TEDGlobal 2007
Marisa Fick-Jordan: The wonder of Zulu wire art
Marisa Fick-Jordan partilha as maravilhas da arte com fio Zulo
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Nesta curta e gráfica palestra, Marisa Fick-Jordan fala de como uma aldeia de tecelões de fio Zulu construíram um mercado internacional para o seu deslumbrante trabalho.
Marisa Fick-Jordan - Craft artist, product designer
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
South African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work. Full bio
Double-click the English transcript below to play the video.
00:12
The decorative use of wire in southern Africa
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O uso decorativo do arame no sul de África
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dates back hundreds of years.
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remonta há centenas de anos.
00:17
But modernization actually brought communication
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Mas a modernização trouxe comunicação
00:20
and a whole new material, in the form of telephone wire.
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e novos materiais na forma de fio telefónico.
00:24
Rural to urban migration meant that newfound industrial materials
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A migração rural para ambientes urbanos significou que recém descobertos materiais industriais
00:29
started to replace hard-to-come-by natural grasses.
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começassem a substituir ervas naturais difíceis de obter.
00:33
So, here you can see the change
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Então, aqui conseguem ver a mudança
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from use -- starting to use contemporary materials.
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de uso... começarem a usar materiais contemporâneos.
00:37
These pieces date back from the '40s to the late '50s.
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Estas peças datam dos anos 40 até ao final dos anos 50.
00:42
In the '90s, my interest and passion for transitional art forms
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Nos anos 90, o meu interesse e paixão por formas de arte transitórias
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led me to a new form,
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levou-me a uma nova forma,
00:48
which came from a squatter camp outside Durban.
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que originou em bairros de lata nos arredores de Durban.
00:50
And I got the opportunity to start working with this community
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E tive a oportunidade de começar a trabalhar com esta comunidade,
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at that point, and started developing, really,
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nessa altura, e começar a desenvolver, realmente,
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and mentoring them in terms of scale, in terms of the design.
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e treiná-los em termos de escala e em termos de design.
01:03
And the project soon grew from five to 50 weavers in about a year.
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O projecto cresceu de 5 para 50 tecelões em cerca de um ano.
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Soon we had outgrown the scrap yards, what they could provide,
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Em breve tínhamos ultrapassado o que as sucatas podiam fornecer
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so we coerced a wire manufacturer to help us,
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e coagimos um fabricante de arame para nos ajudar,
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and not only to supply the materials on bobbins,
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e não só fornecer o material em bobines
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but to produce to our color specifications.
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mas também para produzir segundo as nossas especificações de cores.
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At the same time, I was thinking, well,
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Ao mesmo tempo, eu pensava,
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there's lots of possibility here to produce contemporary products,
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há imensas possibilidades aqui para fazer produtos contemporâneos
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away from the ethnic, a little bit more contemporary.
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distintos do étnico, um pouco mais contemporâneo.
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So I developed a whole range around -- mass-produced range --
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Então eu desenvolvi uma gama inteira – uma gama produzida em massa –
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that obviously fitted into a much higher-end decor market
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que claramente encaixava num mercado muito superior de decoração
01:37
that could be exported and also service our local market.
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que poderia ser exportado e servir o mercado local.
01:41
We started experimenting, as you can see, in terms of shapes,
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Começámos a experimentar, como podem ver, com as formas,
01:45
forms. The scale became very important,
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formatos. A escala tornou-se muito importante,
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and it's become our pet project. It's successful,
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e tornou-se o nosso projecto especial. É um suceso,
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it's been running for 12 years. And we supply the Conran shops,
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está em marcha há 12 anos. Fornecemos para as lojas Conran,
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and Donna Karan, and so it's kind of great.
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e Donna Karan, e é muito fixe.
02:00
This is our group, our main group of weavers.
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Este é o nosso grupo, o nosso grupo principal de tecelões.
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They come on a weekly basis to Durban.
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Vêm semanalmente para Durban.
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They all have bank accounts.
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Todos têm contas bancárias.
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They've all moved back to the rural area where they came from.
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Voltaram todos para as zonas rurais donde saíram.
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It's a weekly turnaround of production.
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É uma produção semanal.
02:11
This is the community that I originally showed you the slide of.
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Esta é a comunidade da qual vos mostrei o slide.
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And that's also modernized today,
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Também foi modernizada
02:17
and it's supporting work for 300 weavers.
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e hoje dá trabalho a 300 tecelões.
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And the rest says it all.
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E o resto diz tudo.
02:24
Thank you very much.
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Muito obrigada.
02:25
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Marisa Fick-Jordan - Craft artist, product designerSouth African product designer Marisa Fick-Jordan works with Zulu wire artists to develop a sustainable, worldwide market for their bold and shimmering work.
Why you should listen
Marisa Fick-Jordan is the co-author of Wired, the authoritative work on Zulu wire art. Using castoff telephone wire -- those plastic-coated copper strands you sometimes find outside switching boxes -- practitioners of this art create tightly woven pieces with bold patterning and fields of shimmering color.
Working with these talented African artists, Fick-Jordan has brought this art to the world, developing products and building a distribution network for a worldwide market. The end result: a traditional art form is preserved and developed -- and a village of weavers can earn a living through their art.
Marisa Fick-Jordan | Speaker | TED.com