TEDGlobal 2010
Annie Lennox: Why I am an HIV/AIDS activist
Eni Lenoks: Zašto sam HIV/Sida aktivista
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Poslednjih osam godina, pop pevačica Eni Lenoks (Annie Lennox) većinu svog vremena posvećuje svojoj SING kampanji, podizanju svesti i sakupljanju novca za borbu protiv HIV/SIDE. Deli svoja iskustva koja su je inspirisala, od rada sa Nelsonom Mendelom do susreta sa afričkom devojčicom u očajnoj situaciji.
Annie Lennox - Activist, singer-songwriter
The most successful female British pop musician in history, Annie Lennox has now committed herself to raising awareness of, and supporting actions against, the HIV/AIDS crisis in Africa. Full bio
The most successful female British pop musician in history, Annie Lennox has now committed herself to raising awareness of, and supporting actions against, the HIV/AIDS crisis in Africa. Full bio
Double-click the English transcript below to play the video.
00:15
I'm going to share with you the story
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Podeliću sa vama priču
00:18
as to how I have become
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o tome kako sam postala
00:20
an HIV/AIDS campaigner.
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HIV/AIDS aktivista.
00:23
And this is the name of my campaign: SING Campaign.
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Ime moje kampanje je "SING" Kampanja.
00:27
In November of 2003,
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U novembru 2003.
00:29
I was invited to take part
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pozvana sam da učestvujem
00:31
in the launch of Nelson Mandela's
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na otvaranju Fondacije Nelsona Mendele,
00:33
46664 Foundation --
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"46664" Fondacije.
00:36
that is his HIV/AIDS foundation.
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Ovo je HIV/AIDS fondacija.
00:38
And 46664 is the number
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A 46664 je broj
00:40
that Mandela had when he was imprisoned in Robben Island.
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koji je Mendela nosio kada je bio zatvoren na ostrvu Roben.
00:44
And that's me with Youssou N'Dour,
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Ovo sam ja sa Jusu N'Durom,
00:46
onstage, having the time of my life.
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na bini, sjajno se provodim.
00:51
The next day, all the artists were invited
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Sledećeg dana, svi izvođači su pozvani
00:53
to join Mandela in Robben Island,
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da se pridruže Mendeli na Roben ostrvu,
00:56
where he was going to give a conference
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gde je trebalo da održi konferenciju
00:58
to the world's press,
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svestkim novinarima,
01:01
standing in front of his former prison cell.
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ispred svoje nekadašnje zatvorske ćelije.
01:03
You can see the bars of the window there.
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Možete da vidite rešetke na prozoru.
01:06
It was quite a momentous occasion for all of us.
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Bio je to zaista dirljiv trenutak za sve nas.
01:09
In that moment in time,
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U tom trenutku,
01:11
Mandela told the world's press
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Mendela je rekao svetskoj štampi
01:14
that there was a virtual genocide
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da se u njegovoj zemlji
01:16
taking place in his country;
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dešava genocid,
01:18
that post-apartheid
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da u post aparthejd
01:20
Rainbow Nation,
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Naciji Duge,
01:22
a thousand people were dying on a daily basis
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hiljade su umirale svakoga dana,
01:25
and that the front line victims,
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a prve žrtve,
01:27
the most vulnerable of all,
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najranjivije,
01:29
were women and children.
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su bile žene i deca.
01:32
This was a huge impact on my mind,
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Ovo je imalo ogroman uticaj na mene,
01:35
because I am a woman and I am a mother,
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jer ja sam žena i majka,
01:38
and I hadn't realized
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a nisam shvatala
01:40
that the HIV/AIDS pandemic
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da je pandemija HIV/SIDE
01:42
was directly affecting women in such a way.
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imala takav direktan uticaj na žene.
01:45
And so I committed -- when I left South Africa,
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Dala sam obećanje - kada sam napustila Južnu Afriku,
01:47
when I left Capetown,
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kada sam napustila Kejptaun,
01:49
I told myself, "This is going to be something
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rekla sam sebi: "Ovo je nešto
01:51
that I have to talk about.
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o čemu moram da govorim.
01:53
I have to serve."
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Moram da služim."
01:55
And so, subsequently
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I tako sam, posledično,
01:57
I participated in every single
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učestvovala u svakom
01:59
46664 event
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događaju "46664",
02:01
that I could take part in
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u kojem sam mogla da učestvujem.
02:03
and gave news conferences,
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Davala sam intervjue, učestvovala
02:05
interviews,
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na konferencijama,
02:07
talking and using my platform as a musician,
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govoreći i koristeći svoju popularnost,
02:10
with my commitment to Mandela --
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u Mendelinu korist,
02:12
out of respect for the tremendous,
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i iz poštovanja prema neverovatno
02:15
unbelievable work that he had done.
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značajnom radu koji je uradio.
02:17
Everyone in the world respects Nelson Mandela,
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Svi na svetu poštuju Nelsona Mendelu.
02:20
everyone reveres Nelson Mandela.
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Nelson Mendela je svima uzor.
02:22
But do they all know
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Ali da li svi oni znaju
02:24
about what has been taking place in South Africa,
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šta se dešavalo u njegovoj zemlji,
02:26
his country,
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u Južnoj Africi,
02:29
the country that had one of the highest incidents
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koja je imala najvišu stopu
02:31
of transmission of the virus?
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prenošenja virusa?
02:33
I think that if I went out into the street now
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Mislim da bi ljudi bili šokirani,
02:36
and I told people what was happening there,
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ukoliko bih sada izašla na ulicu
02:38
they would be shocked.
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i rekla im šta se tamo dešavalo.
02:41
I was very, very fortunate a couple of years later
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Imala sam veliku sreću da nakon par godina
02:44
to have met Zackie Achmat,
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upoznam Zakija Ahmata,
02:46
the founder of Treatment Action Campaign,
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osnivača "Treatment Action" kampanje,
02:48
an incredible campaigner and activist.
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koji je neverovatan aktivista.
02:51
I met him at a 46664 event.
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Upoznala sam ga na "46664" događaju.
02:53
He was wearing a t-shirt like the one I wear now.
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Nosio je majicu poput ove koju nosim sada.
02:55
This is a tool --
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Ovo je alatka.
02:57
this tells you I am in solidarity
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Ovo govori da se solidarišem
02:59
with people who have HIV,
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sa ljudima koji imaju HIV,
03:02
people who are living with HIV.
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ljudima koji žive sa HIV-om.
03:04
And in a way because of the stigma, by wearing this t-shirt
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I na neki način, zbog stigme, noseći ovu majicu,
03:07
I say, "Yes, we can talk about this issue.
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ja kažem: "Da, možemo da govorimo o ovom problemu.
03:10
It doesn't have to be in the closet."
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Ne mora da bude zatvoren."
03:13
I became a member of Treatment Action Campaign
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Postala sam deo ove kampanje,
03:16
and I'm very proud to be a member
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i veoma sam ponosna na svoje članstvo
03:18
of that incredible organization.
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u toj sjajnoj organizaciji.
03:20
It's a grassroots campaign
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To je fundamentalna kampanja
03:22
with 80 percent membership being women,
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gde 80 odsto članstva čine žene,
03:25
most of whom are HIV-positive.
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mnoge od njih su HIV pozitivne.
03:28
They work in the field.
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Rade na terenu.
03:30
They have tremendous outreach
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Imaju ogroman direktan uticaj
03:33
to the people who are living directly
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na ljude koji žive sa
03:35
with the effects of the virus.
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posledicama virusa.
03:37
They have education programs.
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Imaju obrazovne programe.
03:40
They bring out the issues of stigma.
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Ističu problem stigmatizacije.
03:43
It's quite extraordinary what they do.
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To što čine je sjajno.
03:46
And yes, my SING Campaign
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I da, moja "SING" Kampanja
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has supported Treatment Action Campaign
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podržava "Treatment Action" kampanju
03:50
in the way that I have tried to raise awareness
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tako što pokušavam da osvestim ljude
03:53
and to try to also raise funds.
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i da sakupim sredstva.
03:55
A lot of the funding that I have managed to raise
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Mnoga sredstva koja sam uspela da sakupim
03:57
has gone directly to Treatment Action Campaign
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su direktno otišla ovoj kampanji
03:59
and the incredible work that they do,
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i neverovatnom radu koji oni
04:01
and are still continuing to do in South Africa.
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nastavljaju da čine u Južnoj Africi.
04:04
So this is my SING Campaign.
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Dakle, to je moja "SING" Kampanja.
04:06
SING Campaign is basically just me
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"SING" Kampanju zapravo činim samo ja
04:08
and about three or four wonderful people
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i troje ili četvoro sjajnih ljudi
04:10
who help to support me.
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koji mi pružaju podršku.
04:12
I've traveled all over the world
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Proputovala sam čitav svet
04:14
in the last two and a half years --
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za poslednje dve ipo godine.
04:16
I went to about 12 different countries.
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Obišla sam oko 12 različitih zemalja.
04:18
Here I am in Oslo in Norway,
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Evo me u Oslu u Norveškoj,
04:20
getting a nice, fat check;
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dobijam lepi, veliki ček,
04:23
singing in Hong Kong, trying to get people to raise money.
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pevam u Hong Kongu, pokušavajući da sakupim novac.
04:26
In Johannesburg, I had the opportunity to play
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U Johanesburgu sam imala priliku da sviram
04:29
to a mainly white, middle-class South African audience
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mahom beloj publici, pripadnicima srednje klase Južne Afrike,
04:31
who ended up in tears
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koja je plakala,
04:33
because I use film clips
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jer sam koristila snimke
04:35
that really touch the heart, the whole nature,
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koji zaista diraju u srce, čitava priroda
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of this terrible tragedy that is taking place,
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ove užasne tragedije koja uzima maha,
04:40
that people are tending to avoid,
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a koju ljudi izbegavaju,
04:42
because they are fatigued,
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jer su umorni,
04:44
and they really don't quite know what the solutions are.
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a zapravo ni ne znaju odgovore.
04:47
Aaron Motsoaledi, the current health minister,
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Aron Motsoledi, trenutni ministar zdravlja,
04:49
attended that concert
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bio je na tom koncertu,
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and I had an opportunity to meet with him,
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i imala sam priliku da ga upoznam.
04:53
and he gave his absolute commitment
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Dao mi je obećanje
04:55
to try to making a change,
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da će pokušati da dovede do promene,
04:57
which is absolutely necessary.
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što je apsolutno neophodno.
04:59
This is in the Scottish Parliament.
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Ovo je škotski Parlament.
05:01
I've subsequently become an envoy
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Kasnije sam postala izaslanik
05:03
for Scotland and HIV.
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Škotske i HIVa.
05:05
And I was showing them my experiences
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I predstavljala sam im svoja iskustva
05:07
and trying to, again, raise awareness.
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i pokušavala, ponovo, da podignem svest.
05:10
And once again, in Edinburgh
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I ponovo, u Edinburgu,
05:12
with the wonderful African Children's Choir who I simply adore.
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sa divnim dečijim horom iz Afrike koji naprosto obožavam.
05:15
And it's children like this, many of whom have been orphaned
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A mnoga deca poput ove su siročići
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because of their family being affected
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jer je njihova porodica pogođena
05:21
by the AIDS virus.
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virusom SIDE.
05:23
I'm sitting here in New York with Michel Sidibe --
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Ovde sedim u Njujorku sa Mišelom Sidibeom.
05:26
he's the director of UNAIDS.
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On je direktor UNAIDS.
05:28
And I'm very honored
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I ja sam počastvovana
05:30
by the fact that Michel invited me,
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činjenicom da me Mišel pozvao,
05:32
only a few months ago,
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pre samo par meseci,
05:34
to become a UNAIDS ambassador.
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da postanem UNAIDS ambasador.
05:36
And in this way, I've been strengthening my platform
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I na ovaj način sam osnažila svoju platformu
05:39
and broadening my outreach.
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i proširila svoje delovanje.
05:41
The message that UNAIDS
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Poruka koju UNAIDS
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are currently sending out to the world
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trenutno šalje svetu
05:45
is that we would like to see the virtual elimination
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jeste da bismo voleli da vidimo eliminisanje
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of the transmission of the virus
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prenošenja virusa
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from mother to child by 2015.
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sa majke na dete do 2015.
05:53
It's a very ambitious goal
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To je vrlo ambiciozan cilj,
05:55
but we believe it can be achieved with political will.
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ali verujemo da može da se dostigne uz pomoć političke volje.
05:58
This can happen.
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Ovo je moguće.
06:00
And here I am with a pregnant woman,
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I ovde sam sa trudnom ženom
06:02
who is HIV positive
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koja je HIV pozitivna,
06:04
and we're smiling, both of us are smiling, because we're very confident,
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i smejemo se, obe se smejemo, jer smo ubeđene,
06:07
because we know that that young woman
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jer znamo da ta mlada žena
06:10
is receiving treatment
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prima terapiju
06:12
so her life can be extended
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kako bi se njen život produžio
06:14
to take care of the baby she's about to give birth to.
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i kako bi ona mogla da brine o bebi koju će roditi.
06:17
And her baby will receive PMTCT,
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A njena beba će primiti PPMD,
06:20
which will mean that that baby
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što znači da beba
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can be born free of the virus.
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može da se rodi bez virusa.
06:24
Now that is prevention
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To je prevencija
06:26
at the very beginning of life.
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na samom početku života.
06:28
It's one way to start looking at intervention
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To je jedan način gledanja na intervenciju
06:31
with the AIDS pandemic.
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pandemije SIDE.
06:33
Now, I just would like to finish off
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Volela bih da završim
06:35
to tell you the little story
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sa kratkom pričom
06:37
about Avelile.
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o Avelile.
06:39
This is Avelile --
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Ovo je Avelile.
06:41
she goes with me wherever I go.
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Ona ide svuda sa mnom.
06:43
I tell her story to everyone
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Ja pričam svima njenu priču,
06:45
because she represents
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jer ona predstavlja
06:47
one of millions
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jedno od miliona
06:49
of HIV/AIDS orphans.
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HIV/SIDA siročića.
06:51
Avelile's mother
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Avelilina majka
06:53
had HIV virus --
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je imala HIV virus.
06:55
she died
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Umrla je
06:57
from AIDS-related illness.
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od bolesti izazvane SIDOM.
06:59
Avelile had the virus,
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Avelile je imala virus.
07:01
she was born with the virus.
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Rođena je sa virusom.
07:03
And here she is at seven years old,
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Ovde ima sedam godina,
07:06
weighing no more than a one year-old baby.
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sa težinom bebe od godinu dana.
07:08
At this point in her life,
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U tom trenutku u njenog života,
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she's suffering with full-blown AIDS
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pati od najtežeg oblika side
07:12
and had pneumonia.
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i bolovala je od upale pluća.
07:14
We met her in a hospital in the Eastern Cape
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Upoznali smo je u bolnici u istočnom Kejpu
07:17
and spent a whole afternoon with her -- an adorable child.
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i proveli čitavo popodne sa njom - neodoljivo dete.
07:20
The doctors and nurses were phenomenal.
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Lekari i medicinsko osoblje su bili sjajni.
07:22
They put her on very special nutritious diet
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Stavili su je na vrlo specijalan režim ishrane
07:25
and took great care of her.
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i sjajno se brinuli o njoj.
07:28
And we didn't know when we left the hospital --
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I nismo znali kada smo napustili bolnicu -
07:30
because we filmed her story -- we didn't know if she was going to survive.
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jer smo snimili njenu priču - nismo znali da li će preživeti.
07:33
So, it was obviously -- it was a very emotional encounter
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Očigledno je to bio... bio je to emotivni susret
07:36
and left us feeling very resonant
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koji nas je načinio vrlo osetljivima,
07:38
with this direct experience, this one child,
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ovo direktno iskustvo, jedno dete,
07:41
you know, that story.
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znate, ta priča.
07:43
Five months later,
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Pet meseci kasnije,
07:46
we went back to South Africa
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vratili smo se u Južnu Afriku
07:48
to meet Avelile again.
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da se ponovo vidimo sa Avelile.
07:51
And I'm getting --
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I dešava se -
07:53
the hairs on my -- I don't know if you can see the hairs on my arms.
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dlake na mojoj - ne znam da li možete da vidite dlake na mojim rukama.
07:55
They're standing up because I know what I'm going to show you.
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Naježila sam se, jer znam šta ću da vam pokažem.
07:58
This is the transformation that took place.
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Ovo je promena koja se dogodila.
08:03
Isn't it extraordinary?
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Nije li sjajno?
08:05
(Applause)
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(aplauz)
08:15
That round of applause is actually
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Ovaj aplauz je zapravo
08:17
for the doctors and nurses of the hospital who took care of Avelile.
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za doktore i medicinske sestre iz bolnice koja se brinula o Avelile.
08:20
And I take it that you appreciate that kind of transformation.
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I shvatiću to kao zahvalnost na ovoj vrsti promene.
08:24
So, I would like to say to you,
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Dakle, volela bih da vam kažem,
08:26
each one in the audience,
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svakome pojedinačno,
08:28
if you feel that every mother
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ako osećate da svaka majka
08:31
and every child in the world
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i dete na svetu
08:33
has the right to have access
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imaju pravo na pristup
08:35
to good nutrition and good medical care,
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dobroj brizi i dobroj medicinskoj nezi,
08:38
and you believe that the Millennium Development Goals,
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i ako verujete da bi sve vlade na svetu
08:41
specifically five and six,
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trebalo da se posvete
08:43
should be absolutely committed to
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Milenijumskim Razvojnim Ciljevima,
08:46
by all governments around the world --
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naročito petom i šestom -
08:48
especially in sub-Saharan Africa --
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naročito u sub-saharskim delovima Afrike -
08:50
could you please stand up.
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molim vas ustanite.
08:58
I think that's fair to say,
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Mislim da je u redu reći,
09:00
it's almost everyone in the hall.
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to su skoro svi u sali.
09:03
Thank you very much.
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Mnogo vam hvala.
09:05
(Applause)
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(aplauz)
ABOUT THE SPEAKER
Annie Lennox - Activist, singer-songwriterThe most successful female British pop musician in history, Annie Lennox has now committed herself to raising awareness of, and supporting actions against, the HIV/AIDS crisis in Africa.
Why you should listen
After decades of global fame as part of Eurythmics and as a solo artist, Annie Lennox was moved by Nelson Mandela's call to stop the HIV/AIDS pandemic in South Africa, where it disproportionately affects women and children. She founded the SING campaign in 2007 to raise both awareness and money. "This is an illness that has a lot of stigma," Lennox says on her video blog. "What we need to do is normalize HIV."
Drawing on her talents, she combines music and film to put a human face on the crisis and emotionally connect people to the cause. South Africa has a tradition of activist songs and singing; inspired by this, in spring 2007 Lennox invited 23 female artists to record the benefit single "Sing." The record incorporates the South African activist song "Jikelele," which means "global treatment." So far, sales of "Sing" have raised 100,000 pounds, while other appearances since then have multiplied that sum. SING's money goes to support efforts such as the Treatment Action Campaign (TAC), which works to fight mother-to-child transmission of HIV. Lennox is active in many other causes, both personal and political; in 2008 she was awarded the Services to Humanity Award by the British Red Cross.
Annie Lennox | Speaker | TED.com