ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com
TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Cardini: Lupakan multitugas, cubalah satu tugas

Filmed:
2,609,537 views

Orang ramai tidak lagi menumpukan pada aktiviti memasak - mereka memasak, menulis SMS, berbual melalui telefon, menonton YouTube dan memuat turun gambar-gambar makanan enak yang baru disediakan mereka. Pereka, Paolo Cardini, mempersoalkan keberkesanan dunia multitugas kita dan menghujahkan tentang "satu tugas". Penutup telefon pintar 3D dia yang menarik mungkin dapat membantu.
- Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16
I'm a designerpereka and an educatorpendidik.
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Saya seorang pereka dan pendidik.
00:19
I'm a multitaskingberbilang tugas personorang, and I pushtolak my studentspelajar
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Saya seorang yang multitugas.
Saya mendesak pelajar saya
00:22
to flyterbang throughmelalui a very creativekreatif, multitaskingberbilang tugas designreka bentuk processproses.
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melalui proses mereka cipta
yang sangat kreatif dan multitugas.
00:28
But how efficientcekap is, really, this multitaskingberbilang tugas?
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Tapi betapa berkesannya
multitugas ini?
00:33
Let's considerpertimbangkan for a while the optionpilihan of monotaskingmonotasking.
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Mari kita pertimbangkan "satu tugas".
00:38
A couplepasangan of examplescontoh.
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Beberapa contoh.
00:41
Look at that.
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Lihat.
00:43
This is my multitaskingberbilang tugas activityaktiviti resulthasilnya. (LaughterGelak ketawa)
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Ini hasil aktiviti multitugas saya.
(Gelak ketawa)
00:46
So tryingmencuba to cookmasak, answeringmenjawab the phonetelefon, writingmenulis SMSSMS,
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Cuba memasak, menjawab panggilan,
menulis SMS,
00:50
and maybe uploadingmeng-upload some picturesgambar
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dan mungkin memuat turun
beberapa keping gambar
00:52
about this awesomehebat barbecuebarbeku.
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tentang barbeku
yang indah ini.
00:56
So someoneseseorang tellsmemberitahu us the storycerita about supertaskerssupertaskers,
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Seseorang beritahu kita tentang
orang yang mengendalikan banyak tugas;
01:00
so this two percentperatus of people who are ablemampu
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2% daripada mereka ini mampu
01:03
to controlkawalan multitaskingberbilang tugas environmentpersekitaran.
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mengawal keadaan multitugas.
01:08
But what about ourselvesdiri kita sendiri, and what about our realityrealiti?
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Tapi bagaimana dengan kita,
dan bagaimana pula dengan realiti?
01:12
When'sApabila di the last time you really enjoyeddinikmati
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Bilakah kali terakhir
anda benar-benar menikmati
01:14
just the voicesuara of your friendkawan?
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suara kawan anda?
01:18
So this is a projectprojek I'm workingbekerja on,
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Inilah projek yang
saya sedang usahakan,
01:21
and this is a seriessiri of frontdepan coversmeliputi
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dan ini satu siri penutup depan
01:26
to downgradeturun taraf our supersuper, hyperHiper
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untuk mengurangkan fungsi...
01:31
(LaughterGelak ketawa) (ApplauseTepukan)
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(Gelak ketawa)
(Tepukan)
01:35
to downgradeturun taraf our supersuper, hyper-mobilehyper-mobile phonestelefon
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untuk mengurangkan
fungsi telefon bimbit kita
01:38
into the essenceintipati of theirmereka functionfungsi.
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kepada fungsi asasnya.
01:41
AnotherSatu lagi examplecontohnya: Have you ever been to VeniceVenice?
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Contoh lain:
Anda pernah pergi ke Venice?
01:44
How beautifulcantik it is to losekehilangan ourselvesdiri kita sendiri in these little streetsjalan-jalan
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Agak menarik jika kita tersesat
di jalan-jalan kecil ini di pulau itu.
01:48
on the islandpulau.
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Agak menarik jika kita tersesat
di jalan-jalan kecil ini di pulau itu.
01:51
But our multitaskingberbilang tugas realityrealiti is prettycantik differentberbeza,
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Realiti multitugas kita
adalah sangat berbeza,
01:54
and fullpenuh of tonstan of informationmaklumat.
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dan terdapatnya banyak maklumat.
01:58
So what about something like that
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Jadi, bagaimana dengan
sesuatu seperti itu
02:01
to rediscovermenjumpai semula our senserasa of adventurepengembaraan?
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untuk menemui semula semangat kita
yang suka mengharungi cabaran?
02:05
I know that it could soundbunyi prettycantik weirdpelik to speakbercakap about monoMono
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Saya tahu, mungkin ia agak pelik
untuk bercakap tentang satu tugas
02:08
when the numbernombor of possibilitieskemungkinan is so hugebesar,
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apabila terdapatnya banyak tugas
yang boleh dilakukan,
02:13
but I pushtolak you to considerpertimbangkan the optionpilihan of
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tapi saya menyeru anda
agar mempertimbangkan
02:18
focusingmemberi tumpuan on just one tasktugas,
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untuk hanya memfokuskan
pada satu tugas,
02:21
or maybe turningberpaling your digitaldigital sensesderia totallysama sekali off.
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atau menutup
deria digital anda sepenuhnya.
02:27
So nowadayspada masa kini, everyonesemua orang could producemenghasilkan his monoMono productproduk.
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Kini, semua orang boleh menghasilkan
produk satu fungsi ini.
02:33
Why not? So find your monotaskmonotask spottempat
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Kenapa tidak?
Carilah fokus anda
02:36
withindalam the multitaskingberbilang tugas worlddunia.
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dalam dunia multitugas ini.
02:39
Thank you.
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Terima kasih.
02:41
(ApplauseTepukan)
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(Tepukan)
Translated by PF Ng

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ABOUT THE SPEAKER
Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

Data provided by TED.

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