TEDGlobal 2012
Paolo Cardini: Forget multitasking, try monotasking
Paolo Cardini: Olvida la multitarea, intenta la monotarea
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La gente ya no cocina solamente; cocina mientras envía mensajes de texto, habla por teléfono, ve YouTube y sube fotos de la comida impresionante que acaba de hacer. El diseñador Paolo Cardini pone en duda la eficacia de ese mundo multitarea y aboga por -suspiro- la "monotarea". Sus encantadoras carcasas de teléfonos inteligentes impresas en 3D podrían ayudar.
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio
Double-click the English transcript below to play the video.
00:16
I'm a designer and an educator.
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Soy diseñador y educador.
00:19
I'm a multitasking person, and I push my students
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Una persona multitarea, e insto a mis estudiantes
00:22
to fly through a very creative, multitasking design process.
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a volar en un proceso de diseño multitarea, muy creativo.
00:28
But how efficient is, really, this multitasking?
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Pero, ¿qué tan eficiente es, en realidad, esta multitarea?
00:33
Let's consider for a while the option of monotasking.
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Pensemos por un instante en la opción de la monotarea.
00:38
A couple of examples.
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Un par de ejemplos.
00:41
Look at that.
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Miren eso.
00:43
This is my multitasking activity result. (Laughter)
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Es el resultado de mi actividad multitarea. (Risas)
00:46
So trying to cook, answering the phone, writing SMS,
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Tratando de cocinar, atender el teléfono, escribir un SMS
00:50
and maybe uploading some pictures
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y quizá subir algunas fotos
00:52
about this awesome barbecue.
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de esta gran barbacoa.
00:56
So someone tells us the story about supertaskers,
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Alguien nos cuenta la historia de esos hiperactivos,
01:00
so this two percent of people who are able
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de ese 2% de la gente que puede
01:03
to control multitasking environment.
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controlar el entorno multitarea.
01:08
But what about ourselves, and what about our reality?
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Pero, ¿y nosotros, qué hay de nuestra realidad?
01:12
When's the last time you really enjoyed
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¿Cuándo fue la última vez que realmente
01:14
just the voice of your friend?
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disfrutaron la voz de un amigo?
01:18
So this is a project I'm working on,
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Este es el proyecto en el que estoy trabajando
01:21
and this is a series of front covers
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y esta es una serie de carcasas para
01:26
to downgrade our super, hyper —
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simplificar nuestros súper, híper...
01:31
(Laughter) (Applause)
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(Risas) (Aplausos)
01:35
to downgrade our super, hyper-mobile phones
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simplificar nuestros súper híper móviles
01:38
into the essence of their function.
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y llevarlos a la esencia de su función.
01:41
Another example: Have you ever been to Venice?
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Otro ejemplo: ¿Han estado alguna vez en Venecia?
01:44
How beautiful it is to lose ourselves in these little streets
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¡Qué hermoso es perderse en estas pequeñas calles
01:48
on the island.
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de la isla!
01:51
But our multitasking reality is pretty different,
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Pero nuestra realidad multitarea es bastante diferente,
01:54
and full of tons of information.
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repleta de información.
01:58
So what about something like that
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Entonces, ¿qué tal algo así para
02:01
to rediscover our sense of adventure?
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redescubrir nuestro sentido de la aventura?
02:05
I know that it could sound pretty weird to speak about mono
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Sé que puede sonar bastante raro hablar de lo mono
02:08
when the number of possibilities is so huge,
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en un mundo de posibilidades tan inmenso
02:13
but I push you to consider the option of
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pero les insto a considerar la opción
02:18
focusing on just one task,
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de centrarse en sólo una tarea
02:21
or maybe turning your digital senses totally off.
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y a que apaguen completamente sus sentidos digitales.
02:27
So nowadays, everyone could produce his mono product.
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Hoy en día todos podríamos crear nuestros monoproductos.
02:33
Why not? So find your monotask spot
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¿Por qué no? Entonces, encuentren su monotarea
02:36
within the multitasking world.
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en este mundo multitarea.
02:39
Thank you.
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Gracias.
02:41
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Paolo Cardini - DesignerPaolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.
Why you should listen
Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>
Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.
Paolo Cardini | Speaker | TED.com