TED2012
Nancy Lublin: Texting that saves lives
Nancy Lublin: SMS-i, ki rešujejo življenja
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Ko je Nancy Lublin začela pošiljati SMS-e najstnikom, da bi pomagali njeni socialno usmerjeni organizaciji, je ugotovila nekaj šokantnega - najstniki so začeli odgovarjati nanje s sporočili o lastnih težavah, od nadlegovanja do depresije in zlorab. Zato je vzpostavila SMS krizno linijo, rezultati katere so morda celo pomembnejši od tega, kar je sama pričakovala.
Nancy Lublin - Activist
As the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives. Full bio
As the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives. Full bio
Double-click the English transcript below to play the video.
00:18
To most of you, this is a device
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Za večino od vas je to naprava
00:19
to buy, sell, play games,
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za nakupovanje, prodajo, igranje iger
00:22
watch videos.
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in gledanje videov.
00:24
I think it might be a lifeline.
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Jaz pa mislim, da je to rešilna bilka.
00:26
I think actually it might be able to save more lives
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Mislim, da lahko reši več življenj
00:29
than penicillin.
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kot penicilin.
00:30
Texting:
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SMS-anje.
00:32
I know I say texting and a lot of you think sexting,
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Saj vem, rekla sem SMS-anje ampak mnogi ste mislili da sextanje
00:35
a lot of you think about the lewd photos that you see --
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in mnogi ste pomislili na opolzke fotografije, ki jih videvate --
00:38
hopefully not your kids sending to somebody else --
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upam da ne, kako jih vaši otroci pošiljajo komu drugemu --
00:41
or trying to translate the abbreviations
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ali pa si belite glavo s pomenom kratic
00:42
LOL, LMAO, HMU.
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LOL (smejim se na ves glas), LMAO (zelo močno se smejim), HMU (kontaktiraj me).
00:45
I can help you with those later.
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Pozneje vam jih lahko razložim.
00:47
But the parents in the room
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Ampak starši, ki ste v tem prostoru,
00:49
know that texting is actually
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veste, da je SMS-anje pravzaprav
00:51
the best way to communicate with your kids.
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najboljši način za komunikacijo z otroki.
00:53
It might be the only way to communicate with your kids.
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Morda je to celo edini način.
00:56
(Laughter)
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(Smeh)
00:58
The average teenager sends 3,339 text messages a month,
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Povprečen najstnik v enem mesecu pošlje 3.339 sporočil,
01:03
unless she's a girl, then it's closer to 4,000.
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dekleta pa blizu 4.000.
01:06
And the secret is she opens every single one.
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Poanta je, da nobeno sporočilo ni spregledano.
01:10
Texting has a 100 percent open rate.
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Sporočila so vedno prebrana.
01:13
Now the parents are really alarmed.
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Starši so zato zelo vznemirjeni.
01:15
It's a 100 percent open rate
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Sporočilo je vedno prebrano,
01:17
even if she doesn't respond to you
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četudi vaša hči ne odgovori,
01:18
when you ask her when she's coming home for dinner.
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ko jo vprašate, kdaj pride domov na večerjo.
01:20
I promise she read that text.
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Zagotavljam vam, da je prebrala sporočilo.
01:22
And this isn't some suburban iPhone-using teen phenomenon.
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To ni nekakšen obrobni pojav uporabe iPhona pri najstnikih, ki živijo v predmestjih.
01:28
Texting actually overindexes
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SMS-anje je še posebej pogosto
01:29
for minority and urban youth.
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pri pripadnikih manjšin in mestni mladini.
01:31
I know this because at DoSomething.org,
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To vem, ker smo pri DoSomething.org,
01:34
which is the largest organization
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največji organizaciji,
01:36
for teenagers and social change in America,
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ki se ukvarja z najstniki in družbenimi spremembami v ZDA,
01:39
about six months ago we pivoted
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pred približno pol leta
01:40
and started focusing on text messaging.
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usmerili naš pogled na SMS sporočila.
01:42
We're now texting out to about 200,000 kids a week
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Zdaj preko njih obveščamo približno 200.000 mladostnikov na teden
01:46
about doing our campaigns to make their schools more green
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o tem, da imamo akcijo za bolj ekološko osveščene šole
01:49
or to work on homeless issues and things like that.
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ali pa o ukvarjanju s problemom brezdomstva in podobno.
01:52
We're finding it 11 times more powerful than email.
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Ugotavljamo, da je SMS-anje 11-krat prodornejše kot e-pošta.
01:55
We've also found an unintended consequence.
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Naleteli pa smo tudi na nepredvideno posledico.
02:01
We've been getting text messages back like these.
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Nazaj dobivamo odgovore kot na primer tole:
02:04
"I don't want to go to school today.
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"Danes nočem v šolo.
02:08
The boys call me faggot."
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Ostali fantje me kličejo peder."
02:10
"I was cutting, my parents found out,
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"Starši so me zalotili, da sem se rezala
02:14
and so I stopped.
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zato sem nehala.
02:16
But I just started again an hour ago."
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Toda pred eno uro sem zopet pričela s tem."
02:18
Or, "He won't stop raping me.
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Ali pa: "Še kar naprej me posiljuje.
02:21
He told me not to tell anyone.
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Rekel je, da ne smem povedati nikomur.
02:23
It's my dad. Are you there?"
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Posiljuje me moj oče. Ste tam?"
02:26
That last one's an actual text message that we received.
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To zadnje je dobesedno sporočilo, ki smo ga prejeli.
02:29
And yeah, we're there.
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Ja, smo tam.
02:32
I will not forget the day we got that text message.
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Ne bom pozabila dne, ko smo dobili tisto sporočilo.
02:34
And so it was that day that we decided
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Takrat smo se odločili,
02:36
we needed to build a crisis text hotline.
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da moramo ustvariti SMS linijo za ljudi v stiski.
02:40
Because this isn't what we do.
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Kajti tega ne delamo.
02:41
We do social change.
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Mi ustvarjamo družbene spremembe.
02:42
Kids are just sending us these text messages
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Mladostniki nam pošiljajo SMS-e zato,
02:44
because texting is so familiar and comfortable to them
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ker so SMS-anja navajeni in jim je priročno,
02:47
and there's nowhere else to turn
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in ker se nimajo obrniti nikamor drugam,
02:49
that they're sending them to us.
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kot pa da nam pošljejo SMS.
02:52
So think about it, a text hotline; it's pretty powerful.
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Razmislite o tem; SMS linija je mogočna stvar.
02:54
It's fast, it's pretty private.
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SMS-anje je hitro in kar zasebno, saj
02:56
No one hears you in a stall, you're just texting quietly.
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te nihče ne sliši na WC-ju, lepo v tišini pošlješ SMS.
02:59
It's real time.
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Odvija se v realnem času.
03:01
We can help millions of teens with counseling and referrals.
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Milijonom najstnikov lahko pomagamo s svetovanjem in napotitvijo naprej,
03:04
That's great.
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To je super.
03:07
But the thing that really makes this awesome is the data.
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Ampak stvar je resnično mega zaradi podatkov.
03:11
Because I'm not really comfortable just helping that girl
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Prav nič lagodno se ne počutim,ko tistemu dekletu pomagam
03:14
with counseling and referrals.
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zgolj s svetovanjem in napotitvijo naprej.
03:15
I want to prevent this shit from happening.
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Hočem preprečiti, da bi se tako sranje sploh zgodilo.
03:19
So think about a cop.
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Pomislite na policista.
03:22
There's something in New York City.
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Nekaj se je zgodilo v New Yorku.
03:24
The police did it. It used to be just guess work, police work.
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To je bil sad dela policije. Včasih so samo ugibali, tipično policijsko delo.
03:26
And then they started crime mapping.
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Potem pa je policija začela označevati kazniva dejanja na zemljevidu.
03:30
And so they started following and watching
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Tako so začeli slediti in opazovati
03:31
petty thefts, summonses, all kinds of things --
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prekrške, sodne pozive, uporabo drog, vse možne stvari.
03:34
charting the future essentially.
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S tem so pravzaprav naredili zemljevid prihodnosti.
03:36
And they found things like,
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Spoznali so, na primer,
03:39
when you see crystal meth on the street,
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da ko vidijo uporabo metamfetamina na ulici,
03:40
if you add police presence,
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in okrepijo policijsko prisotnost,
03:42
you can curb the otherwise inevitable spate
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potem lahko obrzdajo poplavo sicer neizogibnih primerov
03:45
of assaults and robberies that would happen.
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napadov in ropov, ki bi se zgodili.
03:49
In fact, the year after
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Pravzaprav je leto potem,
03:50
the NYPD put CompStat in place,
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ko je newyorška policija vzpostavila CompStat,
03:53
the murder rate fell 60 percent.
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pogostnost umorov upadla za 60 odstotkov.
03:56
So think about the data from a crisis text line.
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Pomislite o podatkih iz SMS linije za ljudi v stiski.
04:00
There is no census on bullying and dating abuse
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Ne bi bilo popisa o nadlegovanjih, zlorabah na zmenkih,
04:04
and eating disorders and cutting and rape --
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motnjah hranjenja, rezanju samega sebe in posilstvih.
04:07
no census.
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podatkov ne bi bilo.
04:08
Maybe there's some studies, some longitudinal studies,
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Mogoče obstajajo neke dolgoročne študije,
04:11
that cost lots of money and took lots of time.
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ki stanejo ogromno denarja in zahtevajo veliko časa.
04:13
Or maybe there's some anecdotal evidence.
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Ali pa obstaja nek nepotrjen dokaz.
04:16
Imagine having real time data
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Predstavljajte si podatke, zbrane v realnem času,
04:19
on every one of those issues.
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o vsakem izmed prej omenjenih problemov.
04:20
You could inform legislation.
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S tem bi lahko informirali zakonodajna telesa.
04:22
You could inform school policy.
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Lahko bi informirali šolsko upravo.
04:24
You could say to a principal,
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Lahko bi rekli ravnatelju:
04:26
"You're having a problem every Thursday at three o'clock.
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Vsak četrtek ob treh popoldne se pri vas pojavlja problem.
04:29
What's going on in your school?"
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Kaj se dogaja na vaši šoli?"
04:31
You could see the immediate impact of legislation
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Videl bi se takojšnji učinek zakonodaje
04:33
or a hateful speech that somebody gives in a school assembly
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ali sovražnega govora, ki bi ga kdo širil na šolskem zboru
04:36
and see what happens as a result.
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in bi videli, kaj se zgodi.
04:39
This is really, to me,
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Zame je to
04:41
the power of texting and the power of data.
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resnična moč SMS-anja in moč podatkov.
04:44
Because while people are talking about data,
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Medtem, ko se ljudje pogovarjajo o tem, kako podatki
04:46
making it possible for Facebook
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omogočijo, da lahko Facebook
04:48
to mine my friend from the third grade,
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izbrska prijatelja iz 3. razreda osnovne šole,
04:50
or Target to know when it's time for me to buy more diapers,
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ali da me Target opomni, kdaj je čas za nakup novih plenic,
04:53
or some dude to build a better baseball team,
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ali pa sporoči nekemu tipu, naj sestavi boljšo bejzbolsko ekipo,
04:56
I'm actually really excited about the power of data and the power of texting
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sem jaz navdušena nad tem, kako moč podatkov in SMS-ov
05:01
to help that kid go to school,
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pomaga tistemu fantu, da gre v šolo,
05:03
to help that girl stop cutting in the bathroom
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da se tisto dekle neha rezati v kopalnici,
05:06
and absolutely to help that girl whose father's raping her.
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in da absolutno pomaga tistemu dekletu, ki jo posiljuje lastni oče.
05:09
Thank you.
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Hvala.
05:12
(Applause)
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(Aplavz)
ABOUT THE SPEAKER
Nancy Lublin - ActivistAs the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives.
Why you should listen
Nancy Lublin is Founder and CEO of Crisis Text Line, the nations first free, 24/7 text line for people in crisis. To date, almost 10 million text messages have come through the text line.
Nancy recently left her post as CEO of DoSomething.org, one of the largest global organizations for young people and social change. Previously, she founded Dress for Success, the organization that helps women transition from welfare to work.
Nancy Lublin | Speaker | TED.com