TEDGlobal 2007
Marisa Fick-Jordan: The wonder of Zulu wire art
マリサ・フィック-ジョーダンがズールー族のワイヤーアートの驚きを語る
Filmed:
Readability: 4.7
336,911 views
画像つきのこの短いトークで、マリサ・フィック-ジョーダンは、ズールー族の村の職人が、いかにして彼らの素晴らしい作品の世界市場を開拓したかを語ります
Marisa Fick-Jordan - Craft artist, product designer
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
Double-click the English transcript below to play the video.
00:12
The decorative use of wire in southern Africa
0
0
3000
南アフリカでは、何百年も前から
00:15
dates back hundreds of years.
1
3000
2000
針金を装飾に用いています
00:17
But modernization actually brought communication
2
5000
3000
しかし、近代化は、コミュニケーションと共に
00:20
and a whole new material, in the form of telephone wire.
3
8000
4000
電話線用の針金というまったく新しい「素材」をもたらしました
00:24
Rural to urban migration meant that newfound industrial materials
4
12000
5000
田舎から都会への移住で、新しい工業的な素材が
00:29
started to replace hard-to-come-by natural grasses.
5
17000
4000
入手しにくい自然の草にとって変わるようになりました
00:33
So, here you can see the change
6
21000
2000
こうしてみると新しい素材による
00:35
from use -- starting to use contemporary materials.
7
23000
2000
変化がわかりますね
00:37
These pieces date back from the '40s to the late '50s.
8
25000
5000
これは1940年代から50年代後半のものです
00:42
In the '90s, my interest and passion for transitional art forms
9
30000
4000
90年代、アートの形式の変化に興味と情熱があった私は
00:46
led me to a new form,
10
34000
2000
ダーバン郊外の集落からもたらされた
00:48
which came from a squatter camp outside Durban.
11
36000
2000
新しい形式に出会いました
00:50
And I got the opportunity to start working with this community
12
38000
4000
私はそこのコミュニティと仕事をする機会を得て
00:54
at that point, and started developing, really,
13
42000
3000
そこで、デザインや大きさについて
00:57
and mentoring them in terms of scale, in terms of the design.
14
45000
6000
開発や指導をすることになりました
01:03
And the project soon grew from five to 50 weavers in about a year.
15
51000
4000
そのプロジェクトは一年ほどで5人の職人が50人に増え
01:07
Soon we had outgrown the scrap yards, what they could provide,
16
55000
4000
材料を得ていた廃材置き場の規模を越えてしまい
01:11
so we coerced a wire manufacturer to help us,
17
59000
3000
電線の製造業者に強く要望して
01:14
and not only to supply the materials on bobbins,
18
62000
3000
糸巻きに巻かれた普通の針金だけでなく
01:17
but to produce to our color specifications.
19
65000
3000
こちらの色指定に合わせた針金も供給してもらいました
01:20
At the same time, I was thinking, well,
20
68000
2000
同時に私は思いました
01:22
there's lots of possibility here to produce contemporary products,
21
70000
4000
ここで現代的な製品を生み出す可能性がたくさんある
01:26
away from the ethnic, a little bit more contemporary.
22
74000
4000
ちょっと民芸調をはなれて、もうすこし現代的な製品を
01:30
So I developed a whole range around -- mass-produced range --
23
78000
3000
そこで大量生産品以外に
01:33
that obviously fitted into a much higher-end decor market
24
81000
4000
明らかにもっとハイエンドの装飾品の市場に合うような
01:37
that could be exported and also service our local market.
25
85000
4000
地元の市場だけでなく輸出できるような製品を開発しました
01:41
We started experimenting, as you can see, in terms of shapes,
26
89000
4000
ごらんのように、形や
01:45
forms. The scale became very important,
27
93000
4000
形式の実験を始めました 大きさはとても重要です
01:49
and it's become our pet project. It's successful,
28
97000
4000
これは大切なプロジェクトになり、成功し
01:53
it's been running for 12 years. And we supply the Conran shops,
29
101000
4000
そのまま12年続いて、コンランショップや
01:57
and Donna Karan, and so it's kind of great.
30
105000
3000
ダナ・キャランに製品を提供しています すごいでしょ
02:00
This is our group, our main group of weavers.
31
108000
3000
これが私たちのグループで、主な織り職人たちです
02:03
They come on a weekly basis to Durban.
32
111000
2000
彼らはダーバンへ週1ペースで来ます
02:05
They all have bank accounts.
33
113000
2000
みな銀行口座を持っていて
02:07
They've all moved back to the rural area where they came from.
34
115000
2000
みな元来た田舎に戻っていて
02:09
It's a weekly turnaround of production.
35
117000
2000
週ごとに製品を持ってくるわけです
02:11
This is the community that I originally showed you the slide of.
36
119000
4000
これが私が最初にスライドで見せた村落で
02:15
And that's also modernized today,
37
123000
2000
今では近代化され
02:17
and it's supporting work for 300 weavers.
38
125000
4000
300人の織り職人をサポートしています
02:21
And the rest says it all.
39
129000
3000
あとはこれを見ればわかるわよね
02:24
Thank you very much.
40
132000
1000
どうもありがとう
02:25
(Applause)
41
133000
3000
（拍手）
ABOUT THE SPEAKER
Marisa Fick-Jordan - Craft artist, product designerSouth African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work.
Why you should listen
Marisa Fick-Jordan is the co-author of Wired, the authoritative work on Zulu wire art. Using castoff telephone wire -- those plastic-coated copper strands you sometimes find outside switching boxes -- practitioners of this art create tightly woven pieces with bold patterning and fields of shimmering color.
Working with these talented African artists, Fick-Jordan has brought this art to the world, developing products and building a distribution network for a worldwide market. The end result: a traditional art form is preserved and developed -- and a village of weavers can earn a living through their art.
Marisa Fick-Jordan | Speaker | TED.com