TEDGlobal 2012
Robin Chase: Excuse me, may I rent your car?
Robin Čejs (Robin Chase): Izvinite, mogu li da iznajmim Vaš auto?
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Pre deset godina, Robin Čejs je u SAD-u osnovala Zipcar, trenutno najveću svetsku kompaniju za zajedničko korišćenje automobila. Sada istražuje sledeći nivo deljenja automobila: francuski startap Buzzcar dozvoljava ljudima da svoje automobile iznajmljuju drugima. Detalji su zapanjujući (kako tačno funkcioniše osiguranje?), a šira perspektiva (ona je naziva Peers, Inc.) sugeriše novu definiciju vlasništva i preduzetništva.
Robin Chase - Transport networker
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio
Double-click the English transcript below to play the video.
00:17
Twelve years ago, I founded Zipcar.
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Pre dvanaest godina,
osnovala sam Zipcar.
osnovala sam Zipcar.
00:21
Zipcar buys cars and parks them
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Zipcar kupuje automobile i parkira ih
00:24
throughout dense metropolitan areas
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širom gusto naseljenih metropola
00:26
for people to use, by the hour and by the day,
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da bi ih ljudi koristili,
po satu ili po danu,
po satu ili po danu,
00:29
instead of owning their own cars.
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umesto da imaju vlastiti auto.
00:32
Each Zipcar replaces 15 personal cars,
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Svaki Zipcar zamenjuje
15 vlastitih automobila
15 vlastitih automobila
00:36
and each driver drives about 80 percent less
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i svaki vozač vozi oko 80% manje
00:39
because they're now paying the full cost,
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zato što sada plaćaju punu cenu,
00:41
all at once, in real time.
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odjednom, u stvarnom vremenu.
00:44
But what Zipcar really did was make sharing the norm.
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Ali Zipcar je u stvari učinio
da deljenje postane pravilo.
da deljenje postane pravilo.
00:48
Now, a decade later, it's really time to push the envelope a little bit,
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Sada, deceniju kasnije,
vreme je da se granice malo pomere
vreme je da se granice malo pomere
00:52
and so a couple years ago I moved to Paris
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i tako sam se pre nekoliko godina
preselila u Pariz
preselila u Pariz
00:54
with my husband and youngest child,
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sa mužem i najmlađim detetom
00:57
and we launched Buzzcar a year ago.
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i prošle godine smo pokrenuli Buzzcar.
01:00
Buzzcar lets people rent out their own cars
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Buzzcar dopušta ljudima
da iznajme svoja vozila
da iznajme svoja vozila
01:03
to their friends and neighbors.
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prijateljima i komšijama.
01:05
Instead of investing in a car, we invest in a community.
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Umesto investiranja u automobil,
mi investiramo u zajednicu.
mi investiramo u zajednicu.
01:10
We bring the power of a corporation
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Donosimo moć udruženja
01:12
to individuals who add their cars to the network.
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pojedincima koji
dodaju svoja vozila mreži.
dodaju svoja vozila mreži.
01:16
Some people call this peer-to-peer.
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Neki ljudi ovo nazivaju
"ja tebi - ti meni".
"ja tebi - ti meni".
01:19
This does express the humanity of what's going on,
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Ovo objašnjava humanost
toga što se događa
toga što se događa
01:23
and the personal relationships,
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i lične povezanosti,
01:25
but that is also like saying that it's the same thing
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ali to je kao da kažete
da je to isto
da je to isto
01:28
as a yard sale or a bake sale or babysitting.
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kao dvorišna prodaja
ili čuvanje dece.
ili čuvanje dece.
01:31
That's peer-to-peer.
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To je "ja tebi - ti meni".
01:32
It's like saying yard sales are the same thing as eBay,
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To je kao da govorimo da su dvorišne prodaje
ista stvar kao eBay
ista stvar kao eBay
01:37
or craft fairs are the same thing as Etsy.
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ili sajam rukotvorina kao
sajt za prodaju rukotvorina.
sajt za prodaju rukotvorina.
01:44
But what's really happening is that we've got the power
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Ono što se ustvari dešava
jeste da imamo moć
jeste da imamo moć
01:47
of a free and open Internet,
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besplatnog i otvorenog interneta,
01:49
and on top of that we're putting a platform for participation,
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povrh čega postavljamo platformu
za učestvovanje,
za učestvovanje,
01:52
and the peers are now in partnership with the company,
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a učesnici su partneri kompanije
01:56
creating shared value on shared values,
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i kreiraju zajedničke vrednosti,
01:59
and each strengthening the other, and doing what the other can't do.
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međusobno se osnažuju i rade
ono što drugi ne bi mogao.
ono što drugi ne bi mogao.
02:04
I call this Peers, Inc.
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Ja to nazivam Udruženi učesnici
(Peers, Inc.).
(Peers, Inc.).
02:07
The incorporated side, the company,
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Udružena strana, kompanija,
02:09
is doing things that it does really well.
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radi stvari koje inače dobro radi.
02:12
What does it do really well? It creates economies of scale,
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Šta je to? Stvara velike ekonomije,
02:16
significant and long-term resource investment,
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značajne i dugotrajne investicije u resurse,
02:20
the expertise of many different kinds of people
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stručnost mnogih različitih ljudi
02:23
and different kinds of minds, and for individuals,
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i različitih umova,
a za pojedince,
a za pojedince,
02:26
consumers, it's bringing the standards, rules and recourse
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potrošače, donosi standarde,
pravila i resurse
pravila i resurse
02:29
that we really want as consumers,
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koje mi kao potrošači želimo,
02:31
and this is kind of bound up in a brand promise,
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a to je sve povezano u brend,
02:34
and the companies are providing this on a platform for participation.
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kompanije ovo obezbeđuju
putem platforme za učestvovanje.
putem platforme za učestvovanje.
02:39
Peers are giving and doing things
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Učesnici daju i rade stvari
02:42
that are incredibly expensive for companies to do.
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koje su za kompanije izuzetno skupe.
02:45
What do they bring? They bring this fabulous diversity,
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Šta oni donose?
Izuzetnu različitost,
Izuzetnu različitost,
02:48
expensive for companies. And what does that deliver?
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koja je skupa za kompanije.
A šta to donosi?
A šta to donosi?
02:51
It delivers localization and customization,
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Lokalizaciju i prilagođavanje,
02:54
specialization, and all of this aspect about social networks
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specijalizaciju i sve ono
o društvenim mrežama,
o društvenim mrežama,
02:57
and how companies are yearning and eager to get inside there?
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kako su kompanije željne
da uđu u to?
da uđu u to?
03:00
It's natural for me. Me and my friends, I can connect to them easily.
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Za mene je to prirodno.
Lako se povezujem sa prijateljima.
Lako se povezujem sa prijateljima.
03:04
And it also delivers really fabulous innovation,
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To takođe donosi fantastične inovacije,
03:08
and I'll talk about that later.
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o tome ću govoriti kasnije.
03:09
So we have the peers that are providing the services and the product,
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Dakle, imamo učesnike koji
obezbeđuju usluge i proizvode
obezbeđuju usluge i proizvode
03:12
and the company that's doing the stuff that companies do.
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i kompaniju koja radi ono
što kompanije rade.
što kompanije rade.
03:17
The two of these are delivering the best of both worlds.
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Ovo dvoje donose najbolje
od ta dva sveta.
od ta dva sveta.
03:21
Some of my favorite examples:
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Neki od mojih omiljenih primera:
03:23
in transportation, Carpooling.com. Ten years old,
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u transportu, Carpooling.com.
Star deset godina,
Star deset godina,
03:27
three and a half million people have joined up,
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tri i po miliona ljudi se pridružilo
03:29
and a million rides are shared every day.
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i milion vožnji se deli svakog dana.
03:31
It's a phenomenal thing. It's the equivalent
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To je fenomenalna stvar.
To je ekvivalent broju od
To je ekvivalent broju od
03:35
of 2,500 TGV trains,
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2.500 TGV vozova,
03:38
and just think, they didn't have to lay a track or buy a car.
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ali nisu morali da postave šine
ili da kupe auto.
ili da kupe auto.
03:42
This is all happening with excess capacity.
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Ovo se realizuje sa viškom kapaciteta.
03:44
And it's not just with transportation, my love,
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I to ne samo u transportu,
mojoj ljubavi,
mojoj ljubavi,
03:48
but of course in other realms. Here's Fiverr.com.
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nego i u drugim poljima.
Na primer Fiverr.com.
Na primer Fiverr.com.
03:51
I met these founders just weeks after they had launched,
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Upoznala sam osnivače samo nekoliko nedelja
pre nego što su ga pokrenuli
pre nego što su ga pokrenuli
03:54
and now, in two years, what would you do for five dollars?
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i sada, nakon dve godine,
šta biste uradili za pet dolara?
šta biste uradili za pet dolara?
03:58
Seven hundred and fifty thousand gigs are now posted after two years,
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Za dve godine je postavljeno
750.000 akcija,
750.000 akcija,
04:03
what people would do for five dollars.
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šta bi ljudi uradili za 5 dolara.
04:05
And not just easy things that anyone can do.
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I ne samo lake stvari
koje svako može da uradi.
koje svako može da uradi.
04:09
This Peers, Inc. concept is in a very difficult and complex realm.
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Ovaj Peers, Inc. koncept
je veoma složeno polje.
je veoma složeno polje.
04:14
TopCoder has 400,000 engineers who are delivering
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TopCoder ima 400.000 inženjera
koji dostavljaju
koji dostavljaju
04:18
complex design and engineering services.
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složene usluge dizajna i programiranja.
04:22
When I talked to their CEO, he had this great line.
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Njihov direktor je imao odličnu izjavu:
04:24
He said, "We have a community that owns its own company."
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"Imamo zajednicu koja poseduje
sopstvenu kompaniju."
sopstvenu kompaniju."
04:29
And then my all-time favorite, Etsy.
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I moj omiljeni, Etsy.
04:31
Etsy is providing goods that people make themselves
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Etsy pruža robu koju ljudi sami prave
04:35
and they're selling it in a marketplace.
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i koju prodaju na tržištu.
04:36
It just celebrated its seventh anniversary,
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Proslavio je sedmu godišnjicu
04:40
and after seven years, last year it delivered
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i nakon sedam godina,
prošle godine je ostvario
prošle godine je ostvario
04:42
530 million dollars' worth of sales to all those individuals
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530 miliona dolara od prodaje
tim pojedincima
tim pojedincima
04:48
who have been making those objects.
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koji su pravili te stvari.
04:51
I know you guys out there who are businesspeople,
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Znam da vi koji ste poslovni ljudi
04:54
are thinking, "Oh my God, I want to build one of those.
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mislite: "O, bože,
želim da napravim nešto takvo.
želim da napravim nešto takvo.
04:56
I see this incredible speed and scale.
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Vidim neverovatnu brzinu i veličinu.
04:58
You mean all I have to do is build a platform and all these people are going
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Da li je sve što treba da uradim
da napravim platformu i svi ti ljudi
da napravim platformu i svi ti ljudi
05:00
to put their stuff on top and I sit back and roll it in?"
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će postaviti svoje stvari, a ja mogu
da se zavalim i uživam?"
da se zavalim i uživam?"
05:03
Building these platforms for participation are so nontrivial to do.
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Građenje ovih platformi nije tako trivijalno.
05:08
I think of the difference of Google Video versus YouTube.
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Mislim na razliku između
Google Video-a i YouTube-a.
Google Video-a i YouTube-a.
05:12
Who would have thought that two young guys and a start-up
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Ko bi pomislio da će
2 momka i startap
2 momka i startap
05:15
would beat out Google Video? Why?
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pobediti Google Video?
Zašto?
Zašto?
05:18
I actually have no idea why. I didn't talk to them.
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Nemam pojma zašto.
Nisam razgovarala s njima.
Nisam razgovarala s njima.
05:20
But I'm thinking, you know, they probably had
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Ali mislim da je to zato što
05:22
the "share" button a little bit brighter and to the right,
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je opcija "podeli" bila malo
svetlija sa desne strane
svetlija sa desne strane
05:24
and so it was easier and more convenient for the two sides
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i to je bilo lakše i zgodnije
obema stranama
obema stranama
05:27
that are always participating on these networks.
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koje uvek učestvuju u ovim mrežama.
05:30
So I actually know a lot about building a peer platform now,
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Sada znam mnogo o gradnji
zajedničke platforme
zajedničke platforme
05:35
and a Peers, Inc. company, because I've spent
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i kompanije Peers, Inc.
je poslednje dve godine
je poslednje dve godine
05:36
the last two years doing that in Paris.
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to radim u Parizu.
05:40
So let me take you back how it's so incredibly different
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Dozvolite mi da vam kažem
kako je neverovatno drugačije
kako je neverovatno drugačije
05:43
building Buzzcar than it was building Zipcar,
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praviti Buzzcar od Zipcara,
05:46
because now every single thing we do has these two
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jer sada svaka stvar koju radimo
ima dva različita
ima dva različita
05:48
different bodies that I have to be thinking about:
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tela o kojima moramo
da razmišljamo:
da razmišljamo:
05:51
the owners who are going to provide the cars
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vlasnike, koji obezbeđuju automobile
05:54
and the drivers who are going to rent them.
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i vozače koji će ih iznajmljivati.
05:56
Every single decision, I have to think about what is right for both sides.
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Prilikom svake odluke moram
da mislim šta je najbolje za obe strane.
da mislim šta je najbolje za obe strane.
06:00
There are many, many examples and I'll give you one
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Postoje mnogi primeri,
a daću vam jedan
a daću vam jedan
06:02
that is not my favorite example: insurance.
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koji mi nije omiljen: osiguranje.
06:05
It took me a year and a half to get the insurance just right.
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Bilo mi je potrebno godinu ipo dana
da napravim odgovarajuće osiguranje.
da napravim odgovarajuće osiguranje.
06:10
Hours and hours of sitting with insurers and many companies
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Sati i sati sedenja sa agentima
i mnogim kompanijama
i mnogim kompanijama
06:13
and their thoughts about risk and how this is totally innovative,
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i njihove misli o riziku
i kako je ovo potpuno novo,
i kako je ovo potpuno novo,
06:17
they'd never thought of it before.
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nisu nikad o tome razmišljali.
06:18
Way too much money, I just can't even go there, with lawyers,
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Previše novca, da ni ne pominjem,
sa advokatima,
sa advokatima,
06:22
trying to figure out how this is different, who's responsible to whom,
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u pokušaju da se shvati šta je drugačije,
ko je prema kome odgovoran,
ko je prema kome odgovoran,
06:25
and the result was that we were able to provide owners
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a rezultat je bio da smo uspeli
vlasnicima da obezbedimo
vlasnicima da obezbedimo
06:28
protection for their own driving records and their own history.
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zaštitu podataka o njihovoj vožnji
i ličnoj istoriji.
i ličnoj istoriji.
06:33
The cars are completely insured during the rental,
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Automobili su u potpunosti
osigurani tokom iznajmljivanja,
osigurani tokom iznajmljivanja,
06:34
and it gives drivers what they need, and what do they need?
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i to daje vozačima ono što im je potrebno,
a šta je u stvari to?
a šta je u stvari to?
06:38
They need a low deductible,
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Potrebni su im niski troškovi
06:41
and 24-hour roadside assistance.
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i pomoć na putu 24 sata.
06:43
So this was a trick to get these two sides.
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Bilo je izazovno ovo obezbediti.
06:46
So now I want to take you to the moment of --
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Sada želim da vas povedem u trenutak -
06:50
When you're an entrepreneur, and you've started a new company,
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kada ste preduzetnik
koji je počeo novu kompaniju,
koji je počeo novu kompaniju,
06:54
there's the, here's all the stuff we do beforehand,
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postoji sve to što radimo unapred,
06:56
and then the service launches. What happens?
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a onda se usluga pokrene.
Šta se dešava?
Šta se dešava?
07:00
So all those months of work, they come into play.
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Svi oni meseci rada postaju značajni.
07:05
Last June 1, we launched. It was an exciting moment.
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Počeli smo 1. juna 2011.
Bio je to uzbudljiv trenutak.
Bio je to uzbudljiv trenutak.
07:09
And all the owners are adding their cars. It's really exciting.
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Svi vlasnici dodaju svoje automobile.
Veoma je uzbudljivo.
Veoma je uzbudljivo.
07:12
All the drivers are becoming members. It's excellent.
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Vozači se učlanjuju.
Odlično!
Odlično!
07:15
The reservations start coming in, and here,
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Rezervacije pristižu
07:19
owners who were getting text messages and emails
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i vlasnici dobijaju poruke i mejlove:
07:22
that said, "Hey, Joe wants to rent your car for the weekend.
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"Hej, Džo želi da unajmi tvoj auto
za vikend.
za vikend.
07:25
You can earn 60 euros. Isn't that great? Yes or no?"
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Možeš da zaradiš 60 EUR.
Zar to nije super? Da ili ne?"
Zar to nije super? Da ili ne?"
07:30
No reply. Like, a huge proportion of them
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Nema odgovora.
Kao da se veliki broj njih
Kao da se veliki broj njih
07:33
couldn't be bothered after they had just started, they just signed up, to reply.
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registrovao i sad ne mogu
da se zamaraju odgovorima.
da se zamaraju odgovorima.
07:37
So I thought, "Duh, Robin, this is the difference between
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Pomislila sam kako je
baš to razlika
baš to razlika
07:41
industrial production and peer production."
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između industrijske
i korisničke proizvodnje.
i korisničke proizvodnje.
07:44
Industrial production, the whole point of industrial production
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Smisao industrijske proizvodnje
07:47
is to provide a standardized, exact service model
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je da obezbedi standardizovan,
jednak model usluge
jednak model usluge
07:51
that is consistent every single time,
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koji je stalan
07:53
and I'm really thankful that my smartphone is made
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i veoma sam zahvalna na tome
što je moj pametni telefon
što je moj pametni telefon
07:56
using industrial production.
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napravljen industrijskom proizvodnjom.
07:57
And Zipcar provides a very nice, consistent service
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I Zipcar nudi veoma lepu,
doslednu uslugu
doslednu uslugu
08:00
that works fabulously.
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koja savršeno funkcioniše.
08:02
But what does peer production do? Peer production
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Ali šta radi korisnička proizvodnja?
08:05
is this completely different way of doing things,
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Ona na potpuno drugačiji način
radi stvari
radi stvari
08:08
and you have a big quality range, and so eBay, cleverly,
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i imate velike varijacije u kvalitetu,
pa su u eBay-u, pametno,
pa su u eBay-u, pametno,
08:13
the first peer production, Peer, Inc. company, I'd say,
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u prvoj korisničoj produkciji,
kompaniji tipa Peer Inc,
kompaniji tipa Peer Inc,
08:16
they figured out early on, we need to have ratings
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rano shvatili
da su nam potrebne ocene
da su nam potrebne ocene
08:21
and commentaries and all that yucky side stuff.
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i komentari i sve te gadne
sporedne stvari.
sporedne stvari.
08:24
We can flag that and we can put it to the side, and people
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Možemo da ga označimo
i stavimo po strani,
i stavimo po strani,
08:28
who are buyers and consumers don't have to deal with it.
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a kupci i korisnici ne moraju
da se time zamajavaju.
da se time zamajavaju.
08:32
So going back, this is my look of excitement and joy,
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Ovo je moj uzbuđen i radostan pogled,
08:37
because all this stuff that I'd also been hoping for
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jer sve čemu sam se nadala
08:39
actually really did happen, and what's that?
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se zaista i desilo,
a šta je to?
a šta je to?
08:41
That is the diversity of what's going on.
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Različitost dešavanja.
08:44
You have these different fabulous owners
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Postoje razni fantastični vlasnici
08:47
and their different cars, different prices,
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i njihovi razni automobili,
različite cene,
različite cene,
08:50
different locations. (Laughter)
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različite lokacije.
(Smeh)
(Smeh)
08:52
They dress differently, and they look different,
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Različito se oblače i izgledaju
08:58
and, really, I love these photos every time I look at them.
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i volim ove fotografije
svaki put kad ih gledam.
svaki put kad ih gledam.
09:03
Cool guys, excited guys,
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Kul momci, uzbuđeni momci,
09:06
and here is Selma, who -- I love this driver.
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a evo je Selma - obožavam je.
09:11
And after a year, we have 1,000 cars
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Posle godinu dana
imamo 1000 automobila
imamo 1000 automobila
09:14
that are parked across France and 6,000 people
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širom Francuske
i 6000 ljudi
i 6000 ljudi
09:17
who are members and eager to drive them.
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koji su korisnici i željni da ih voze.
09:20
This would not be possible to do that in economic fashion
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Ovo ne bi bilo moguće izvesti
09:24
for a traditional company.
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u modelu tradicionalne kompanije.
09:26
Back to this spectrum.
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Nazada na ovo.
09:28
So what's happening is, we had the yuck side,
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Imali smo i odbojnu stranu,
09:31
but we actually had this real wow side.
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ali i ovu stvarno super stranu.
09:33
And I can tell you two great stories.
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Ispričaću vam dve sjajne priče.
09:36
A driver was telling me that they went to rent a car
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Jedan vozač mi je pričao
kako su krenuli da unajme auto
kako su krenuli da unajme auto
09:39
to go up the coast of France and the owner gave it to them,
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da odu do francuske obale,
a vlasnik im je dao auto i rekao:
a vlasnik im je dao auto i rekao:
09:43
and said, "You know what, here's where the cliffs are,
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"Ovde su stene,
09:45
and here's all the beaches, and this is my best beach,
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ovde su sve plaže,
a ova je najbolja,
a ova je najbolja,
09:47
and this is where the best fish restaurant is."
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a ovde je najbolji riblji restoran."
09:50
And the peers also become,
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Korisnici i vlasnici
09:53
peers and owners create relationships,
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stvaraju veze,
09:55
and so at the last minute people can --
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i u poslednjem trenutku
09:57
a driver can say, "Hey, you know what, I really need the car,
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vozač može da kaže:
"Znaš, stvarno mi je potreban auto,
"Znaš, stvarno mi je potreban auto,
10:00
is it available?" And that person will say,
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da li je slobodan?"
A osoba će reći:
A osoba će reći:
10:02
"Sure, my wife's at home. Go pick up the keys. Go do it."
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"Naravno, moja žena je kod kuće.
Idi pokupi ključeve."
Idi pokupi ključeve."
10:05
So you can have these really nice things that can't happen,
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Sjajne stvari mogu da se dese,
10:08
and it's a kind of "Wow!" and I want to say "Wow!"
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sve je to super
i želim da kažem
i želim da kažem
10:12
type of thing that's happening here, because individuals,
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da se super stvari dešavaju,
10:14
if you're a company, what happens is you might have
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jer ako ste kompanija,
možete imati
možete imati
10:17
10 people who are in charge of innovation,
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10 ljudi zaduženih za inovacije
10:19
or 100 people who are in charge of innovation.
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ili 100 takvih ljudi.
10:21
What happens in Peer, Inc. companies is that you have
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U korisničkim kompanijama imate
10:24
tens and hundreds and thousands and even millions
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desetine i stotine,
hiljade i čak milione ljudi
hiljade i čak milione ljudi
10:27
of people who are creating experiments on this model,
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koji eksperimentišu sa tim modelom,
10:31
and so out of all that influence and that effort,
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i iz svog toga uticaja i napora
10:33
you are having this exceptional amount of innovation
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dobijate veliku količinu inovacija
10:38
that is coming out.
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koje se stvaraju.
10:40
So one of the reasons, if we come back to why did I
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Da se vratimo na to zašto sam
10:43
call it Buzzcar? I wanted to remind all of us
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kompaniju nazvala Buzzcar (automobil koji zuji)?
Želela sam da nas sve podsetim
Želela sam da nas sve podsetim
10:46
about the power of the hive,
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na moć košnice
10:49
and its incredible facility to create this platform
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i njenu neverovatnu osobinu
da napravi platformu
da napravi platformu
10:52
that individuals want to participate and innovate on.
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u kojoj pojedinci žele da učestvuju
i stvaraju nešto novo.
i stvaraju nešto novo.
10:56
And for me, when I think about our future,
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Kada razmišljam o budućnosti,
10:59
and all of those problems that seem incredibly large,
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o problemima koji deluju užasno veliko,
11:03
the scale is impossible, the urgency is there,
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nemoguće veliko, hitno,
11:06
Peers, Inc. provides the speed and scale
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korisničke kompanije obezbeđuju
brzinu i veličinu
brzinu i veličinu
11:09
and the innovation and the creativity that is going to answer these problems.
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i inovacije i kreativnost
koji će rešiti sve probleme.
koji će rešiti sve probleme.
11:13
All we have to do is create a fabulous platform for participation -- nontrivial.
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Mi bi samo trebalo da napravimo
divnu patformu za učešće - nije mala stvar.
divnu patformu za učešće - nije mala stvar.
11:19
So I continue to think that
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Nastavljam da mislim
11:22
transportation is the center of the hard universe.
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da je transport centar
fizičkog univerzuma.
fizičkog univerzuma.
11:25
All problems come back to transportation for me.
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Za mene se svi problemi
svode na transport.
svode na transport.
11:27
But there are all these other areas that are these profound,
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Ali postoje druge oblasti dubokih,
11:31
big problems that I know that we can work on,
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velikih problema na kojima
možemo da radimo,
možemo da radimo,
11:34
and people are working on them in many different sectors,
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a ljudi na njima rade
iz raznih sektora,
iz raznih sektora,
11:37
but there's this really fabulous group of things
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ali postoje sjajne stvari
11:40
with the power of this Peers, Inc. model.
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koje imaju moć zajedničkog modela.
11:44
So over the last decade, we've been reveling in
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Tokom poslednje decenije uživamo
11:51
the power of the Internet and how it's empowered individuals,
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u moći interneta, u tome
kako osnažuje pojedince,
kako osnažuje pojedince,
11:54
and for me, what Peers, Inc. does
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a ja mislim da Peers, Inc.
11:57
is it takes it up a notch. We're now bringing the power
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to diže na još viši nivo.
Sada donosimo moć
Sada donosimo moć
12:01
of the company and the corporation
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kompanije i korporacije
12:04
and supercharging individuals.
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i osnažujemo pojedince.
12:06
So for me, it's a collaboration.
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Za mene, to je saradnja.
12:10
Together, we can. (Applause)
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Zajedno možemo.
(Aplauz)
(Aplauz)
12:14
Thank you. (Applause)
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Hvala vam.
(Aplauz)
(Aplauz)
ABOUT THE SPEAKER
Robin Chase - Transport networkerWith Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors.
Why you should listen
If she weren't a proven entrepreneur, you might imagine Robin Chase as a transportation geek, a dedicated civil servant, endlessly refining computer models of freeway traffic. If she weren't such a green-conscious problem-solver, you might take her for a startup whiz. Case in point: In 2000, Chase focused her MIT business training on a car-sharing scheme imported from Europe and co-founded Zipcar, now the largest car-sharing business in the world. Using a wireless key, location awareness and Internet billing, members pick up Zipcars at myriad locations anytime they want one.
Now Chase has launched Buzzcar, a car-sharing service in France with a twist: instead of a fleet of green Zipcars, the service lets users share their own cars and make money off their unused capacity. Call it peer-to-peer auto rental.
Read this insightful interview with Chase about starting a business and raising kids (including a supermodel).
Robin Chase | Speaker | TED.com