TEDxMidwest
Jason Fried: Why work doesn't happen at work
Jason Fried: Zašto se posao ne događa na poslu
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Jason Fried ima radikalnu teoriju rada: tvrdi kako uredi nisu dobra mjesta za obavljanje posla. Na TEDxMidwest konferenciji on izlaže glavne probleme (naziva ih M&M) i nudi tri prijedloga da potakne posao na posao.
Jason Fried - Software entrepreneur
Jason Fried thinks deeply about collaboration, productivity and the nature of work. He's the co-founder of 37signals, makers of Basecamp and other web-based collaboration tools, and co-author of "Rework." Full bio
Jason Fried thinks deeply about collaboration, productivity and the nature of work. He's the co-founder of 37signals, makers of Basecamp and other web-based collaboration tools, and co-author of "Rework." Full bio
Double-click the English transcript below to play the video.
00:15
So I'm going to talk about work,
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Dakle govoriti ću o poslu,
00:17
specifically why people can't seem
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specifično zašto ljudi ne uspjevaju
00:19
to get work done at work,
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obaviti posao na poslu,
00:21
which is a problem we all kind of have.
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što je problem koji svi na neki način imamo.
00:24
But let's, sort of, start at the beginning.
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Ali započnimo s početkom.
00:26
So we have companies and non-profits and charities
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Imamo kompanije, neprofitne i dobrotvorne organizacije
00:29
and all these groups
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i sve te grupe
00:31
that have employees
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koje imaju zaposlenike
00:33
or volunteers of some sort.
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ili neku vrstu volontera.
00:35
And they expect these people who work for them
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I oni očekuju da ti ljudi koji rade za njih
00:38
to do great work --
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obave sjajan posao --
00:40
I would hope, at least.
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nadam se, u najmanju ruku.
00:42
At least good work, hopefully, at least it's good work --
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Najmanje dobar posao, to je dobar posao --
00:44
hopefully great work.
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nadajući se sjajnom poslu.
00:46
And so what they typically do is they decide
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I ono što tipično rade je da odluče
00:48
that all these people need to come together in one place
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da svi ti ljudi trebaju zajedno doći na jedno mjesto
00:50
to do that work.
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i obaviti posao.
00:52
So a company, or a charity, or an organization of any kind,
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Tako kompanije, ili dobrotvorne ustanove, ili organizacije bilo koje vrste,
00:55
they typically -- unless you're working in Africa,
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one tpično -- osim ako radite u Africi,
00:57
if you're really lucky to do that --
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ako ste sretni da tamo radite --
00:59
most people have to go to an office every day.
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većina ljudi mora ići u ured svaki dan.
01:01
And so these companies,
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Tako te kompanije,
01:03
they build offices.
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grade urede.
01:05
They go out and they buy a building, or they rent a building,
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Izađu i kupe zgradu, ili iznajme zgradu,
01:08
or they lease some space,
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ili uzmu na leasing neki prostor,
01:10
and they fill the space with stuff.
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i napune prostor stvarima.
01:13
They fill it with tables, or desks,
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Napune ga sa stolovima, ili radnim stolovima,
01:16
chairs, computer equipment,
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stolicama, računalnom opremom,
01:18
software,
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softverom,
01:20
Internet access,
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pristupom Internetu,
01:22
maybe a fridge, maybe a few other things,
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možda frižiderima, možda nekim drugim stvarima,
01:25
and they expect their employees, or their volunteers,
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i očekuju da njihovi zaposlenici, ili njihovi volonteri,
01:27
to come to that location every day to do great work.
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dođu na tu lokaciju svaki dan i obave sjajan posao.
01:30
It seems like it's perfectly reasonable to ask that.
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Čini se savršeno razumnim to tražiti.
01:33
However, if you actually talk to people
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Ipak, ako stvarno razgovarate s ljudima
01:35
and even question yourself,
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ili upitate sebe,
01:37
and you ask yourself,
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i upitate se,
01:39
where do you really want to go when you really need to get something done?
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gdje želite otići kada stvarno trebate nešto obaviti?
01:42
You'll find out that people don't say
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Otkriti ćete da ljudi ne kažu
01:44
what businesses think they would say.
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ono što poduzeća misle da će reći.
01:46
If you ask people the question: where do you really need to go
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Ako postavite ljudima pitanje: gdje trebate otići
01:48
when you need to get something done?
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kada nešto trebate obaviti?
01:50
Typically you get three different kinds of answers.
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Tipično dobijete tri različite vrste odgovora.
01:52
One is kind of a place or a location or a room.
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Jedna vrsta se odnosi na mjesto ili lokaciju ili sobu.
01:55
Another one is a moving object
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Druga je objekt u pokretu.
01:57
and a third is a time.
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I treća je vrijeme.
01:59
So here's some examples.
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Evo nekih primjera.
02:01
When I ask people -- and I've been asking people this question for about 10 years --
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Kada pitam ljude -- i pitam ovo pitanje ljude već 10 godina --
02:04
I ask them, "Where do you go when you really need to get something done?"
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pitam ih, "Gdje idete kada trebate stvarno nešto napraviti?"
02:06
I'll hear things like, the porch, the deck,
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Čujem mjesta poput trijema, stola,
02:09
the kitchen.
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kuhinje.
02:11
I'll hear things like an extra room in the house,
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Čujem stvari poput dodatne sobe u kući,
02:13
the basement,
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podruma,
02:15
the coffee shop, the library.
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kafića, knjižnice.
02:18
And then you'll hear things like the train,
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I onda ćete čuti stvari poput vlaka,
02:21
a plane, a car -- so, the commute.
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aviona, auta -- dakle prijevoz.
02:24
And then you'll hear people say,
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I onda ćete čuti da ljudi kažu,
02:26
"Well, it doesn't really matter where I am,
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"U stvari nije toliko važno gdje sam,
02:28
as long as it's really early in the morning or really late at night or on the weekends."
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dok god je rano ujutro ili kasno uvečer ili vikendom."
02:31
You almost never hear someone say the office.
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Gotovo nikada ne čujete kako netko spomene ured.
02:34
But businesses are spending all this money on this place called the office,
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Ali poslovne organizacije troše sav taj novac na to mjesto koje nazivamo uredom,
02:37
and they're making people go to it all the time,
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i prisiljavaju ljude da idu u njih svo vrijeme,
02:39
yet people don't do work in the office.
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ipak ljudi opet ne rade u uredu.
02:42
What is that about?
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O čemu se tu radi?
02:44
Why is that?
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Zbog čega?
02:46
Why is that happening?
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Zašto se to događa?
02:49
And what you find out is that, if you dig a little bit deeper,
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I ono što pronađete, ako kopate malo dublje,
02:51
you find out that people --
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otkrijete da ljudi --
02:53
this is what happens --
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evo što se događa --
02:55
people go to work,
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ljudi idu na posao,
02:57
and they're basically trading in their workday
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i oni u osnovi razmjenjuju svoj radni dan
02:59
for a series of "work moments."
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za serije radnih trenutaka.
03:01
That's what happens at the office.
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To je ono što se događa u uredu.
03:03
You don't have a workday anymore. You have work moments.
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Više nemate radni dan, već imate radne trenutke.
03:05
It's like the front door of the office is like a Cuisinart,
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To je kao da je glavni ulaz ureda poput Cuisinarta,
03:08
and you walk in and your day is shredded to bits,
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kada uđete, vaš dan je raskomadan na komadiće,
03:10
because you have 15 minutes here and 30 minutes there,
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jer imate 15 minuta ovdje i 30 minuta tamo,
03:13
and then something else happens and you're pulled off your work,
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i onda se dogodi nešto drugo i vas izvuku s posla,
03:15
and you've got to do something else, then you have 20 minutes, then it's lunch.
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nakon toga trebate napraviti nešto drugo, onda imate 20 minuta, onda je ručak.
03:18
Then you have something else to do.
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Onda opet nešto drugo trebate napraviti,
03:20
Then you've got 15 minutes, and someone pulls you aside and asks you this question,
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onda imate 15 minuta, i onda vas netko pozove na stranu i postavi Vam to pitanje.
03:23
and before you know it, it's 5 p.m.,
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I prije nego što shvatite, već je 17:00 sati,
03:26
and you look back on the day,
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pogledate na svoj dan,
03:28
and you realize that you didn't get anything done.
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i shvatite da niste ništa konkretno napravili.
03:30
I mean, we've all been through this.
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Mislim, svi smo prošli kroz to.
03:32
We probably went through it yesterday,
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Vjerojatno smo kroz to prošli jučer,
03:34
or the day before, or the day before that.
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ili dan prije toga, ili dan prije toga.
03:36
You look back on your day, and you're like, I got nothing done today.
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Osvrnete se na svoj dan, i zaključite, nisam ništa napravio danas.
03:39
I was at work.
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Bio sam na poslu.
03:41
I sat at my desk. I used my expensive computer.
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Sjedio sam za stolom. Koristio sam svoje skupo računalo.
03:44
I used the software they told me to use.
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Koristio sam softver za koji su mi rekli da ga koristim.
03:46
I went to these meetings I was asked to go to.
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Išao sam na sastanke za koje su mi rekli da idem.
03:49
I did these conference calls. I did all this stuff.
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Obavio sam te konferencijske pozive. Obavio sam sve te stvari.
03:51
But I didn't actually do anything.
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Ali u stvari nisam ništa napravio.
03:54
I just did tasks.
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Obavio sam zadatke.
03:56
I didn't actually get meaningful work done.
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Nisam u stvari napravio ništa svrsishodno.
03:58
And what you find is that, especially with creative people --
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I ono što ćete pronaći je, posebno kreativni ljudi --
04:01
designers, programmers,
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dizajneri, programeri,
04:03
writers, engineers,
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pisci, inžinjeri,
04:05
thinkers --
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mislioci --
04:07
that people really need
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ti ljudi stvarno trebaju
04:09
long stretches of uninterrupted time to get something done.
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duža razdoblja bez ometanja kako bi nešto napravili.
04:12
You cannot ask somebody to be creative in 15 minutes
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Ne možete tražiti od nekoga da bude kreativan u 15 minuta
04:15
and really think about a problem.
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i stvarno razmisli o problemu.
04:17
You might have a quick idea,
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Možda ćete imati brzinsku ideju,
04:19
but to be in deep thought about a problem and really consider a problem carefully,
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ali da biste dublje razmislili o problemu i stvarno razmotrili problem pažljivo,
04:22
you need long stretches of uninterrupted time.
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trebate duže vremenske periode bez da vas netko ometa.
04:25
And even though the workday is typically eight hours,
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I premda tipičan radni dan traje osam sati,
04:28
how many people here have ever had eight hours to themselves at the office?
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koliko ljudi među nama je imalo osam sati u uredu samo za sebe?
04:31
How about seven hours?
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Što je sa sedam sati?
04:33
Six? Five? Four?
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Šest? Pet? Četiri?
04:36
When's the last time you had three hours to yourself at the office?
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Kada ste zadnji puta imali tri sata za sebe u uredu?
04:39
Two hours? One, maybe?
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Dva sata? Jedan, možda.
04:41
Very, very few people actually have
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Jako, jako malo ljudi u stvari ima
04:43
long stretches of uninterrupted time at an office.
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duže periode vremena u uredu bez da ih netko ometa.
04:46
And this is why people choose to do work at home,
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I to je zašto ljudi izabiru raditi kod kuće,
04:49
or they might go to the office,
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ili možda idu u ured,
04:51
but they might go to the office really early in the day,
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ali mogu ići u ured stvarno rano tijekom dana,
04:53
or late at night when no one's around,
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ili kasno noću kada nema nikoga,
04:55
or they stick around after everyone's left, or they go in on the weekends,
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ili ostanu nakon što svi odu, ili dolaze vikendom,
04:58
or they get work done on the plane,
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ili naprave posao u avionu,
05:00
or they get work done in the car or in the train
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ili obave posao u autu ili u vlaku
05:02
because there are no distractions.
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jer tamo nema ničega što bi nam odvraćalo pažnju.
05:04
Now, there are different kinds of distractions,
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Postoje različite vrste distrakcija
05:06
but there aren't the really bad kinds of distractions
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ali nema stvarno loših vrsta distrakcija
05:08
that I'll talk about in just a minute.
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o kojima ću pričati uskoro.
05:10
And this sort of whole phenomenon
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I ta vrsta cijelog fenomena
05:12
of having short bursts of time to get things done
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imanja kratkih naleta vremena kada se stvari naprave
05:14
reminds me of another thing
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podsjeća me na drugu stvar
05:16
that doesn't work when you're interrupted,
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koja ne radi kada vas prekidaju,
05:18
and that is sleep.
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a to je san.
05:20
I think that sleep and work are very closely related,
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Mislim kako su san i rad jako blisko povezani.
05:22
and it's not just that you can work while you're sleeping
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I nije samo da možete raditi dok spavate
05:24
and you can sleep while you're working.
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i da možete spavati dok radite.
05:26
That's not really what I mean.
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To nije ono što mislim.
05:28
I'm talking specifically about the fact
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Govorim specifično o činjenici
05:30
that sleep and work
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da su san i posao
05:32
are phased-based,
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bazirani na fazama,
05:34
or stage-based, events.
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ili stupnjevitim događajima.
05:37
So sleep is about sleep phases, or stages --
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U snu se radi o fazama sna, ili stupnjevima --
05:40
some people call them different things.
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različiti ljudi ih različito nazivaju.
05:42
There's five of them,
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Ima ih pet,
05:44
and in order to get to the really deep ones, the really meaningful ones,
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i kako biste došli do stvarno dubokih, onih koje nešto znače,
05:47
you have to go through the early ones.
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morate proći kroz one koje prethode.
05:49
And if you're interrupted while you're going through the early ones --
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I ako vas prekinu dok prolazite kroz rane --
05:51
if someone bumps you in bed,
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ako vas netko udari u krevetu,
05:53
or if there's a sound, or whatever happens --
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ili ako postoji zvuk, ili što god da se dogodi --
05:56
you don't just pick up where you left off.
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ne nastavite jednostavno tamo gdje ste stali.
05:58
If you're interrupted and woken up,
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Ako vas prekinu i probude,
06:00
you have to start again.
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morate ponovno započeti.
06:02
So you have to go back a few phases and start again.
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Morate se vratiti nekoliko faza i započeti ponovno.
06:05
And what ends up happening -- sometimes you might have days like this
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I ono što se na kraju događa -- ponekad imate dane poput tih
06:07
where you wake up at eight in the morning, or seven in the morning,
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gdje se probudite u osam ujutro ili sedam ujutro,
06:09
or whenever you get up,
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ili kada god da se ustajete,
06:11
and you're like, man, I didn't really sleep very well.
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i pomislite, čovječe nisam najbolje spavao.
06:13
I did the sleep thing -- I went to bed, I laid down --
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Odradio sam san -- otišao sam u krevet, legao --
06:16
but I didn't really sleep.
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ali nisam stvarno spavao.
06:18
People say you go to sleep,
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Ljudi kažu kako idu spavati,
06:21
but you really don't go to sleep, you go towards sleep.
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ali ne idete spavati, idete prema snu.
06:23
It just takes a while. You've got to go through these phases and stuff,
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Jednostavno vam treba neko vrijeme; morate proći kroz faze i stvari.
06:26
and if you're interrupted, you don't sleep well.
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I ako vas prekinu, ne spavate dobro.
06:28
So how do we expect -- does anyone here expect someone to sleep well
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Kako onda očekujemo -- očekuje li netko ovdje da netko može spavati dobro
06:30
if they're interrupted all night?
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ako ih se prekida cijelu noć?
06:32
I don't think anyone would say yes.
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Ne mislim da će itko reći da.
06:34
Why do we expect people to work well
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Zašto očekujemo da će ljudi raditi dobro
06:36
if they're being interrupted all day at the office?
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ako ih prekidaju cijeli dan u uredu?
06:38
How can we possibly expect people to do their job
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Kako možemo očekivati od ljudi da naprave svoj posao
06:41
if they're going to the office to be interrupted?
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ako idu u urede da bi ih prekidali?
06:43
That doesn't really seem like it makes a lot of sense to me.
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Ne čini mi se da to ima previše smisla.
06:46
So what are these interruptions that happen at the office
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Dakle što su ti prekidi koji se događaju u uredu
06:48
that don't happen at other places?
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a koji se ne događaju na drugim mjestima?
06:50
Because in other places, you can have interruptions,
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Jer, na drugim mjestima, možete imati prekide,
06:52
like, you can have the TV,
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poput, televizije,
06:54
or you could go for a walk,
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ili se možete prošetati,
06:56
or there's a fridge downstairs,
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ili imati frižider u blizini,
06:58
or you've got your own couch, or whatever you want to do.
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ili imate svoj kauč, ili što god željeli raditi.
07:01
And if you talk to certain managers,
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I ako pričate s nekim menadžerima,
07:03
they'll tell you that they don't want their employees to work at home
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oni će vam reći kako ne žele da njihovi radnici rade od kuće
07:06
because of these distractions.
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jer će imati te distrakcije.
07:08
They'll also say --
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Također će vam reći --
07:10
sometimes they'll also say,
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ponekad će vam isto reći,
07:12
"Well, if I can't see the person, how do I know they're working?"
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"Ako ne vidim osobu, kako znam da radi?"
07:14
which is ridiculous, of course, but that's one of the excuses that managers give.
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što je naravno smiješno, ali to je isprika koju će vam dati menadžeri.
07:17
And I'm one of these managers.
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I ja sam jedan od tih menadžera.
07:19
I understand. I know how this goes.
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Razumijem; znam kako to radi.
07:21
We all have to improve on this sort of thing.
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Svi se moramo poboljšati u tim stvarima.
07:23
But oftentimes they'll cite distractions.
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Ali često će navesti distrakcije.
07:25
"I can't let someone work at home.
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"Ne mogu nekome dopustiti da radi kod kuće.
07:27
They'll watch TV. They'll do this other thing."
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Gledati će TV. Činiti će druge stvari."
07:29
It turns out that those aren't the things that are really distracting.
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Ispada kako to nisu stvari koje stvarno odvraćaju pažnju.
07:32
Because those are voluntary distractions.
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Jer su to dobrovoljne distrakcije.
07:34
You decide when you want to be distracted by the TV.
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Vi odlučujete kada će vam televizija odvratiti pažnju.
07:36
You decide when you want to turn something on.
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Vi odlučujete kada ćete nešto upaliti.
07:38
You decide when you want to go downstairs or go for a walk.
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Vi odlučujete kada ćete se spustiti ili otići u šetnju.
07:41
At the office, most of the interruptions and distractions
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U uredu, većina prekidanja i distrakcija
07:43
that really cause people not to get work done
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koja stvarno uzrokuju da ljudi ne obave svoj posao
07:45
are involuntary.
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jesu nedobrovoljne.
07:47
So let's go through a couple of those.
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Prođimo kroz nekoliko njih.
07:50
Now, managers and bosses
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Sada, menadžeri i šefovi
07:52
will often have you think that the real distractions at work
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će vas nagnati da mislite kako su stvarne distrakcije na poslu
07:55
are things like Facebook and Twitter
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stvari poput Facebooka i Twittera
07:58
and YouTube and other websites,
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i Youtubea i drugih web stranica.
08:01
and in fact, they'll go so far
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I u stvari, oni će ići toliko daleko
08:03
as to actually ban these sites at work.
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da će stvarno zabraniti te stranice na poslu.
08:05
Some of you may work at places where you can't get to these certain sites.
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Neki od vas možda rade na mjestima gdje nemate pristup tim stranicama.
08:08
I mean, is this China? What the hell is going on here?
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Mislim, je li ovo Kina? Što se tu događa?
08:11
You can't go to a website at work,
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Ne možete otići do nekih web stranica,
08:13
and that's the problem, that's why people aren't getting work done,
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i to je problem, to je razlog zašto ljudi ne obavljaju svoj posao,
08:15
because they're going to Facebook and they're going to Twitter?
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jer idu na Facebook i idu na Twitter?
08:17
That's kind of ridiculous. It's a total decoy.
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To je na neki način smiješno. To je velika zabluda.
08:22
And today's Facebook and Twitter and YouTube,
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I današnji Facebook i Twitter i Youtube,
08:24
these things are just modern-day smoke breaks.
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te stvari su suvremene pauze za pušenje.
08:27
No one cared about letting people take a smoke break for 15 minutes
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Nitko se nije zabrinjavao što ljudi uzimaju 15 minutnu pauzu za cigaretu
08:29
10 years ago,
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prije 10 godina,
08:31
so why does everyone care about someone going to Facebook here and there,
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zašto danas svi brinu o tome hoće li netko otići na Facebook tu i tamo,
08:33
or Twitter here and there, or YouTube here and there?
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ili Twitter tu i tamo, ili Youtube tu i tamo?
08:35
Those aren't the real problems in the office.
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To nisu pravi problemi u uredu.
08:38
The real problems are what I like to call
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Pravi problemi su oni koje ja volim nazivati
08:40
the M&Ms,
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M&M-i,
08:42
the Managers and the Meetings.
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menadžeri i sastanci (Managers&Meetings).
08:44
Those are the real problems in the modern office today.
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To su pravi problemi suvremenog ureda danas.
08:47
And this is why things don't get done at work --
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I tu su razlozi zašto se posao ne obavi na poslu,
08:50
it's because of the M&Ms.
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to je zbog M&M.
08:52
Now what's interesting is,
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Ono što je interesantno je,
08:54
if you listen to all the places that people talk about doing work --
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ako slušate o svim mjestima o kojima ljudi pričaju da obavljaju posao --
08:57
like at home, or in a car, or on a plane,
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poput doma, ili auta, ili aviona,
08:59
or late at night, or early in the morning --
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ili kasno navečer, ili rano ujutro --
09:01
you don't find managers and meetings.
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ne pronalazite menadžere i sastanke;
09:03
You find a lot of other distractions, but you don't find managers and meetings.
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pronađete puno drugih distrakcija, ali ne nalazite menadžere i sastanke.
09:06
So these are the things that you don't find elsewhere,
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To su dakle stvari koje ne pronalazite drugdje,
09:09
but you do find at the office.
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ali ih ima u uredu.
09:12
And managers are basically people
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I menadžeri su u osnovi ljudi
09:14
whose job it is to interrupt people.
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čiji je posao da prekidaju ljude.
09:16
That's pretty much what managers are for. They're for interrupting people.
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To je uglavnom zašto menadžeri postoje, oni su tu da ometaju ljude.
09:19
They don't really do the work,
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Oni stvarno ne obavljaju posao,
09:21
so they have to make sure everyone else is doing the work, which is an interruption.
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tako da osiguravaju da svi drugi obavljaju posao, što je ometanje.
09:24
And we have a lot of managers in the world now,
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I trenutno imamo jako puno menadžera na svijetu.
09:26
and there's a lot of people in the world now,
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I trenutno imamo jako puno ljudi na svijetu.
09:28
and there's a lot of interruptions in the world now because of these managers.
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I trenutno postoji jako puno ometanja u svijetu zbog tih menadžera.
09:30
They have to check in: "Hey, how's it going?
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Oni moraju provjeriti: "Bok, kako ste?
09:32
Show me what's up," and this sort of thing
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Pokažite mi što se događa," i slično.
09:34
and they keep interrupting you at the wrong time,
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I nastavljaju ometati vas u krivo vrijeme,
09:36
while you're actually trying to do something they're paying you to do,
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dok u stvari pokušavate napraviti nešto za što vas plaćaju,
09:39
they tend to interrupt you.
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oni imaju tendenciju da vas ometaju.
09:41
That's kind of bad.
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To je na neki način loše.
09:43
But what's even worse is the thing that managers do most of all,
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Ali ono što je još gore je stvar koju menadžeri rade više od ičega,
09:46
which is call meetings.
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koja se naziva sastancima.
09:48
And meetings are just toxic,
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A sastanci su jednostavno otrovni,
09:50
terrible, poisonous things
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grozne, otrovne stvari
09:53
during the day at work.
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za vrijeme radnog dana.
09:55
We all know this to be true,
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Svi znamo kako je to istina.
09:58
and you would never see a spontaneous meeting called by employees.
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I nikada nećete doživjeti spontani sastanak koji su sazvali zaposlenici;
10:00
It doesn't work that way.
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to ne funkcionira na taj način.
10:02
The manager calls the meeting
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Menadžeri sazivaju sastanke,
10:04
so the employees can all come together,
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kako bi zaposlenici mogli doći zajedno,
10:06
and it's an incredibly disruptive thing to do to people --
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i to je nevjerojatna ometajuća stvar koju možete napraviti ljudima --
10:08
is to say, "Hey look,
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reći, "Gledaj,
10:10
we're going to bring 10 people together right now and have a meeting.
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dovesti ćemo 10 ljudi sada i imati sastanak.
10:13
I don't care what you're doing.
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Ne zanima me što radite.
10:15
Just, you've got to stop doing what you're doing, so you can have this meeting."
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Samo morate prestati raditi ono što radite, kako bismo mogli imati sastanak."
10:18
I mean, what are the chances that all 10 people are ready to stop?
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Mislim, koje su šanse da je svih 10 ljudi spremno stati?
10:21
What if they're thinking about something important?
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Što ako razmišljaju o nečemu jako važnom?
10:23
What if they're doing important work?
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Što ako rade na nečem jako važnom?
10:25
All of a sudden you're telling them that they have to stop doing that
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Odjednom im kažete kako moraju prestati raditi kako
10:27
to do something else.
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bi napravili nešto drugo.
10:29
So they go into a meeting room, they get together,
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Tako oni odu u sobu za sastanke, okupe se zajedno,
10:32
and they talk about stuff that doesn't really matter usually.
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i govore o stvarima koje najčešće nisu toliko važne.
10:35
Because meetings aren't work.
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Jer sastanci nisu posao.
10:37
Meetings are places to go to talk about things you're supposed to be doing later.
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Sastanci su mjesta na kojima govorite o stvarima koje biste poslije trebali napraviti.
10:40
But meetings also procreate.
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Ali sastanci su također samo rađajući.
10:42
So one meeting tends to lead to another meeting
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Tako jedan sastanak ima tendenciju da vas dovede do drugog sastanka
10:44
and tends to lead to another meeting.
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koji vas pak dovodi do novog sastanka.
10:46
There's often too many people in the meetings,
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Često je previše ljudi na tim sastancima,
10:48
and they're very, very expensive to the organization.
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i oni su jako, jako skupi za organizaciju.
10:51
Companies often think of a one-hour meeting as a one-hour meeting,
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Kompanije često razmišljaju o jednosatnom sastanku kao o jednosatnom sastanku,
10:54
but that's not true, unless there's only one person in that meeting.
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ali to nije istina, osim ako je na sastanku samo jedna osoba.
10:57
If there are 10 people in the meeting, it's a 10-hour meeting; it's not a one-hour meeting.
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Ako je 10 ljudi na sastanku, to je 10-satni sastanak, to nije jednosatni sastanak.
11:00
It's 10 hours of productivity taken from the rest of the organization
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To je 10 sati produktivnosti koje ste skinuli od ostatka organizacije
11:03
to have this one one-hour meeting,
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kako biste imali jednosatni sastanak,
11:05
which probably should have been handled by two or three people
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koji je vjerojatno trebao biti za samo dvoje ili troje ljudi
11:08
talking for a few minutes.
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i trajati nekoliko minuta.
11:10
But instead, there's a long scheduled meeting,
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Ali umjesto, imati dugi planirani sastanak,
11:12
because meetings are scheduled the way software works,
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jer su sastanci planirani u skladu s načinom na koji softver radi,
11:15
which is in increments of 15 minutes, or 30 minutes, or an hour.
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ili sekvencama od 15, 30 ili 60 minuta.
11:18
You don't schedule an eight-hour meeting with Outlook.
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Ne planirate osmosatni sastanak s Outlookom.
11:20
You can't. I don't even know if you can.
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Ne možete. Ne znam možete li uopće i da hoćete.
11:22
You can go 15 minutes or 30 minutes or 45 minutes or an hour.
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Možete planirati 15 minuta ili 30 minuta ili 45 minuta ili sat.
11:25
And so we tend to fill these times up
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I zato imamo tendenciju popuniti to vrijeme
11:27
when things should really go really quickly.
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kada bi stvari trebale teći jako brzo.
11:29
So meetings and managers are two major problems in businesses today,
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Tako su sastanci i menadžeri dva ključna problema u današnjem poslu,
11:32
especially to offices.
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posebno za urede.
11:34
These things don't exist outside of the office.
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Te stvari ne postoje izvan ureda.
11:37
So I have some suggestions
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Tako da ja imam prijedloge
11:39
to remedy the situation.
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za izliječiti situaciju.
11:42
What can managers do --
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Što mogu menadžeri napraviti --
11:44
enlightened managers, hopefully --
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prosvijetljeni menadžeri, nadam se --
11:46
what can they do to make the office a better place for people to work,
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što oni mogu napraviti da uredi budu bolja mjesta za ljude koji rade,
11:49
so it's not the last resort, but it's the first resort?
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tako da ne budu zadnja mjesta za rad, već prva?
11:52
It's that people start to say,
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To je trenutak u kojem će ljudi reći,
11:54
"When I really want to get stuff done, I go to the office."
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"Kada stvarno želim napraviti stvari, odem u ured."
11:56
Because the offices are well equipped,
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Jer je ured dobro opremeljen,
11:58
everything should be there for them to do their work,
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sve bi trebalo biti tamo za obaviti posao,
12:00
but they don't want to go there right now, so how do we change that?
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ali oni tamo ne žele sada ići, tako da moramo vidjeti što možemo napraviti da to promijenimo?
12:03
I have three suggestions I'll share with you guys.
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Imam tri prijedloga koja ću s vama podijeliti.
12:05
I have about three minutes, so that'll fit perfectly.
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Imam još tri minute pa bi se to trebalo savršeno slagati.
12:08
We've all heard of the casual Friday thing.
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Svi smo čuli za "neformalni petak".
12:11
I don't know if people still do that.
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Ne znam rade li još uvijek ljudi to.
12:13
But how about "no-talk Thursdays?"
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Ali što bi bilo da uvedemo "četvrtak bez govora".
12:16
How about --
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Što --
12:18
pick one Thursday once a month
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uzmite jedan četvrtak samo jednom mjesečno
12:20
and cut that day in half and just say the afternoon -- I'll make it really easy for you.
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i presjecite taj dan na pola i recite samo popodne -- olakšati ću to za vas.
12:23
So just the afternoon, one Thursday.
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Samo popodne, jedan četvrtak.
12:25
The first Thursday of the month -- just the afternoon --
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Prvi četvrtak u mjesecu -- samo popodne --
12:27
nobody in the office can talk to each other.
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nitko u uredu ne može s nikime razgovarati.
12:29
Just silence, that's it.
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Samo tišina, to je to.
12:31
And what you'll find
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I ono što ćete pronaći
12:33
is that a tremendous amount of work actually gets done
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jest da će se nevjerojatna količina posla obaviti
12:35
when no one talks to each other.
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kada nitko s nikime ne priča.
12:37
This is when people actually get stuff done,
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To je onda kada ljudi stvarno naprave stvari,
12:39
is when no one's bothering them, when no one's interrupting them.
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kada ih nitko ne uznemiruje, kada ih nitko ne prekida.
12:41
And you can give someone -- giving someone four hours of uninterrupted time
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I možete dati nekome -- dati nekome četiri sata bez prekidanja
12:44
is the best gift you can give anybody at work.
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je najbolji dar koji možete dati nekome na poslu.
12:46
It's better than a computer.
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To je bolje od računala.
12:48
It's better than a new monitor. It's better than new software,
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To je bolje od novog monitora. To je bolje od novog softvera,
12:51
or whatever people typically use.
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ili štogod već ljudi koriste.
12:53
Giving them four hours of quiet time at the office
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Dati im četiri sata tišine u uredu
12:55
is going to be incredibly valuable.
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će biti nevjerojatno vrijedno.
12:57
And if you try that, I think you'll find that you agree.
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I ako to pokušate, vjerujem kako ćete se sa mnom složiti.
12:59
And maybe, hopefully you can do it more often.
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I možda, nadam se to češće raditi.
13:01
So maybe it's every other week,
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Možda je to svaki drugi tjedan,
13:03
or every week, once a week,
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ili svaki tjedan, jednom tjedno,
13:05
afternoons no one can talk to each other.
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popodneva kada nitko ne može pričati s nikime.
13:07
That's something that you'll find will really, really work.
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To je nešto što ćete vidjeti da stvarno, stvarno funkcionira.
13:10
Another thing you can try
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Još jedna stvar koju možete pokušati
13:12
is switching from active
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je prebacivanje s aktivne
13:14
communication and collaboration,
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komunikacije i kolaboracije,
13:16
which is like face-to-face stuff,
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koja je licem-u-lice,
13:18
tapping people on the shoulder, saying hi to them, having meetings,
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tapšanje ljudi po ramenu, pozdravljanje, imanje sastanaka,
13:21
and replace that with more passive models of communication,
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i zamjeniti to s pasivnijim modelima komunikacije
13:23
using things like email and instant messaging,
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koristeći stvari poput e-pošte i instant poruka,
13:26
or collaboration products -- things like that.
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ili kolaborativnih proizvoda -- stvari poput toga.
13:29
Now some people might say email is really distracting
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Neki ljudi će možda reći kako e-pošta stvarno ometa
13:32
and I.M. is really distracting,
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i kako su instant poruke stvarno ometajuće,
13:34
and these other things are really distracting,
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i te druge stvari stvarno ometaju,
13:36
but they're distracting at a time of your own choice and your own choosing.
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ali one ometaju u vrijeme kada to sami odlučite i izaberete.
13:39
You can quit the email app; you can't quit your boss.
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Možete izaći iz aplikacije za e-poštu, ali ne možete otkazati svom šefu.
13:42
You can quit I.M.;
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Možete prekinuti instant poruke,
13:44
you can't hide your manager.
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ali se ne možete sakriti svom menadžeru.
13:46
You can put these things away,
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Možete staviti te stvari sa strane,
13:48
and then you can be interrupted on your own schedule, at your own time,
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i onda vas mogu prekidati po vašem rasporedu, u vrijeme kada želite,
13:51
when you're available, when you're ready to go again.
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kada ste dostupni, kada ste spremni ponovno krenuti.
13:53
Because work, like sleep, happens in phases.
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Jer se posao, poput sna, događa u fazama.
13:56
So you're going to be kind of going up and doing some work,
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Tako ćete ići gore i obaviti neki posao,
13:58
and then you're going to come down from that work,
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i onda ćete ići prema dolje, od posla,
14:00
and then maybe it's time to check that email, or check that I.M.
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i onda je možda vrijeme za provjeriti e-poštu, ili instant poruke.
14:02
And there are very, very few things that are that urgent
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I jako je, jako malo stvari koje su toliko hitne
14:05
that need to happen, that need to be answered right this second.
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da se moraju dogoditi, da se na njih mora odgovoriti istu sekundu.
14:08
So if you're a manager,
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Tako ako vaš menadžer,
14:10
start encouraging people to use more things like I.M. and email
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počne poticati ljude da koriste više stvari poput instant poruka i e-pošte
14:12
and other things that someone else can put away
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i drugih stvari koje se mogu odgoditi
14:14
and then get back to you on their own schedule.
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i uzeti kada vam odgovara.
14:16
And the last suggestion I have
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I zadnja preporuka koju imam
14:19
is that, if you do have a meeting coming up,
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je, ako imate nadolazeći sastanak,
14:22
if you have the power,
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i imate moć,
14:24
just cancel. Just cancel that next meeting.
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jednostavno ga otkažite, jednostavno otkažite taj sastanak.
14:28
Today's Friday -- so Monday, usually people have meetings on Monday.
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Danas je petak -- dakle ponedjeljak, ljudi obično zakazuju sastanke ponedjeljkom.
14:30
Just don't have it.
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Jednostavno ga nemojte imati.
14:32
I don't mean move it;
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Ne mislim da ga prebacite,
14:34
I mean just erase it from memory, it's gone.
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mislim da ga izbrišete iz memorije, da nestane.
14:36
And you'll find out that everything will be just fine.
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I vidjeti ćete kako će sve i dalje biti dobro.
14:39
All these discussions and decisions you thought you had to make
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Sve te diskusije i odluke za koje ste mislili da ih morate napraviti
14:41
at this one time at 9 a.m. on Monday,
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u to vrijeme u 09:00 u ponedjeljak,
14:43
just forget about them, and things will be just fine.
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jednostavno zaboravite na njih, i sve će biti u redu.
14:45
People have a more open morning, they can actually think,
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Ljudi imaju otvorenije jutro, mogu stvarno misliti,
14:48
and you'll find out that maybe all these things you thought you had to do,
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i otkriti ćete da su sve te stvari koje ste trebali napraviti u stvari
14:50
you don't actually have to do.
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one koje ne trebate napraviti.
14:52
So those are just three quick suggestions I wanted to give you guys
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Dakle, to su tri brze sugestije koje sam vam htio dati
14:54
to think about this.
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da o njima razmislite.
14:56
And I hope that some of these ideas
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I nadam se kako su neke od ovih ideja
14:58
were at least provocative enough
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bile barem dovoljno provokativne
15:00
for managers and bosses and business owners
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za menadžere i šefove i vlasnike
15:02
and organizers and people who are in charge of other people
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i organizatore i ljude koji upravljaju drugim ljudima
15:05
to think about laying off a little bit
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da razmislte o tome da malo odustanu
15:07
and giving people some more time to get some work done.
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i daju ljudima više vremena za obavljanje posla.
15:09
And I think it'll all pay off in the end.
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I mislim kako će se sve to na kraju isplatiti.
15:11
So thanks for listening.
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Hvala vam što ste slušali.
15:13
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Jason Fried - Software entrepreneurJason Fried thinks deeply about collaboration, productivity and the nature of work. He's the co-founder of 37signals, makers of Basecamp and other web-based collaboration tools, and co-author of "Rework."
Why you should listen
Jason Fried is the co-founder and president of 37signals , a Chicago-based company that builds web-based productivity tools that, in their words, "do less than the competition -- intentionally." 37signals' simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.
Fried is the co-author, with David Heinemeier Hansson, of the book Rework, about new ways to conceptualize working and creating. Salon's Scott Rosenberg called it "a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more."
Jason Fried | Speaker | TED.com