ABOUT THE SPEAKER

Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Cardini: Zaboravite multitasking, isprobajte monotasking

Filmed: 2012-06-27

2,609,537 views

Ljudi više samo ne kuhaju -- dok kuhaju, pišu poruke, pričaju na telefon, gledaju YouTube i uploadaju slike odličnog jela koje su upravo spremili. Dizajner Paolo Cardini dovodi u pitanje učinkovitost multitasking svijeta i zastupa -- nevjerojatno! -- "monotasking". Njegove simpatične 3D korice za smartphone mogle bi biti pravo rješenje.

Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16

I'm a designerdizajner and an educatornastavnik.

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Ja sam dizajner i predavač.

00:19

I'm a multitaskingmultitasking personosoba, and I pushgurnuti my studentsstudenti

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Ja sam čovjek od multitaskinga i tjeram svoje učenike

00:22

to flyletjeti throughkroz a very creativekreativan, multitaskingmultitasking designdizajn processpostupak.

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da lete kroz vrlo kreativan,
multitasking proces dizajna.

00:28

But how efficientučinkovit is, really, this multitaskingmultitasking?

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Ali koliko je multitasking zapravo učinkovit?

00:33

Let's considerrazmotriti for a while the optionopcija of monotaskingmonotasking.

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Razmotrimo malo opciju monotaskinga.

00:38

A couplepar of examplesprimjeri.

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Evo nekoliko primjera.

00:41

Look at that.

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Pogledajte to.

00:43

This is my multitaskingmultitasking activityaktivnost resultproizlaziti. (LaughterSmijeh)

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Ovo je rezultat mojeg multitaskinga. (Smijeh)

00:46

So tryingtežak to cookkuhati, answeringodgovaranje the phonetelefon, writingpisanje SMSSMS,

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Pokušaj kuhanja, odgovaranja
na pozive, pisanja SMS-a,

00:50

and maybe uploadingupload some picturesSlike

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i možda uploadanja nekih slika

00:52

about this awesomesuper barbecueroštilj.

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ovog odličnog roštilja.

00:56

So someonenetko tellsgovori us the storypriča about supertaskerssupertaskers,

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Netko je ispričao priču o supertaskerima,

01:00

so this two percentposto of people who are ableu stanju

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onih dva posto ljudi

01:03

to controlkontrolirati multitaskingmultitasking environmentokolina.

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koji mogu kontrolirati multitasking okolinu.

01:08

But what about ourselvessebe, and what about our realitystvarnost?

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Ali što je s nama i našom stvarnošću?

01:12

When'sKada je the last time you really enjoyeduživao

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Kad ste zadnji put zbilja uživali

01:14

just the voiceglas of your friendprijatelj?

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samo u glasu svog prijatelja?

01:18

So this is a projectprojekt I'm workingrad on,

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To je projekt na kojem radim,

01:21

and this is a seriesniz of frontispred coverskorice

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a ovo je serija korica za mobitel

01:26

to downgradeVraćanje na stariju verziju our supersuper, hyperhiper —

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koje trebaju svesti naše super, hiper ---

01:31

(LaughterSmijeh) (ApplausePljesak)

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(Smijeh) (Pljesak)

01:35

to downgradeVraćanje na stariju verziju our supersuper, hyper-mobilehiper-mobitel phonestelefoni

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trebaju svesti naše super, hiper mobitele

01:38

into the essencesuština of theirnjihov functionfunkcija.

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na bit njihove funkcije.

01:41

AnotherJoš jedan exampleprimjer: Have you ever been to VeniceVenecija?

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Još jedan primjer: Jeste li ikad bili u Veneciji?

01:44

How beautifullijep it is to loseizgubiti ourselvessebe in these little streetsulice

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Predivno je izgubiti se u ovim uličicama

01:48

on the islandotoka.

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na otoku.

01:51

But our multitaskingmultitasking realitystvarnost is prettyprilično differentdrugačiji,

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Ali naša multitasking stvarnost dosta je drugačija

01:54

and fullpuni of tonstona of informationinformacija.

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i puna informacija.

01:58

So what about something like that

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Što kažete na nešto poput ovoga

02:01

to rediscoverotkriti our senseosjećaj of adventureavantura?

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kako bismo ponovno otkrili svoj osjećaj za avanturu?

02:05

I know that it could soundzvuk prettyprilično weirdčudan to speakgovoriti about monoMono

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Znam da pričanje o mono (jednom)
može zvučati dosta čudno

02:08

when the numberbroj of possibilitiesmogućnosti is so hugeogroman,

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kad je broj mogućnosti ogroman,

02:13

but I pushgurnuti you to considerrazmotriti the optionopcija of

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ali potičem vas da razmislite o opciji

02:18

focusingfokusiranje on just one taskzadatak,

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fokusiranja na samo jedan zadatak

02:21

or maybe turningtokarenje your digitaldigitalni sensesosjetila totallypotpuno off.

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ili potpunog isključivanja svojih digitalnih osjetila.

02:27

So nowadaysovih dana, everyonesvatko could produceproizvoditi his monoMono productproizvod.

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Danas bi svatko mogao proizvesti svoj mono proizvod.

02:33

Why not? So find your monotaskmonotask spotmjesto

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Zašto ne? Nađite svoje monotask mjesto

02:36

withinunutar the multitaskingmultitasking worldsvijet.

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u multitasking svijetu.

02:39

Thank you.

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Hvala.

02:41

(ApplausePljesak)

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(Pljesak)

Translated by Ivan Stamenkovic
Reviewed by Suzana Barić

ABOUT THE SPEAKER

Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Paolo Cardini: Zaboravite multitasking, isprobajte monotasking | TED Talk | TED.com