TEDGlobal 2007
Marisa Fick-Jordan: The wonder of Zulu wire art
Marisa Fick-Jordan berkongsi tentang seni dawai Zulu
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Dalam perbualan ringkas ini, Marisa Fick-Jordan bercakap tentang bagaimana sebuah kampung dengan penenun dawai tradisional Zulu membina pasaran di seluruh dunia untuk hasil kerja menakjubkan mereka.
Marisa Fick-Jordan - Craft artist, product designer
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
Double-click the English transcript below to play the video.
00:12
The decorative use of wire in southern Africa
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Penggunaan dawai sebagai hiasan di Afrika Selatan
00:15
dates back hundreds of years.
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bermula semenjak beratus-ratus tahun dahulu.
00:17
But modernization actually brought communication
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Tetapi pemodenan sebenarnya membawa komunikasi
00:20
and a whole new material, in the form of telephone wire.
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dan bahan baru seperti wayar telefon.
00:24
Rural to urban migration meant that newfound industrial materials
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Penghijrahan dari desa ke kota membawa kepada bahan industri yang baru ditemui
00:29
started to replace hard-to-come-by natural grasses.
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mulai untuk mengganti bahan semula jadi yang sukar diperolehi.
00:33
So, here you can see the change
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Anda dapat melihat perubahannya
00:35
from use -- starting to use contemporary materials.
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dari segi kegunaan -- mulai untuk mengguna bahan kontemporari.
00:37
These pieces date back from the '40s to the late '50s.
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Benda-benda ini datang dari tahun 40-an hingga akhir 50-an.
00:42
In the '90s, my interest and passion for transitional art forms
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Di tahun 90-an, minat saya terhadap perubahan rekabentuk seni
00:46
led me to a new form,
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telah membawa saya ke cara yang baru,
00:48
which came from a squatter camp outside Durban.
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yang datang dari penempatan setinggan dari luar Durban.
00:50
And I got the opportunity to start working with this community
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Saya dapat peluang untuk mula bekerja dengan kommuniti ini
00:54
at that point, and started developing, really,
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di saat itu, dan mula membangun
00:57
and mentoring them in terms of scale, in terms of the design.
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dan membimbing mereka dari segi skala dan rekabentuk.
01:03
And the project soon grew from five to 50 weavers in about a year.
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projek itu mulai berkembang dari 5 hingga 50 orang penenun dalam masa satu tahun.
01:07
Soon we had outgrown the scrap yards, what they could provide,
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Tidak lama kemudian, kami telah berkembang melebihi ruang yang ada.
01:11
so we coerced a wire manufacturer to help us,
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jadi kami memujuk pengilang dawai untuk membantu kami,
01:14
and not only to supply the materials on bobbins,
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dan bukan sahaja untuk membekalkan bahan-bahan tenunan,
01:17
but to produce to our color specifications.
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tetapi untuk membuat mengikut warna spesifikasi kami.
01:20
At the same time, I was thinking, well,
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Pada masa yang sama, saya sedang fikir, yang,
01:22
there's lots of possibility here to produce contemporary products,
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ada banyak peluang untuk membuat produk kontemporari,
01:26
away from the ethnic, a little bit more contemporary.
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jauh dari etnik, lebih kontempori sedikit.
01:30
So I developed a whole range around -- mass-produced range --
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Jadi saya membuat produk-produk yang baru - yang boleh dihasilkan secara banyak
01:33
that obviously fitted into a much higher-end decor market
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yang jelasnya sesuai untuk pasaran hiasan yang bermutu.
01:37
that could be exported and also service our local market.
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yang boleh dieksport dan juga dijual di pasaran tempatan.
01:41
We started experimenting, as you can see, in terms of shapes,
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Kami mulai melakukan uji kaji, seperti yang anda lihat, dari segi bentuk,
01:45
forms. The scale became very important,
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rupa. Skalanya adalah amat penting.
01:49
and it's become our pet project. It's successful,
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dan ia menjadi projek kegemaran kami. Ianya berjaya,
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it's been running for 12 years. And we supply the Conran shops,
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ia telah berjalan selama 12 tahun. Dan kami membekalkannya kepada kedai-kedai Conran,
01:57
and Donna Karan, and so it's kind of great.
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dan Donna Karan, dan ianya agak hebat.
02:00
This is our group, our main group of weavers.
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Ini ialah kumpulan kami, kumpulan penenun utama kami.
02:03
They come on a weekly basis to Durban.
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Mereka datang setiap minggu ke Durban.
02:05
They all have bank accounts.
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Mereka semua ada akaun bank.
02:07
They've all moved back to the rural area where they came from.
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Mereka telah pindah semula ke desa asal mereka.
02:09
It's a weekly turnaround of production.
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Ia adalah produksi yang memberi hasil mingguan.
02:11
This is the community that I originally showed you the slide of.
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Ini adalah masyarakat yang saya tunjukkan pada mulanya.
02:15
And that's also modernized today,
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Dan pada hari ini, ia telahpun dimodenkan
02:17
and it's supporting work for 300 weavers.
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dan ia menyokong kerja untuk 300 orang penenun.
02:21
And the rest says it all.
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Dan selebihnya tidak perlu diperkatakan lagi.
02:24
Thank you very much.
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Terima Kasih Banyak.
02:25
(Applause)
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(Tepuk Tangan)
ABOUT THE SPEAKER
Marisa Fick-Jordan - Craft artist, product designerSouth African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work.
Why you should listen
Marisa Fick-Jordan is the co-author of Wired, the authoritative work on Zulu wire art. Using castoff telephone wire -- those plastic-coated copper strands you sometimes find outside switching boxes -- practitioners of this art create tightly woven pieces with bold patterning and fields of shimmering color.
Working with these talented African artists, Fick-Jordan has brought this art to the world, developing products and building a distribution network for a worldwide market. The end result: a traditional art form is preserved and developed -- and a village of weavers can earn a living through their art.
Marisa Fick-Jordan | Speaker | TED.com