ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Cardini: Pozabite večopravilnost, poskusite enoopravilnost.

Filmed:
2,609,537 views

Ljudje danes ne več samo kuhajo – ampak kuhajo, pišejo smse, govorijo po telefonu, gledajo YouTube in nalagajo slike krasnega obroka, ki so ga pravkar skuhali. Oblikovalec Paolo Cardini se sprašuje o učinkovitosti našega večopravilnostnega sveta in nam poda prepričjive razloge za – pazite – "enoopravilnost". Njegovi očarljivi pokrovi za pametne telefone, izdelani s 3D tiskalnikom, nam lahko kvečjemu pomagajo.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designeroblikovalec and an educatorvzgojitelj.
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Sem oblikovalec in učitelj.
00:19
I'm a multitaskingvečopravilnost personoseba, and I pushpush my studentsštudenti
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Sem oseba, ki dela več stvari hkrati
in svoje študente vzpodbujam,
00:22
to flyletenje throughskozi a very creativeustvarjalno, multitaskingvečopravilnost designoblikovanje processproces.
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da letijo skozi zelo kreativen,
večopravilen proces oblikovanja.
00:28
But how efficientučinkovito is, really, this multitaskingvečopravilnost?
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A kako učinkovita je, zares,
ta večopravilnost?
00:33
Let's considerrazmislite for a while the optionmožnost of monotaskingmonotasking.
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Razmislimo o možnosti
eno-opravilnosti za nekaj časa.
00:38
A couplepar of examplesprimeri.
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Nekaj primerov.
00:41
Look at that.
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Poglejte to.
00:43
This is my multitaskingvečopravilnost activitydejavnost resultrezultat. (LaughterSmeh)
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To je rezultat moje večopravilnosti. (Smeh)
00:46
So tryingposkušam to cookkuhati, answeringodgovori the phonetelefon, writingpisanje SMSSMS,
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Poskušal sem kuhati, se oglašati
na telefon, pisati SMSe,
00:50
and maybe uploadingnalaganje some picturesslike
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in mogoče naložiti nekaj slik
00:52
about this awesomesuper barbecuežar.
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s tega čudovitega žara.
00:56
So someonenekdo tellspove us the storyzgodba about supertaskerssupertaskers,
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Nekdo nam pove zgodbo
o teh super-opravilnežih,
01:00
so this two percentodstotkov of people who are ablesposoben
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o teh dveh odstotkih ljudi, ki so zmožni
01:03
to controlnadzor multitaskingvečopravilnost environmentokolje.
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nadzorovati večopravilno okolje.
01:08
But what about ourselvessami, and what about our realityrealnost?
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Ampak, kaj pa mi sami,
kaj pa naša resničnost?
01:12
When'sKo je the last time you really enjoyeduživali
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Kdaj ste nazadnje res uživali
01:14
just the voiceglas of your friendprijatelj?
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samo v glasu svojega prijatelja?
01:18
So this is a projectprojekt I'm workingdelo on,
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To je projekt, na katerem delam,
01:21
and this is a seriesserije of frontspredaj coverspokriva
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in to je serija pokrovov za sprednjo stran
01:26
to downgradestrmina our supersuper, hyperhiper
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za degradacijo naših super, hiper-
01:31
(LaughterSmeh) (ApplauseAplavz)
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(Smeh) (Aplavz)
01:35
to downgradestrmina our supersuper, hyper-mobilehiper-mobilni phonestelefoni
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za degradacijo naših super,
hiper-mobilnih telefonov
01:38
into the essencebistvo of theirnjihovi functionfunkcijo.
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v bistvo njihove funkcije.
01:41
AnotherDrugo exampleprimer: Have you ever been to VeniceBenetke?
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Drug primer: Ste kdaj bili v Benetkah?
01:44
How beautifullepo it is to loseizgubi ourselvessami in these little streetsulice
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Kako lepo se je izgubiti
v teh malih uličicah
01:48
on the islandotok.
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na otoku.
01:51
But our multitaskingvečopravilnost realityrealnost is prettylepa differentdrugačen,
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Ampak naša večopravilna
resničnost je precej drugačna,
01:54
and fullpolno of tonston of informationinformacije.
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in polna ton informacij.
01:58
So what about something like that
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Kaj pa nekaj takega,
02:01
to rediscoverponovno odkriti our sensesmisel of adventureavantura?
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da bi zopet odkrili naš
smisel za dogodivščino?
02:05
I know that it could soundzvok prettylepa weirdčudno to speakgovoriti about monomono
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Vem, da lahko zveni zelo čudno,
ko govorim o enem opravilu,
02:08
when the numberštevilka of possibilitiesmožnosti is so hugeogromno,
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ko je število možnosti tako veliko,
02:13
but I pushpush you to considerrazmislite the optionmožnost of
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ampak vzpodbujam vas,
da premislite o možnosti
02:18
focusingosredotoča on just one tasknaloga,
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osredotočanja na eno samo opravilo,
02:21
or maybe turningobračanje your digitaldigitalni sensesobčutki totallypopolnoma off.
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ali pa da morda popolnoma
izključite svoje digitalne čute.
02:27
So nowadaysdanes, everyonevsi could produceproizvajajo his monomono productizdelek.
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In dandanes lahko vsakdo naredi
svoj enooporavilni produkt.
02:33
Why not? So find your monotaskmonotask spotspot
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Zakaj pa ne? Poiščite torej
svoje enoopravilno mesto
02:36
withinznotraj the multitaskingvečopravilnost worldsvet.
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v tem večopravilnem svetu.
02:39
Thank you.
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Hvala.
02:41
(ApplauseAplavz)
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(Aplavz)
Translated by Nika Kotnik
Reviewed by Mojca Miklavec

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

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