TED2012
Nancy Lublin: Texting that saves lives
南希 盧布林：拯救生命的短訊
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南希 盧布林用短訊呼籲年青人幫助她的社會服務組織時，她驚訝地發現她收到的短訊回覆中，有些是關於年青人自身的困難，包括欺凌、欺壓和侵犯等。因此，她設立了一條危機短訊熱線。結果，熱線發揮的作用比她想像的更重要。
Nancy Lublin - Activist
As the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives. Full bio
As the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives. Full bio
Double-click the English transcript below to play the video.
00:18
To most of you, this is a device
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在座各位都有這樣一個裝置
00:19
to buy, sell, play games,
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你可以用它進行買賣、玩遊戲
00:22
watch videos.
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看視頻
00:24
I think it might be a lifeline.
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在我看來 它是一條生命線
00:26
I think actually it might be able to save more lives
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我認為它可能比
00:29
than penicillin.
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盘尼西林拯救更多的生命
00:30
Texting:
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發短訊：
00:32
I know I say texting and a lot of you think sexting,
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我知道在座很多人會聯想到性短訊
00:35
a lot of you think about the lewd photos that you see --
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很多人會想到 一些你看到別人發的猥褻照片
00:38
hopefully not your kids sending to somebody else --
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我希望那個人不是你的孩子
00:41
or trying to translate the abbreviations
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或者你會想解讀一些縮寫字
00:42
LOL, LMAO, HMU.
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像 LOL, LMAO, HMU 等
00:45
I can help you with those later.
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我等一下可以告訴你它們的意思
00:47
But the parents in the room
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但是 在座的父母們
00:49
know that texting is actually
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都知道發短訊其實是
00:51
the best way to communicate with your kids.
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與孩子溝通的最佳方法
00:53
It might be the only way to communicate with your kids.
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它有可能是與孩子溝通的唯一方法
00:56
(Laughter)
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(笑聲)
00:58
The average teenager sends 3,339 text messages a month,
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一個青少年平均每月會發3,339條短訊
01:03
unless she's a girl, then it's closer to 4,000.
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如果是女孩子的話 這數字可以達到 4,000條
01:06
And the secret is she opens every single one.
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告訴你們一個秘密 她會打開所有收到的短訊
01:10
Texting has a 100 percent open rate.
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短訊的打開率是 100%
01:13
Now the parents are really alarmed.
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現在 家長們就開始憂心了
01:15
It's a 100 percent open rate
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如果打開率是100%的話
01:17
even if she doesn't respond to you
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即使她沒有回覆
01:18
when you ask her when she's coming home for dinner.
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你叫她回家吃晚餐的短訊
01:20
I promise she read that text.
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我可以保證 她已經看了那條短訊
01:22
And this isn't some suburban iPhone-using teen phenomenon.
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這不是居住在郊外、用 iPhone 的青年現象
01:28
Texting actually overindexes
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更傾向發短訊的人
01:29
for minority and urban youth.
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是小數群體和居住在城市的年青人
01:31
I know this because at DoSomething.org,
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這是我從 DoSomething.org 上得知的信息
01:34
which is the largest organization
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它是一個大型組織
01:36
for teenagers and social change in America,
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為美國年青人和社會變遷而設立
01:39
about six months ago we pivoted
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6個月之前 我們成為組織的活躍成員
01:40
and started focusing on text messaging.
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並開始把焦點放在短訊發送上
01:42
We're now texting out to about 200,000 kids a week
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現在 我們每週向200,000名年輕人發短訊
01:46
about doing our campaigns to make their schools more green
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告訴他們 我們正在爭取讓他們的學校更環保
01:49
or to work on homeless issues and things like that.
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或者我們正在跟進 無家者問題等的事情
01:52
We're finding it 11 times more powerful than email.
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我們發現短訊的影響力比電郵強大11 倍
01:55
We've also found an unintended consequence.
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我們也收到一個出乎意料的結果
02:01
We've been getting text messages back like these.
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我們收到一些像這樣的回覆
02:04
"I don't want to go to school today.
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" 我今天不想上學，
02:08
The boys call me faggot."
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男同學都說我是同性戀。"
02:10
"I was cutting, my parents found out,
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" 我父母發現我在割手，
02:14
and so I stopped.
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所以我停止了。
02:16
But I just started again an hour ago."
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但在一個小時之前 我又在割手了。"
02:18
Or, "He won't stop raping me.
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或者是, "他不可能會停止強姦我，
02:21
He told me not to tell anyone.
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他不讓我告訴別人。
02:23
It's my dad. Are you there?"
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他是我爸爸。 你收到嗎?"
02:26
That last one's an actual text message that we received.
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我們真的收到最後那條短訊
02:29
And yeah, we're there.
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對的 我們收到了
02:32
I will not forget the day we got that text message.
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我不會忘記收到那條短訊的那一天
02:34
And so it was that day that we decided
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從那天 我們決定
02:36
we needed to build a crisis text hotline.
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我們需要建立一條危機短訊熱線
02:40
Because this isn't what we do.
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因為這不是我們本來想做的
02:41
We do social change.
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我們本來的工作是關於社會變遷
02:42
Kids are just sending us these text messages
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年青人會發這些短訊給我們
02:44
because texting is so familiar and comfortable to them
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是因為他們很習慣用這種方式表達自己
02:47
and there's nowhere else to turn
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同時 他們也沒有傾訴的對象
02:49
that they're sending them to us.
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所以他們才會發短訊給我們
02:52
So think about it, a text hotline; it's pretty powerful.
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所以 試想想 短訊熱線可以多強大
02:54
It's fast, it's pretty private.
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它很快 又可以保護私隱
02:56
No one hears you in a stall, you're just texting quietly.
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沒有人可以偷聽你 你可以靜靜地發短訊
02:59
It's real time.
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它還是即時的資訊
03:01
We can help millions of teens with counseling and referrals.
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我們可以幫助上百萬在接受心理咨詢在轉介中的年青人
03:04
That's great.
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那實在太好了
03:07
But the thing that really makes this awesome is the data.
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但是更重要的其實是那些數據
03:11
Because I'm not really comfortable just helping that girl
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因為我不僅想幫助那女孩
03:14
with counseling and referrals.
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讓她得到適當的心理咨詢或轉介
03:15
I want to prevent this shit from happening.
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我想阻止這發生的一切
03:19
So think about a cop.
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想一想這樣的受害
03:22
There's something in New York City.
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在紐約市發生的時候
03:24
The police did it. It used to be just guess work, police work.
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警察以往是用猜的方式去完成任務
03:26
And then they started crime mapping.
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去做犯罪映射
03:30
And so they started following and watching
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他們會跟縱、觀察
03:31
petty thefts, summonses, all kinds of things --
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一些小偷、被傳喚出庭的人等
03:34
charting the future essentially.
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作為未來工作的指南
03:36
And they found things like,
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他們得出以下總結
03:39
when you see crystal meth on the street,
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當你在街上看到冰毒
03:40
if you add police presence,
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如果你報警的話
03:42
you can curb the otherwise inevitable spate
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你可以阻止本來不可避免的
03:45
of assaults and robberies that would happen.
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強姦或搶劫
03:49
In fact, the year after
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事實上,今年在
03:50
the NYPD put CompStat in place,
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紐約市警察局使用 CompStat 系統後
03:53
the murder rate fell 60 percent.
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謀殺率降低了60%
03:56
So think about the data from a crisis text line.
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所以 想一想我們在危機短訊熱線得到的數據
04:00
There is no census on bullying and dating abuse
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現在我們沒有關於欺凌和約會暴力
04:04
and eating disorders and cutting and rape --
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和飲食失調、割手和強姦
04:07
no census.
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沒有相關的統計數據
04:08
Maybe there's some studies, some longitudinal studies,
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可能有一些相關研究, 一些縱觀的研究
04:11
that cost lots of money and took lots of time.
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這些研究花費了很多的金錢和時間
04:13
Or maybe there's some anecdotal evidence.
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可能也有一些傳聞
04:16
Imagine having real time data
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想一想 擁有這些即時數據
04:19
on every one of those issues.
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各領域的實時數據
04:20
You could inform legislation.
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你可以告知立法當局
04:22
You could inform school policy.
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你可以告知校警
04:24
You could say to a principal,
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你可以告訴校長：
04:26
"You're having a problem every Thursday at three o'clock.
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"在每個星期四的3點，你的學校都會發生甚麼事。
04:29
What's going on in your school?"
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你的學校是怎麼了?"
04:31
You could see the immediate impact of legislation
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你馬上可以看到 這對立法當局的影響
04:33
or a hateful speech that somebody gives in a school assembly
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或在學校集會上有人發表令人討厭的演講
04:36
and see what happens as a result.
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可以看到結果
04:39
This is really, to me,
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這對於我來說
04:41
the power of texting and the power of data.
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是短訊和數據的力量
04:44
Because while people are talking about data,
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因為當人們在談論資料
04:46
making it possible for Facebook
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可以在臉書上
04:48
to mine my friend from the third grade,
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幫我找回三年級的同學
04:50
or Target to know when it's time for me to buy more diapers,
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或讓Target知道我甚麼時候需要買多一點尿布
04:53
or some dude to build a better baseball team,
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或者讓人們建立更強的棒球隊
04:56
I'm actually really excited about the power of data and the power of texting
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我真的非常希望能 用數據和短訊的力量
05:01
to help that kid go to school,
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幫助那個年青人 使他有勇氣去上學
05:03
to help that girl stop cutting in the bathroom
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幫助那個女孩 使她不再在浴室割手
05:06
and absolutely to help that girl whose father's raping her.
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和幫助那個被父親強姦的女孩
05:09
Thank you.
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謝謝
05:12
(Applause)
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(掌聲)
ABOUT THE SPEAKER
Nancy Lublin - ActivistAs the CEO and Founder of Crisis Text Line, Nancy Lublin is using technology and data to help save lives.
Why you should listen
Nancy Lublin is Founder and CEO of Crisis Text Line, the nations first free, 24/7 text line for people in crisis. To date, almost 10 million text messages have come through the text line.
Nancy recently left her post as CEO of DoSomething.org, one of the largest global organizations for young people and social change. Previously, she founded Dress for Success, the organization that helps women transition from welfare to work.
Nancy Lublin | Speaker | TED.com