ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Cardini: 抛弃一心多用,尝试一心一意

Filmed:
2,609,537 views

现在,一个人不会单单在做菜——他会同时做菜,发短信,讲电话,看YouTube,上传刚出炉的菜肴的靓照。设计师Paolo Cardini质疑我们一心多用的效率,提出了-深吸一口气-“一心一意”。由他设计的优美的3D效果的智慧手机界面会帮助你。
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designer设计师 and an educator教育家.
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我是一名设计师,同时也是位教育家。
00:19
I'm a multitasking多任务处理 person, and I push my students学生们
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我喜欢同时处理多项任务,同时我鼓励我的学生们
00:22
to fly through通过 a very creative创作的, multitasking多任务处理 design设计 process处理.
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去体验一次创造性的一心多用的设计过程。
00:28
But how efficient高效 is, really, this multitasking多任务处理?
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但是多任务同时处理的效率究竟有多少呢?
00:33
Let's consider考虑 for a while the option选项 of monotaskingmonotasking.
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我们先考虑下对于单任务处理的观点。
00:38
A couple一对 of examples例子.
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举几个例子吧。
00:41
Look at that.
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请看。
00:43
This is my multitasking多任务处理 activity活动 result结果. (Laughter笑声)
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这是我多任务处理活动下的结果。(笑声)
00:46
So trying to cook厨师, answering回答 the phone电话, writing写作 SMS短信,
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(我)尝试(同时)做饭,讲电话,发短信,
00:50
and maybe uploading上传 some pictures图片
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同时还可能在上传
00:52
about this awesome真棒 barbecue烧烤.
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这次野炊的照片。
00:56
So someone有人 tells告诉 us the story故事 about supertaskerssupertaskers,
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额, 有人会告诉我们关于任务超级能手的故事,
01:00
so this two percent百分 of people who are able能够
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这些足以控制多任务同时进行的天才
01:03
to control控制 multitasking多任务处理 environment环境.
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大约只占人类(总数)的2%。
01:08
But what about ourselves我们自己, and what about our reality现实?
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但是我们自己呢,后有我们的现实世界呢?
01:12
When's当的 the last time you really enjoyed享受
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你上一次仅仅是因为(听到)朋友的声音而
01:14
just the voice语音 of your friend朋友?
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(获得)愉悦(的感受)是多久之前了?
01:18
So this is a project项目 I'm working加工 on,
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额,这是我在做的项目,
(单功能手机)
01:21
and this is a series系列 of front面前 covers盖子
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这是一系列的机壳前盖,
01:26
to downgrade下坡 our super, hyper
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目的是降级我们超强的,牛X的
01:31
(Laughter笑声) (Applause掌声)
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(笑声)(掌声)
01:35
to downgrade下坡 our super, hyper-mobile超移动 phones手机
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目的是降级我们超强的,牛X的手机
01:38
into the essence本质 of their function功能.
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到他们本质的功能。
01:41
Another另一个 example: Have you ever been to Venice威尼斯?
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另一个例子: 你曾到过威尼斯吗?
01:44
How beautiful美丽 it is to lose失去 ourselves我们自己 in these little streets街道
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(漫步)岛上,迷失在狭窄的小路间
01:48
on the island.
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是多么美妙的经历。
01:51
But our multitasking多任务处理 reality现实 is pretty漂亮 different不同,
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但是,我们多任务处理的实质却大有不同,
01:54
and full充分 of tons of information信息.
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(它)充满了大量的信息。
01:58
So what about something like that
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所以(你们)觉得这个
(单功能指南针)
02:01
to rediscover重新发现 our sense of adventure冒险?
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可以帮我们重拾冒险感的东西怎么样?
(单功能指南针)
02:05
I know that it could sound声音 pretty漂亮 weird奇怪的 to speak说话 about mono
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我知道“单功能”听起来会很奇怪,
(约有950,000个APP供下载)
02:08
when the number of possibilities可能性 is so huge巨大,
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因为可能性的数值如此庞大
(约有950,000个APP供下载)
02:13
but I push you to consider考虑 the option选项 of
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但我强烈建议你考虑下
(单功能录像播放)
02:18
focusing调焦 on just one task任务,
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专注于一项任务的观点,
(单功能录像播放)
02:21
or maybe turning车削 your digital数字 senses感官 totally完全 off.
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或者完全关闭你的电子感官。
(单功能乳胶)
02:27
So nowadays如今, everyone大家 could produce生产 his mono product产品.
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如今,每个人都能够生产自己的单功能产品。
02:33
Why not? So find your monotaskmonotask spot
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为什么不呢?在这个一心多用的世界里,
02:36
within the multitasking多任务处理 world世界.
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找到你自己一心一意的位置。
02:39
Thank you.
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谢谢。
02:41
(Applause掌声)
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(掌声)
Translated by Eva Cao
Reviewed by Xiaoma Cheng

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

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