TEDGlobal 2012
Paolo Cardini: Forget multitasking, try monotasking
Paolo Cardini: Zapomeňte na multitasking, zkuste monotasking.
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Dnes při vaření dělají spoustu věcí – smskují, telefonují, sledují YouTube, nahrávají na internet fotky jídla, které právě vytvořili. Designer Paolo Cardini se zamýšlí nad efektivností multitaskingu a představuje "monotasking". Třeba pomohou jeho obaly na chytré telefony.
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio
Double-click the English transcript below to play the video.
00:16
I'm a designer and an educator.
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Já jsem designer a učitel.
00:19
I'm a multitasking person, and I push my students
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Dělám více věcí naraz (multitasking) a nabádám své studenty,
00:22
to fly through a very creative, multitasking design process.
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aby dělali velice kreativní design pomocí multitaskingu.
00:28
But how efficient is, really, this multitasking?
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Ale jak efektivní multitasking opravdu je?
00:33
Let's consider for a while the option of monotasking.
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Uvažujme na chvíli o možnostech monotaskingu.
00:38
A couple of examples.
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Pár příkladů.
00:41
Look at that.
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Podívejte se na tohle.
00:43
This is my multitasking activity result. (Laughter)
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Toto je výsledek multitaskingu. (Smích)
00:46
So trying to cook, answering the phone, writing SMS,
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Snažil jsem se vařit, telefonovat, psát SMS
00:50
and maybe uploading some pictures
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a ještě nahrát nějaké fotky
00:52
about this awesome barbecue.
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z tohoto skvělého grilování.
00:56
So someone tells us the story about supertaskers,
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Někdo nám řekne o velice efektivních lidech,
01:00
so this two percent of people who are able
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kterých je asi dvě procenta a kteří jsou schopní
01:03
to control multitasking environment.
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zvládat multitasking.
01:08
But what about ourselves, and what about our reality?
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Ale co my, co naše realita?
01:12
When's the last time you really enjoyed
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Kdy jste si naposledy opravdu užili
01:14
just the voice of your friend?
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pouze hlas vašeho kamaráda?
01:18
So this is a project I'm working on,
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Toto je projekt, na kterém pracuji.
01:21
and this is a series of front covers
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Je to série předních krytů mobilu,
01:26
to downgrade our super, hyper —
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které by měly degradovat naše super, hyper —
01:31
(Laughter) (Applause)
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(smích, potlesk)
01:35
to downgrade our super, hyper-mobile phones
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které by měly degradovat naše super, hyper-mobilní telefony
01:38
into the essence of their function.
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na jejich základní funkci.
01:41
Another example: Have you ever been to Venice?
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Další příklad: Byli jste někdy v Benátkách?
01:44
How beautiful it is to lose ourselves in these little streets
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Je nádherné se jen tak toulat těmi úzkými uličkami
01:48
on the island.
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po ostrově.
01:51
But our multitasking reality is pretty different,
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Ale naše realita plná multitaskingu je docela jiná,
01:54
and full of tons of information.
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přeplněna informacemi.
01:58
So what about something like that
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Takže co takhle zkusit toto
02:01
to rediscover our sense of adventure?
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k znovu objevení našeho smyslu pro dobrodružství?
02:05
I know that it could sound pretty weird to speak about mono
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Vím, že mluvit o "mono" může znít divně,
02:08
when the number of possibilities is so huge,
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když možností je nespočet,
02:13
but I push you to consider the option of
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ale zkuste uvažovat o možnosti
02:18
focusing on just one task,
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zaměřit se jen na jeden úkol,
02:21
or maybe turning your digital senses totally off.
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nebo dokonce úplně vypnout náš digitální svět.
02:27
So nowadays, everyone could produce his mono product.
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Dnes může každý vytvářet svůj mono produkt.
02:33
Why not? So find your monotask spot
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Proč ne? Takže najděte svůj jeden úkol
02:36
within the multitasking world.
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uvnitř světa multitaskingu.
02:39
Thank you.
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Děkuju.
02:41
(Applause)
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Potlesk
ABOUT THE SPEAKER
Paolo Cardini - DesignerPaolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.
Why you should listen
Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>
Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.
Paolo Cardini | Speaker | TED.com