ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

ヤコブ・トロールバックが音楽ビデオを再思考する

Filmed: 2007-03-03

Readability: 2.8

536,395 views

監督の観念ではなく、曲が表現する要素に従い音楽ビデオを製作したら一体どんな作品に仕上がるか。デザイナーであるヤコブ・トロールバックが自らの試行経験を語る

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m workingワーキング a lot with motionモーション and animationアニメーション,

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私はよく動画やアニメーションの仕事をします

00:16

and alsoまた、 I'm an old古い DJDJ and a musicianミュージシャン.

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また私自身DJでありミュージシャンでもあります

00:21

So, music音楽 videosビデオ are something that I always found見つけた interesting面白い,

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常に音楽ビデオに興味がありましたただ主体性に欠けたー

00:26

but they always seem思われる to be so reactive反応性の.

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反応的なビデオが多い

00:28

So I was thinking考え, can you remove除去する us as creatorsクリエイター

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そこで試みましたクリエータとしての観念エゴを捨て

00:35

and try to make the music音楽 be the voice音声

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音楽の持つ「声」を前面に出しー

00:39

and have the animationアニメーション following以下 it?

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その「声」にアニメーションを従わせるという試みです

00:42

So with two designersデザイナー, TolgaTolga and Christinaクリスティーナ, at my office事務所, we took取った a trackトラック --

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当社デザイナークリスティーナとトルガでトラック撮りをしました

00:50

manyたくさんの of you probably多分 know it. It’s about 25 years年 old古い,

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皆さんご存知でしょう 25年ほど前のユニットー

00:53

and it's Davidデビッド Byrneバーン and Brianブライアン Enoイーノ --

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デヴィッド・バーン＆ブライアン・イーノの曲です

00:56

and we did this little animationアニメーション.

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アニメーションは余り使いませんでした

00:59

And I think that it's maybe interesting面白い, alsoまた、,

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ここで面白いなと思うのが

01:02

that it dealsお得 with two problematic問題がある issues問題,

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2点の問題を扱っているところです

01:05

whichどの are rising上昇する waters水 and religion宗教.

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それは海面上昇と宗教です

01:26

Song歌: Before God destroyed破壊されました the people on the Earth地球,

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神は地球上の人類を破壊する前

01:31

he warned警告された Noahノア to buildビルドする an Ark箱舟.

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箱舟を作るようノアに警告した

01:37

And after Noahノア built建てられた his Ark箱舟,

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ノアが箱舟を作った後

01:41

I believe he told Noahノア to warn警告する the people

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神はノアにこう言っただろう

01:47

that they must必須 change変化する all their彼らの wicked邪悪な ways方法

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「ノアよ人々に警告せよその邪悪な在り方を改めよとー

01:51

before he come upon〜に them and destroy破壊する them.

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私が全てを破壊してしまう前にな」

01:57

And when Noahノア had done完了 built建てられた his Ark箱舟,

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箱舟が完成した時

02:01

I understandわかる that somebody誰か began始まった to rend奪う a song歌.

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何者かが心をかき乱す様な声で歌い始めた

02:10

And the song歌 began始まった to move動く on I understandわかる like this.

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歌はこんな風に始まる

02:23

And when Noahノア had done完了 built建てられた his Ark箱舟 ...

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箱舟が完成した時

02:34

Move移動 on ... In fact事実 ... Concern懸念 ...

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前に進むのだ…

02:54

So they get tired疲れた, has come darkダーク and rain雨; they get weary疲れた and tired疲れた.

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皆疲れていた闇と雨が訪れ疲労に立ちすくんだ

03:04

And then he went行った and knockedノックアウト an old古い ladyレディ house家.

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ノアは老女の玄関をノックした

03:06

And old古い ladyレディ ran走った to the doorドア and say, "Who is it?"

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「どなた？」老女は玄関先で尋ねた

03:13

Jackジャック say, "Me, Mama-sanママさん, could we spend費やす the night here?

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「今晩泊めて頂けませんか？」ジャクソン・リー・ママは言った

03:16

Because we’re再 far遠い from home, we’re再 very tired疲れた."

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「故郷から遠く離れ皆ひどく疲れているのです」

03:24

And the old古い ladyレディ said, "Oh yes, come on in."

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「いいともさあお入り」老女は言った

03:33

It was come darkダーク and rain雨, will make you weary疲れた and tired疲れた.

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この闇と雨が人を疲労させる…..

03:47

(Applause拍手)

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(拍手)

Translated by MaYoMo com
Reviewed by Aiko McLean

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

ヤコブ・トロールバックが音楽ビデオを再思考する | TED Talk | TED.com