TEDGlobal 2007
Marisa Fick-Jordan: The wonder of Zulu wire art
Marisa Fick-Jordan sa delí o krásy drôtového Zulu umenia
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V krátkom, obrázkami nahustenom rozprávaní, Marisa Fick-Jordan hovorí o tom, ako v dedine tradičných Zulu drotárov vybodovali celosvetový obchod s ich trblietavými výrobkami.
Marisa Fick-Jordan - Craft artist, product designer
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
Double-click the English transcript below to play the video.
00:12
The decorative use of wire in southern Africa
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Dekoratívne používanie drôtov v Južnej Afrike
00:15
dates back hundreds of years.
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existuje už niekoľko storočí.
00:17
But modernization actually brought communication
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Ale modernizácia priniesla komunikáciu
00:20
and a whole new material, in the form of telephone wire.
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a úplne nový materiál -- telefónny kábel.
00:24
Rural to urban migration meant that newfound industrial materials
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Migrácia z dedín do miest znamenala, že objavené priemyselné materiály
00:29
started to replace hard-to-come-by natural grasses.
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začali zamieňať vzácne prírodné trávy.
00:33
So, here you can see the change
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Tu môžete vidieť zmenu
00:35
from use -- starting to use contemporary materials.
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od začiatku používania súčasných materiálov.
00:37
These pieces date back from the '40s to the late '50s.
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Tieto kúsky pochádzajú zo 40-tých a 50-tých rokov.
00:42
In the '90s, my interest and passion for transitional art forms
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V 90-tých rokoch ma moja vášeň pre prechodné formy umenia
00:46
led me to a new form,
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viedla k novým formám,
00:48
which came from a squatter camp outside Durban.
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ktoré pochádzali zo squattov za Durbanom.
00:50
And I got the opportunity to start working with this community
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Dostala son príležitosť pracovať s touto komunitou
00:54
at that point, and started developing, really,
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a začala som ich rozvíjať
00:57
and mentoring them in terms of scale, in terms of the design.
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a vzdelávať ich o mierach a dizajne.
01:03
And the project soon grew from five to 50 weavers in about a year.
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A projekt sa postupne rozrástol až na 50 drotárov behom jedného roku.
01:07
Soon we had outgrown the scrap yards, what they could provide,
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Hneď sme vyčerpali materiál na skládkach, ktorý nám mohli poskytnúť,
01:11
so we coerced a wire manufacturer to help us,
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tak sme donútili výrobcov, aby nám pomohli
01:14
and not only to supply the materials on bobbins,
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nielen s dodávaním materiálov na kotúčoch,
01:17
but to produce to our color specifications.
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ale aby produkoval podľa našich potrieb špecifické farby materiálu.
01:20
At the same time, I was thinking, well,
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V tej dobe som uvažovala, že máme
01:22
there's lots of possibility here to produce contemporary products,
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veľa možností vyrábať súčasné produkty
01:26
away from the ethnic, a little bit more contemporary.
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s nielen etnickými, ale aj viac modernými vzormi.
01:30
So I developed a whole range around -- mass-produced range --
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A tak som vyrobila celú radu masovo vyrábaných sád,
01:33
that obviously fitted into a much higher-end decor market
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ktorá sa oveľa viac hodila pre trh kvalitných dekoračných produktov,
01:37
that could be exported and also service our local market.
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ktoré mohli byť predávané na miestnych trhoch i v zahraničí.
01:41
We started experimenting, as you can see, in terms of shapes,
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Ako môžete vidieť, začali sme experimentovať s tvarmi,
01:45
forms. The scale became very important,
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formami, miery sa stali veľmi dôležité
01:49
and it's become our pet project. It's successful,
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a stalo sa to naším hlavným projektom. Je to úspešné,
01:53
it's been running for 12 years. And we supply the Conran shops,
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už to funguje 12 rokov, zásobujeme Conran Shop UK (obchod s modernými doplnkami)
01:57
and Donna Karan, and so it's kind of great.
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a Donna Karan, je to teda skvelé.
02:00
This is our group, our main group of weavers.
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Tu je naša hlavná skupina drotárov.
02:03
They come on a weekly basis to Durban.
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Každý týždeň prichádzajú do Durbanu.
02:05
They all have bank accounts.
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Všetci majú bankové účty.
02:07
They've all moved back to the rural area where they came from.
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Všetci sa vrátili späť na dedinu odkiaľ prišli.
02:09
It's a weekly turnaround of production.
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Jedná sa o týždennú výrobu.
02:11
This is the community that I originally showed you the slide of.
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Toto je tá pôvodná komunita, ktorú som vám predtým ukázala.
02:15
And that's also modernized today,
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Aj tá sa dnes modernizuje
02:17
and it's supporting work for 300 weavers.
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a dáva prácu 300 drotárom. A toto hovorí
02:21
And the rest says it all.
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za všetko (Tento projekt zmenil môj život aj životy mojich detí.).
02:24
Thank you very much.
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Veľmi pekne vám ďakujem.
02:25
(Applause)
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(Potlesk)
ABOUT THE SPEAKER
Marisa Fick-Jordan - Craft artist, product designerSouth African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work.
Why you should listen
Marisa Fick-Jordan is the co-author of Wired, the authoritative work on Zulu wire art. Using castoff telephone wire -- those plastic-coated copper strands you sometimes find outside switching boxes -- practitioners of this art create tightly woven pieces with bold patterning and fields of shimmering color.
Working with these talented African artists, Fick-Jordan has brought this art to the world, developing products and building a distribution network for a worldwide market. The end result: a traditional art form is preserved and developed -- and a village of weavers can earn a living through their art.
Marisa Fick-Jordan | Speaker | TED.com