TED2012
Nancy Lublin: Texting that saves lives
Nancy Lublin: Nancy Lublin: as mensaxes de texto salvan vidas
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Cando Nancy Lublin e a súa organización comezaron a mandar mensaxes de texto para axudar aos adolescentes, descubriu algo sorprendente: os adolescentes comezaron a mandarlles mensaxes cos seus problemas, desde o abuso ata a depresión. Por iso, crearon unha liña de mensaxes de texto para tratar esas crisis, e o resultado foi mellor do esperado.
Nancy Lublin - Activist
As the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives. Full bio
As the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives. Full bio
Double-click the English transcript below to play the video.
00:18
To most of you, this is a device
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Para moitos de vós, este é un aparello
00:19
to buy, sell, play games,
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para mercar, vender, xogar
00:22
watch videos.
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e ver vídeos.
00:24
I think it might be a lifeline.
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Eu penso que pode ser un salvavidas.
00:26
I think actually it might be able to save more lives
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De feito, penso que podería salvar máis vidas
00:29
than penicillin.
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ca penicilina.
00:30
Texting:
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Enviar mensaxes de texto:
00:32
I know I say texting and a lot of you think sexting,
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cando falo de mensaxes de texto,
moitos pensades en sexo,
moitos pensades en sexo,
00:35
a lot of you think about the lewd photos that you see --
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moitos pensades en fotos obscenas,
00:38
hopefully not your kids sending to somebody else --
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espero que non nos vosos fillos
enviándollas a calquera.
enviándollas a calquera.
00:41
or trying to translate the abbreviations
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Tamén pensades no significado das abreviaturas
00:42
LOL, LMAO, HMU.
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LOL, XD, TKM.
00:45
I can help you with those later.
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Podo axudarvos con iso máis tarde.
00:47
But the parents in the room
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Pero os pais presentes saben que
00:49
know that texting is actually
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as mensaxes de texto son
00:51
the best way to communicate with your kids.
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a mellor forma de comunicarse cos fillos.
00:53
It might be the only way to communicate with your kids.
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Pode que sexa a única forma de facelo.
00:56
(Laughter)
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(Risas)
00:58
The average teenager sends 3,339 text messages a month,
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Un adolescente medio envía
3.339 mensaxes de texto ao mes,
3.339 mensaxes de texto ao mes,
01:03
unless she's a girl, then it's closer to 4,000.
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as rapazas incluso poden chegar aos 4.000.
01:06
And the secret is she opens every single one.
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O segredo é que abren
tódalas mensaxes que reciben.
tódalas mensaxes que reciben.
01:10
Texting has a 100 percent open rate.
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Ábrese o 100% das mensaxes de texto.
01:13
Now the parents are really alarmed.
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Agora os pais están alarmados.
01:15
It's a 100 percent open rate
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Trátase dun 100%
01:17
even if she doesn't respond to you
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aínda que ela non responda
01:18
when you ask her when she's coming home for dinner.
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se lle preguntas cando virá a casa para cear.
01:20
I promise she read that text.
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Asegúrovos que ela leu a mensaxe.
01:22
And this isn't some suburban iPhone-using teen phenomenon.
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E non se trata dun fenómeno limitado
a adolescentes ricos cun iPhone.
a adolescentes ricos cun iPhone.
01:28
Texting actually overindexes
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O envío de mensaxes é máis frecuente
01:29
for minority and urban youth.
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nos grupos minoritarios.
01:31
I know this because at DoSomething.org,
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Seino porque en DoSomething.org,
01:34
which is the largest organization
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a maior organización de EEUU
01:36
for teenagers and social change in America,
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para adolescentes e cambio social,
01:39
about six months ago we pivoted
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fai seis meses que comezamos a
01:40
and started focusing on text messaging.
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centrarnos no envío de mensaxes.
01:42
We're now texting out to about 200,000 kids a week
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Cada semana, uns 200.000 rapaces
recibes as nosas mensaxes
recibes as nosas mensaxes
01:46
about doing our campaigns to make their schools more green
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sobre campañas ecolóxicas no colexio
01:49
or to work on homeless issues and things like that.
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ou sobre voluntariado cos sinteito e esas cousas.
01:52
We're finding it 11 times more powerful than email.
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Atopámolo 11 veces máis eficaz ca o mail.
01:55
We've also found an unintended consequence.
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Tamén xurdiu unha consecuencia inesperada.
02:01
We've been getting text messages back like these.
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Recibimos respostas coma estas.
02:04
"I don't want to go to school today.
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"Hoxe non quero ir ao colexio.
02:08
The boys call me faggot."
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Os rapaces chámanme marica."
02:10
"I was cutting, my parents found out,
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"Automutilábame pero meus pais descubrírono
02:14
and so I stopped.
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así que parei.
02:16
But I just started again an hour ago."
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Voltei a empezar a facelo fai unha hora."
02:18
Or, "He won't stop raping me.
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ou, "Non vai parar de violarme.
02:21
He told me not to tell anyone.
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Pediume que non o contara.
02:23
It's my dad. Are you there?"
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É meu pai. ¿Estades aí?"
02:26
That last one's an actual text message that we received.
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A último é unha mensaxe real que recibimos.
02:29
And yeah, we're there.
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E si, estamos aí.
02:32
I will not forget the day we got that text message.
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Non olvidarei o día
que recibimos esa mensaxe.
que recibimos esa mensaxe.
02:34
And so it was that day that we decided
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Ese mesmo día decidimos
02:36
we needed to build a crisis text hotline.
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crear unha liña de mensaxes de emerxencia.
02:40
Because this isn't what we do.
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Porque isto non é o que facemos.
02:41
We do social change.
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Facemos cambio social.
02:42
Kids are just sending us these text messages
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Os rapaces mándannos esas mensaxes
02:44
because texting is so familiar and comfortable to them
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porque mandalas é moi familiar e cómodo
02:47
and there's nowhere else to turn
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e non teñen a quen mandarllas
02:49
that they're sending them to us.
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así que mándannolas a nós.
02:52
So think about it, a text hotline; it's pretty powerful.
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Pensadeo, unha liña de mensaxes
é algo moi eficaz.
é algo moi eficaz.
02:54
It's fast, it's pretty private.
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É rápida, é bastante privada.
02:56
No one hears you in a stall, you're just texting quietly.
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Ninguén te oe na cabina, envías a mensaxe en silencio.
02:59
It's real time.
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É en tempo real.
03:01
We can help millions of teens with counseling and referrals.
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Podemos axudar a milleiros de rapaces con consellos.
03:04
That's great.
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É xenial.
03:07
But the thing that really makes this awesome is the data.
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Pero o que converte esta idea
en algo xenial son os datos.
en algo xenial son os datos.
03:11
Because I'm not really comfortable just helping that girl
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Porque non me sinto ben axudando a esa rapaza
03:14
with counseling and referrals.
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soamente con consellos.
03:15
I want to prevent this shit from happening.
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Quero previr toda esta merda.
03:19
So think about a cop.
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Así que pensade nun poli.
03:22
There's something in New York City.
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Hai un sistema en Nova York.
03:24
The police did it. It used to be just guess work, police work.
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A policía adoitaba facer deducións, traballo policial.
03:26
And then they started crime mapping.
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Logo comezou a cartografar a criminalidade.
03:30
And so they started following and watching
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Despois comezou a seguir e observar
03:31
petty thefts, summonses, all kinds of things --
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pequenos furtos, citacións e todo iso.
03:34
charting the future essentially.
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Basicamente facendo mapas do futuro.
03:36
And they found things like,
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E descubriron cousas como que
03:39
when you see crystal meth on the street,
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cando hai cristal nas rúas,
03:40
if you add police presence,
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se existe presenza policial,
03:42
you can curb the otherwise inevitable spate
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pódese parar a case inevitable onda
03:45
of assaults and robberies that would happen.
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de asaltos e roubos que ocorrerían.
03:49
In fact, the year after
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De feito, o ano despois
03:50
the NYPD put CompStat in place,
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de aplicar o sistema CompStat,
03:53
the murder rate fell 60 percent.
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o taxa de asasinatos descendeu un 60%.
03:56
So think about the data from a crisis text line.
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Pensade nunha liña de mensaxes de emerxencia.
04:00
There is no census on bullying and dating abuse
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Non hai un censo de acoso na escola ou nas relacións,
04:04
and eating disorders and cutting and rape --
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de desordes alimenticios, auto-lesións ou violacións.
04:07
no census.
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Non hai datos.
04:08
Maybe there's some studies, some longitudinal studies,
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Hai estudios,
algúns estudios pouco exhaustivos,
algúns estudios pouco exhaustivos,
04:11
that cost lots of money and took lots of time.
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que custan moitos cartos e levan moito tempo.
04:13
Or maybe there's some anecdotal evidence.
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Ou quizais hai probas anecdóticas.
04:16
Imagine having real time data
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Imaxinade ter información real
04:19
on every one of those issues.
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sobre cada un deses aspectos.
04:20
You could inform legislation.
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Axudaría a lexislar.
04:22
You could inform school policy.
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Axudaría nas políticas escolares.
04:24
You could say to a principal,
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Diríalle ao director:
04:26
"You're having a problem every Thursday at three o'clock.
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"Tes un problema cada xoves ás tres.
04:29
What's going on in your school?"
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¿Que pasa no teu colexio?"
04:31
You could see the immediate impact of legislation
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Veríase o impacto inmediato das leis.
04:33
or a hateful speech that somebody gives in a school assembly
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Veríanse cales son os resultados
dun discurso cheo de odio
dun discurso cheo de odio
04:36
and see what happens as a result.
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que alguén da nunha asamblea escolar.
04:39
This is really, to me,
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Para min, este é poder
04:41
the power of texting and the power of data.
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das mensaxes de texto e dos datos.
04:44
Because while people are talking about data,
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Porque mentres a xente fala de datos,
04:46
making it possible for Facebook
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que fan posible que Facebook atope
04:48
to mine my friend from the third grade,
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aos meus amigos de tercer grao
04:50
or Target to know when it's time for me to buy more diapers,
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ou que unha alarma me avise
de que preciso máis cueiros
de que preciso máis cueiros
04:53
or some dude to build a better baseball team,
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ou que alguén forme
un mellor equipo de béisbol,
un mellor equipo de béisbol,
04:56
I'm actually really excited about the power of data and the power of texting
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a min emocióname que
os datos e as mensaxes de texto
os datos e as mensaxes de texto
05:01
to help that kid go to school,
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axuden a ese neno a ir ao colexio,
05:03
to help that girl stop cutting in the bathroom
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axuden a que esa nena deixe de mutilarse
05:06
and absolutely to help that girl whose father's raping her.
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e, por suposto, axuden a esa nena
que é violada polo seu pai.
que é violada polo seu pai.
05:09
Thank you.
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Grazas.
05:12
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Nancy Lublin - ActivistAs the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives.
Why you should listen
Nancy Lublin is Founder and CEO of Crisis Text Line, the nations first free, 24/7 text line for people in crisis. To date, almost 10 million text messages have come through the text line.
Nancy recently left her post as CEO of DoSomething.org, one of the largest global organizations for young people and social change. Previously, she founded Dress for Success, the organization that helps women transition from welfare to work.
Nancy Lublin | Speaker | TED.com