ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com
TED2007

Jakob Trollback: A new kind of music video

Джейкъб Тролбек преосмисля музикалния видеоклип

Filmed:
536,395 views

Как би изглеждал един музикален видеоклип, ако беше насочван от музиката, като чист израз на една страхотна песен, а не филмова концепция? Дизайнерът Джейкъб Тролбек споделя резултатите от своя експеримент за формата.
- Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12
I’m workingработа a lot with motionдвижение and animationанимация,
0
0
4000
Работя много с филми и анимация,
00:16
and alsoсъщо I'm an oldстар DJDJ and a musicianмузикант.
1
4000
5000
а преди бях диджей и музикант.
00:21
So, musicмузика videosвидеоклипове are something that I always foundнамерено interestingинтересен,
2
9000
5000
Затова винаги съм се интересувал от музикални видеоклипове,
00:26
but they always seemИзглежда to be so reactiveреактивни.
3
14000
2000
но те винаги изглеждат толкова реакционни.
00:28
So I was thinkingмислене, can you removeпремахнете us as creatorsсъздателите
4
16000
7000
И си мислех - може ли ние да се отстраним като създатели
00:35
and try to make the musicмузика be the voiceглас
5
23000
4000
и да се опитаме да дадем глас на музиката,
00:39
and have the animationанимация followingследното it?
6
27000
3000
а анимацията да я следва.
00:42
So with two designersдизайнери, TolgaТолга and ChristinaКристина, at my officeофис, we tookвзеха a trackпът --
7
30000
8000
С двама дизайнери - Толга и Кристина, в моя офис взехме едно парче -
00:50
manyмного of you probablyвероятно know it. It’s about 25 yearsгодини oldстар,
8
38000
3000
много от вас вероятно го знаят, то е отпреди 25 години,
00:53
and it's DavidДейвид ByrneБърн and BrianБрайън EnoИно --
9
41000
3000
на Дейвид Бърн и Брайън Ино -
00:56
and we did this little animationанимация.
10
44000
3000
и направихме тази малка анимация.
00:59
And I think that it's maybe interestingинтересен, alsoсъщо,
11
47000
3000
Мисля, че е интересно също,
01:02
that it dealsсделки with two problematicпроблематичен issuesвъпроси,
12
50000
3000
че това работи по два проблемни въпроса -
01:05
whichкойто are risingнарастващ watersводи and religionрелигия.
13
53000
5000
надигащото се морско равнище и религията.
01:26
SongПесен: Before God destroyedунищожен the people on the EarthЗемята,
14
74000
5000
Преди Бог да унищожи хората на Земята,
01:31
he warnedпредупреди NoahНоа to buildпострои an ArkКовчег.
15
79000
4000
предупредил Ной да построи ковчег.
01:37
And after NoahНоа builtпостроен his ArkКовчег,
16
85000
4000
А след като Ной построил ковчега,
01:41
I believe he told NoahНоа to warnпредупреждавам the people
17
89000
6000
мисля, че казал на Ной да предупреди хората,
01:47
that they mustтрябва да changeпромяна all theirтехен wickedнечестивите waysначини
18
95000
4000
че трябва да престанат със злините си,
01:51
before he come uponвърху them and destroyунищожи them.
19
99000
5000
преди Той да дойде и да ги унищожи.
01:57
And when NoahНоа had doneСвършен builtпостроен his ArkКовчег,
20
105000
4000
Щом Ной приключил със строежа на своя ковчег,
02:01
I understandразбирам that somebodyнякой beganзапочна to rendраздрал a songпесен.
21
109000
9000
разбирам, че някой подхванал песен.
02:10
And the songпесен beganзапочна to moveход on I understandразбирам like this.
22
118000
7000
Песента продължила ето така.
02:23
And when NoahНоа had doneСвършен builtпостроен his ArkКовчег ...
23
131000
3000
И щом Ной построил своя ковчег...
02:34
MoveПремести on ... In factфакт ... ConcernЗагриженост ...
24
142000
1000
продължава...
02:54
So they get tiredизморен, has come darkтъмен and rainдъжд; they get wearyуморен and tiredизморен.
25
162000
7000
Изморили се, стъмнило се и заваляло; били тъжни и уморени.
03:04
And then he wentотидох and knockedпочука an oldстар ladyдама houseкъща.
26
172000
2000
Тогава той отишъл и почукал на вратата на една старица.
03:06
And oldстар ladyдама ranзавтече to the doorврата and say, "Who is it?"
27
174000
6000
Старицата изтичала до вратата и попитала: "Кой е?
03:13
JackДжак say, "Me, Mama-sanМама-Сан, could we spendхарча the night here?
28
181000
3000
Джаксън Лий Мама попитал: "Можем ли да пренощуваме тук?"
03:16
Because we’reRe farдалече from home, we’reRe very tiredизморен."
29
184000
4000
"Защото сме далеч от дома, много сме уморени.
03:24
And the oldстар ladyдама said, "Oh yes, come on in."
30
192000
3000
А старицата отвърнала: "О, да, влизайте."
03:33
It was come darkтъмен and rainдъжд, will make you wearyуморен and tiredизморен.
31
201000
8000
Стъмнило се и заваляло, а от това ставаш тъжен и уморен.
03:47
(ApplauseАплодисменти)
32
215000
2000
(Аплодисменти)
Translated by MaYoMo com
Reviewed by Anton Hikov

▲Back to top

ABOUT THE SPEAKER
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com