TEDGlobal 2012
Paolo Cardini: Forget multitasking, try monotasking
Paolo Cardini: Oblideu la multitasca, proveu la monotasca
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Avui ja no es cuina i prou, es cuina, s'envien SMS, es parla per telèfon, es veuen vídeos a YouTube i es pengen fotos del magnífic menjar que s'ha fet. El dissenyador Paolo Cardini qüestiona l'eficàcia de la multitasca i proposa la... d'això... 'monotasca'. Les seves imatges encisadores en 3D d'smartphones són prou il·lustratives.
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio
Double-click the English transcript below to play the video.
00:16
I'm a designer and an educator.
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Sóc dissenyador i educador.
00:19
I'm a multitasking person, and I push my students
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Sóc bo en la multitasca i empenyo els meus alumnes
00:22
to fly through a very creative, multitasking design process.
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en un procés de disseny molt creatiu i de multitasca.
00:28
But how efficient is, really, this multitasking?
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Però és la multitasca eficaç de debò?
00:33
Let's consider for a while the option of monotasking.
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Pensem un moment en l'opció de la monotasca.
00:38
A couple of examples.
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Un parell d'exemples.
00:41
Look at that.
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Mireu.
00:43
This is my multitasking activity result. (Laughter)
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El resultat de la meva multitasca. (Riures)
00:46
So trying to cook, answering the phone, writing SMS,
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Proveu de cuinar, respondre al telèfon, escriure un SMS,
00:50
and maybe uploading some pictures
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i potser penjar alguna foto
00:52
about this awesome barbecue.
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de la magnífica barbacoa.
00:56
So someone tells us the story about supertaskers,
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I algú ens parla dels supertascadors,
01:00
so this two percent of people who are able
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i del 2% de la població que pot
01:03
to control multitasking environment.
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gestionar la multitasca.
01:08
But what about ourselves, and what about our reality?
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Però pensem en nosaltres i en la realitat.
01:12
When's the last time you really enjoyed
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Quan vau gaudir per últim cop
01:14
just the voice of your friend?
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només de la veu d'un amic?
01:18
So this is a project I'm working on,
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Així que ara treballo en aquest projecte
01:21
and this is a series of front covers
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(aquí en teniu unes imatges)
01:26
to downgrade our super, hyper —
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per desactualitzar els nostres súper-hiper...
01:31
(Laughter) (Applause)
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(Riures i aplaudiments)
01:35
to downgrade our super, hyper-mobile phones
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per desactualitzar els nostres súper-hipermòbils
01:38
into the essence of their function.
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i tornar-los a l'escencial.
01:41
Another example: Have you ever been to Venice?
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Un altre exemple. Heu estat mai a Venècia?
01:44
How beautiful it is to lose ourselves in these little streets
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Que bonic que és perdre's en aquells carrerons
01:48
on the island.
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de l'illa.
01:51
But our multitasking reality is pretty different,
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Però la multitasca ho fa un xic diferent
01:54
and full of tons of information.
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amb informació infinita.
01:58
So what about something like that
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Què us semblaria una cosa així
02:01
to rediscover our sense of adventure?
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per revifar l'esperit aventurer?
02:05
I know that it could sound pretty weird to speak about mono
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Sé que pot sonar estrany parlar de mono
02:08
when the number of possibilities is so huge,
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quan hi ha tantes possibilitats,
02:13
but I push you to consider the option of
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però considereu l'opció de centrar-vos
02:18
focusing on just one task,
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en una sola tasca
02:21
or maybe turning your digital senses totally off.
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o de desconnectar del tot els sentits digitals.
02:27
So nowadays, everyone could produce his mono product.
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Avui tothom pot crear un producte mono.
02:33
Why not? So find your monotask spot
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Per què no? Trobeu un buit al mercat de la monotasca
02:36
within the multitasking world.
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en un món de multitasca.
02:39
Thank you.
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Gràcies.
02:41
(Applause)
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(Aplaudiments)
ABOUT THE SPEAKER
Paolo Cardini - DesignerPaolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.
Why you should listen
Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>
Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.
Paolo Cardini | Speaker | TED.com