ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Cardini: Weg met multitasken, hier komt monotasken

Filmed:
2,609,537 views

Mensen koken niet meer alleen -- ze koken, sms'en, praten over de telefoon, kijken naar YouTube en uploaden foto's van de maaltijd die ze net maakten. Ontwerper Paolo Muscardini stelt de efficiëntie van multitasking in vraag en pleit voor -- snak naar adem -- 'monotasken'. Zijn charmante 3D-print-smartphonecovers kunnen helpen.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designerontwerper and an educatoropvoeder.
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Ik ben ontwerper en opvoeder.
00:19
I'm a multitaskingmultitasking personpersoon, and I pushDuwen my studentsstudenten
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Ik multitask en zet mijn studenten onder druk
00:22
to flyvlieg throughdoor a very creativecreatief, multitaskingmultitasking designontwerp processwerkwijze.
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om door een zeer creatief
multitasking-ontwerpproces te vliegen.
00:28
But how efficientdoeltreffend is, really, this multitaskingmultitasking?
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Maar hoe efficiënt is dit multitasken echt?
00:33
Let's consideroverwegen for a while the optionkeuze of monotaskingmonotasking.
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Laat ons even monotasken overwegen.
00:38
A couplepaar of examplesvoorbeelden.
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Een paar voorbeelden.
00:41
Look at that.
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Kijk:
00:43
This is my multitaskingmultitasking activityactiviteit resultresultaat. (LaughterGelach)
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dit is het resultaat van mijn multitask-activiteit.
(Gelach)
00:46
So tryingproberen to cookkoken, answeringantwoordapparaat the phonetelefoon, writingschrift SMSSMS,
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Sms'en, schrijven en koken,
telefoon beantwoorden
00:50
and maybe uploadinguploaden some picturesafbeeldingen
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en misschien enkele foto's uploaden
00:52
about this awesomegeweldig barbecuebarbecue.
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over deze schitterende barbecue.
00:56
So someoneiemand tellsvertelt us the storyverhaal about supertaskerssupertaskers,
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Er bestaan supertaskers:
01:00
so this two percentprocent of people who are ablein staat
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twee procent van de mensen die
01:03
to controlcontrole multitaskingmultitasking environmentmilieu.
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een multitasking-omgeving aankunnen.
01:08
But what about ourselvesonszelf, and what about our realityrealiteit?
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Maar hoe zit het met onze werkelijkheid?
01:12
When'sWanneer de the last time you really enjoyedgenoten
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Wanneer genoot je laatst
01:14
just the voicestem of your friendvriend?
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van enkel de stem van je vriend?
01:18
So this is a projectproject I'm workingwerkend on,
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Hier werk ik aan:
01:21
and this is a seriesserie of frontvoorkant coverscovers
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een serie van covers
01:26
to downgradedowngrade our supersuper, hyperHyper
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om te downgraden van ...
01:31
(LaughterGelach) (ApplauseApplaus)
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(Gelach) (Applaus)
01:35
to downgradedowngrade our supersuper, hyper-mobileHyper-mobiel phonestelefoons
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om te downgraden van onze super-,
hypermobiele telefoons
01:38
into the essenceessence of theirhun functionfunctie.
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naar de kern van hun functie.
01:41
AnotherEen ander examplevoorbeeld: Have you ever been to VeniceVenetië?
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Venetië is een ander voorbeeld.
01:44
How beautifulmooi it is to loseverliezen ourselvesonszelf in these little streetsstraten
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Hoe mooi is het om jezelf te verliezen
in deze kleine straatjes
01:48
on the islandeiland.
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op het eiland.
01:51
But our multitaskingmultitasking realityrealiteit is prettymooi differentverschillend,
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Maar onze multitasking-werkelijkheid
ziet er heel anders uit
01:54
and fullvol of tonstons of informationinformatie.
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en is gevuld met tonnen informatie.
01:58
So what about something like that
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Of zoiets
02:01
to rediscoverherontdekken our sensezin of adventureavontuur?
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om ons gevoel van avontuur te herontdekken?
02:05
I know that it could soundgeluid prettymooi weirdvreemd to speakspreken about monomono
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Ik weet dat het vrij bizar is
om te spreken over mono
02:08
when the numberaantal of possibilitiesmogelijkheden is so hugereusachtig,
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als het aantal mogelijkheden zo groot is.
02:13
but I pushDuwen you to consideroverwegen the optionkeuze of
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Ik daag je uit te overwegen
02:18
focusingscherpstellen on just one tasktaak,
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je te concentreren op slechts één taak,
02:21
or maybe turningdraaien your digitaldigitaal sensesverstand totallyhelemaal off.
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of misschien je digitale zintuigen
volledig uit te zetten.
02:27
So nowadaysvandaag de dag, everyoneiedereen could produceproduceren his monomono productartikel.
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Vandaag de dag
kan iedereen zijn monoproduct maken.
02:33
Why not? So find your monotaskmonotask spotplek
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Waarom niet?
Zoek je monotask-plaats
02:36
withinbinnen the multitaskingmultitasking worldwereld-.
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binnen de multitasking-wereld.
02:39
Thank you.
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Bedankt.
02:41
(ApplauseApplaus)
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(Applaus)
Translated by Christel Foncke
Reviewed by Els De Keyser

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

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