TEDSalon London Spring 2012
Pam Warhurst: How we can eat our landscapes
Pam Warhurst: Kako lahko pojemo naše površine
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Kaj lahko skupnost stori z neobdelano zemljo? Posadi hrano, kakopak. Pam Wurhurst v TEDSalonu, energično in humorno, pove zgodbo o tem, kako so z naraščajočim številom prostovoljcev prišli do ideje, da neobdelano zemljo spremenijo v skupnostne zelenjavne vrtove in tako spremenijo tudi zavedanje o hrani v svoji skupnosti.
Pam Warhurst - Cofounder, Incredible Edible
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio
Pam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community. Full bio
Double-click the English transcript below to play the video.
00:16
The will to live life differently can start
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Volja do drugačnega življenja
se lahko začne
se lahko začne
00:19
in some of the most unusual places.
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na nekaterih najbolj nenavadnih mestih.
00:22
This is where I come from, Todmorden.
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To je Todmorden, od koder prihajam.
00:24
It's a market town in the north of England,
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Je trgovsko mesto na severu Anglije,
00:26
15,000 people, between Leeds and Manchester,
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s 15.000 prebivalci,
med Leedsom in Manchestrom,
med Leedsom in Manchestrom,
00:29
fairly normal market town.
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precej normalno trgovsko mesto.
00:31
It used to look like this,
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Nekoč je bilo videti takole,
00:33
and now it's more like this,
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zdaj pa izgleda nekako tako:
00:36
with fruit and veg and herbs sprouting up all over the place.
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sadje, zelenjava in zelišča
rastejo vsepovsod po mestu.
rastejo vsepovsod po mestu.
00:40
We call it propaganda gardening. (Laughter)
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Temu pravimo propagandno vrtnarjenje.
(Smeh)
(Smeh)
00:44
Corner row railway, station car park,
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Železniški podhodi, parkirišča,
00:47
front of a health center, people's front gardens,
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pred bolnišnico, vrtovi pred hišami,
00:51
and even in front of the police station. (Laughter)
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celo pred policijsko postajo.
(Smeh)
(Smeh)
00:55
We've got edible canal towpaths,
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Imamo užitne poti ob kanalu
00:58
and we've got sprouting cemeteries.
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in imamo bujno cvetoče pokopališče.
01:00
The soil is extremely good. (Laughter)
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Zemlja je izredno kakovostna.
(Smeh)
(Smeh)
01:06
We've even invented a new form of tourism.
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Izumili smo novo obliko turizma.
01:09
It's called vegetable tourism, and believe it or not,
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Imenujemo ga zelenjavni turizem,
in verjemite ali ne,
in verjemite ali ne,
01:12
people come from all over the world to poke around in our raised beds,
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ljudje prihajajo z vseh koncev sveta
brkljat po naših visokih gredicah,
brkljat po naših visokih gredicah,
01:16
even when there's not much growing. (Laughter)
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tudi ko nič kaj ne raste…
(Smeh)
(Smeh)
01:19
But it starts a conversation. (Laughter)
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Vendar sproža pogovore.
(Smeh)
(Smeh)
01:23
And, you know, we're not doing it because we're bored. (Laughter)
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Veste, tega ne delamo zato,
ker bi nam bilo dolgčas.
ker bi nam bilo dolgčas.
01:27
We're doing it because we want to start a revolution.
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To delamo zato,
ker hočemo sprožiti revolucijo.
ker hočemo sprožiti revolucijo.
01:32
We tried to answer this simple question:
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Želimo odgovor na vprašanje,
01:33
Can you find a unifying language that cuts across age
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ali lahko najdemo enoten jezik,
ki presega meje starosti,
ki presega meje starosti,
01:36
and income and culture that will help people themselves
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prihodka in kulture
ter bo pomagal ljudem samim
ter bo pomagal ljudem samim
01:40
find a new way of living,
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najti nov način življenja,
01:42
see spaces around them differently,
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videti prostor okoli sebe drugače,
01:44
think about the resources they use differently,
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drugače razmišljati o virih,
ki jih uporabljajo,
ki jih uporabljajo,
01:46
interact differently?
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komunicirati drugače?
01:48
Can we find that language?
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Ali lahko najdemo tak jezik?
01:51
And then, can we replicate those actions?
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In nato, ali lahko ponovimo ta dejanja?
01:55
And the answer would appear to be yes,
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Kot kaže, je odgovor da,
01:57
and the language would appear to be food.
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in ta jezik je hrana.
02:01
So, three and a half years ago, a few of us
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Torej, pred tremi in pol leti
02:03
sat around a kitchen table and
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nas je nekaj sedelo za mizo
02:04
we just invented the whole thing. (Laughter)
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in izumili smo celotno zadevo.
(Smeh)
(Smeh)
02:08
(Applause)
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(Aplavz)
02:11
We came up with a really simple game plan that we put to a public meeting.
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Na javni razpravi smo dali na plano
enostaven načrt.
enostaven načrt.
02:14
We did not consult. We did not write a report.
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Nismo se posvetovali.
Nismo pisali poročil.
Nismo pisali poročil.
02:16
Enough of all that. (Laughter)
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Zadosti je bilo tega.
(Smeh)
(Smeh)
02:19
And we said to that public meeting in Todmorden,
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Na tej javni razpravi
smo naš načrt razložili takole:
smo naš načrt razložili takole:
02:22
look, let's imagine that our town
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Predstavljajte si, da je naše mesto
02:25
is focused around three plates:
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osredotočeno okrog treh krožnikov:
02:26
a community plate, the way we live our everyday lives;
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krožnik skupnosti -
naša vsakdanja življenja;
naša vsakdanja življenja;
02:28
a learning plate, what we teach our kids in school
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krožnik vzgoje –
tisto, kar učimo naše otroke v šoli
tisto, kar učimo naše otroke v šoli
02:32
and what new skills we share amongst ourselves;
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in katere nove veščine delimo med sabo;
02:34
and business, what we do with the pound in our pocket
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in poslovni krožnik –
kaj naredimo z denarjem v žepu
kaj naredimo z denarjem v žepu
02:37
and which businesses we choose to support.
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in katere ponudnike bomo podprli.
02:39
Now, let's imagine those plates agitated
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Zdaj pa si predstavljajmo,
da so ti krožniki vznemirjeni
da so ti krožniki vznemirjeni
02:42
with community actions around food.
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z obilico družbenih dejavnosti
okrog hrane.
okrog hrane.
02:45
If we start one of those community plates spinning,
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Ko začnemo vrteti katerega
izmed teh krožnikov,
izmed teh krožnikov,
02:47
that's really great, that really starts to empower people,
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je to zelo dobro,saj s tem začnemo
opolnomočevati ljudi.
opolnomočevati ljudi.
02:50
but if we can then spin that community plate
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Če pa lahko potem
krožnik skupnosti povežemo
krožnik skupnosti povežemo
02:52
with the learning plate, and then spin it with the business plate,
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še s krožnikom vzgoje,
in ta dva še s poslovnim krožnikom,
in ta dva še s poslovnim krožnikom,
02:55
we've got a real show there, we've got some action theater.
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se s tem sproži prava, pravcata akcija.
02:59
We're starting to build resilience ourselves.
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Sami razvijamo odpornost,
03:02
We're starting to reinvent community ourselves,
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sami ponovno obujamo skupnosti,
03:06
and we've done it all without a flipping strategy document.
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in to smo naredili
brez slehernega strateškega dokumenta.
brez slehernega strateškega dokumenta.
03:09
(Applause)
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(Aplavz)
03:15
And here's the thing as well.
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In še nekaj.
03:17
We've not asked anybody's permission to do this,
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Nikogar nismo prosili za dovoljenje,
03:20
we're just doing it. (Laughter)
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ampak preprosto delamo to, kar delamo.
(Smeh)
(Smeh)
03:22
And we are certainly not waiting for that check
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In zagotovo ne čakamo na nakazilo
03:24
to drop through the letterbox before we start,
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na tekočem računu, da začnemo z delom.
03:27
and most importantly of all, we are not daunted
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In najpombnejše je, da nas ne prestrašijo
03:29
by the sophisticated arguments that say,
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prefinjeni argumenti, ki pravijo:
03:31
"These small actions are meaningless in the face of tomorrow's problems,"
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"Ta majhna dejanja so nepomembna
v luči jutrišnjih problemov",
v luči jutrišnjih problemov",
03:35
because I have seen the power of small actions,
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kajti videla sem moč teh majhnih dejanj,
03:38
and it is awesome.
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ki je čudovita.
03:40
So, back to the public meeting. (Laughter)
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Pa se vrnimo nazaj k javni razpravi.
(Smeh)
(Smeh)
03:43
We put that proposition to the meeting, two seconds,
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Predstavili smo predlog
in le trenutek zatem
in le trenutek zatem
03:46
and then the room exploded.
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je dvorana eksplodirala.
03:48
I have never, ever experienced anything like that in my life.
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Še nikdar v življenju
nisem občutila kaj takega.
nisem občutila kaj takega.
03:52
And it's been the same in every single room, in every town
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In enako je bilo v vsaki dvorani
in vsaki sobi in v vsakem kraju,
in vsaki sobi in v vsakem kraju,
03:55
that we've ever told our story.
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kjer smo predstavili svojo zgodbo.
03:57
People are ready and respond to the story of food.
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Ljudje so pripravljeni
in odgovarjajo klicu hrane.
in odgovarjajo klicu hrane.
04:01
They want positive actions they can engage in,
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Želijo se vključiti v pozitivne akcije.
04:03
and in their bones, they know it's time
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V sebi čutijo, da je prišel čas,
04:06
to take personal responsibility
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da osebno prevzamejo odgovornost
04:08
and invest in more kindness to each other
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in začnejo vlagati
v več prijaznosti do drugih
v več prijaznosti do drugih
04:11
and to the environment.
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in do okolja.
04:13
And since we had that meeting three and a half years ago,
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In odkar smo pred tremi in pol leti
imeli ta sestanek,
imeli ta sestanek,
04:17
it's been a heck of a roller coaster.
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vlada pravi vihar.
04:20
We started with a seed swap, really simple stuff,
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Začeli smo z izmenjavo semen
– nadvse preprosta reč –
– nadvse preprosta reč –
04:23
and then we took an area of land, a strip on the side
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in nato smo vzeli del zemlje ob cesti,
04:25
of our main road, which was a dog toilet, basically,
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ki je do tedaj služil
zgolj kot pasje stranišče,
zgolj kot pasje stranišče,
04:28
and we turned it into a really lovely herb garden.
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in ga spremenili
v zelo prijeten zeliščni vrt.
v zelo prijeten zeliščni vrt.
04:31
We took the corner of the car park in the station
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Vzeli smo rob parkirišča na postaji
04:33
that you saw, and we made vegetable beds
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in postavili zelenjavne grede,
04:35
for everybody to share and pick from themselves.
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ki so vsem na voljo.
04:39
We went to the doctors. We've just had
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Obiskali smo zdravnike.
04:40
a 6-million-pound health center built in Todmorden,
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Zgradili smo 6-milijinoski
zdravstveni center,
zdravstveni center,
04:43
and for some reason that I cannot comprehend,
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in preprosto mi ni jasno
04:45
it has been surrounded by prickly plants. (Laughter)
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zakaj so naokoli posadili
samo bodičaste rastline. (Smeh)
samo bodičaste rastline. (Smeh)
04:49
So we went to the doctors, said, "Would you mind us taking them up?"
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Rekli smozdravnikom: "Lahko
prevzamemo urejanje teh površin?"
prevzamemo urejanje teh površin?"
04:52
They said, "Absolutely fine, provided you get planning permission
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Rekli so: "Seveda,
a potrebujete dovoljenje,
a potrebujete dovoljenje,
04:55
and you do it in Latin and you do it in triplicate,"
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biti mora v latinici in v treh izvodih".
04:57
so we did — (Laughter) — and now there are fruit trees
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To smo storili--(Smeh)--
in zdaj okoli medicinskega centra
in zdaj okoli medicinskega centra
04:59
and bushes and herbs and vegetables
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raste sadno drevje,
05:03
around that doctor's surgery.
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grmičevje, zelišča in zelenjava,
05:06
And there's been lots of other examples, like the corn
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In še mnogo je takih primerov,
kot denimo koruza
kot denimo koruza
05:08
that was in front of the police station,
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pred policijsko postajo,
05:10
and the old people's home that we've planted it with food
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pri domu za ostarele
smo zasadili hrano,
ki jo obirajo in gojijo.
ki jo obirajo in gojijo.
05:12
that they can pick and grow.
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05:14
But it isn't just about growing,
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Vendar ne gre se samo za gojenje,
05:16
because we all are part of this jigsaw.
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ker smo vsi del te velike sestavljanke.
05:18
It's about taking those artistic people in your community
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Umetniki iz skupnosti
05:21
and doing some fabulous designs in those raised beds
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oblikujejo čudovite vzorce
na visokih gredah,
na visokih gredah,
05:23
to explain to people what's growing there,
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ki pomagajo ljudem razložiti,
kaj tam raste.
kaj tam raste.
05:25
because there's so many people that don't really recognize
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Zato ker veliko ljudi
ne prepozna zelenjave,
ne prepozna zelenjave,
05:28
a vegetable unless it's in a bit of plastic
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če ta ni zapakirana v plastično embalažo
05:29
with a bit of an instruction packet on the top. (Laughter)
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z odtisnjenimi navodili na vrhu.
(Smeh)
(Smeh)
05:31
So we have some people who designed these things,
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Imamo nekaj ljudi,
ki so oblikovali te stvari.
ki so oblikovali te stvari.
05:34
"If it looks like this, please don't pick it, but if it looks like this,
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Če izgleda kot prepovedano nabiranje,
05:36
help yourself."
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pravzaprav pomeni, postrezite si.
05:38
This is about sharing and investing in kindness.
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Gre se za medsebojno sodelovanje
in vlaganje v prijaznost.
in vlaganje v prijaznost.
05:41
And for those people that don't want to do either
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Za tiste, ki nočejo početi nič takega,
05:43
of those things, maybe they can cook,
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morda pa znajo kuhati,
05:45
so we pick them seasonally and then we go on the street,
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v sezoni oberemo plodove
in gremo na ulice,
in gremo na ulice,
05:48
or in the pub, or in the church,
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v gostilno, v cerkev,
05:50
or wherever people are living their lives.
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ali kjerkoli so ljudje.
05:52
This is about us going to the people and saying,
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Mi gremo do ljudi s sporočilom:
05:54
"We are all part of the local food jigsaw,
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"Vsi smo del prehranske verige,
05:57
we are all part of a solution."
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vsi smo del rešitve."
05:59
And then, because we know we've got vegetable tourists
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Zavedajoč se,
da imamo zelenjavne turiste,
da imamo zelenjavne turiste,
06:02
and we love them to bits and they're absolutely fantastic,
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ki jih brezmejno ljubimo
in so absolutno čudoviti,
in so absolutno čudoviti,
06:04
we thought, what could we do to give them an even better experience?
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smo razmišljali, kako lahko
izkušnjo še izboljšamo.
izkušnjo še izboljšamo.
06:07
So we invented, without asking, of course,
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Izumili smo, seveda, ne da bi vprašali,
06:09
the Incredible Edible Green Route.
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"Neverjetno užitno zeleno pot".
06:11
And this is a route of exhibition gardens,
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To je pot po promocijskih vrtovih
06:14
and edible towpaths, and bee-friendly sites, and the story
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in užitnih mestnih prehodih,
čebelam prijaznem okolju,
čebelam prijaznem okolju,
06:19
of pollinators, and it's a route that we designed
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in zgodba opraševalcih.
Pot je zasnovana tako , da pelje mimo
Pot je zasnovana tako , da pelje mimo
06:22
that takes people through the whole of our town,
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vseh znamenitosti našega mesta,
06:24
past our cafes and our small shops, through our market,
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mimo naših prodajaln, kavarn,
skozi našo tržnico,
skozi našo tržnico,
06:28
not just to and fro from the supermarket,
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ne samo do supermarketa in nazaj.
06:31
and we're hoping that, in changing people's footfall
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Upamo, da s spremembo ustaljenih poti
06:33
around our town, we're also changing their behavior.
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skozi naše mesto
spreminjamo tudi obnašanje ljudi.
spreminjamo tudi obnašanje ljudi.
06:36
And then there's the second plate, the learning plate.
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Nato nastopi drugi krožnik,
izobraževalni krožnik.
izobraževalni krožnik.
06:40
Well, we're in partnership with a high school.
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Sodelujemo s srednjimi šolami.
06:41
We've created a company. We are designing and building
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Ustvarili smo podjetje.
Načrtujemo in gradimo
Načrtujemo in gradimo
06:45
an aquaponics unit in some land that was spare
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akvaponičen sistem na zemlji
06:47
at the back of the high school, like you do,
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za srednjo šolo, ki ni bila v rabi.
06:48
and now we're going to be growing fish and vegetables
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Zdaj bomo tam gojili ribe
in sadili zelenjavo,
in sadili zelenjavo,
06:51
in an orchard with bees,
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v sadovnjaku s čebelami.
06:53
and the kids are helping us build that,
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Pri tem nam pomagajo otroci,
06:55
and the kids are on the board, and because the community
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ki so tudi v odboru in ker je skupnost
06:58
was really keen on working with the high school,
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želela sodelovati s srednjo šolo,
07:00
the high school is now teaching agriculture,
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na tej šoli zdaj poučujejo kmetijstvo.
07:03
and because it's teaching agriculture, we started to think,
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Zato ker poučujejo kmetijstvo,
smo začeli razmišljati,
smo začeli razmišljati,
07:06
how could we then get those kids that never had a qualification
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kako bi otrokom
brez vsakršnih tovrstnih izkušenj,
brez vsakršnih tovrstnih izkušenj,
07:09
before in their lives but are really excited about growing,
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ki pa so vendarle
navdušeni nad vrtnarjenjem,
navdušeni nad vrtnarjenjem,
07:12
how can we give them some more experience?
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dali nekaj več izkušenj?
07:13
So we got some land that was donated
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Lokalni vrtni center
07:15
by a local garden center.
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je podaril nekaj zemlje.
07:17
It was really quite muddy, but in a truly incredible way,
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Bilo je res blatno,
ampak na povsem neverjeten način
ampak na povsem neverjeten način
07:20
totally voluntary-led, we have turned that
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nam je na popolnoma
prostovoljni bazi uspelo
prostovoljni bazi uspelo
07:23
into a market garden training center,
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to zemljišče spremeniti
v vrtni učni center.
v vrtni učni center.
07:25
and that is polytunnels and raised beds
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Tu so gomilne grede in dvignjene grede
07:28
and all the things you need to get the soil under your fingers
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in vse ostale stvari,
da dobiš zemljo med prste
da dobiš zemljo med prste
07:30
and think maybe there's a job in this for me in the future.
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in pomisliš, da je tu
zate služba v prihodnosti.
zate služba v prihodnosti.
07:33
And because we were doing that, some local academics said,
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Ker smo to počeli,
je nekaj akademikov reklo:
je nekaj akademikov reklo:
07:35
"You know, we could help design
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“Lahko bi pomagali zasnovati
07:36
a commercial horticulture course for you.
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komercialni kmetijski tečaj.
07:38
There's not one that we know of."
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Česa takega še ni."
07:39
So they're doing that, and we're going to launch it later this year,
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To počnejo oni
in prvič ga bomo izvedli enkrat letos.
in prvič ga bomo izvedli enkrat letos.
07:42
and it's all an experiment, and it's all voluntary.
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Vse to je samo eksperiment
in vse je prostovoljno.
in vse je prostovoljno.
07:45
And then there's the third plate,
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In potem je tukaj tretji krožnik.
07:46
because if you walk through an edible landscape,
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Če torej hodiš skozi užitno pokrajino,
07:48
and if you're learning new skills, and if you start to get
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če začneš pridobivati nove veščine,
07:51
interested in what's growing seasonally,
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in če te začne zanimati,
kaj raste sezonsko,
kaj raste sezonsko,
07:53
you might just want to spend more of your own money
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bi morda želel porabiti več denarja
07:55
in support of local producers,
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za podporo lokalnim proizvajalcem,
07:57
not just veg, but meat and cheese and beer
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poleg zelenjave za meso, sir in pivo,
07:58
and whatever else it might be.
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ali karkoli drugega.
08:01
But then, we're just a community group, you know.
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Toda veste, mi smo vendarle
samo lokalna skupnost.
samo lokalna skupnost.
08:03
We're just all volunteers. What could we actually do?
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Smo samo prostovoljci.
Kaj lahko storimo?
Kaj lahko storimo?
08:05
So we did some really simple things.
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Storili smo nekaj preprostih reči.
08:07
We fundraised, we got some blackboards,
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Zbrali smo denar, dobili nekaj tabel,
08:09
we put "Incredible Edible" on the top,
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napisali "Neverjetno užitno".
08:10
we gave it every market trader that was selling locally,
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Dali smo jih v trgovine z lokalno hrano.
08:12
and they scribbled on what they were selling in any one week.
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Te so nanje zapisale
ponudbo tekočega tedna.
ponudbo tekočega tedna.
08:15
Really popular. People congregated around it.
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Zelo priljubljeno.
Ljudje so se zbirali okrog njih.
Ljudje so se zbirali okrog njih.
08:17
Sales were up.
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Prodaja se je povečevala.
08:19
And then, we had a chat with the farmers, and we said,
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Nato smo imeli pogovor
s kmeti in jim rekli:
s kmeti in jim rekli:
08:22
"We're really serious about this,"
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"Resni smo!”
08:23
but they didn't actually believe us, so we thought,
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Vendar nam niso verjeli.
Zato smo pomislili:
Zato smo pomislili:
08:26
okay, what should we do? I know. If we can create
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“V redu, kaj naj storimo?
Že vem! Če lahko zaženemo
Že vem! Če lahko zaženemo
08:28
a campaign around one product and show them
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kampanjo z enim izdelkom in jim pokažemo,
08:31
there is local loyalty to that product,
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da obstaja lokalna zvestoba temu izdelku,
08:33
maybe they'll change their mind and see we're serious.
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si bodo morda premislili
in videli da smo resni.
in videli da smo resni.
08:35
So we launched a campaign -- because it just amuses me --
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Zato smo zagnali kampanjo,
-- ki se mi zdi zabavna --
-- ki se mi zdi zabavna --
08:38
called Every Egg Matters. (Laughter)
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z imenom "Vsako jajce šteje".
[Smeh]
[Smeh]
08:40
And what we did was we put people on our egg map.
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Vse, kar smo storili je,
da smo dali ljudi na naš zemljevid jajc.
da smo dali ljudi na naš zemljevid jajc.
08:44
It's a stylized map of Togmorden.
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To je stiliziran zemljevid Todmordena.
08:46
Anybody that's selling their excess eggs
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Vsakega, ki popolnoma legalno
08:48
at the garden gate, perfectly legally, to their neighbors,
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pri svojih vrtnih vratih
prodaja presežek svojih jajc,
prodaja presežek svojih jajc,
08:50
we've stuck on there. We started with four,
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smo dali nanj. Začeli smo s štirimi.
08:53
and we've now got 64 on, and the result of that was
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Sedaj jih imamo 64. Rezultat tega je,
08:55
that people were then going into shops
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da so ljudje začeli v trgovinah
08:56
asking for a local Todmorden egg, and the result of that
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spraševati za lokalna todmordenska jajca.
In rezultat je,
In rezultat je,
08:59
was, some farmers upped the amount of flocks they got
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da so nekateri kmetje
povečali število jat ptic
povečali število jat ptic
09:01
of free range birds, and then they went on to meat birds,
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v prosti reji, nato še število
mesne perutnine.
mesne perutnine.
09:03
and although these are really, really small steps,
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Čeprav so to zelo zelo majhni koraki,
09:06
that increasing local economic confidence
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se to povečano zaupanje lokalni ekonomiji
09:11
is starting to play out in a number of ways,
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začenja odražati na številne načine.
09:13
and we now have farmers doing cheese
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Imamo kmete, ki pridelujejo sir,
09:15
and they've upped their flocks and rare breed pigs,
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gojijo stare pasme svinj,
09:16
they're doing pasties and pies and things
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delajo paštete, pite
09:18
that they would have never done before.
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in stvari, ki jih drugače nikoli ne bi.
09:20
We've got increasing market stalls selling local food,
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Več je stojnic,
ki prodajajo lokalno hrano.
ki prodajajo lokalno hrano.
09:23
and in a survey that local students did for us, 49 percent
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V raziskavi, ki so jo za nas izvedli
lokalni študenti, je 49 odstotkov
lokalni študenti, je 49 odstotkov
09:27
of all food traders in that town said that their bottom line
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vseh lokalnih trgovcev s prehrano reklo,
da se je prodaja
da se je prodaja
09:30
had increased because of what we were actually doing.
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povečala zaradi tega, kar smo počeli.
09:32
And we're just volunteers and it's only an experiment.
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Ampak mi smo samo prostovoljci
in to je samo eksperiment.
in to je samo eksperiment.
09:35
(Laughter)
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(Smeh)
09:37
Now, none of this is rocket science.
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Nič od tega ni težko razumljivo.
09:39
It certainly is not clever, and it's not original.
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Zagotovo ni niti posebno bistro,
niti originalno.
niti originalno.
09:42
But it is joined up, and it is inclusive.
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A združuje in vključuje.
09:46
This is not a movement for those people
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To ni gibanje za tiste ljudi,
09:48
that are going to sort themselves out anyway.
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ki se bodo tako ali tako sami izključili.
09:50
This is a movement for everyone.
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To je gibanje za vse.
09:53
We have a motto: If you eat, you're in. (Laughter)
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Naš moto je: Če ješ, si zraven.
(Smeh)
(Smeh)
09:57
(Applause)
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(Aplavz)
10:03
Across age, across income, across culture.
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Vaša starost, prihodek
ali kultura niso pomembni.
ali kultura niso pomembni.
10:08
It's been really quite a roller coaster experience,
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To je bila zelo razburljiva izkušnja,
10:11
but going back to that first question that we asked,
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a vrnimo se na prvo vprašanje,
10:14
is it replicable? Yeah. It most certainly is replicable.
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Je ponovljivo?
Da. Zagotovo je ponovljivo.
Da. Zagotovo je ponovljivo.
10:17
More than 30 towns in England now are spinning
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Več kot 30 mest v Angliji vrti
10:20
the Incredible Edible plate.
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krožnike “Neverjetno užitno”.
10:22
Whichever way they want to do it, of their own volition,
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Lahko delajo po lastni volji,
na kateri koli način,
na kateri koli način,
10:26
they're trying to make their own lives differently,
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z željo po spremembi svojih življenj.
10:28
and worldwide, we've got communities across America
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Širom sveta imamo skupnosti v Ameriki
10:31
and Japan -- it's incredible, isn't it? I mean,
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in na Japonskem – neverjetno, kajne?
10:33
America and Japan and New Zealand.
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Amerika, Japonska in Nova Zelandija.
10:35
People after the earthquake in New Zealand visited us
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Po potresu na Novi Zelandiji
so nas obiskali ljudje
so nas obiskali ljudje
10:38
in order to incorporate some of this public spiritedness
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z namenom, da vključijo
nekaj tega skupnostnega duha
nekaj tega skupnostnega duha
10:41
around local growing into the heart of Christchurch.
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lokalnega gojenja
v srce Kristusove cerkve.
v srce Kristusove cerkve.
10:46
And none of this takes more money
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Nič od tega ne zahteva več denarja,
10:48
and none of this demands a bureaucracy,
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nič od tega ne zahteva več birokracije,
10:52
but it does demand that you think things differently
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zahteva pa, da misliš drugače,
10:54
and you are prepared to bend budgets and work programs
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ter da si pripravljen prirejati
proračun in delovne programe,
proračun in delovne programe,
10:58
in order to create that supportive framework
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z namenom, da se ustvari
podporno okolje,
podporno okolje,
11:00
that communities can bounce off.
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ki skupnostim omogoča viharjenje.
11:03
And there's some great ideas already in our patch.
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Zbranih imamo že skupek odličnih idej.
11:06
Our local authority has decided to make everywhere
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Lokalne oblasti so se odločile,
da bodo povsod vzpostavile
da bodo povsod vzpostavile
11:09
Incredible Edible, and in support of that
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“Neverjetno užitno” in v podporo temu
11:11
have decided to do two things.
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so storili dve stvari:
11:13
First, they're going to create an asset register of spare land
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Prvič, uredili bodo register
proste razpoložljive zemlje,
proste razpoložljive zemlje,
jo vstavili v banko hrane,
tako da jo lahko skupnosti
tako da jo lahko skupnosti
11:16
that they've got, put it in a food bank so that communities
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11:18
can use that wherever they live,
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uporabljajo kjerkoli živijo.
11:20
and they're going to underpin that with a license.
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To bodo podkrepili z licenco.
11:22
And then they've said to every single one of their workforce,
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Nato bodo slehernemu od zaposlenih rekli,
11:24
if you can, help those communities grow,
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če lahko, naj pomagajo
tem skupnostim gojiti
tem skupnostim gojiti
11:27
and help them to maintain their spaces.
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in vzdrževati njihove površine.
11:29
Suddenly, we're seeing actions on the ground
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Nenadoma opažamo spremembe
11:31
from local government. We're seeing this mainstreamed.
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s strani lokalnih oblasti.
Postali smo popularni.
Postali smo popularni.
11:33
We are responding creatively at last to what Rio demanded
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Kreativno se odzivamo na zahteve Ria,
11:38
of us, and there's lots more you could do.
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a še vedno bi lahko storili več.
11:40
I mean, just to list a few. One, please stop putting
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Naj navedem le nekaj:
Prvič: prosim, nehajte postavljati
Prvič: prosim, nehajte postavljati
11:42
prickly plants around public buildings. It's a waste of space.
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bodičaste rastline okoli javnih zgradb.
To je potrata prostora.
To je potrata prostora.
11:46
(Laughter) Secondly, please create -- please, please create
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Drugič: prosim,
ustvarjajte užitne površine,
ustvarjajte užitne površine,
11:49
edible landscapes so that our children start to walk
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da bodo naši otroci začeli dnevno hoditi
11:52
past their food day in, day out, on our high streets,
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mimo svoje hrane, ob cestah,
11:54
in our parks, wherever that might be.
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v parku ali kjerkoli že.
11:57
Inspire local planners to put the food sites at the heart
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Navdihujte lokalne prostorske načrtovalce,
da postavijo užitna območja v srca
da postavijo užitna območja v srca
12:00
of the town and the city plan, not relegate them
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mest in prostorskih načrtov.
Ne odpravite jih na obrobja mest,
Ne odpravite jih na obrobja mest,
12:04
to the edges of the settlements that nobody can see.
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kjer jih nihče ne vidi.
12:07
Encourage all our schools to take this seriously.
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Spodbujajte vse naše šole,
da to vzamejo resno.
da to vzamejo resno.
12:10
This isn't a second class exercise.
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To ni drugorazredna vaja.
12:12
If we want to inspire the farmers of tomorrow,
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Če želimo navdušiti kmete prihodnosti,
12:15
then please let us say to every school,
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potem, prosim, povejmo vsaki šoli,
12:18
create a sense of purpose around the importance
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naj ustvari občutek pomembnosti
12:22
to the environment, local food and soils.
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do okolja, lokalne hrane in zemlje.
12:25
Put that at the heart of your school culture,
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Vstavite to v srce šolske kulture
12:27
and you will create a different generation.
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in ustvarili boste drugačno generacijo.
12:30
There are so many things you can do, but ultimately
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Veliko stvari lahko naredite,
a navsezadnje,
a navsezadnje,
12:32
this is about something really simple.
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gre za nekaj zelo preprostega.
12:35
Through an organic process, through
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Skozi organski proces,
12:38
an increasing recognition of the power of small actions,
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skozi povečevanje
priznavanja moči malih akcij,
priznavanja moči malih akcij,
12:42
we are starting, at last, to believe in ourselves again,
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končno spet začenjamo verjeti vase.
12:46
and to believe in our capacity, each and every one of us,
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In verjeti v našo sposobnost,
da sleherni posameznik
da sleherni posameznik
12:50
to build a different and a kinder future,
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lahko pomaga zgraditi
drugačno in prijaznejšo prihodnost.
drugačno in prijaznejšo prihodnost.
12:55
and in my book, that's incredible.
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Po mojem mnenju je to neverjetno.
12:57
Thank you. (Applause)
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Hvala.
13:01
(Applause)
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(Aplavz)
13:11
Thank you very much. (Applause)
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Najlepša hvala. (Aplavz)
ABOUT THE SPEAKER
Pam Warhurst - Cofounder, Incredible EdiblePam Warhurst cofounded Incredible Edible, an initiative in Todmorden, England dedicated to growing food locally by planting on unused land throughout the community.
Why you should listen
Pam Warhurst is the Chair of the Board of the Forestry Commission, which advises on and implements forestry policy in Great Britain. She also cofounded Incredible Edible Todmorden, a local food partnership that encourages community engagement through local growing. Incredible Edible started small, with the planting of a few community herb gardens in Todmorden, and today has spin-offs in the U.S. and Japan. The community has started projects like Every Egg Matters, which educates people on keeping chickens and encourages them to sell eggs to neighbors, and uses a 'Chicken Map' to connect consumers and farmers. Incredible Edible Todmorden empowers ordinary people to take control of their communities through active civic engagement.
Pam Warhurst | Speaker | TED.com