ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

Джейкъб Тролбек преосмисля музикалния видеоклип

Filmed: 2007-03-03

Readability: 2.8

536,395 views

Как би изглеждал един музикален видеоклип, ако беше насочван от музиката, като чист израз на една страхотна песен, а не филмова концепция? Дизайнерът Джейкъб Тролбек споделя резултатите от своя експеримент за формата.

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m workingработа a lot with motionдвижение and animationанимация,

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Работя много с филми и анимация,

00:16

and alsoсъщо I'm an oldстар DJDJ and a musicianмузикант.

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а преди бях диджей и музикант.

00:21

So, musicмузика videosвидеоклипове are something that I always foundнамерено interestingинтересен,

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Затова винаги съм се интересувал от музикални видеоклипове,

00:26

but they always seemИзглежда to be so reactiveреактивни.

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но те винаги изглеждат толкова реакционни.

00:28

So I was thinkingмислене, can you removeпремахнете us as creatorsсъздателите

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И си мислех - може ли ние да се отстраним като създатели

00:35

and try to make the musicмузика be the voiceглас

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и да се опитаме да дадем глас на музиката,

00:39

and have the animationанимация followingследното it?

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а анимацията да я следва.

00:42

So with two designersдизайнери, TolgaТолга and ChristinaКристина, at my officeофис, we tookвзеха a trackпът --

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С двама дизайнери - Толга и Кристина, в моя офис взехме едно парче -

00:50

manyмного of you probablyвероятно know it. It’s about 25 yearsгодини oldстар,

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много от вас вероятно го знаят, то е отпреди 25 години,

00:53

and it's DavidДейвид ByrneБърн and BrianБрайън EnoИно --

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на Дейвид Бърн и Брайън Ино -

00:56

and we did this little animationанимация.

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и направихме тази малка анимация.

00:59

And I think that it's maybe interestingинтересен, alsoсъщо,

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Мисля, че е интересно също,

01:02

that it dealsсделки with two problematicпроблематичен issuesвъпроси,

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че това работи по два проблемни въпроса -

01:05

whichкойто are risingнарастващ watersводи and religionрелигия.

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надигащото се морско равнище и религията.

01:26

SongПесен: Before God destroyedунищожен the people on the EarthЗемята,

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Преди Бог да унищожи хората на Земята,

01:31

he warnedпредупреди NoahНоа to buildпострои an ArkКовчег.

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предупредил Ной да построи ковчег.

01:37

And after NoahНоа builtпостроен his ArkКовчег,

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А след като Ной построил ковчега,

01:41

I believe he told NoahНоа to warnпредупреждавам the people

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мисля, че казал на Ной да предупреди хората,

01:47

that they mustтрябва да changeпромяна all theirтехен wickedнечестивите waysначини

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че трябва да престанат със злините си,

01:51

before he come uponвърху them and destroyунищожи them.

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преди Той да дойде и да ги унищожи.

01:57

And when NoahНоа had doneСвършен builtпостроен his ArkКовчег,

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Щом Ной приключил със строежа на своя ковчег,

02:01

I understandразбирам that somebodyнякой beganзапочна to rendраздрал a songпесен.

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разбирам, че някой подхванал песен.

02:10

And the songпесен beganзапочна to moveход on I understandразбирам like this.

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Песента продължила ето така.

02:23

And when NoahНоа had doneСвършен builtпостроен his ArkКовчег ...

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И щом Ной построил своя ковчег...

02:34

MoveПремести on ... In factфакт ... ConcernЗагриженост ...

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продължава...

02:54

So they get tiredизморен, has come darkтъмен and rainдъжд; they get wearyуморен and tiredизморен.

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Изморили се, стъмнило се и заваляло; били тъжни и уморени.

03:04

And then he wentотидох and knockedпочука an oldстар ladyдама houseкъща.

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Тогава той отишъл и почукал на вратата на една старица.

03:06

And oldстар ladyдама ranзавтече to the doorврата and say, "Who is it?"

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Старицата изтичала до вратата и попитала: "Кой е?

03:13

JackДжак say, "Me, Mama-sanМама-Сан, could we spendхарча the night here?

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Джаксън Лий Мама попитал: "Можем ли да пренощуваме тук?"

03:16

Because we’reRe farдалече from home, we’reRe very tiredизморен."

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"Защото сме далеч от дома, много сме уморени.

03:24

And the oldстар ladyдама said, "Oh yes, come on in."

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А старицата отвърнала: "О, да, влизайте."

03:33

It was come darkтъмен and rainдъжд, will make you wearyуморен and tiredизморен.

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Стъмнило се и заваляло, а от това ставаш тъжен и уморен.

03:47

(ApplauseАплодисменти)

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(Аплодисменти)

Translated by MaYoMo com
Reviewed by Anton Hikov

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Джейкъб Тролбек преосмисля музикалния видеоклип | TED Talk | TED.com