ABOUT THE SPEAKER
Robin Chase - Transport networker
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors.

Why you should listen

If she weren't a proven entrepreneur, you might imagine Robin Chase as a transportation geek, a dedicated civil servant, endlessly refining computer models of freeway traffic. If she weren't such a green-conscious problem-solver, you might take her for a startup whiz. Case in point: In 2000, Chase focused her MIT business training on a car-sharing scheme imported from Europe and co-founded Zipcar, now the largest car-sharing business in the world. Using a wireless key, location awareness and Internet billing, members pick up Zipcars at myriad locations anytime they want one.

Now Chase has launched Buzzcar, a car-sharing service in France with a twist: instead of a fleet of green Zipcars, the service lets users share their own cars and make money off their unused capacity. Call it peer-to-peer auto rental.

Read this insightful interview with Chase about starting a business and raising kids (including a supermodel).

More profile about the speaker
Robin Chase | Speaker | TED.com
TEDGlobal 2012

Robin Chase: Excuse me, may I rent your car?

Robin Chase: 请问我可以租用你的车吗?

Filmed:
1,042,296 views

十年前,Robin Chase在美国成立了Zipcar公司,目前该公司已成为世界上最大的汽车共享服务公司。现在她正在探索汽车共享服务的下一发展方向:Buzzcar。Buzzcar是Robin在法国新成立的一间汽车分享公司,它的主要业务是帮车主将自己闲置的私家车租借给别人使用。Robin所提供的细节很吸引人,比如说:这种服务的保险怎么处理?在演讲里,她用“群体共享公司”这一概念为“个人物权”和“企业运作”下了一个新的定义。
- Transport networker
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors. Full bio

Double-click the English transcript below to play the video.

00:17
Twelve十二 years年份 ago, I founded成立 ZipcarZipcar公司.
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十二年前,我创建了Zipcar公司。
00:21
ZipcarZipcar公司 buys购买 cars汽车 and parks公园 them
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Zipcar 购买汽车, 同时把它们投放到
00:24
throughout始终 dense稠密 metropolitan宗主 areas
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人口稠密的市区,
00:26
for people to use, by the hour小时 and by the day,
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供人们使用,顾客们可以按小时或按天付费的方式使用我们的车,
00:29
instead代替 of owning拥有 their own拥有 cars汽车.
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从而人们就可以不用拥有自己的汽车也有车用。
00:32
Each ZipcarZipcar公司 replaces取代 15 personal个人 cars汽车,
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我们每投入一辆Zipcar,就可以代替15 辆私人汽车,
00:36
and each driver司机 drives驱动器 about 80 percent百分 less
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同时每个使用Zipcar汽车的人,其用车时间减少了大约80%,
00:39
because they're now paying付款 the full充分 cost成本,
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因为他们现在要支付全部的有关费用,
00:41
all at once一旦, in real真实 time.
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而且是立即支付!
00:44
But what ZipcarZipcar公司 really did was make sharing分享 the norm规范.
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但 Zipcar 的真正的意义是使资源共享成为了一种模式
00:48
Now, a decade later后来, it's really time to push the envelope信封 a little bit,
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现在,十年后,这种模式需要作一点改进。
00:52
and so a couple一对 years年份 ago I moved移动 to Paris巴黎
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所以几年前, 我搬到了巴黎,
00:54
with my husband丈夫 and youngest最年轻的 child儿童,
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我丈夫和最小的小孩也随我来了,
00:57
and we launched推出 BuzzcarBuzzcar a year ago.
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一年前,,我们创办了Buzzcar公司。
01:00
BuzzcarBuzzcar lets让我们 people rent出租 out their own拥有 cars汽车
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Buzzcar 的运作方式是让人们把闲置的车辆
01:03
to their friends朋友 and neighbors邻居.
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出租给自己的朋友和邻居。
01:05
Instead代替 of investing投资 in a car汽车, we invest投资 in a community社区.
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这样子,我们不再投资在车辆上,而是投在整个社区。
01:10
We bring带来 the power功率 of a corporation公司
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我们将原本是公司的运作方式
01:12
to individuals个人 who add their cars汽车 to the network网络.
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转化为带着自己的汽车加入我们的社区网络的人们的个人行为。
01:16
Some people call this peer-to-peer点对点.
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有些人把这称之为群体共享。
01:19
This does express表现 the humanity人性 of what's going on,
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这正体现了人性的发展
01:23
and the personal个人 relationships关系,
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和人与人之间的关系,
01:25
but that is also like saying that it's the same相同 thing
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但这也可以说是类似于
01:28
as a yard sale拍卖 or a bake sale拍卖 or babysitting保姆.
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庭院旧货出售, 或是烘烤品义卖, 或是临时保姆。
01:31
That's peer-to-peer点对点.
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这就是群体共享。
01:32
It's like saying yard sales销售 are the same相同 thing as eBay易趣,
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这就像说庭院旧货出售和eBay一样,
01:37
or craft手艺 fairs展销会 are the same相同 thing as EtsyEtsy的.
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或小手工艺品交易会等同于Etsy 。
01:44
But what's really happening事件 is that we've我们已经 got the power功率
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但所有一切的发生都源于我们拥有一个
01:47
of a free自由 and open打开 Internet互联网,
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自由和开放的互联网,
01:49
and on top最佳 of that we're putting a platform平台 for participation参与,
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在此基础上,我们建立了一个利于参与的平台,
01:52
and the peers同行 are now in partnership合伙 with the company公司,
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而参与者与公司实际上成了合作伙伴关系,
01:56
creating创建 shared共享 value on shared共享 values,
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在共享的基础上创造着共同的价值,
01:59
and each strengthening强化 the other, and doing what the other can't do.
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同时,相互取长补短.
02:04
I call this Peers同行, Inc公司.
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我把这一运作模式叫"群体共享公司"。
02:07
The incorporated合并 side, the company公司,
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从公司构成方面来看,这种公司
02:09
is doing things that it does really well.
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业绩显著。
02:12
What does it do really well? It creates创建 economies经济 of scale规模,
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它有何成绩呢?它创建了规模经济,
02:16
significant重大 and long-term长期 resource资源 investment投资,
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拉动了显著的、长远的资源投资,
02:20
the expertise专门知识 of many许多 different不同 kinds of people
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为各色各类的合作者创立了一种可以参与的公司
02:23
and different不同 kinds of minds头脑, and for individuals个人,
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而这些合作都拥有多样的恩维方式, 同时对个人、
02:26
consumers消费者, it's bringing使 the standards标准, rules规则 and recourse追索权
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对消费者来说,它提供标准, 法规和索赔的权利,
02:29
that we really want as consumers消费者,
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这一切都是我们作为消费者梦寐以求的,
02:31
and this is kind of bound up in a brand promise诺言,
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这些都与"品牌承诺"紧密相关,
02:34
and the companies公司 are providing提供 this on a platform平台 for participation参与.
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这种公司为参与者们提供了一个参与的平台。
02:39
Peers同行 are giving and doing things
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这些参与的个体所能提供的东西和所能做的事情
02:42
that are incredibly令人难以置信 expensive昂贵 for companies公司 to do.
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其投入之少是一般公司可望而不可及的。
02:45
What do they bring带来? They bring带来 this fabulous极好 diversity多样,
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它们带来了什么?它们带来难以想象的多元化,
02:48
expensive昂贵 for companies公司. And what does that deliver交付?
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而一般公司要做到这点就要花投入巨资。那这又意味着什么呢?
02:51
It delivers提供 localization本土化 and customization定制,
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这意味着产品服务本地化,具体化,
02:54
specialization专业化, and all of this aspect方面 about social社会 networks网络
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专业化,揭开了社交网络的"面纱",
02:57
and how companies公司 are yearning怀念 and eager急于 to get inside there?
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为什么那么多的公司积极踊跌的参与进来呢?
03:00
It's natural自然 for me. Me and my friends朋友, I can connect to them easily容易.
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对于我,这很自然。我和我的朋友们可以很容易的互相联络。
03:04
And it also delivers提供 really fabulous极好 innovation革新,
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更让人惊喜的是它鼓励创新的一面,
03:08
and I'll talk about that later后来.
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我会稍后再谈。
03:09
So we have the peers同行 that are providing提供 the services服务 and the product产品,
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因此,我们有"群体共享"意识的人们提供着服务和产品,
03:12
and the company公司 that's doing the stuff东东 that companies公司 do.
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同时有公司做着它应该做的事情,
03:17
The two of these are delivering交付 the best最好 of both worlds世界.
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二者结合,为我们提供了一个完美的世界。
03:21
Some of my favorite喜爱 examples例子:
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下面是一些我最喜欢的案例:
03:23
in transportation运输, Carpooling拼车.comCOM. Ten years年份 old,
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在交通业, 十年前, Carpooling.com (拼车公司网站)组建,
03:27
three and a half million百万 people have joined加盟 up,
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目前拥有350 万会员,
03:29
and a million百万 rides游乐设施 are shared共享 every一切 day.
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每天有1,000,000次的拼车纪录。
03:31
It's a phenomenal非凡的 thing. It's the equivalent当量
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这是一件很了不起的事。1,000,000人相当于
03:35
of 2,500 TGVTGV trains火车,
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2,500列TGV 列车的满载量,
03:38
and just think, they didn't have to lay铺设 a track跟踪 or buy购买 a car汽车.
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试想想,公司不需要铺设一根轨道,也不需投入一辆小汽车.
03:42
This is all happening事件 with excess过量 capacity容量.
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这些业绩只是用那些过剩的生产力来取得的。
03:44
And it's not just with transportation运输, my love,
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这不仅仅存在于运输业, 亲爱的,
03:48
but of course课程 in other realms境界. Here's这里的 FiverrFiverr.comCOM.
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当然还有其他领域。比如 Fiverr.com网络公司(5元公司)。
03:51
I met会见 these founders创始人 just weeks after they had launched推出,
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在他们开业几周后,我拜见了那些创建者,
03:54
and now, in two years年份, what would you do for five dollars美元?
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现在,两年后,你会用五美元做什么呢?
03:58
Seven hundred and fifty五十 thousand gigs演出 are now posted发布 after two years年份,
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两年之后,75 万个小型音乐表演的信息张贴在这个网站上,
04:03
what people would do for five dollars美元.
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人们会为5美元做什么呢?
04:05
And not just easy简单 things that anyone任何人 can do.
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而且这些事情并不是轻而易举。
04:09
This Peers同行, Inc公司. concept概念 is in a very difficult and complex复杂 realm领域.
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"群体共享"公司这个概念是个非常错综复杂的问题。
04:14
TopCoderTopCoder公司 has 400,000 engineers工程师 who are delivering交付
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TopCoder 有四十万工程师承担着
04:18
complex复杂 design设计 and engineering工程 services服务.
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复杂的设计和工程服务工作。
04:22
When I talked to their CEOCEO, he had this great line线.
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当我跟他们的首席执行官讨论时,发现他有一个宏观的理念:
04:24
He said, "We have a community社区 that owns拥有 its own拥有 company公司."
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他说,"其实我们任何一个社区都可以拥有一间自己的公司。"
04:29
And then my all-time整天 favorite喜爱, EtsyEtsy的.
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而我的最爱是 Etsy。
04:31
EtsyEtsy的 is providing提供 goods产品 that people make themselves他们自己
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Etsy 提供了一个网上交易市场,
04:35
and they're selling销售 it in a marketplace市井.
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人们可以买卖他们手工制作的商品。
04:36
It just celebrated著名 its seventh第七 anniversary周年,
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它刚刚庆祝了开业七周年,
04:40
and after seven years年份, last year it delivered交付
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七年后,也就是去年, 它的全部会员的商品成交额达到
04:42
530 million百万 dollars'美元的 worth价值 of sales销售 to all those individuals个人
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5 亿 3000 万美元,
04:48
who have been making制造 those objects对象.
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这些可以他们亲手制作的货物。
04:51
I know you guys out there who are businesspeople生意人,
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在座的许多都是商人,
04:54
are thinking思维, "Oh my God, I want to build建立 one of those.
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你们可能正在盘算:"上帝!我也想建立一个这样的公司。
04:56
I see this incredible难以置信 speed速度 and scale规模.
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有这种令人难以置信的速度和规模发展,
04:58
You mean all I have to do is build建立 a platform平台 and all these people are going
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而你的意思是说我所要做的就是建这么个网上平台, 人们就会
05:00
to put their stuff东东 on top最佳 and I sit back and roll it in?"
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把东西拿到上面来卖买,而我就可以什么都不做, 只等着钱滚滚而来?"
05:03
Building建造 these platforms平台 for participation参与 are so nontrivial平凡 to do.
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建立这些平台让人们来参与并不是件简单的事情。
05:08
I think of the difference区别 of Google谷歌 Video视频 versus YouTubeYouTube的.
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我总是在思考 Google 视频与 YouTube 的差异。
05:12
Who would have thought that two young年轻 guys and a start-up启动
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谁会想到这两个年轻人, 一个刚刚起步的小公司
05:15
would beat击败 out Google谷歌 Video视频? Why?
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会击败 Google 视频呢?为什么?
05:18
I actually其实 have no idea理念 why. I didn't talk to them.
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我其实也不知道为什么。我没有跟他们谈过。
05:20
But I'm thinking思维, you know, they probably大概 had
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但我想,他们可能运用了
05:22
the "share分享" button按键 a little bit brighter光明 and to the right,
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"共享"这个理念稍微好了一点,
05:24
and so it was easier更轻松 and more convenient方便 for the two sides双方
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因此使得群体与公司平台之间结合得更容易和紧密,
05:27
that are always participating参与 on these networks网络.
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从而把人们牢牢吸引?
05:30
So I actually其实 know a lot about building建造 a peer窥视 platform平台 now,
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所以,我其实总结了很多关于建立群体共享平台
05:35
and a Peers同行, Inc公司. company公司, because I've spent花费
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和公司的经验,因为我花了
05:36
the last two years年份 doing that in Paris巴黎.
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过去的两年时间,在巴黎做着类似的事情。
05:40
So let me take you back how it's so incredibly令人难以置信 different不同
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所以让我带你回到最初的话题,看一看
05:43
building建造 BuzzcarBuzzcar than it was building建造 ZipcarZipcar公司,
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建立 Buzzcar 与建立Zipcar 是多么的截然不同,
05:46
because now every一切 single thing we do has these two
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因为现在我们做每一件事都要考虑到两个
05:48
different不同 bodies身体 that I have to be thinking思维 about:
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不同的主体,
05:51
the owners拥有者 who are going to provide提供 the cars汽车
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一方面是提供车的车主们,
05:54
and the drivers司机 who are going to rent出租 them.
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另一方面是来租车的司机们。
05:56
Every一切 single decision决定, I have to think about what is right for both sides双方.
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每一项决定,我都要考虑到两方面的利益得失。
06:00
There are many许多, many许多 examples例子 and I'll give you one
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有很多很多的例子,我给你举一个,
06:02
that is not my favorite喜爱 example: insurance保险.
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就是那个最让我头疼的例子: 保险。
06:05
It took me a year and a half to get the insurance保险 just right.
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我花了一年半的时间去搞定这个棘手的问题。
06:10
Hours小时 and hours小时 of sitting坐在 with insurers保险公司 and many许多 companies公司
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我走访了许多保险公司, 花去了大量的时间,
06:13
and their thoughts思念 about risk风险 and how this is totally完全 innovative创新,
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和他们探讨风险问题和如何创立一套新的保险体系
06:17
they'd他们会 never thought of it before.
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(这种体系)他们以前想都没想过。
06:18
Way too much money, I just can't even go there, with lawyers律师,
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商谈的过程太繁琐了, 我真的不想再想那些事了,我与律师一起,
06:22
trying to figure数字 out how this is different不同, who's谁是 responsible主管 to whom,
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试图找出这种保险有何不同,谁应向谁负责,
06:25
and the result结果 was that we were able能够 to provide提供 owners拥有者
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最终的结果是:我们可以为车主提供
06:28
protection保护 for their own拥有 driving主动 records记录 and their own拥有 history历史.
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保护他们自己的驾驶记录和自己的驾驶历史的保险。
06:33
The cars汽车 are completely全然 insured投保 during the rental出租,
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在租赁期间, 车子获得全保,
06:34
and it gives drivers司机 what they need, and what do they need?
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和司机们的最大利益。那是什么呢?
06:38
They need a low deductible扣除,
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他们需要最低的免赔额,
06:41
and 24-hour-小时 roadside路边 assistance帮助.
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和 24 小时救援服务。
06:43
So this was a trick to get these two sides双方.
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这就是如何使双方满意的小例子。
06:46
So now I want to take you to the moment时刻 of --
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所以,现在我们回到正题上来:
06:50
When you're an entrepreneur企业家, and you've started开始 a new company公司,
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你是一名企业家,正要开办一个新的公司,
06:54
there's the, here's这里的 all the stuff东东 we do beforehand预先,
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上面提到的前期准备工作也已经齐备,
06:56
and then the service服务 launches发布会. What happens发生?
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然后公司开业大吉。然后会发生什么事呢?
07:00
So all those months个月 of work, they come into play.
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所有这几个月准备的工作,开始发挥作用。
07:05
Last June六月 1, we launched推出. It was an exciting扣人心弦 moment时刻.
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去年六月一日,我们推出了我们的服务,那是一个令人兴奋的时刻。
07:09
And all the owners拥有者 are adding加入 their cars汽车. It's really exciting扣人心弦.
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所有车主都在我们的网站添加他们的汽车。真是激动人心。
07:12
All the drivers司机 are becoming变得 members会员. It's excellent优秀.
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所有的未来租车人也成为了会员。真是太棒了。
07:15
The reservations预订 start开始 coming未来 in, and here,
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用车预订喷涌而来,同时
07:19
owners拥有者 who were getting得到 text文本 messages消息 and emails电子邮件
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车主也获得了短信和电子邮件
07:22
that said, "Hey, Joe wants to rent出租 your car汽车 for the weekend周末.
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说,"嘿,乔想这个周末租你的车,
07:25
You can earn 60 euros欧元. Isn't that great? Yes or no?"
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你可以赚 60 欧元。很棒吧?行还是不行?"
07:30
No reply回复. Like, a huge巨大 proportion比例 of them
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没有答复。好象很大一部分人都是这样,
07:33
couldn't不能 be bothered困扰 after they had just started开始, they just signed up, to reply回复.
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就在他们签约承诺给予答复后没多久就消声匿迹了....
07:37
So I thought, "Duh, Robin知更鸟, this is the difference区别 between之间
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所以我想,"啊,罗宾,学着点,这就是
07:41
industrial产业 production生产 and peer窥视 production生产."
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工业生产和"群体共享"之间的区别。
07:44
Industrial产业 production生产, the whole整个 point of industrial产业 production生产
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工业生产, 重点在于
07:47
is to provide提供 a standardized标准化, exact精确 service服务 model模型
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提供一个标准化的, 完全一致的服务模式,
07:51
that is consistent一贯 every一切 single time,
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这就是每一次都一样,
07:53
and I'm really thankful感谢 that my smartphone手机 is made制作
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我真的感激我的智能手机是通过
07:56
using运用 industrial产业 production生产.
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工业生产制作的。
07:57
And ZipcarZipcar公司 provides提供 a very nice不错, consistent一贯 service服务
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同样,Zipcar 提供了一个很好的、 一致的服务
08:00
that works作品 fabulously惊人.
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它运作得也很棒。
08:02
But what does peer窥视 production生产 do? Peer窥视 production生产
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但群体共享做些什么呢?群体共享
08:05
is this completely全然 different不同 way of doing things,
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运作起来完全不同,
08:08
and you have a big quality质量 range范围, and so eBay易趣, cleverly巧妙,
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你有一个参差不齐的资源范畴,所以eBay 很聪明,
08:13
the first peer窥视 production生产, Peer窥视, Inc公司. company公司, I'd say,
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这家最早的群体共享平台, 我认为,
08:16
they figured想通 out early on, we need to have ratings评级
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他们早些时候想出对策,我们需要对参与者打分,
08:21
and commentaries评论 and all that yucky令人讨厌 side stuff东东.
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写评语和揭露所有令人作呕的行为。
08:24
We can flag that and we can put it to the side, and people
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我们可以给这些人加标识,冷落他们, 让
08:28
who are buyers买家 and consumers消费者 don't have to deal合同 with it.
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买家和消费者不必理会他们。
08:32
So going back, this is my look of excitement激动 and joy喜悦,
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所以回过头来看,这些才是我所认知的兴奋和喜悦,
08:37
because all this stuff东东 that I'd also been hoping希望 for
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因为这一切的东西也是我所期望的,
08:39
actually其实 really did happen发生, and what's that?
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而且事实上确实出现了,那是什么呢?
08:41
That is the diversity多样 of what's going on.
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就是这种多样性。
08:44
You have these different不同 fabulous极好 owners拥有者
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你有这些各式各样热情的车主们,
08:47
and their different不同 cars汽车, different不同 prices价格,
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和他们不同的汽车,不同的价格,
08:50
different不同 locations地点. (Laughter笑声)
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来自不同的地区。(笑声)
08:52
They dress连衣裙 differently不同, and they look different不同,
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他们着装不同,长相各异,
08:58
and, really, I love these photos相片 every一切 time I look at them.
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而且,真的,每次看到这些照片我都爱不释手。
09:03
Cool guys, excited兴奋 guys,
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很酷的家伙,兴奋的家伙,
09:06
and here is Selma塞尔玛, who -- I love this driver司机.
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这里是塞尔玛,— — 我很喜欢这个司机。
09:11
And after a year, we have 1,000 cars汽车
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一年后,我们有 1000 辆汽车
09:14
that are parked across横过 France法国 and 6,000 people
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它们遍布整个法国和 6000 个
09:17
who are members会员 and eager急于 to drive驾驶 them.
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成员随时等待使用它们。
09:20
This would not be possible可能 to do that in economic经济 fashion时尚
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对于一个传统的公司来说,这种经济时尚
09:24
for a traditional传统 company公司.
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简直是天方夜谭。
09:26
Back to this spectrum光谱.
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返回到此座标轴,
09:28
So what's happening事件 is, we had the yuck side,
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到底发生了什么: 我们看到不好的一端,
09:31
but we actually其实 had this real真实 wow side.
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但我们其实还有非常出色的一面。
09:33
And I can tell you two great stories故事.
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我可以告诉你两个动人的故事。
09:36
A driver司机 was telling告诉 me that they went to rent出租 a car汽车
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有个司机告诉我他们要租一辆车
09:39
to go up the coast of France法国 and the owner所有者 gave it to them,
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去法国海岸游玩, 车主不但把车租给了他,
09:43
and said, "You know what, here's这里的 where the cliffs悬崖 are,
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并且告诉他那些悬崖在哪里,
09:45
and here's这里的 all the beaches海滩, and this is my best最好 beach海滩,
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哪里有海滩,哪里是我们最好的海滩,
09:47
and this is where the best最好 fish restaurant餐厅 is."
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哪里是最好的海鲜餐厅。"
09:50
And the peers同行 also become成为,
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而且"群体共享"为
09:53
peers同行 and owners拥有者 create创建 relationships关系,
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租车者和车主建立了友好的关系,
09:55
and so at the last minute分钟 people can --
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因此,在最后一刻, 有人可以-
09:57
a driver司机 can say, "Hey, you know what, I really need the car汽车,
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例如一个司机可以说,"嘿,老兄,我真的需要用一下车,
10:00
is it available可得到?" And that person will say,
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行吗?" 车主会说:
10:02
"Sure, my wife's妻子 at home. Go pick up the keys按键. Go do it."
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"当然可以,,我妻子在家。你去问她拿钥匙。开走它。"
10:05
So you can have these really nice不错 things that can't happen发生,
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因此你会遇到这些你以前没碰到过的好事,
10:08
and it's a kind of "Wow!" and I want to say "Wow!"
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碰到这种事你肯定会说:"哇噻“的, 而且我想要说"哇!"
10:12
type类型 of thing that's happening事件 here, because individuals个人,
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这种事情发生是因为个体化的原因。
10:14
if you're a company公司, what happens发生 is you might威力 have
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如果你是一家公司,有可能
10:17
10 people who are in charge收费 of innovation革新,
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你也许有十个人负责创新,
10:19
or 100 people who are in charge收费 of innovation革新.
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或是一百人。
10:21
What happens发生 in Peer窥视, Inc公司. companies公司 is that you have
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但是在群体共享这种模式下
10:24
tens and hundreds数以百计 and thousands数千 and even millions百万
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有成百上千甚至上百万的
10:27
of people who are creating创建 experiments实验 on this model模型,
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人在此模式基础上实践着,
10:31
and so out of all that influence影响 and that effort功夫,
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所以在此类影响和各方努力下,
10:33
you are having this exceptional优秀 amount of innovation革新
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你会有数以万计的新生事物
10:38
that is coming未来 out.
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孕育而生。
10:40
So one of the reasons原因, if we come back to why did I
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所以其中原因之一,如果我们追溯为什么我会
10:43
call it BuzzcarBuzzcar? I wanted to remind提醒 all of us
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叫它Buzzcar?我想要提醒所有的人
10:46
about the power功率 of the hive蜂巢,
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有关蜂巢的力量,
10:49
and its incredible难以置信 facility设施 to create创建 this platform平台
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和创造这一平台令人难以置信容量
10:52
that individuals个人 want to participate参加 and innovate创新 on.
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它为每一个工蜂创建了参与与创新的平台。
10:56
And for me, when I think about our future未来,
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对我而言,当我想到我们公司的未来,
10:59
and all of those problems问题 that seem似乎 incredibly令人难以置信 large,
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和所有的那些貌似非常棘手问题,
11:03
the scale规模 is impossible不可能, the urgency is there,
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规模不可想象, 而且还非常紧迫,
11:06
Peers同行, Inc公司. provides提供 the speed速度 and scale规模
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"群体共享"公司不正提供了这种速度和规模,
11:09
and the innovation革新 and the creativity创造力 that is going to answer回答 these problems问题.
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这种公司的改进和创新不正是问题之答案?
11:13
All we have to do is create创建 a fabulous极好 platform平台 for participation参与 -- nontrivial平凡.
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我们所要做的就是建立这种有意义的平台让人们参与进来--不简单。
11:19
So I continue继续 to think that
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于是, 我还在想,
11:22
transportation运输 is the center中央 of the hard universe宇宙.
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交通是全球最令人头痛的问题。
11:25
All problems问题 come back to transportation运输 for me.
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所有问题都回到我的运输上面来。
11:27
But there are all these other areas that are these profound深刻,
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但这里还有许多其他领域的问题, 很深远,
11:31
big problems问题 that I know that we can work on,
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矛盾重重, 但我知道我们可以努力解决,
11:34
and people are working加工 on them in many许多 different不同 sectors行业,
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而且人们正在为许多不同的部门探求着答案,
11:37
but there's this really fabulous极好 group of things
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与此同时,我们发现了
11:40
with the power功率 of this Peers同行, Inc公司. model模型.
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"群体共享" 的神奇力量。
11:44
So over the last decade, we've我们已经 been reveling陶醉 in
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所以过去十年,我们已经沉迷在
11:51
the power功率 of the Internet互联网 and how it's empowered授权 individuals个人,
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互联网的巨大魔力之中,亲眼目睹了个人的力量是如何变得万般强大,
11:54
and for me, what Peers同行, Inc公司. does
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对我来说,"群体共享" 公司
11:57
is it takes it up a notch缺口. We're now bringing使 the power功率
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实际上起到了推波助澜的效益。我们现在要集
12:01
of the company公司 and the corporation公司
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大,小公司的资源
12:04
and supercharging增压 individuals个人.
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和充分利用个体参与者的力量来进行公司的动作。
12:06
So for me, it's a collaboration合作.
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所以对我来说,这就是协作精神。
12:10
Together一起, we can. (Applause掌声)
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让我们一起努力吧!(掌声)
12:14
Thank you. (Applause掌声)
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谢谢。(掌声)
Translated by Menglin Wang
Reviewed by Bi Chen

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ABOUT THE SPEAKER
Robin Chase - Transport networker
With Zipcar, Robin Chase introduced car-crazy America to the concept of non-ownership. Now she's flipping that model with Buzzcar, which lets you rent your own auto to your neighbors.

Why you should listen

If she weren't a proven entrepreneur, you might imagine Robin Chase as a transportation geek, a dedicated civil servant, endlessly refining computer models of freeway traffic. If she weren't such a green-conscious problem-solver, you might take her for a startup whiz. Case in point: In 2000, Chase focused her MIT business training on a car-sharing scheme imported from Europe and co-founded Zipcar, now the largest car-sharing business in the world. Using a wireless key, location awareness and Internet billing, members pick up Zipcars at myriad locations anytime they want one.

Now Chase has launched Buzzcar, a car-sharing service in France with a twist: instead of a fleet of green Zipcars, the service lets users share their own cars and make money off their unused capacity. Call it peer-to-peer auto rental.

Read this insightful interview with Chase about starting a business and raising kids (including a supermodel).

More profile about the speaker
Robin Chase | Speaker | TED.com