranačka stvar,
13:48
We need Republicans as well.
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13:50
This used to be a bipartisan issue,
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i znam da je tako i u ovoj grupi. Postanite politički aktivni.
13:52
and I know that
in this group it really is.
in this group it really is.
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13:54
Become politically active.
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Napravite da naša demokratija radi na način
na koji bi i trebalo da radi.
na koji bi i trebalo da radi.
13:56
Make our democracy work the way
it's supposed to work.
it's supposed to work.
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Podržite ideju ograničenja maksimalnog nivoa emitovanja ugljen dioksida, zagađenja vezanog za globalno zagrevanje,
13:59
Support the idea of capping
carbon dioxide emissions --
carbon dioxide emissions --
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14:05
global warming pollution --
and trading it.
and trading it.
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i njegovog trgovanja. Evo zašto: dokle god su
Sjedinjene Države izvan svetskog sistema,
Sjedinjene Države izvan svetskog sistema,
14:07
Here's why: as long as the United States
is out of the world system,
is out of the world system,
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14:11
it's not a closed system.
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to nije zatvoren sistem.
14:13
Once it becomes a closed system,
with U.S. participation,
with U.S. participation,
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Jednom kada postane zatvoreni sistem, sa prisustvom SAD-a
14:17
then everybody
who's on a board of directors --
who's on a board of directors --
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tada će svi oni koji su u odborima direktora
- koliko ljudi ovde sedi u odboru direktora u kompaniji?
14:19
how many people here
serve on the board of directors
serve on the board of directors
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14:22
of a corporation?
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Jednom kada je to zatvoreni sistem, snosićete pravnu odgovornost ukoliko ne nagovorite vašeg izvršnog direktora
14:25
Once it's a closed system,
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14:26
you will have legal liability
if you do not urge your CEO
if you do not urge your CEO
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da ostvari maksimalan dohodak putem
smanjivanja i trgovanja ugljenih emitovanja
smanjivanja i trgovanja ugljenih emitovanja
14:32
to get the maximum income from reducing
and trading the carbon emissions
and trading the carbon emissions
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koja se mogu izbeći. Tržište će biti u funkciji rešavanja tog problema ako mi to možemo ostvariti.
14:37
that can be avoided.
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14:38
The market will work
to solve this problem --
to solve this problem --
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14:43
if we can accomplish this.
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Pomozite oko kampanje masovnog uveravanja
koje će početi ovog proleća.
koje će početi ovog proleća.
14:47
Help with the mass persuasion campaign
that will start this spring.
that will start this spring.
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14:50
We have to change the minds
of the American people.
of the American people.
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Moramo promeniti svest Amerikanaca. Jer trenutno
14:53
Because presently, the politicians
do not have permission
do not have permission
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političari nemaju dozvolu da rade ono što bi trebalo biti urađeno.
14:55
to do what needs to be done.
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A u našem modernom društvu, uloga logike
i razuma više ne uključuje
i razuma više ne uključuje
14:58
And in our modern country, the role
of logic and reason no longer includes
of logic and reason no longer includes
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15:03
mediating between wealth and power
the way it once did.
the way it once did.
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posredništvo između bogatstva i moći
kao što je nekad uključivala.
kao što je nekad uključivala.
15:06
It's now repetition of short, hot-button,
30-second, 28-second television ads.
30-second, 28-second television ads.
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Sada je to ponavljanje kratkih, emocionalnih,
30 sekundi, 28 sekundi dugih televizijskih reklama.
30 sekundi, 28 sekundi dugih televizijskih reklama.
Moramo kupiti mnogo tih promotivnih reklama.
15:12
We have to buy a lot of those ads.
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Kao što su mnogi od vas spomenuli, promenimo
brend globalnog zagrevanja.
brend globalnog zagrevanja.
15:15
Let's re-brand global warming,
as many of you have suggested.
as many of you have suggested.
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15:19
I like "climate crisis"
instead of "climate collapse,"
instead of "climate collapse,"
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Sviđa mi se klimatska kriza umesto klimatskog sloma,
ali ponovo, vi koji ste dobri u brendiranju,
potrebna nam je vaša pomoć.
potrebna nam je vaša pomoć.
15:22
but again, those of you
who are good at branding,
who are good at branding,
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15:24
I need your help on this.
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Neko mi je rekao kako test sa kojim se sada suočavamo, jedan naučnik mi je rekao,
15:26
Somebody said the test
we're facing now, a scientist told me,
we're facing now, a scientist told me,
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jeste pitanje da li je kombinacija palca kod sisara
15:30
is whether the combination
of an opposable thumb
of an opposable thumb
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15:33
and a neocortex is a viable combination.
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i neokorteksa zapravo održiva.
15:36
(Laughter)
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To je stvarno istina. Rekao sam pre neko veče,
ponoviću i sada: to nije stvar politike.
ponoviću i sada: to nije stvar politike.
15:38
That's really true.
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15:42
I said the other night,
and I'll repeat now:
and I'll repeat now:
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15:46
this is not a political issue.
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15:48
Again, the Republicans here --
this shouldn't be partisan.
this shouldn't be partisan.
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5539
Ponovo, za republikance koji su ovde, to ne bi trebalo biti samo za jednu stranku.
Imate više uticaja nego što neki od nas demokrata imaju.
15:54
You have more influence
than some of us who are Democrats do.
than some of us who are Democrats do.
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Ovo je prilika. Ne samo ovo, već povezanost
sa idejama koje su ovde,
sa idejama koje su ovde,
15:58
This is an opportunity.
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15:59
Not just this, but connected
to the ideas that are here,
to the ideas that are here,
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16:04
to bring more coherence to them.
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kako bismo ih bolje međusobno povezali.
Mi smo jedno.
16:07
We are one.
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Hvala vam puno, cenim to.
16:08
Thank you very much, I appreciate it.
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16:11
(Applause)
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(Aplauz)
ABOUT THE SPEAKER
Al Gore - Climate advocateNobel Laureate Al Gore focused the world’s attention on the global climate crisis. Now he’s showing us how we’re moving towards real solutions.
Why you should listen
Former Vice President Al Gore is co-founder and chairman of Generation Investment Management. While he’s is a senior partner at Kleiner Perkins Caufield & Byers, and a member of Apple, Inc.’s board of directors, Gore spends the majority of his time as chair of The Climate Reality Project, a nonprofit devoted to solving the climate crisis.
He is the author of the bestsellers Earth in the Balance, An Inconvenient Truth, The Assault on Reason, Our Choice: A Plan to Solve the Climate Crisis, and most recently, The Future: Six Drivers of Global Change. He is the subject of the Oscar-winning documentary An Inconvenient Truth and is the co-recipient, with the Intergovernmental Panel on Climate Change, of the Nobel Peace Prize for 2007 for “informing the world of the dangers posed by climate change.”
Gore was elected to the U.S. House of Representatives in 1976, 1978, 1980 and 1982 and the U.S. Senate in 1984 and 1990. He was inaugurated as the 45th Vice President of the United States on January 20, 1993, and served eight years.
Al Gore | Speaker | TED.com