ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Kardini: Multi tapşırığı unudun, mono tapşırığı yoxlayın

Filmed:
2,609,537 views

İnsanlar artıq yalnız bişirmirlər -- onlar həm bişirirlər, həm yazışırlar, telefonla danışırlar, YouTube-da video izləyirlər və bişirdikləri möhtəşəm yeməyin şəkillərini paylaşırlar. Dizayner Paolo Kardini multi tapşırıqlı dünyamızı sual edir və mono tapşırıq halını təklif edir. Onun cazibədar 3D çap olunmuş smartfon örtükləri bizə bu işdə yardım edə bilər.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designer and an educator.
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Mən dizayner və müəlliməm.
00:19
I'm a multitasking person, and I push my students
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Mən multi iş görən insanam və öz
tələbələrimə də
00:22
to fly through a very creative, multitasking design process.
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kreativ, multi tapşırıqlı dizayn prosesini
icra etdirirəm.
00:28
But how efficient is, really, this multitasking?
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Amma multi iş görmək nə dərəcədə
səmərəlidir?
00:33
Let's consider for a while the option of monotasking.
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Gəlin bir qədər mono iş barədə düşünək.
00:38
A couple of examples.
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Bir neçə nümunə.
00:41
Look at that.
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Buna baxın.
00:43
This is my multitasking activity result. (Laughter)
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Bu mənim multi işimin nəticəsidir. (Gülüş)
00:46
So trying to cook, answering the phone, writing SMS,
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Eyni anda bişirməyə çalışmaq, telefona
cavab vermək,
00:50
and maybe uploading some pictures
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SMS yazmaq və bəlkə də bu gözəl
barbekyu ilə bağlı
00:52
about this awesome barbecue.
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bir neçə foto paylaşmaq.
00:56
So someone tells us the story about supertaskers,
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Çox adam super çox iş görənlərlə
bağlı hekayələr danışır,
01:00
so this two percent of people who are able
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bunlar multi iş mühitini idarə edə bilən
01:03
to control multitasking environment.
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və əhalinin cəmi 2 % -ni təşkil edən
insanlardır.
01:08
But what about ourselves, and what about our reality?
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Bəs özümüz, bəs reallıq?
01:12
When's the last time you really enjoyed
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Ən son nə zaman dostunuzun
01:14
just the voice of your friend?
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sadəcə səsindən ləzzət almısınız?
01:18
So this is a project I'm working on,
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Bu mənim üzərində işlədiyim proyektimdir,
01:21
and this is a series of front covers
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öz super, hiper
01:26
to downgrade our super, hyper —
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mobil telefonlarımızın
01:31
(Laughter) (Applause)
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(Gülüş) (Alqışlar)
mobil telefonlarımmızın öz əsas
funksiyaları ilə
01:35
to downgrade our super, hyper-mobile phones
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limitlənməsi proyekti üçün telefon örtükləridir.
01:38
into the essence of their function.
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Başqa bir nümunə: Venesiyada olmusunuz?
01:41
Another example: Have you ever been to Venice?
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Özümüzü bu adanın bu kiçik küçələrində
01:44
How beautiful it is to lose ourselves in these little streets
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01:48
on the island.
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itirmək necə də gözəldir.
01:51
But our multitasking reality is pretty different,
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Lakin bizim multi iş reallığımız
tamamilə başqadır,
01:54
and full of tons of information.
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və tonlarla informasiyaya malikdir.
01:58
So what about something like that
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Belə bir şeyə nə deyirsiniz?
Macəra duyğumuzu yenidən kəşf etmək üçün.
02:01
to rediscover our sense of adventure?
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Mən bilirəm ki, imkanlar bu qədər çox olduqda
02:05
I know that it could sound pretty weird to speak about mono
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02:08
when the number of possibilities is so huge,
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mono haqqında danışmaq olduqca qəribədir,
02:13
but I push you to consider the option of
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lakin mən çalışıram ki, siz bir iş
02:18
focusing on just one task,
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üzərində fokuslanasınız,
02:21
or maybe turning your digital senses totally off.
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ya da rəqəmsal duyğularınızı
tamamilə söndürəsiniz.
02:27
So nowadays, everyone could produce his mono product.
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Günümüzdə hər kəs öz mono məhsulunu
çıxara bilər.
02:33
Why not? So find your monotask spot
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Niyə də yox? Öz mono tapşırığınızı
02:36
within the multitasking world.
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multi tapşırıqlar dünyasının içində
axtarın və tapın.
02:39
Thank you.
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Təşəkkür edirəm.
02:41
(Applause)
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(Alqışlar)
Translated by Ziyaddin Sadigov
Reviewed by Gulchin Taghiyeva

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

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