TEDGlobal 2013
Julian Treasure: How to speak so that people want to listen
Džulijan Trežr: Kako pričati, a da ljudi žele da vas slušaju
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Jeste li ikad osjećali kako vas niko ne sluša kod pričate? Tu je Džulijan Trežr da pomogne. U ovom korisnom govoru, ekspert za zvukove pokazuje brojne "kako" moćnog govora - od korisnih vježbi za govor do savjeta kako da pričate sa empatijom. Govor koji može pomoći svijetu da zvuči divnije.
Julian Treasure - Sound consultant
Julian Treasure studies sound and advises businesses on how best to use it. Full bio
Julian Treasure studies sound and advises businesses on how best to use it. Full bio
Double-click the English transcript below to play the video.
00:14
The human voice:
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Ljudski glas:
00:16
It's the instrument we all play.
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To je instrument koji svi sviramo.
00:18
It's the most powerful sound in the world, probably.
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To je najmoćniji zvuk na svijetu,
vjerovatno.
vjerovatno.
00:20
It's the only one that can start a war
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To je jedini koji može da pokrene rat
00:22
or say "I love you."
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ili da kaže "Volim te."
00:24
And yet many people have the experience
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A ipak mnogo ljudi je doživjelo
00:25
that when they speak, people don't listen to them.
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da ih drugi ljudi ne slušaju kada pričaju.
00:28
And why is that?
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Zašto se to dešava?
00:29
How can we speak powerfully
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Kako možemo da pričamo moćno
00:31
to make change in the world?
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i unosimo promjene u svijetu?
00:33
What I'd like to suggest, there are
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Ono što bih ja želio da predložim je da
00:35
a number of habits that we need to move away from.
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moramo da se odmaknemo od brojnih navika.
00:37
I've assembled for your pleasure here
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Uredio sam ovdje na vaše zadovoljstvo
00:39
seven deadly sins of speaking.
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sedam smrtnih grjehova govora.
00:41
I'm not pretending this is an exhaustive list,
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Neću se pretvarati
da je ovo iscrpljujuća lista,
da je ovo iscrpljujuća lista,
00:43
but these seven, I think, are pretty large
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ali smatram da su ovih sedam
poprilično velike navike
poprilično velike navike
00:46
habits that we can all fall into.
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koje mogu da nas obuzmu.
00:49
First, gossip,
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Prvo, ogovaranje,
00:52
speaking ill of somebody who's not present.
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pričanje lošeg o nekom ko nije prisutan.
00:54
Not a nice habit, and we know perfectly well
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Nije fina navika, i znamo savršeno dobro
00:56
the person gossiping five minutes later
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da će osoba koja sad ogovara
pet minuta kasnije
pet minuta kasnije
00:58
will be gossiping about us.
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ogovarati nas.
01:01
Second, judging.
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Drugo, osuđivanje.
01:03
We know people who are like this in conversation,
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Znamo ljude koji su ovakvi u konverzaciji,
01:05
and it's very hard to listen to somebody
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i jako je teško slušati nekog
01:07
if you know that you're being judged
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ako znaš da te ta osoba osuđuje
01:09
and found wanting at the same time.
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i da te čini glupim u isto vrijeme.
01:12
Third, negativity.
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Treće, negativnost.
01:14
You can fall into this.
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Možete upasti u nju.
01:15
My mother, in the last years of her life,
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Moja majka je,
posljednjih godina svog života,
posljednjih godina svog života,
01:17
became very, very negative, and it's hard to listen.
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postala jako, jako negativna,
i teško je slušati je.
i teško je slušati je.
01:19
I remember one day, I said to her,
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Sjećam se da sam joj jednog dana rekao:
01:21
"It's October 1 today,"
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01:22
and she said, "I know, isn't it dreadful?"
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"Danas je prvi oktobar,"
na šta je odgovorila,
"Znam, nije li to užasno?"
"Znam, nije li to užasno?"
01:25
(Laughter)
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(Smijeh)
01:27
It's hard to listen when somebody's that negative.
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Teško je slušati kada je neko
toliko negativan.
toliko negativan.
01:30
And another form of negativity, complaining.
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I još jedan oblik negativnosti, žaljenje.
01:33
Well, this is the national art of the U.K.
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Pa, ovo je nacionalna umjestnost
Ujedinjenog Kraljevstva.
Ujedinjenog Kraljevstva.
01:37
It's our national sport. We
complain about the weather,
complain about the weather,
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To je naš nacionalni sport.
01:39
about sport, about politics, about everything,
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Mi se žalimo na vrijeme,
na sport, politiku, sve,
na sport, politiku, sve,
01:42
but actually complaining is viral misery.
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ali žaljenje je zapravo virusna bijeda.
01:44
It's not spreading sunshine
and lightness in the world.
and lightness in the world.
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Ono ne predstavlja širenje
sunčeve svjetlosti i lakoće kroz svijet.
sunčeve svjetlosti i lakoće kroz svijet.
01:48
Excuses. We've all met this guy.
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Izgovori.
Svi smo mi upoznali ovog čovjeka.
Svi smo mi upoznali ovog čovjeka.
01:51
Maybe we've all been this guy.
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Možda smo svi mi i bili ovaj čovjek.
01:52
Some people have a blamethrower.
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Neki ljudi imaju bacače krivice.
01:55
They just pass it on to everybody else
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Oni je samo prenose na sve druge
01:57
and don't take responsibility for their actions,
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i ne preuzimaju odgovornost
za svoje postupke,
za svoje postupke,
01:59
and again, hard to listen to
somebody who is being like that.
somebody who is being like that.
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i opet, teško je slušati nekog
ko se tako ponaša.
ko se tako ponaša.
02:02
Penultimate, the sixth of the seven,
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Pretposljednji, šesti od sedam,
02:04
embroidery, exaggeration.
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uljepšavanje, pretjerivanje.
02:08
It demeans our language, actually, sometimes.
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Ono zapravo ponižava naš jezik ponekad.
02:10
For example, if I see something
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Na primjer, ako ja vidim nešto
02:12
that really is awesome,
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što je zaista strašno,
02:14
what do I call it?
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kako ga nazovem?
02:15
(Laughter)
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(Smijeh)
02:17
And then of course this exaggeration becomes lying,
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I onda, naravno,
ovo pretjerivanje postaje laganje,
ovo pretjerivanje postaje laganje,
02:20
out and out lying, and we don't want to listen
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potpuno laganje, a ne želimo da slušamo
02:22
to people we know are lying to us.
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ljude koji znamo da nas lažu.
02:24
And finally, dogmatism,
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I konačno, dogmatizam,
02:27
the confusion of facts with opinions.
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zbrka činjenica i mišljenja.
02:31
When those two things get conflated,
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Kada se te dvije stvari spoje,
02:33
you're listening into the wind.
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vi slušate u vjetar.
02:34
You know, somebody is bombarding you
with their opinions as if they were true.
with their opinions as if they were true.
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Znate ono kada vas neko bombarduje
sa njihovim mišljenjima
sa njihovim mišljenjima
kao da su ona tačna.
02:38
It's difficult to listen to that.
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Teško je slušati to.
02:40
So here they are, seven deadly sins of speaking.
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Dakle, evo ih,
sedam smrtnih grjehova govora.
sedam smrtnih grjehova govora.
02:43
These are things I think we need to avoid.
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To su stvari koje smatram
da treba da izbjegavamo.
da treba da izbjegavamo.
02:46
But is there a positive way to think about this?
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A postoji li pozitivan način
gledanja na ovo?
gledanja na ovo?
02:48
Yes, there is.
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Da, postoji.
02:50
I'd like to suggest that there are four
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Rekao bih da postoje četiri
02:52
really powerful cornerstones, foundations,
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veoma snažna kamena temeljca, temelja
02:55
that we can stand on if we want our speech
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na kojima možemo da stojimo
ako želimo naš govor
ako želimo naš govor
02:58
to be powerful and to make change in the world.
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da bude moćan
i da unosimo promjene u svijetu.
i da unosimo promjene u svijetu.
03:01
Fortunately, these things spell a word.
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Srećom, ove stvari sačinjavaju riječ.
03:04
The word is "hail," and it has
a great definition as well.
a great definition as well.
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Ta riječ je "aklamirati,"
i ono ima i sjajnu definiciju.
i ono ima i sjajnu definiciju.
03:07
I'm not talking about the stuff that falls from the sky
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Ne pričam o stvarima koje padaju s neba
03:09
and hits you on the head.
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i udaraju te u glavu.
03:10
I'm talking about this definition,
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Pričam o ovoj definiciji,
03:12
to greet or acclaim enthusiastically,
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pozdraviti ili odobravati sa entuzijazmom,
03:14
which is how I think our words will be received
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a to je način na koji ja smatram
da će naše riječi biti primljene
da će naše riječi biti primljene
03:17
if we stand on these four things.
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ako stojimo na ovim četiri stvarima.
03:18
So what do they stand for?
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Šta to one predstavljaju?
03:20
See if you can guess.
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Pokušajte da pogodite.
03:21
The H, honesty, of course,
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I, iskrenost, naravno,
03:25
being true in what you say, being straight and clear.
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biti iskren u onome što govoriš,
biti otvoren i jasan.
biti otvoren i jasan.
03:28
The A is authenticity, just being yourself.
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A je autentičnost, samo biti ono što jesi.
03:32
A friend of mine described it as
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Jedan moj prijatelj ju je opisao kao
03:33
standing in your own truth,
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stajanje u sopstvenoj istini,
03:35
which I think is a lovely way to put it.
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što mislim da je lijep način
da se objasni.
da se objasni.
03:37
The I is integrity, being your word,
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I je integritet, biti svoja riječ,
03:40
actually doing what you say,
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zapravo raditi ono što kažeš,
03:41
and being somebody people can trust.
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i biti neko kome ljudi mogu vjerovati.
03:44
And the L is love.
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I Lj je ljubav.
03:47
I don't mean romantic love,
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Ne mislim na romantičnu ljubav,
03:49
but I do mean wishing people well, for two reasons.
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već na to da želimo dobro drugima,
iz dva razloga.
iz dva razloga.
03:52
First of all, I think absolute honesty
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Prije svega, smatram da potpuna iskrenost
03:55
may not be what we want.
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možda nije ono što želimo.
03:56
I mean, my goodness, you look ugly this morning.
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Mislim, bože dragi, izgledaš ružno jutros.
03:58
Perhaps that's not necessary.
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Možda to nije neophodno.
04:02
Tempered with love, of course,
honesty is a great thing.
honesty is a great thing.
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Ublažena ljubavlju, naravno,
iskrenost je sjajna stvar.
iskrenost je sjajna stvar.
04:05
But also, if you're really wishing somebody well,
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Takođe, ako stvarno želiš dobro nekom,
04:08
it's very hard to judge them at the same time.
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teško je osuđivati ih u isto vrijeme.
04:11
I'm not even sure you can do those two things
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Čak nijesam ni siguran
da li te dvije stvari mogu da se rade
da li te dvije stvari mogu da se rade
04:13
simultaneously.
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simultano.
04:15
So hail.
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Prema tome, aklamiranje.
04:17
Also, now that's what you say,
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Takođe, to je ono što kažete,
04:18
and it's like the old song, it is what you say,
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i ono je poput one stare pjesme,
stvar je u tome kako kazati,
stvar je u tome kako kazati,
04:20
it's also the way that you say it.
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ali takođe i na koji način kazati.
04:22
You have an amazing toolbox.
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Imate jednu zadivljujuću kutiju s alatom.
04:24
This instrument is incredible,
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Ovaj instrument je nevjerovatan,
04:26
and yet this is a toolbox that very
few people have ever opened.
few people have ever opened.
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ali opet je ovu kutuju s alatom
jako mali broj ljudi ikad otvorilo.
jako mali broj ljudi ikad otvorilo.
04:29
I'd like to have a little rummage in there
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Ja bih rado malko preturao po njoj
04:31
with you now and just pull a few tools out
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sa vama i jednostavno izvukao
nekoliko alatki
nekoliko alatki
04:33
that you might like to take away and play with,
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koje biste rado ponijeli
sa sobom da se igrate,
sa sobom da se igrate,
04:35
which will increase the power of your speaking.
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koje bi uvećale moć vašeg govora.
04:38
Register, for example.
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Doseg, na primjer.
04:40
Now, falsetto register may not
be very useful most of the time,
be very useful most of the time,
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Falseto registar možda nije koristan
većinom vremena,
većinom vremena,
04:44
but there's a register in between.
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ali postoji jedan doseg u sredini.
04:46
I'm not going to get very technical about this
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Neću biti mnogo stručan povodom ovoga
04:47
for any of you who are voice coaches.
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za sve vas koji ste glasovni treneri.
04:49
You can locate your voice, however.
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Vi možete da locirate vaš glas.
04:51
So if I talk up here in my nose,
you can hear the difference.
you can hear the difference.
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Ako bih pričao gore iz nosa,
čuli biste razliku.
čuli biste razliku.
04:53
If I go down here in my throat,
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Ako bih spuštio glas u grlo,
04:55
which is where most of us
speak from most of the time.
speak from most of the time.
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odakle većina nas uglavnom priča.
04:58
But if you want weight,
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Ali ako želite težinu,
05:00
you need to go down here to the chest.
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morate da spuštite glas dolje do grudi.
05:03
You hear the difference?
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Čujete li razliku?
05:04
We vote for politicians with lower voices, it's true,
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Mi glasamo za političare
sa dubljim glasom, to je tačno,
sa dubljim glasom, to je tačno,
05:08
because we associate depth with power
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zato što povezujemo dubinu sa moći
05:11
and with authority.
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i autoritetom.
05:14
That's register.
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To je doseg.
05:16
Then we have timbre.
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Zatim imamo boju glasa.
05:17
It's the way your voice feels.
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To je način na koji osjećate svoj glas.
05:19
Again, the research shows that we prefer voices
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Opet, istraživanje pokazuje
da dajemo prednost glasovima
da dajemo prednost glasovima
05:21
which are rich, smooth, warm, like hot chocolate.
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koji su bogati, glatki, topli,
kao vruća čokolada.
kao vruća čokolada.
05:26
Well if that's not you, that's not the end of the world,
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Ako to niste vi, nije smak svijeta
05:30
because you can train.
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jer možete da trenirate.
05:31
Go and get a voice coach.
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Idite i nabavite glasovnog trenera.
05:32
And there are amazing things you can do
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Zadivljujuće su stvari
koje možete da uradite
koje možete da uradite
05:34
with breathing, with posture, and with exercises
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sa disanjem, stavom, i vježbama
05:37
to improve the timbre of your voice.
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kojim biste unaprijedili boju glasa.
05:39
Then prosody. I love prosody.
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Zatim prozodija. Volim prozodiju.
05:41
This is the sing-song, the meta-language
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Ovo je podizanje i spuštanje glasa
po šablonu, metajezik
po šablonu, metajezik
05:43
that we use in order to impart meaning.
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koji koristimo
kako bismo udijelili značenje.
kako bismo udijelili značenje.
05:45
It's root one for meaning in conversation.
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To je prvi korjen značenja u konverzaciji.
05:48
People who speak all on one note
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Ljude koji cijelo vrijeme pričaju
koristeći istu notu
koristeći istu notu
05:50
are really quite hard to listen to
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je zaista dosta teško slušati
05:52
if they don't have any prosody at all.
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ako nemaju nimalo prozodije.
05:54
That's where the world monotonic comes from,
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Odatle dolazi riječ monoton,
05:57
or monotonous, monotone.
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ili monotonost, monotonija.
06:00
Also we have repetitive prosody now coming in,
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Sada se pojavljuje
i ponavljanje prozodije,
i ponavljanje prozodije,
06:03
where every sentence ends as if it were a question
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i svaka rečenica
se završava kao da je pitanje
se završava kao da je pitanje
06:06
when it's actually not a question, it's a statement.
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kada ona zapravo
nije pitanje već saopštenje.
nije pitanje već saopštenje.
06:08
(Laughter)
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(Smijeh)
06:11
And if you repeat that one over and over,
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I ako ponavljate jednu istu
iznova i iznova,
iznova i iznova,
06:12
it's actually restricting your ability
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zapravo ograničavate svoju sposobnost
06:14
to communicate through prosody,
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komuniciranja kroz prozodiju,
06:15
which I think is a shame,
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što smatram da je šteta,
06:17
so let's try and break that habit.
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prema tome, hajde da pokušamo
da se odviknemo od toga.
da se odviknemo od toga.
06:20
Pace. I can get very, very excited
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Tempo. Mogu da postanem jako,
jako uzbuđen
jako uzbuđen
06:22
by saying something really, really quickly,
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govoreći nešto jako, jako brzo,
06:24
or I can slow right down to emphasize,
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ili mogu da usporim naglo
kako bih naglasio nešto,
kako bih naglasio nešto,
06:28
and at the end of that, of course, is our old friend
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i nakon svega toga je,
naravno, naš stari prijatelj
naravno, naš stari prijatelj
06:31
silence.
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tišina.
06:34
There's nothing wrong with a bit of silence
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Nema ništa lošeg u malo tišine
06:36
in a talk, is there?
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tokom razgovora, zar ne?
06:38
We don't have to fill it with ums and ahs.
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Ne moramo da je popunjavamo
sa "ovaj" i "onaj".
sa "ovaj" i "onaj".
06:41
It can be very powerful.
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Njena uloga može da bude jako snažna.
06:43
Of course, pitch often goes along with pace
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Naravno, visina glasa obično ide uz tempo
06:46
to indicate arousal, but you can do it just with pitch.
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da nagovijesti uzbuđenje,
ali to možete uraditi i samo sa visinom.
ali to možete uraditi i samo sa visinom.
06:48
Where did you leave my keys?
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Gdje si ostavila moje ključeve?
06:50
Where did you leave my keys?
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Gdje si ostavila moje ključeve?
06:52
So slightly different meaning
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Imamo blago drukčje značenje
06:54
in those two deliveries.
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u ta dva izgovora.
06:56
And finally, volume.
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I konačno, jačina glasa.
06:58
I can get really excited by using volume.
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Mogu da postanem jako uzbuđen
korišćenjem jačine.
korišćenjem jačine.
07:01
Sorry about that if I startled anybody.
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Izvinjavam se ako sam nekoga prepao.
07:04
Or, I can have you really pay attention
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Ili, mogu da vas natjeram da naćulite uši
07:06
by getting very quiet.
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tako što bih pričao veoma tiho.
07:08
Some people broadcast the whole time.
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Neki ljudi su previše bučni
cijelo vrijeme.
cijelo vrijeme.
07:10
Try not to do that.
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Pokušajte da ne radite to.
07:12
That's called sodcasting,
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To se zove dovikivanje,
07:15
imposing your sound on people around you
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nametanje svog glasa na ljude oko sebe
07:17
carelessly and inconsiderately. Not nice.
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bezbrižno i nepromišljeno. To nije fino.
07:21
Of course, where this all comes into play most of all
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Naravno, situacija u kojoj
ovo dolazi do najvećeg značaja
ovo dolazi do najvećeg značaja
07:23
is when you've got something really important to do.
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jeste kada želite nešto
veoma važno da uradite.
veoma važno da uradite.
07:25
It might be standing on a stage like this
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Mogao bih da stojim na bini kao sada
07:27
and giving a talk to people.
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i da držim govor pred ljudima.
07:29
It might be proposing marriage,
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Mogao bih da prosim nekoga,
07:31
asking for a raise, a wedding speech.
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da tražim povišicu,
da držim govor na vjenčanju.
da držim govor na vjenčanju.
07:34
Whatever it is, if it's really important,
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Šta god da je, ako je veoma bitno,
07:36
you owe it to yourself to look at this toolbox
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dugujete sebi da bacite pogled
u ovu kutiju s alatom
u ovu kutiju s alatom
07:40
and the engine that it's going to work on,
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i motor pomoću kojeg će da radi,
07:42
and no engine works well without being warmed up.
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a nijedan motor ne radi valjano
ako nije zagrijan.
ako nije zagrijan.
07:45
Warm up your voice.
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Zagrijte svoj glas.
07:47
Actually, let me show you how to do that.
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Zapravo, dozvolite mi da vam pokažem
kako da to uradite.
kako da to uradite.
07:49
Would you all like to stand up for a moment?
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Da li biste svi ustali na trenutak?
07:52
I'm going to show you the
six vocal warmup exercises
six vocal warmup exercises
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Pokazaću vam šest vježbi
za zagrijavanje glasa
za zagrijavanje glasa
07:55
that I do before every talk I ever do.
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koje ja radim prije svakog svog govora.
07:59
Anytime you're going to talk to
anybody important, do these.
anybody important, do these.
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Svaki put kada treba da pričate
sa nekim bitnim, uradite ovo.
sa nekim bitnim, uradite ovo.
08:01
First, arms up, deep breath in,
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Prvo, podignite ruke, duboko udahnite,
08:04
and sigh out, ahhhhh, like that.
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i izdahnite, aaa, ovako.
08:07
One more time.
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Još jednom.
08:09
Ahhhh, very good.
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Aaa, jako dobro.
08:12
Now we're going to warm up our lips,
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Sada ćemo da zagrijemo vaše usne,
08:14
and we're going to go ba, ba, ba, ba,
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hajde svi da govorimo ba, ba, ba, ba,
08:16
ba, ba, ba, ba. Very good.
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ba, ba, ba, ba. Jako dobro.
08:19
And now, brrrrrrrrrr,
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A sad, brrrrrrrr,
08:22
just like when you were a kid.
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kao kada ste bili dijete.
08:24
Brrrr. Now your lips should be coming alive.
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Brrrr. Sada bi vaše usne
trebalo da oživljavaju.
trebalo da oživljavaju.
08:26
We're going to do the tongue next
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Sada ćemo da pređemo na jezik
08:28
with exaggerated la, la, la, la, la, la, la, la, la.
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sa pretjeranim
la, la, la, la, la, la, la, la, la.
la, la, la, la, la, la, la, la, la.
08:32
Beautiful. You're getting really good at this.
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Divno. Postajete veoma dobri u ovome.
08:34
And then, roll an R. Rrrrrrr.
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A sad, zamotajte jedno R. Rrrrrrr.
08:38
That's like champagne for the tongue.
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To je poput šampanjca za jezik.
08:40
Finally, and if I can only do one,
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Konačno, kada bih mogao
samo jednu da uradim,
samo jednu da uradim,
08:42
the pros call this the siren.
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profesionalci je zovu sirena.
08:44
It's really good. It starts with "we" and goes to "aw."
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Veoma je dobra.
Počinje sa "vi" i ide ka "ju."
Počinje sa "vi" i ide ka "ju."
08:46
The "we" is high, the "aw" is low.
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"Vi" je visoko, a "ju" je nisko.
08:48
So you go, weeeaawww, weeeaawww.
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Idemo, viiiijuuuuu, viiiiijuuuuu.
08:54
Fantastic. Give yourselves a round of applause.
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Sjajno. Dajte sebi jedan aplauz.
08:56
Take a seat, thank you. (Applause)
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Sjednite, hvala. (Aplauz)
08:59
Next time you speak, do those in advance.
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Prije nego sljedeći put budete pričali,
uradite ove vježbe.
uradite ove vježbe.
09:02
Now let me just put this in context to close.
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Dozvolite mi da sad samo ubacim ovo
u kontekst i da zaključim.
u kontekst i da zaključim.
09:05
This is a serious point here.
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Ovo je ozbiljna stvar.
09:07
This is where we are now, right?
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Ovo je gdje smo sad, zar ne?
09:09
We speak not very well
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Pričamo ne previše dobro
09:10
into people who simply aren't listening
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sa ljudima koji jednostavno ne slušaju
09:12
in an environment that's all
about noise and bad acoustics.
about noise and bad acoustics.
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u okruženju koje je puno buke
i loše akustike.
i loše akustike.
09:15
I have talked about that on this stage
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Pričao sam o tome na ovoj bini
09:17
in different phases.
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u raličitim fazama.
09:18
What would the world be like
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Kako bi izgledao svijet
09:20
if we were speaking powerfully
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ako bismo pričali moćno
09:22
to people who were listening consciously
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sa ljudima koji svjesno slušaju
09:24
in environments which were actually fit for purpose?
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u okruženjima koji zapravo odgovaraju
našim potrebama?
našim potrebama?
09:27
Or to make that a bit larger,
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Ili da to malo proširim,
09:30
what would the world be like
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kako bi izgledao svijet
09:31
if we were creating sound consciously
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ako bismo svjesno proizvodili zvuk
09:34
and consuming sound consciously
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i svjesno ga upijali
09:36
and designing all our environments
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i dizajnirali sva naša okruženja
09:38
consciously for sound?
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svjesno da odgovaraju zvuku?
09:39
That would be a world that does sound beautiful,
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To bi bio svijet koji bi zaista
zvuči prelijepo,
zvuči prelijepo,
09:42
and one where understanding
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svijet u kojem bi razumijevanje
09:44
would be the norm,
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bila norma,
09:46
and that is an idea worth spreading.
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a to je ideja vrijedna širenja.
09:49
Thank you.
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Hvala.
09:51
Thank you. (Applause)
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Hvala. (Aplauz)
ABOUT THE SPEAKER
Julian Treasure - Sound consultantJulian Treasure studies sound and advises businesses on how best to use it.
Why you should listen
Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, airports -- on how to design sound in their physical spaces and communication. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?
Treasure is the author of the book Sound Business, a manual for effective sound use in every aspect of business. His most recent book, How to be Heard: Secrets for Powerful Speaking and Listening, based on his TED Talk, offers practical exercises to improve communication skills and an inspiring vision for a sonorous world of effective speaking, conscious listening and understanding. He speaks globally on this topic.
Julian Treasure | Speaker | TED.com