TEDSalon London Spring 2012
Pam Warhurst: How we can eat our landscapes
帕姆· 沃尔赫斯特：如何食用我们的地貌
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Readability: 3.9
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社区如何处置废弃的土地？当然是栽种食物。带着激情与幽默，帕姆· 沃尔赫斯特在TED沙龙上讲述了她和她日渐壮大的志愿团队们如何合作将废置土地变为蔬菜园和如何改变社区中人们讲述食品的方式。
Pam Warhurst - Cofounder, Incredible Edible
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio
Double-click the English transcript below to play the video.
00:16
The will to live life differently can start
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想把生命活得与众不同的愿望
00:19
in some of the most unusual places.
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能够在一些不平凡的地方实现
00:22
This is where I come from, Todmorden.
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这是我的家乡 托德莫登
00:24
It's a market town in the north of England,
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是英格兰北部的一个城镇
00:26
15,000 people, between Leeds and Manchester,
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一万五千人口 在利兹和曼彻斯特之间
00:29
fairly normal market town.
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相当普通的一个城镇
00:31
It used to look like this,
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这个城镇过去是这样
00:33
and now it's more like this,
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现在是这样
00:36
with fruit and veg and herbs sprouting up all over the place.
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水果 蔬菜 草药四处生长
00:40
We call it propaganda gardening. (Laughter)
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我们称之为宣传式园艺 (笑声)
00:44
Corner row railway, station car park,
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铁道角落 车站停车场
00:47
front of a health center, people's front gardens,
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健康中心门口 居民住处门口的花园
00:51
and even in front of the police station. (Laughter)
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甚至在警察局门口都有 (笑声)
00:55
We've got edible canal towpaths,
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我们有“可食用“的运河纤道
00:58
and we've got sprouting cemeteries.
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我们有发芽中的墓地
01:00
The soil is extremely good. (Laughter)
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土壤相当好 (笑声)
01:06
We've even invented a new form of tourism.
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我们甚至兴起了另一种形式的旅游
01:09
It's called vegetable tourism, and believe it or not,
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叫做蔬菜旅游 信不信由你
01:12
people come from all over the world to poke around in our raised beds,
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来自世界各地的人们在我们的沃土闲逛
01:16
even when there's not much growing. (Laughter)
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尽管有些地方不怎么长植物 (笑声)
01:19
But it starts a conversation. (Laughter)
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但这引发了探讨 (笑声)
01:23
And, you know, we're not doing it because we're bored. (Laughter)
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你懂的 我们不做是因为我们已经腻烦了 (笑声)
01:27
We're doing it because we want to start a revolution.
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而我们做是因为我们要开启一场新的革命
01:32
We tried to answer this simple question:
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我们试图回答这个简单的问题
01:33
Can you find a unifying language that cuts across age
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你能找到一种统一的语言 即使跨越时代
01:36
and income and culture that will help people themselves
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收入和文化却仍然能够帮助人们自己
01:40
find a new way of living,
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找到一种新的生活方式
01:42
see spaces around them differently,
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看看身边独特的空间
01:44
think about the resources they use differently,
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想想人们别出心裁的 不同交流方式
01:46
interact differently?
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的不同资源
01:48
Can we find that language?
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我们能找到这种语言吗
01:51
And then, can we replicate those actions?
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如果可以 我们能复制吗
01:55
And the answer would appear to be yes,
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答案似乎是肯定的
01:57
and the language would appear to be food.
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而且这种语言似乎就是食物
02:01
So, three and a half years ago, a few of us
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三年半之前 我们中一些人
02:03
sat around a kitchen table and
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坐在厨房餐桌旁边
02:04
we just invented the whole thing. (Laughter)
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就这样创造了整套玩意 (笑声)
02:08
(Applause)
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(鼓掌)
02:11
We came up with a really simple game plan that we put to a public meeting.
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我们想到的一个相当简单易行的计划就公诸于众了
02:14
We did not consult. We did not write a report.
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我们没有咨询专家 也没有写报告
02:16
Enough of all that. (Laughter)
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受够那些了 (笑声)
02:19
And we said to that public meeting in Todmorden,
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我们在托德莫登的一个公共会议上讲述了我们的计划
02:22
look, let's imagine that our town
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接下来 我们想象下我们的城镇
02:25
is focused around three plates:
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主要集中在三个板块
02:26
a community plate, the way we live our everyday lives;
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社区 我们每天生存的地方
02:28
a learning plate, what we teach our kids in school
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学习板块 我们教我们的孩子
02:32
and what new skills we share amongst ourselves;
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和我们自我学习技能的地方
02:34
and business, what we do with the pound in our pocket
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和商业区 我们用我们口袋里的英镑
02:37
and which businesses we choose to support.
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来投资支持我们选择的生意的区域
02:39
Now, let's imagine those plates agitated
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现在 我们一起想象下这些区域
02:42
with community actions around food.
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都被围绕食物的社区行动关联起来
02:45
If we start one of those community plates spinning,
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如果我们让其中一个板块行动起来
02:47
that's really great, that really starts to empower people,
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这是相当好的 能够真正地鼓动人们
02:50
but if we can then spin that community plate
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但如果我们能让一个社区板块带动
02:52
with the learning plate, and then spin it with the business plate,
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学习板块 接而再带动商业板块
02:55
we've got a real show there, we've got some action theater.
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我们已经开始了这场秀 我已经着手行动
02:59
We're starting to build resilience ourselves.
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我们正开始自我适应
03:02
We're starting to reinvent community ourselves,
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我们正开始重塑社区
03:06
and we've done it all without a flipping strategy document.
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而且我们做的这些不依赖于任何一纸战略空文
03:09
(Applause)
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(鼓掌)
03:15
And here's the thing as well.
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同时我们也在这样开展
03:17
We've not asked anybody's permission to do this,
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我们没有要求任何一个人的应允来做这件事
03:20
we're just doing it. (Laughter)
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我们就是开始做了 (笑声)
03:22
And we are certainly not waiting for that check
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我们在开始之前当然也没有等着
03:24
to drop through the letterbox before we start,
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信箱里的支票
03:27
and most importantly of all, we are not daunted
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最重要的是 我们也没有被
03:29
by the sophisticated arguments that say,
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他们提及的敏感争论而吓倒
03:31
"These small actions are meaningless in the face of tomorrow's problems,"
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"他们小小行动在未来要面临问题面前毫无意义"
03:35
because I have seen the power of small actions,
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因为我们见过微小行动力量
03:38
and it is awesome.
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很了不起
03:40
So, back to the public meeting. (Laughter)
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好吧 回到公众会议 (笑声)
03:43
We put that proposition to the meeting, two seconds,
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我们在会议上抛出了我们的提议 两秒钟后
03:46
and then the room exploded.
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会议室爆棚了
03:48
I have never, ever experienced anything like that in my life.
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在我生命中我从来没 从没体验过这样的事
03:52
And it's been the same in every single room, in every town
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而且在每一个城镇的会议室中当我们讲述我们的故事时
03:55
that we've ever told our story.
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都是一样的情景
03:57
People are ready and respond to the story of food.
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人们已经准备好回应这个关于食物的故事了
04:01
They want positive actions they can engage in,
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他们在骨子里想要他们参与的时候
04:03
and in their bones, they know it's time
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有积极的行动 他们知道这是时候
04:06
to take personal responsibility
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承担个人责任
04:08
and invest in more kindness to each other
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把善意向彼此
04:11
and to the environment.
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和环境中投入
04:13
And since we had that meeting three and a half years ago,
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自从我们三年半前开展这儿会议以来
04:17
it's been a heck of a roller coaster.
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真是过山车式的跳跃
04:20
We started with a seed swap, really simple stuff,
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我们以种子交易开始 很简单的东西
04:23
and then we took an area of land, a strip on the side
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然后我们采用了一片土地 在主干道的
04:25
of our main road, which was a dog toilet, basically,
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一边 之前基本上是宠物厕所
04:28
and we turned it into a really lovely herb garden.
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然后我们把它变成了一片可爱的植物花园
04:31
We took the corner of the car park in the station
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我们用你们刚刚看到的汽车车站停车场边的角落的土地
04:33
that you saw, and we made vegetable beds
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做成了菜畦
04:35
for everybody to share and pick from themselves.
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让每个人可以分享和采摘植物
04:39
We went to the doctors. We've just had
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我们去了诊所 我们刚刚在托德莫登建设了
04:40
a 6-million-pound health center built in Todmorden,
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六百万英镑的医疗中心
04:43
and for some reason that I cannot comprehend,
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某种程度上我不能理解
04:45
it has been surrounded by prickly plants. (Laughter)
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已经被有刺的植物包围起来了 (笑声)
04:49
So we went to the doctors, said, "Would you mind us taking them up?"
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我们去医生那时 说介意我们把他们拿起来吗?
04:52
They said, "Absolutely fine, provided you get planning permission
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他们说: "没问题 假设你们计划许可
04:55
and you do it in Latin and you do it in triplicate,"
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你们可以在拉丁美洲做 而且把他们翻三倍"
04:57
so we did — (Laughter) — and now there are fruit trees
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于是我们成功了-(笑声)-现在水果树
04:59
and bushes and herbs and vegetables
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灌木丛 草本和蔬菜
05:03
around that doctor's surgery.
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在医生诊所处生长茂盛
05:06
And there's been lots of other examples, like the corn
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有很多很多这样的例子 像玉米
05:08
that was in front of the police station,
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长在警察局门口
05:10
and the old people's home that we've planted it with food
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和老人们的家里 这样我们就能种植
05:12
that they can pick and grow.
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他们生长采摘
05:14
But it isn't just about growing,
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但这并不仅仅只是生长
05:16
because we all are part of this jigsaw.
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因为我们都是拼图玩具的一部分
05:18
It's about taking those artistic people in your community
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这是关于把社区里有艺术美感的人们带动起来
05:21
and doing some fabulous designs in those raised beds
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在培育的土壤床上做一些极好的设计
05:23
to explain to people what's growing there,
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来向人们解释什么生长在这里
05:25
because there's so many people that don't really recognize
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因为有相当多的人并没意识到
05:28
a vegetable unless it's in a bit of plastic
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是蔬菜除非在顶部
05:29
with a bit of an instruction packet on the top. (Laughter)
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有一小小的指示牌写明了 (笑声)
05:31
So we have some people who designed these things,
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于是我们有很多人来设计这样的东西
05:34
"If it looks like this, please don't pick it, but if it looks like this,
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“如果是长这样 请勿采摘. 但如果是长这样
05:36
help yourself."
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请随意"
05:38
This is about sharing and investing in kindness.
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这是关于分享和善意的投资
05:41
And for those people that don't want to do either
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同时 对那些不愿意做这些
05:43
of those things, maybe they can cook,
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或那些事的人们 也许他们可以下厨
05:45
so we pick them seasonally and then we go on the street,
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所以我们季节性摘菜 然后上街
05:48
or in the pub, or in the church,
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或进俱乐部 或在教堂
05:50
or wherever people are living their lives.
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或人们生活的地方
05:52
This is about us going to the people and saying,
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我们来到大家身边说
05:54
"We are all part of the local food jigsaw,
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"我们是本地食物拼图的组成部分
05:57
we are all part of a solution."
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我们都是解决方案的一部分"
05:59
And then, because we know we've got vegetable tourists
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然后 因为我们知道我们已经有了蔬菜旅客
06:02
and we love them to bits and they're absolutely fantastic,
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我们很乐意他们吃 让他们感觉相当奇妙
06:04
we thought, what could we do to give them an even better experience?
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我们在想 我们能做什么才能给他们更好的体验?
06:07
So we invented, without asking, of course,
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于是我们创造了 当然没有征求他们的意见
06:09
the Incredible Edible Green Route.
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绝佳的可食蔬菜路线
06:11
And this is a route of exhibition gardens,
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这是一条花园展览的
06:14
and edible towpaths, and bee-friendly sites, and the story
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可食的 没有蜜蜂的 承载传粉故事的路线
06:19
of pollinators, and it's a route that we designed
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是一条我们设计的路线
06:22
that takes people through the whole of our town,
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带领旅客穿过我们城镇
06:24
past our cafes and our small shops, through our market,
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路过我们的咖啡馆和小商店 穿过我们的商场
06:28
not just to and fro from the supermarket,
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不仅仅是从商场的来回地
06:31
and we're hoping that, in changing people's footfall
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我们希望 在改变人们穿行
06:33
around our town, we're also changing their behavior.
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我们城镇脚步的同时 我们也在改变着他们的行为
06:36
And then there's the second plate, the learning plate.
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到这里 就是第二个板块 学习板块
06:40
Well, we're in partnership with a high school.
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我们在与高校进行合作
06:41
We've created a company. We are designing and building
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我们成立了一个公司 我们正在设计和建设
06:45
an aquaponics unit in some land that was spare
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一个在高校后面的空闲土地上的
06:47
at the back of the high school, like you do,
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鱼菜共生单元 像你们看到的
06:48
and now we're going to be growing fish and vegetables
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现在我们准备在一个有蜜蜂的果树林里
06:51
in an orchard with bees,
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同时培育鱼和蔬菜
06:53
and the kids are helping us build that,
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一些孩子也在帮我们建设
06:55
and the kids are on the board, and because the community
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孩子也在会议中 因为社区
06:58
was really keen on working with the high school,
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真的相当投入和高校的合作
07:00
the high school is now teaching agriculture,
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高校也在教授农业课
07:03
and because it's teaching agriculture, we started to think,
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由于是在教授农业 我们开始思考
07:06
how could we then get those kids that never had a qualification
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我们如何能让那些在过去的人生中
07:09
before in their lives but are really excited about growing,
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从没有过任何资质但对培育十分感兴趣的孩子提供机会
07:12
how can we give them some more experience?
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我们怎么能给他们更多的经验
07:13
So we got some land that was donated
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于是我们得到了
07:15
by a local garden center.
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当地园艺中心捐赠的土地
07:17
It was really quite muddy, but in a truly incredible way,
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相当潮湿 但是在一种相当惊人的方式下
07:20
totally voluntary-led, we have turned that
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完全自愿主导的方式下 我们把它变成了
07:23
into a market garden training center,
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一个市场农艺训练中心
07:25
and that is polytunnels and raised beds
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那是聚乙烯制温室和培育的温床
07:28
and all the things you need to get the soil under your fingers
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还有那些你需要用你手指去拨土的工作
07:30
and think maybe there's a job in this for me in the future.
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我还想或许在未来我可以干这么一个工作
07:33
And because we were doing that, some local academics said,
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由于我们正在做这个 一些当地学者就说
07:35
"You know, we could help design
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"你知道 我们可以为你们设计
07:36
a commercial horticulture course for you.
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一个商业园艺学课程
07:38
There's not one that we know of."
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这不是个我们都知道的东西"
07:39
So they're doing that, and we're going to launch it later this year,
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于是他们正在着手做 我们准备在今年晚些时候发布
07:42
and it's all an experiment, and it's all voluntary.
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这一切都只是个实验 都是自愿的
07:45
And then there's the third plate,
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这就是第三个板块
07:46
because if you walk through an edible landscape,
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因为如果你走过一片有东西吃的地方
07:48
and if you're learning new skills, and if you start to get
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如果你正在学项新的技能 如果你开始
07:51
interested in what's growing seasonally,
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对这种季节性生长的植物有兴趣
07:53
you might just want to spend more of your own money
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你可能想要花自己的一部分钱
07:55
in support of local producers,
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用来支持当地生产者
07:57
not just veg, but meat and cheese and beer
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不仅仅是蔬菜 而且是肉 奶酪和啤酒
07:58
and whatever else it might be.
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或者可能是别的什么东西
08:01
But then, we're just a community group, you know.
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但是说回来 我们只是个社区组织 你们知道的
08:03
We're just all volunteers. What could we actually do?
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我们只是志愿者 我们事实上能做什么呢?
08:05
So we did some really simple things.
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于是我们做了些简单的事情
08:07
We fundraised, we got some blackboards,
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我们募捐 我们得到了些黑板
08:09
we put "Incredible Edible" on the top,
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我们把"不可思议的可食用"写在最上面
08:10
we gave it every market trader that was selling locally,
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我们把它发放给每个当地销售的商人
08:12
and they scribbled on what they were selling in any one week.
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他们在黑板上写每个礼拜卖出的东西
08:15
Really popular. People congregated around it.
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相当受欢迎 人们围着黑板聚集到一起
08:17
Sales were up.
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销量提升了
08:19
And then, we had a chat with the farmers, and we said,
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接着 我们和种植者交流 我们说
08:22
"We're really serious about this,"
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"我们对这件事情很认真"
08:23
but they didn't actually believe us, so we thought,
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但他们并不怎么相信我们 于是我们想
08:26
okay, what should we do? I know. If we can create
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好吧 我们该做什么? 我知道 如果我们能创造出
08:28
a campaign around one product and show them
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围绕一个产品的活动 然后向他们展示
08:31
there is local loyalty to that product,
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确实对这种产品有很高的忠诚度
08:33
maybe they'll change their mind and see we're serious.
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也许就能改变他们的看法 让他们明白我们是认真的
08:35
So we launched a campaign -- because it just amuses me --
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于是我们举行了一个活动--仅仅是自我娱乐
08:38
called Every Egg Matters. (Laughter)
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名字叫做"每个鸡蛋都很重要" (笑声)
08:40
And what we did was we put people on our egg map.
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我们做的是把人们放到我们的鸡蛋图上
08:44
It's a stylized map of Togmorden.
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是个托德莫登的形象图
08:46
Anybody that's selling their excess eggs
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每个人在公园门口
08:48
at the garden gate, perfectly legally, to their neighbors,
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向邻居出售超额的鸡蛋 完全合法
08:50
we've stuck on there. We started with four,
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我们迷恋上了那 我们以四个开始
08:53
and we've now got 64 on, and the result of that was
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现在我们有64个了 结果是
08:55
that people were then going into shops
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人们纷纷走到商店
08:56
asking for a local Todmorden egg, and the result of that
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要买当地托德莫登鸡蛋 结果是
08:59
was, some farmers upped the amount of flocks they got
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一些农民大幅增加了他们得到的
09:01
of free range birds, and then they went on to meat birds,
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自由放养的鸟的数量 接着他们继续
09:03
and although these are really, really small steps,
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尽管是十分 相当微小的几步
09:06
that increasing local economic confidence
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对当地经济的信心日渐增长
09:11
is starting to play out in a number of ways,
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开始以不同的方式体现
09:13
and we now have farmers doing cheese
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我们现在有农民做奶酪
09:15
and they've upped their flocks and rare breed pigs,
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他们大幅增加了稀有品种的猪的数量
09:16
they're doing pasties and pies and things
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他们在做着馅饼和派和一些
09:18
that they would have never done before.
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他们之前从没做过的东西
09:20
We've got increasing market stalls selling local food,
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我们有逐渐增长的贩卖当地食品的市场摊位
09:23
and in a survey that local students did for us, 49 percent
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在一个当地的学生参加的调研中 49%的
09:27
of all food traders in that town said that their bottom line
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城镇里的食品商人说他们的账本底线因我们切实在做的东西
09:30
had increased because of what we were actually doing.
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而有所增长
09:32
And we're just volunteers and it's only an experiment.
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我们只是志愿者 它仅仅只是一项实验。
09:35
(Laughter)
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(笑声)
09:37
Now, none of this is rocket science.
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现在 这并不是件复杂的事
09:39
It certainly is not clever, and it's not original.
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它肯定不算明智 不算原始
09:42
But it is joined up, and it is inclusive.
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但它接合起来 很具有包容性
09:46
This is not a movement for those people
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这对那些
09:48
that are going to sort themselves out anyway.
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急于把自己分门别类的人来说并不是改革
09:50
This is a movement for everyone.
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这是每个人的行动
09:53
We have a motto: If you eat, you're in. (Laughter)
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我们有个箴言： 如果你吃东西 我们就是一伙的了 (笑声)
09:57
(Applause)
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(掌声)
10:03
Across age, across income, across culture.
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跨时代 跨收入 跨文化
10:08
It's been really quite a roller coaster experience,
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这真的是一项过山车似的刺激体验
10:11
but going back to that first question that we asked,
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但回到我们问的第一个问题
10:14
is it replicable? Yeah. It most certainly is replicable.
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这是可复制吗? 是的 它当然是可复制的
10:17
More than 30 towns in England now are spinning
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超过30个的英格兰城镇现在现在都在复制着
10:20
the Incredible Edible plate.
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令人难以置信的食用板块
10:22
Whichever way they want to do it, of their own volition,
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不管是以何种方式 都是在他们的决断下
10:26
they're trying to make their own lives differently,
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他们正在尝试着让生活过得与众不同
10:28
and worldwide, we've got communities across America
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在全球 我们已经建立了这样的社区横跨美洲
10:31
and Japan -- it's incredible, isn't it? I mean,
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和日本---很惊人 对吧 我是说
10:33
America and Japan and New Zealand.
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美国 日本和新西兰
10:35
People after the earthquake in New Zealand visited us
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新西兰地震后的人们拜访了我们
10:38
in order to incorporate some of this public spiritedness
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就是为了想把这样一种当地种植公共的意识
10:41
around local growing into the heart of Christchurch.
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带到耶稣教堂的心头上来
10:46
And none of this takes more money
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这并不需要很多钱
10:48
and none of this demands a bureaucracy,
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这并不需要有官僚作风
10:52
but it does demand that you think things differently
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但这需要你创新性地思考
10:54
and you are prepared to bend budgets and work programs
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和你得准备紧缩预算和开始一些
10:58
in order to create that supportive framework
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以创造支持性的框架为目的的项目
11:00
that communities can bounce off.
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这样社区就比较灵活
11:03
And there's some great ideas already in our patch.
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还有一些伟大的想法正完善我们的程序
11:06
Our local authority has decided to make everywhere
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我们地方当局已经决定让各处
11:09
Incredible Edible, and in support of that
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变得可以食用 和通过支持
11:11
have decided to do two things.
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如下两件事以实现
11:13
First, they're going to create an asset register of spare land
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第一 他们打算创建备用土地资产登记册
11:16
that they've got, put it in a food bank so that communities
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放置于食物银行这样社区
11:18
can use that wherever they live,
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就能使用他们居住的土地
11:20
and they're going to underpin that with a license.
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而且他们将以使用许可证以支持
11:22
And then they've said to every single one of their workforce,
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他们对每个他们的员工说
11:24
if you can, help those communities grow,
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如果可以的话 帮助社区植物的生长
11:27
and help them to maintain their spaces.
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帮助他们保留自己的空地
11:29
Suddenly, we're seeing actions on the ground
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忽然间 我们看见了当地政府
11:31
from local government. We're seeing this mainstreamed.
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切实地行动 我们见证了这种主流的力量
11:33
We are responding creatively at last to what Rio demanded
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最后我们创新性地回应了里约
11:38
of us, and there's lots more you could do.
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对我们的需求 有很多你们可以做的事情
11:40
I mean, just to list a few. One, please stop putting
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我指 就从列几个要求开始吧 首先 请不要
11:42
prickly plants around public buildings. It's a waste of space.
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在公众建筑附近移栽植物 这很浪费空间
11:46
(Laughter) Secondly, please create -- please, please create
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(笑声)其次 请一定要--一定要创造
11:49
edible landscapes so that our children start to walk
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可食用的景观 这样我们的孩子就可以
11:52
past their food day in, day out, on our high streets,
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早上走过食物 晚上从食物处归来 在我们的公路上
11:54
in our parks, wherever that might be.
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在我们的公园 或者是其他任何地方
11:57
Inspire local planners to put the food sites at the heart
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以激励我们当地的城市规划者把食物区
12:00
of the town and the city plan, not relegate them
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放到城市的中心地带 而不是归入到
12:04
to the edges of the settlements that nobody can see.
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没人能看到的安置地的边缘
12:07
Encourage all our schools to take this seriously.
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鼓励我们的老师认真对待
12:10
This isn't a second class exercise.
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这并不是一个二等的课堂训练
12:12
If we want to inspire the farmers of tomorrow,
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如果我们想激励未来的农民
12:15
then please let us say to every school,
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那么请让我们在每个学校宣讲
12:18
create a sense of purpose around the importance
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以创造一种围绕环境重要性
12:22
to the environment, local food and soils.
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当地食物和土壤的氛围
12:25
Put that at the heart of your school culture,
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把这放置于学校文化的核心
12:27
and you will create a different generation.
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这样 你们就能创造不同的下一代
12:30
There are so many things you can do, but ultimately
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有很多你能做的事 但最终
12:32
this is about something really simple.
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这其实是件十分简单的事
12:35
Through an organic process, through
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通过一个有机的过程，通过
12:38
an increasing recognition of the power of small actions,
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对小行动的力量的日益认可
12:42
we are starting, at last, to believe in ourselves again,
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我们开始 最后 再次相信自己
12:46
and to believe in our capacity, each and every one of us,
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相信我们的能力 相信我们每一个人
12:50
to build a different and a kinder future,
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都将建造一个不同的更友善的未来
12:55
and in my book, that's incredible.
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而在我的书里 这难以置信
12:57
Thank you. (Applause)
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谢谢 (掌声)
13:01
(Applause)
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(掌声)
13:11
Thank you very much. (Applause)
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谢谢 (掌声)
ABOUT THE SPEAKER
Pam Warhurst - Cofounder, Incredible EdiblePam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community.
Why you should listen
Pam Warhurst is the Chair of the Board of the Forestry Commission, which advises on and implements forestry policy in Great Britain. She also cofounded Incredible Edible Todmorden, a local food partnership that encourages community engagement through local growing. Incredible Edible started small, with the planting of a few community herb gardens in Todmorden, and today has spin-offs in the U.S. and Japan. The community has started projects like Every Egg Matters, which educates people on keeping chickens and encourages them to sell eggs to neighbors, and uses a 'Chicken Map' to connect consumers and farmers. Incredible Edible Todmorden empowers ordinary people to take control of their communities through active civic engagement.
Pam Warhurst | Speaker | TED.com