ABOUT THE SPEAKER
Daniele Quercia - Map researcher
At Yahoo! Labs in Barcelona, Daniele Quercia and his colleagues imagine new ways to use online maps to improve our lives.

Why you should listen
More profile about the speaker
Daniele Quercia | Speaker | TED.com
TED@BCG Berlin

Daniele Quercia: Happy maps

Daniele Quercia: 快乐的地图

Filmed:
2,410,100 views

导航应用帮助我们找到到达一个目的地的最快路径。但是如果我们想悠闲漫步呢?研究员 Daniele Quercia 给我们展示了“快乐的地图”,它不仅考虑了你想要走的路,还考虑了你想在这一路经历的感受。
- Map researcher
At Yahoo! Labs in Barcelona, Daniele Quercia and his colleagues imagine new ways to use online maps to improve our lives. Full bio

Double-click the English transcript below to play the video.

00:13
I have a confession自白书 to make.
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我要先进行自我忏悔。
00:17
As a scientist科学家 and engineer工程师,
I've focused重点 on efficiency效率 for many许多 years年份.
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作为一名科学家和工程师,
多年来我一直专注效率。
00:25
But efficiency效率 can be a cult礼拜,
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但是效率可能会成为一种桎梏,
00:29
and today今天 I'd like to tell you
about a journey旅程
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今天我想要告诉大家一段旅程,
00:32
that moved移动 me out of the cult礼拜
and back to a far richer更丰富 reality现实.
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它使我走出桎梏重回多彩人生。
00:40
A few少数 years年份 ago, after finishing精加工 my Ph博士.D.
in London伦敦, I moved移动 to Boston波士顿.
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几年前,我在伦敦完成了博士学业后
搬到了波士顿。
00:45
I lived生活 in Boston波士顿 and worked工作 in Cambridge剑桥.
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我住在波士顿,工作在剑桥。
00:49
I bought a racing赛跑 bicycle自行车 that summer夏季,
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那年夏天,我买了一辆竞速自行车,
00:52
and I bicycled骑自行车 every一切 day to work.
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我每天骑着它上班。
00:55
To find my way, I used my phone电话.
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我用手机导航,
00:57
It sent发送 me over Mass. Ave大道.,
Massachusetts马萨诸塞 Avenue大街,
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它让我走马萨诸塞大道,
01:01
the shortest最短 route路线 from
Boston波士顿 to Cambridge剑桥.
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那是从波士顿到剑桥最短的一段路。
01:05
But after a month
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但在是交通拥挤的马萨诸塞大道
01:07
that I was cycling循环 every一切 day
on the car-packed汽车包装 Mass. Ave大道.,
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骑行了一个月后,
01:12
I took a different不同 route路线 one day.
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有一天我走了一条不一样的路。
01:15
I'm not entirely完全 sure why I took
a different不同 route路线 that day, a detour車輛改道.
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我不记得为什么我当时
选择了不一样的路,绕了一下,
01:20
I just remember记得 a feeling感觉 of surprise;
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只记得那种惊喜的感觉,
01:25
surprise at finding发现 a street with no cars汽车,
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惊喜于发现了一条没有汽车驶过的道路,
01:29
as opposed反对 to the nearby附近
Mass. Ave大道. full充分 of cars汽车;
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与挤满车辆的马萨诸塞大道
形成了鲜明的对比;
01:33
surprise at finding发现 a street
draped by leaves树叶 and surrounded包围 by trees树木.
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惊喜于发现了一条被树叶覆盖被绿树环绕的路。
01:38
But after the feeling感觉
of surprise, I felt shame耻辱.
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但是这种惊喜之后,我感到了羞愧。
01:43
How could I have been so blind?
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我以前怎么就没发现?
01:46
For an entire整个 month,
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整整一个月,
01:48
I was so trapped被困 in my mobile移动 app应用
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我受制于手机导航,
01:51
that a journey旅程 to work
became成为 one thing only:
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每天去工作的路程只意味着一件事:
01:55
the shortest最短 path路径.
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最短路线。
01:57
In this single journey旅程,
there was no thought
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在这段路途中,
我从来没有过任何享受旅途的想法,
02:00
of enjoying享受 the road,
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02:03
no pleasure乐趣 in connecting with nature性质,
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没有心情体会大自然,
02:05
no possibility可能性 of looking
people in the eyes眼睛.
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没有机会向路上的行人示意,
02:09
And why?
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为什么会这样?
02:10
Because I was saving保存 a minute分钟
out of my commute改判.
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因为我为了节约一分钟的通勤时间。
02:16
Now let me ask you: Am I alone单独 here?
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那么现在我问你们:
这样做的只有我一个人吗?
02:20
How many许多 of you have never used
a mapping制图 app应用 for finding发现 directions方向?
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你们中有多少人从来没用过手机地图导航?
02:26
Most of you, if not all, have.
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大多数用过。
02:28
And don't get me wrong错误 -- mapping制图 apps应用
are the greatest最大 game-changer改变游戏规则
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请不要误会,
地图软件使我们的生活便利许多,
02:33
for encouraging鼓舞人心的 people
to explore探索 the city.
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它鼓励人们去发现你所在的城市。
02:35
You take your phone电话 out
and you know immediately立即 where to go.
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你带上你的手机,你就知道往哪里走。
02:39
However然而, the app应用 also assumes假设
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但是,地图软件假设
02:42
there are only a handful少数
of directions方向 to the destination目的地.
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到达目的地只有那几种途径,
02:48
It has the power功率 to make
those handful少数 of directions方向
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它把那有限的几种途径
02:52
the definitive明确 direction方向
to that destination目的地.
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作为到达目的地的终极途径来呈现。
02:57
After that experience经验, I changed.
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在那次无意的经历之后,
我变了。
02:59
I changed my research研究
from traditional传统 data-mining数据挖掘
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我将我的研究方向从传统的数据挖掘
03:03
to understanding理解 how people
experience经验 the city.
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转向了了解人们如何体验所在的城市。
03:07
I used computer电脑 science科学 tools工具
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我使用电脑技术
03:09
to replicate复制 social社会 science科学
experiments实验 at scale规模, at web卷筒纸 scale规模.
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在网络上进行大规模的社会科学实验。
03:14
I became成为 captivated迷住
by the beauty美女 and genius天才
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我被传统的社科研究的
美与精妙深深吸引了,
03:20
of traditional传统 social社会 science科学 experiments实验
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03:23
doneDONE by Jane Jacobs雅各布斯,
Stanley斯坦利 Milgram米尔格拉姆, Kevin凯文 Lynch林奇.
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那些 Jane Jacob,Stanley Milgram
和 Kevin Lynch 做的研究。
03:27
The result结果 of that research研究
has been the creation创建 of new maps地图,
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研究的结果促成了
一个新的地图软件的开发,
03:32
maps地图 where you don't only find
the shortest最短 path路径, the blue蓝色 one,
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一个你不仅能找到最短路程——
以蓝色标记,
03:37
but also the most enjoyable其乐融融 path路径,
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而且能找到最享受的路程的地图——
03:40
the red one.
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以红色标记。
03:42
How was that possible可能?
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这是如何实现的?
03:45
Einstein爱因斯坦 once一旦 said,
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爱因斯坦曾经说过:
03:47
"Logic逻辑 will get you from A to B.
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“逻辑思维可以带你从A走到B,
03:50
Imagination想像力 will take you everywhere到处."
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想象力可以带你去任何地方。”
03:53
So with a bit of imagination想像力,
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所以,依靠一点点想象力,
03:55
we needed需要 to understand理解
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我们需要知道
03:57
which哪一个 parts部分 of the city
people find beautiful美丽.
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人们觉得这个城市的哪些地方是美的。
04:01
At the University大学 of Cambridge剑桥,
with colleagues同事,
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在剑桥大学,我跟我的同事们一起
04:04
we thought about this simple简单 experiment实验.
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想到了一个简单的实验。
04:07
If I were to show显示 you
these two urban城市的 scenes场景,
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如果我现在向你展示两张城市风光的图片,
04:10
and I were to ask you
which哪一个 one is more beautiful美丽,
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然后我问你,你觉得哪一张更美,
04:13
which哪一个 one would you say?
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你会怎么说?
04:18
Don't be shy害羞.
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不要害羞。
04:21
Who says A? Who says B?
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谁觉得是第一张,谁觉得是第二张?
04:24
Brilliant辉煌.
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很好。
04:26
Based基于 on that idea理念,
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根据这个想法,
04:27
we built内置 a crowdsourcing众包 platform平台,
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我们做了一个众包平台,
04:29
a web卷筒纸 game游戏.
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一个网络游戏。
04:30
Players玩家 are shown显示 pairs of urban城市的 scenes场景,
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我们展示两张城市景色图片给玩家,
04:33
and they're asked to choose选择 which哪一个 one
is more beautiful美丽, quiet安静 and happy快乐.
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让他们选择哪一张的景色
更漂亮,静谧,令人愉悦。
04:40
Based基于 on thousands数千 of user用户 votes,
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依据成千上万的用户的选择,
04:42
then we are able能够 to see
where consensus共识 emerges出现.
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我们能找出那些被大众一致选择的图片,
04:45
We are able能够 to see which哪一个
are the urban城市的 scenes场景
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我们能看到哪些城市美景
04:48
that make people happy快乐.
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令人愉悦。
04:51
After that work, I joined加盟 Yahoo雅虎 Labs实验室,
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这之后,我加入了雅虎实验室,
04:54
and I teamed联手 up with Luca卢卡 and Rossano罗萨诺,
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我和 Luca 以及 Rossano 组成一个团队,
04:57
and together一起, we aggregated汇总
those winning胜利 locations地点 in London伦敦
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我们一起汇总了那些伦敦的胜出地点
05:00
to build建立 a new map地图 of the city,
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并制作了全新的城市地图,
05:03
a cartography制图 weighted加权 for human人的 emotions情绪.
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充满了人类情感的地图。
05:07
On this cartography制图, you're not only
able能够 to see and connect
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在这个地图上,你不仅能够看到
05:11
from point A to point B
the shortest最短 segments,
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A到B的最短路程,
05:16
but you're also able能够
to see the happy快乐 segment分割,
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你还可以看到快乐的路程,
05:19
the beautiful美丽 path路径, the quiet安静 path路径.
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漂亮的路程,静谧的路程。
05:23
In tests测试, participants参与者 found发现 the happy快乐,
the beautiful美丽, the quiet安静 path路径
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在实验中,参与者更加喜欢
快乐的、漂亮的、静谧的路程,
05:28
far more enjoyable其乐融融 than the shortest最短 one,
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而非最短的路程,
05:31
and that just by adding加入
a few少数 minutes分钟 to travel旅行 time.
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而前者只增加了几分钟的路程。
05:37
Participants参与者 also love to attach连接
memories回忆 to places地方.
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参与者也喜欢把风景贴上记忆的标签,
05:41
Shared共享 memories回忆 --
that's where the old BBCBBC building建造 was;
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集体记忆——
比如,这是 BBC 曾经的办公室,
05:46
and personal个人 memories回忆 --
that's where I gave my first kiss.
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个人记忆——
比如,这是我的初吻发生的地方,
05:51
They also recalled回顾 how some paths路径
smelled and sounded满面.
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他们还回忆起某条路的气息和声音。
05:56
So what if we had a mapping制图 tool工具
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如果我们有这样一个制图工具——
05:59
that would return返回
the most enjoyable其乐融融 routes路线
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在挑选最让人享受的路程时,
06:01
based基于 not only on aesthetics美学
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它不仅会考虑风景,
06:04
but also based基于 on smell, sound声音,
and memories回忆?
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还考虑气息,声音和记忆,会怎样?
06:07
That's where our research研究
is going right now.
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这是我们目前研究的东西。
06:11
More generally通常, my research研究,
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总的来说,我的研究
06:14
what it tries尝试 to do is avoid避免
the danger危险 of the single path路径,
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试图做的就是避免单一路程的危险,
06:18
to avoid避免 robbing劫财 people of fully充分
experiencing经历 the city in which哪一个 they live生活.
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避免剥夺人们充分享受
他们所居住的城市的权利。
06:23
Walk步行 the path路径 through通过 the park公园,
not through通过 the car汽车 park公园,
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穿过公园,而非停车场,
06:27
and you have an entirely完全 different不同 path路径.
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你会有全然不同的路程。
06:29
Walk步行 the path路径 full充分 of people you love
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走那条充满了你所爱的人的道路,
06:32
and not full充分 of cars汽车,
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而非被汽车占据的道路,
06:34
and you have an entirely完全 different不同 path路径.
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你会有全然不同的路程。
06:35
It's that simple简单.
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就这么简单。
06:39
I would like to end结束 with this thought:
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我想以下面这个想法来结尾:
06:41
do you remember记得 "The Truman杜鲁门 Show显示?"
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你记得电影《楚门的世界》吗?
06:43
It's a media媒体 satire讽刺 in which哪一个 a real真实 person
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这是一部嘲讽媒体的电影,
其主角不知道
他生活在一个虚假的世界里。
06:46
doesn't know he's living活的
in a fabricated制造 world世界.
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06:50
Perhaps也许 we live生活 in a world世界
fabricated制造 for efficiency效率.
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也许我们生活在一个
为效率而生的虚假的世界里。
06:55
Look at some of your daily日常 habits习惯,
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看看你平常的生活习惯,
06:59
and as Truman杜鲁门 did in the movie电影,
escape逃逸 the fabricated制造 world世界.
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电影中楚门逃离了那个虚假的世界,
07:05
Why?
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为什么?
07:06
Well, if you think that adventure冒险
is dangerous危险, try routine常规. It's deadly致命.
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如果你觉得冒险很危险,
试试平庸吧,那可是致命的。
07:13
Thank you.
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谢谢!
07:15
(Applause掌声)
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(鼓掌)
Translated by Peipei Xiang
Reviewed by Jian Zhipeng

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ABOUT THE SPEAKER
Daniele Quercia - Map researcher
At Yahoo! Labs in Barcelona, Daniele Quercia and his colleagues imagine new ways to use online maps to improve our lives.

Why you should listen
More profile about the speaker
Daniele Quercia | Speaker | TED.com

Data provided by TED.

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