ABOUT THE SPEAKER

Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

TEDGlobal 2012

Paolo Cardini: Forget multitasking, try monotasking

Paolo Kardini (Paolo Cardini): Zaboravite multitasking, probajte monotasking

Filmed: 2012-06-27

2,609,537 views

Ljudi više ne kuvaju - oni kuvaju, pišu poruke, razgovaraju telefonom, gledaju YouTube i postavljaju fotografije nevjerovatnog jela koje su upravo pripremili. Dizajner Paolo Kardini ispituje efikasnost našeg multitasking svijeta i predstavlja, pazite sad, monotasking svijet! Njegove privlačne, 3D - odštampane korice za pametne telefone mu možda u tome pomognu.

Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs. Full bio

Double-click the English transcript below to play the video.

00:16

I'm a designer and an educator.

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Ja sam dizajner i predavač.

00:19

I'm a multitasking person, and I push my students

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Radim mnogo stvari istovremeno,
i tjeram svoje studente

00:22

to fly through a very creative, multitasking design process.

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da prođu kroz veoma kreativan proces
multitasking dizajna

00:28

But how efficient is, really, this multitasking?

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Ali koliko je, ustvari,
efikasan ovaj multitasking?

00:33

Let's consider for a while the option of monotasking.

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Hajde da razmotrimo, nakratko,
opciju monotaskinga.

00:38

A couple of examples.

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Nekoliko primjera:

00:41

Look at that.

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Pogledajte ovo.

00:43

This is my multitasking activity result. (Laughter)

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Ovo je moj rezultat multitaskinga. (Smijeh)

00:46

So trying to cook, answering the phone, writing SMS,

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Tako, pokušavam da kuvam,
odgovaram na pozive, pišem poruke,

00:50

and maybe uploading some pictures

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i možda dodajem neke fotografije

00:52

about this awesome barbecue.

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ovog fantastičnog roštilja.

00:56

So someone tells us the story about supertaskers,

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Priča se o ljudima koji rade
mnogo stvari istovremeno,

01:00

so this two percent of people who are able

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to su dva procenta ljudi koji su sposobni

01:03

to control multitasking environment.

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da se snađu u multitasking okruženju.

01:08

But what about ourselves, and what about our reality?

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Ali šta je sa nama samima, i šta je sa
našom stvarnošću?

01:12

When's the last time you really enjoyed

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Kada ste poslednji put zaista uživali

01:14

just the voice of your friend?

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samo u glasu vašeg prijatelja?

01:18

So this is a project I'm working on,

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Tako da, ovo je projekat na kojem radim,

01:21

and this is a series of front covers

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i ovo je serija prednjih strana

01:26

to downgrade our super, hyper —

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koji svode naše super, hiper -

01:31

(Laughter) (Applause)

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(Smijeh) (Aplauz)

01:35

to downgrade our super, hyper-mobile phones

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koji svode naše super, hiper - mobilne telefone

01:38

into the essence of their function.

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na suštinu njihove upotrebe.

01:41

Another example: Have you ever been to Venice?

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Još jedan primjer:
Da li ste nekada bili u Veneciji?

01:44

How beautiful it is to lose ourselves in these little streets

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Kako je divno izgubiti se u ovim uličicama

01:48

on the island.

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ostrva.

01:51

But our multitasking reality is pretty different,

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Ali naša multitasking stvarnost
je prilično drugačija,

01:54

and full of tons of information.

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i sadrži tonu informacija.

01:58

So what about something like that

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Pa, šta je sa nečim ovakvim

02:01

to rediscover our sense of adventure?

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što bi nam ponovo otkrilo osjećaj avanture?

02:05

I know that it could sound pretty weird to speak about mono

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Znam da bi bilo prilično čudno
govoriti o jednoj stvari

02:08

when the number of possibilities is so huge,

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kada je broj mogućnosti ogroman,

02:13

but I push you to consider the option of

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ali ja želim da vas natjeram
da razmotrite opcije

02:18

focusing on just one task,

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fokusirajući se na samo jedan zadatak,

02:21

or maybe turning your digital senses totally off.

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ili možda da potpuno
isključite digitalne osjećaje.

02:27

So nowadays, everyone could produce his mono product.

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U današnje vrijeme, svako može
da proizvede svoj mono-proizvod

02:33

Why not? So find your monotask spot

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Zašto da ne?
Pronađite svoju monotask oblast

02:36

within the multitasking world.

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u multitask svijetu.

02:39

Thank you.

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Hvala vam.

02:41

(Applause)

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(Aplauz)

Translated by Anastazija Langer
Reviewed by Radica Stojanovic

ABOUT THE SPEAKER

Paolo Cardini - Designer
Paolo Cardini is a product designer who asks serious questions about how we live -- and answers them with whimsical and playful designs.

Why you should listen

Paolo Cardini likes asking some important questions about the way we live, like: Does multitasking actually help us become more efficient? How far will social networking go? Who are the players in the myriad conflicts in the Arab world? What is the next frontier in product development? -- and trying to answer them with playful designs, like his I Like Sit chaise lounge, which updates your Facebook status depending on your position, and MiddleField, a foosball table depicting different players in the Middle East. For TEDGlobal 2012 Cardini created a unique product called the MONOtask project. To help you deal with your overly multitasked life, Cardini has designed 3D-printed smartphone covers that "downgrade" your phone to be much dumber. Download your own cover plans and start monotasking >>

Cardini is currently an MFA Design Assistant Professor at Virginia Commonwealth University in Qatar.

More profile about the speaker
Paolo Cardini | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Paolo Kardini (Paolo Cardini): Zaboravite multitasking, probajte monotasking | TED Talk | TED.com