ABOUT THE SPEAKER
Sunni Brown - Visualizer and gamestorming
In her book "Gamestorming," Sunni Brown shows how using art and games can empower serious problem-solving.

Why you should listen

Sunni Brown is co-author of GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers. She’s known for her large-scale live content visualizations, and she is also the leader of the Doodle Revolution – a growing effort to debunk the myth that doodling is a distraction. Using common sense, experience and neuroscience, Sunni is proving that to doodle is to ignite your whole mind. Look for her second book, The Doodle Revolution, in 2012.

Her consultancy, BrightSpot I.D., specializes in visual thinking and information design. She was trained in graphic facilitation at the Grove Consultants International, a San Francisco-based company that pioneered the use of large-scale visuals in business settings. Sunni co-founded VizThink Austin, which under her leadership grew to be the largest visual thinking community in the United States.

More profile about the speaker
Sunni Brown | Speaker | TED.com
TED2011

Sunni Brown: Doodlers, unite!

Sunni Brown: Škrabala, ujedinite se!

Filmed:
1,509,775 views

Istraživanja pokazuju kako skiciranje i crtkaranje poboljšavaju naše razumijevanje -- i naše kreativno razmišljanje. Dakle, zašto nas je još uvijek sram kada nas netko uhvati kako crtkaramo na sastanku? Sunni Brown kaže: "Škrabala, ujedinite se!" i objašnjava kako blok i kemijska olovka oslobađaju vaš mozak.
- Visualizer and gamestorming
In her book "Gamestorming," Sunni Brown shows how using art and games can empower serious problem-solving. Full bio

Double-click the English transcript below to play the video.

00:15
So I just want to tell you my storypriča.
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Dakle, samo vam želim ispričati svoju priču.
00:17
I spendprovesti a lot of time
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Provodim mnogo vremena
00:19
teachingnastava adultsodrasli how to use visualvidni languagejezik
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poučavajući odrasle kako koristiti vizualni jezik
00:21
and doodlingdoodling in the workplaceradnom mjestu.
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i crtkaranje na radnom mjestu.
00:23
And naturallyprirodno, I encountersusret a lot of resistanceotpornost,
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I naravno, nailazim na mnogo otpora,
00:26
because it's consideredsmatra to be anti-intellectualanti-intelektualna
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jer se to smatra protuintelektualnim
00:29
and counterbrojač to seriousozbiljan learningučenje.
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i suprotnim ozbiljnom učenju.
00:31
But I have a problemproblem with that beliefvjerovanje,
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Ali ja se ne slažem s tim mišljenjem
00:33
because I know that doodlingdoodling has a profounddubok impactudar
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jer znam kako crtkaranje ima velik utjecaj
00:36
on the way that we can processpostupak informationinformacija
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na način na koji procesuiramo informacije
00:39
and the way that we can solveriješiti problemsproblemi.
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i na način na koji možemo riješiti probleme.
00:41
So I was curiousznatiželjan about why there was a disconnectprekinuti vezu
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Stoga sam bila znatiželjna zašto postoji razlika
00:44
betweenizmeđu the way our societydruštvo perceivespercipira doodlingdoodling
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između načina na koji naše društvo percipira crtkaranje
00:46
and the way that the realitystvarnost is.
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i stvarnog stanja stvari.
00:48
So I discoveredotkriven some very interestingzanimljiv things.
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Otkrila sam neke vrlo zanimljive stvari.
00:51
For exampleprimjer, there's no suchtakav thing
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Na primjer, ne postoji nikakva
00:53
as a flatteringlaskavu definitiondefinicija of a doodleškrabotine.
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laskajuća definicija crtkaranja.
00:56
In the 17thth centurystoljeće, a doodleškrabotine was a simpletonglupača or a foolbudala --
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U 17. stoljeću, škrabalo (doodle) bio je budala ili luda --
00:59
as in YankeeYankee DoodleŠkrabotine.
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kao Yankee Doodle.
01:01
In the 18thth centurystoljeće, it becamepostao a verbglagol,
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U 18. stoljeću, to je postalo glagol,
01:03
and it meantznačilo to swindleprijevara or ridiculeismijavanja or to make funzabava of someonenetko.
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i označavalo je prijevaru, podvalu ili ismijavanje nekoga.
01:06
In the 19thth centurystoljeće, it was a corruptpokvariti politicianpolitičar.
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U 19. stoljeću, to je označavalo korumpiranog političara.
01:09
And todaydanas, we have what is perhapsmožda our mostnajviše offensiveuvredljiv definitiondefinicija,
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A danas, imamo možda najuvredljiviju definiciju,
01:12
at leastnajmanje to me, whichkoji is the followingsljedeći:
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bar meni, a to je:
01:14
To doodleškrabotine officiallyslužbeno meanssredstva
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Crtkarati službeno znači
01:16
to dawdledangubiti.,
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tratiti vrijeme,
01:18
to dillyTomica dallyErmina, to monkeymajmun around,
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dangubiti, glupirati se okolo,
01:20
to make meaninglessbez značenja marksoznake,
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raditi beznačajne zapiske,
01:22
to do something of little valuevrijednost, substancesupstanca or importuvoz,
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napraviti nešto od male vrijednosti, suštine ili važnosti,
01:25
and -- my personalosobni favoriteljubimac --
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i -- moja omiljena --
01:27
to do nothing.
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raditi ništa.
01:29
No wonderčudo people are averseaverzija to doodlingdoodling at work.
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Nije ni čudno što se ljudi negativno odnose prema crtkaranju na poslu.
01:32
Doing nothing at work is akinsrodan to masturbatingmasturbira at work;
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Raditi ništa na poslu jednako je masturbiranju na poslu;
01:34
it's totallypotpuno inappropriateneprikladan.
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potpuno je neprikladno.
01:36
(LaughterSmijeh)
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(Smijeh)
01:38
AdditionallyOsim toga, I've heardčuo horroružas storiespriče
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Osim toga, čula sam strašne priče
01:40
from people whosečije teachersučitelji scoldedkritizirao them, of coursenaravno, for doodlingdoodling in classroomsučionice.
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od ljudi na koje su učitelji prekoravali, naravno, zbog crtkaranja u razredu.
01:43
And they have bossesŠefovi who scoldgrditi them for doodlingdoodling in the boardroomupravnim odborima.
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I imaju šefove koji ih prekoravaju zbog crtkaranja u dvorani za sastanke.
01:46
There is a powerfulsnažan culturalkulturni normnorma againstprotiv doodlingdoodling
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Postoji snažna kulturalna norma protiv crtkaranja
01:49
in settingspostavke in whichkoji we are supposedtrebala to learnnaučiti something.
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u okruženjima u kojima bismo trebali nešto učiti.
01:52
And unfortunatelynažalost,
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I nažalost,
01:54
the presstisak tendsteži to reinforcepojačati this normnorma
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mediji potvrđuju tu normu
01:56
when they're reportingizvještavanje on a doodlingdoodling scenescena --
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kad naprave reportažu o sceni crtkaranja --
01:58
of an importantvažno personosoba at a confirmationpotvrda hearingsluh and the like --
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neke važne osobe na saslušanju i slično --
02:01
they typicallytipično use wordsriječi like "discoveredotkriven"
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obično koriste riječi poput "otkriven"
02:03
or "caughtzatečen" or "foundpronađeno out,"
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ili "uhvaćen" ili "pronađen",
02:05
as if there's some sortvrsta of criminalkriminalac actčin beingbiće committedpredan.
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kao da je počinjeno neko kriminalno djelo.
02:08
And additionallyOsim toga, there is a psychologicalpsihološki aversionaverzija to doodlingdoodling --
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K tome, postoji psihološka nesklonost crtkaranju --
02:11
thank you, FreudFreud.
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hvala ti, Freude.
02:13
In the 1930s, FreudFreud told us all
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30-ih godina 20. stoljeća, Freud nam je svima rekao
02:15
that you could analyzeanalizirati people'snarodno psychespsyches
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da možete analizirati ljudsku psihu
02:17
basedzasnovan on theirnjihov doodlescrteži.
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na osnovi njihovog crtkaranja.
02:19
This is not accuratetočan, but it did happendogoditi se to TonyTony BlairBlair
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To nije točno, ali se ipak dogodilo Tonyju Blairu
02:21
at the DavosDavos ForumForum in 2005,
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na Forumu u Davosu 2005. godine,
02:23
when his doodlescrteži were, of coursenaravno, "discoveredotkriven"
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kad je njegovo crtkaranje, naravno, "otkriveno"
02:26
and he was labeleds oznakom the followingsljedeći things.
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i označilo ga se idućim izrazima.
02:29
Now it turnedokrenut out to be BillBill Gates'Gates' doodleškrabotine.
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No, ispostavilo se kako su to crtarije Billa Gatesa.
02:33
(LaughterSmijeh)
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(Smijeh)
02:35
And BillBill, if you're here, nobodynitko thinksmisli you're megalomaniacalmegalomanska.
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I Bill, ako si ovdje, nitko ne misli da si megalomanijak.
02:39
But that does contributedoprinijeti
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Ali to doprinosi
02:41
to people not wantingu nedostatku to sharePodjeli theirnjihov doodlescrteži.
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činjenici da ljudi ne žele pokazivati svoje crtarije.
02:43
And here is the realstvaran dealdogovor. Here'sOvdje je what I believe.
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A ovo je stvarnost. Ovo je ono u što ja vjerujem.
02:46
I think that our cultureKultura
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Mislim da je naša kultura
02:48
is so intenselyintenzivno focusedusmjerena on verbalglagolski informationinformacija
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toliko intenzivno usredotočena na verbalne informacije
02:50
that we're almostskoro blindedoslijepio to the valuevrijednost of doodlingdoodling.
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da gotovo i ne primjećujemo vrijednosti crtkaranja.
02:53
And I'm not comfortableudobno with that.
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A meni to ne odgovara.
02:55
And so because of that beliefvjerovanje that I think needspotrebe to be burstprasak,
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I upravo zbog tog uvjerenja za koje mislim da mora biti napušteno,
02:58
I'm here to sendposlati us all hurtlingiz jedne back to the truthistina.
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ovdje sam kako bismo se svi ponovno okrenuli istini.
03:00
And here'sevo the truthistina:
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A ovo je istina:
03:02
doodlingdoodling is an incrediblynevjerojatno powerfulsnažan toolalat,
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crtkaranje je nevjerojatno moćan alat,
03:04
and it is a toolalat that we need to rememberzapamtiti and to re-learnponovo naučiti.
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i to je alat koji moramo zapamtiti i ponovno naučiti.
03:07
So here'sevo a newnovi definitiondefinicija for doodlingdoodling.
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Dakle, ovo je nova definicija crtkaranja.
03:10
And I hopenada there's someonenetko in here from The OxfordOxford Englishengleski DictionaryRječnik,
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I nadam se da ovdje ima nekoga iz Oxfordskog engleskog rječnika,
03:12
because I want to talk to you laterkasnije.
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jer želim razgovarati s vama kasnije.
03:14
Here'sOvdje je the realstvaran definitiondefinicija:
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Evo prave definicije:
03:16
DoodlingDoodling is really to make spontaneousspontan marksoznake to help yourselfsami think.
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Crtakaranje je izrada spontanih bilješki koje vam pomažu razmišljati.
03:19
That is why millionsmilijuni of people doodleškrabotine.
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Zato milijuni ljudi crtkaraju.
03:22
Here'sOvdje je anotherjoš interestingzanimljiv truthistina about the doodleškrabotine:
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Evo još jedne zanimljive istine o crtkaranju:
03:24
People who doodleškrabotine when they're exposedizložen to verbalglagolski informationinformacija
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Ljudi koji crtkaraju kad su izloženi verbalnim informacijama
03:26
retainzadržati more of that informationinformacija
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upiju mnogo više tih informacija
03:28
than theirnjihov non-doodlingsobe doodling counterpartskolege.
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nego njihove kolege koje ne crtkaraju.
03:31
We think doodlingdoodling is something you do when you loseizgubiti focusfokus,
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Mislimo kako je crtkaranje nešto što radite kad niste usredotočeni,
03:33
but in realitystvarnost, it is a preemptivepreventivni measuremjera
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ali zapravo je to preventivna mjera
03:35
to stop you from losinggubljenje focusfokus.
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za sprečavanje gubitka koncentracije.
03:38
AdditionallyOsim toga, it has a profounddubok effectposljedica
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Uz to, ima veliki utjecaj
03:40
on creativekreativan problem-solvingrješavanje problema
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na kreativno rješavanje problema
03:42
and deepduboko informationinformacija processingobrada.
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i procesuiranje mnogih informacija.
03:44
There are fourčetiri waysnačine that learnersučenici intakeunos informationinformacija
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Postoji četiri načina na koji učenici usvajaju informacije
03:46
so that they can make decisionsodluke.
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kako bi donijeli odluke.
03:48
They are visualvidni, auditorygledaoci,
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To su vizualno, auditivno
03:51
readingčitanje and writingpisanje and kinesthetickinesthetic.
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čitanjem i pisanjem te kinestetički.
03:54
Now in ordernarudžba for us to really chewžvakati on informationinformacija
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Kako bismo doista "prožvakali" informacije
03:56
and do something with it,
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i napravili nešto s njima,
03:58
we have to engageangažirati at leastnajmanje two of those modalitiesmodaliteti,
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moramo uključiti bar dva spomenuta modaliteta,
04:01
or we have to engageangažirati one of those modalitiesmodaliteti
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ili moramo uključiti jedan od tih modaliteta
04:03
coupledzajedno with an emotionalemotivan experienceiskustvo.
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zajedno s emocionalnim iskustvom.
04:05
The incrediblenevjerojatan contributiondoprinos of the doodleškrabotine
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Nevjerojatan doprinos crtkaranja
04:08
is that it engageszahvaća all fourčetiri learningučenje modalitiesmodaliteti simultaneouslyistovremeno
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jest taj da aktivira sva četiri modaliteta učenja istovremeno
04:11
with the possibilitymogućnost of an emotionalemotivan experienceiskustvo.
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s mogućnošću emocionalnog iskustva.
04:14
That is a prettyprilično solidsolidan contributiondoprinos
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To je prilično konkretan doprinos
04:16
for a behaviorponašanje equatedizjednačiti with doing nothing.
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za ponašanje koje se izjednačava s neradom.
04:19
This is so nerdyGlupava,
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Ovo je toliko štrebersko,
04:21
but this madenapravljen me cryplakati when I discoveredotkriven this.
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ali rasplakalo me kad sam to otkrila.
04:23
So they did anthropologicalantropološka researchistraživanje
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Dakle, proveli su antropološko istraživanje
04:25
into the unfoldingodvijanje of artisticumjetnički activityaktivnost in childrendjeca,
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o razvijanju umjetničke aktivnosti u djece,
04:28
and they foundpronađeno that, acrosspreko spaceprostor and time,
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i otkrili su kako, kroz prostor i vrijeme,
04:30
all childrendjeca exhibitizložak the sameisti evolutionevolucija in visualvidni logiclogika
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sva djeca pokazuju isti razvoj vizualne logike
04:33
as they growrasti.
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dok odrastaju.
04:35
In other wordsriječi, they have a sharedpodijeljen and growingrastući
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Drugim riječima, imaju zajedničku i rastuću
04:37
complexitysloženost in visualvidni languagejezik
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složenost vizualnog jezika
04:39
that happensdogađa se in a predictablepredvidiv ordernarudžba.
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do koje dolazi predvidljivim redoslijedom.
04:41
And I think that is incrediblenevjerojatan.
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I mislim da je to nevjerojatno.
04:43
I think that meanssredstva doodlingdoodling is nativedomaći to us
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Mislim da to znači da nam je crtkaranje urođeno,
04:45
and we simplyjednostavno are denyinguskraćivanje ourselvessebe that instinctinstinkt.
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a mi jednostavno potiskujemo taj instinkt.
04:49
And finallykonačno, a lot a people aren'tnisu privytajni to this,
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Naposljetku, mnogo ljudi ne zna za to,
04:51
but the doodleškrabotine is a precursorprethodnik
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ali crtkaranje je preteča
04:53
to some of our greatestnajveći culturalkulturni assetsimovina.
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neke od naše najvrednije kulturne imovine.
04:55
This is but one:
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Ovo je samo jedna:
04:57
this is FrankFrank GehryGehry the architect'sarhitekta precursorprethodnik to the GuggenheimGuggenheim in AbuAbu DhabiDhabi.
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Ovako je arhitekt Frank Ghery prvo nacrtao Guggenheim u Abu Dhabiju.
05:00
So here is my pointtočka:
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Dakle, ovo je moja poanta:
05:02
UnderPod no circumstancesokolnosti should doodlingdoodling be eradicatediskorijenjena
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Ni pod kakvim okolnostima crtkaranje ne bi trebalo biti iskorijenjeno
05:05
from a classroomučionica or a boardroomupravnim odborima
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iz učionice ni iz dvorane za sastanke,
05:07
or even the warrat roomsoba.
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čak ni iz ratne sobe.
05:09
On the contrarysuprotno,
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Baš suprotno,
05:11
doodlingdoodling should be leveragedutjecati in preciselyprecizno those situationssituacije
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crtkaranje bi baš trebalo poticati u tim situacijama
05:14
where informationinformacija densitygustoća is very highvisok
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gdje je gustoća informacija vrlo visoka
05:16
and the need for processingobrada that informationinformacija is very highvisok.
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i potreba za procesuiranjem tih informacija je vrlo velika.
05:19
And I will go you one furtherunaprijediti.
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I ići ću još dalje.
05:21
Because doodlingdoodling is so universallyuniverzalno accessibledostupan
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Budući da je crtkaranje toliko dostupno
05:24
and it is not intimidatingzastrašivanje as an artumjetnost formoblik,
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i nije zastrašujuće kao umjetnička forma,
05:26
it can be leveragedutjecati as a portalPortal
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može se poticati kao portal
05:28
throughkroz whichkoji we movepotez people
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kroz koji vodimo ljude
05:30
into higherviši levelsrazina of visualvidni literacypismenost.
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na više razine vizualne pismenosti.
05:33
My friendsprijatelji, the doodleškrabotine has never been
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Prijatelji, crtkaranje nikad nije bilo
05:35
the nemesisprirodni neprijatelj of intellectualintelektualac thought.
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neprijatelj intelektualne misli.
05:37
In realitystvarnost, it is one of its greatestnajveći alliessaveznici.
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Ono joj je zapravo jedan od najvećih saveznika.
05:39
Thank you.
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Hvala vam.
05:41
(ApplausePljesak)
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(Pljesak)
Translated by Tilen Pigac - EFZG
Reviewed by Katarina Smetko

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ABOUT THE SPEAKER
Sunni Brown - Visualizer and gamestorming
In her book "Gamestorming," Sunni Brown shows how using art and games can empower serious problem-solving.

Why you should listen

Sunni Brown is co-author of GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers. She’s known for her large-scale live content visualizations, and she is also the leader of the Doodle Revolution – a growing effort to debunk the myth that doodling is a distraction. Using common sense, experience and neuroscience, Sunni is proving that to doodle is to ignite your whole mind. Look for her second book, The Doodle Revolution, in 2012.

Her consultancy, BrightSpot I.D., specializes in visual thinking and information design. She was trained in graphic facilitation at the Grove Consultants International, a San Francisco-based company that pioneered the use of large-scale visuals in business settings. Sunni co-founded VizThink Austin, which under her leadership grew to be the largest visual thinking community in the United States.

More profile about the speaker
Sunni Brown | Speaker | TED.com

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