ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Kardini (Paolo Cardini): Zaboravite multitasking, probajte monotasking

Filmed:
2,609,537 views

Ljudi se više ne bave samo kuvanjem, oni kuvaju, pišu poruke, razgovaraju telefonom, gledaju Jutjub i ubacuju fotografije tog divnog jela koje su upravo pripremili. Dizajner Paolo Kardini razmatra efikasnost našeg multitasking sveta i pravi korice za -zamislite - "monotasking" telefon, u čemu mu pomažu privlačni 3D odštampani poklopci pametnih telefona.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designerдизајнер and an educatorваспитач.
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Ja sam dizajner i edukator.
00:19
I'm a multitaskingviљe stvari odjednom personособа, and I pushпусх my studentsстуденти
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Radim mnogo stvari istovremeno
i zahtevam od svojih studenata
00:22
to flyлети throughкроз a very creativeкреативан, multitaskingviљe stvari odjednom designдизајн processпроцес.
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lakoću u kreativnom procesu
multitasking dizajniranja.
00:28
But how efficientефикасан is, really, this multitaskingviљe stvari odjednom?
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Ali koliko je zaista multitasking efikasan?
00:33
Let's considerразмотрити for a while the optionопција of monotaskingmonotasking.
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Na kratko razmotrimo mogućnost
obavljanja jedne radnje.
00:38
A coupleпар of examplesпримери.
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Nekoliko primera.
00:41
Look at that.
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Pogledajte ovo.
00:43
This is my multitaskingviљe stvari odjednom activityактивност resultрезултат. (LaughterSmeh)
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Ovo je moj rezultat obavljanja
mnogo stvari istovremeno. (Smeh)
00:46
So tryingпокушавајући to cookкувати, answeringодговарајући the phoneтелефон, writingписање SMSSMS,
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Pokušavao sam da kuvam,
odgovaram na pozive, pišem poruke
00:50
and maybe uploadingOtpremanje some picturesслике
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i možda sam čak i postavim fotografije
00:52
about this awesomeсупер barbecueroštilj.
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ovog divnog roštilja.
00:56
So someoneнеко tellsкаже us the storyприча about supertaskerssupertaskers,
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Priča se o ljudima koji sve mogu
da rade istovremeno,
01:00
so this two percentпроценат of people who are ableу могуцности
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o dva odsto ljudi koji zaista mogu lako
01:03
to controlконтрола multitaskingviљe stvari odjednom environmentЖивотна средина.
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da kontrolišu multitasking sredinu.
01:08
But what about ourselvesсами, and what about our realityреалност?
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Ali gde smo u tome mi sami
i kakva je naša realnost?
01:12
When'sKada je the last time you really enjoyedуживала
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Kada ste poslednji put uživali samo
01:14
just the voiceглас of your friendпријатељ?
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u glasu svog prijatelja?
01:18
So this is a projectпројекат I'm workingрад on,
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Sada radim na ovom projektu,
01:21
and this is a seriesсерије of frontфронт coversпокрива
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ovo je serija prednjih poklopaca koji
01:26
to downgradesmanjenje rejtinga our superСупер, hyperhiper
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svode naše super, hiper -
01:31
(LaughterSmeh) (ApplauseAplauz)
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(Smeh) (Aplauz)
01:35
to downgradesmanjenje rejtinga our superСупер, hyper-mobilehiper-mobile phonesтелефони
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svode naše super, hiper mobilne telefone
01:38
into the essenceДуша of theirњихова functionфункција.
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na samu suštinu njihove funkcije.
01:41
AnotherDrugi exampleпример: Have you ever been to VeniceVenecija?
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Još jedan primer:
da li ste ikada bili u Veneciji?
01:44
How beautifulЛепа it is to loseизгубити ourselvesсами in these little streetsулице
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Koliko je divno izgubiti se
01:48
on the islandострво.
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među tim uličicama na ostrvu.
01:51
But our multitaskingviљe stvari odjednom realityреалност is prettyприлично differentразличит,
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Ali naša multitasking realnost je prilično drugačija
01:54
and fullпуна of tonsтоне of informationинформације.
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i sadrži mnogo informacija.
01:58
So what about something like that
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Šta mislite o nečemu ovakvom, što
02:01
to rediscoverponovo otkrije our senseсмисао of adventureавантура?
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bi nam pomoglo da ponovo otkrijemo
avanturističke sposobnosti?
02:05
I know that it could soundзвук prettyприлично weirdчудан to speakговорити about monomono
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Znam da je prilično čudno promovisati jednu funkciju,
02:08
when the numberброј of possibilitiesмогућности is so hugeогромно,
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kada je broj mogućnosti ogroman,
02:13
but I pushпусх you to considerразмотрити the optionопција of
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ali zahtevam od vas da razmotrite mogućnost
02:18
focusingфокусирање on just one taskзадатак,
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fokusiranja na samo jedan zadatak
02:21
or maybe turningокретање your digitalдигитални sensesчула totallyтотално off.
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ili da možda potpuno isključite digitalne osećaje.
02:27
So nowadaysданас, everyoneсви could produceпроизвести his monomono productпроизвод.
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Danas bi svako mogao da napravi
ovakav jedan mono-uređaj.
02:33
Why not? So find your monotaskmonotask spotместо
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Zašto da ne? Pronađite svoju
mono-specijalnost
02:36
withinу склопу the multitaskingviљe stvari odjednom worldсвет.
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u ovom multitasking svetu.
02:39
Thank you.
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Hvala vam.
02:41
(ApplauseAplauz)
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(Aplauz)
Translated by Jelena Nedjic
Reviewed by Tatjana Jevdjic

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

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