ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback prehodnocuje videoklip

Filmed: 2007-03-03

Readability: 2.8

536,395 views

Ako by vyzerali videoklipy, ak by boli režírované hudbou samotnou ako číre vyjadrenie skvelej piesne než ako filmársky koncept? Dizajnér Jakob Trollback sa delí o výsledky svojho experimentu s touto formou.

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m workingpracovný a lot with motionpohyb and animationanimácie,

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Dosť pracujem s pohybom a animáciou

00:16

and alsotaktiež I'm an oldstarý DJDJ and a musicianhudobník.

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a som tiež starým DJ-om a muzikantom.

00:21

So, musichudba videosvideá are something that I always foundnájdených interestingzaujímavý,

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A tak som sa vždy zaujímal o videoklipy,

00:26

but they always seempripadať to be so reactivereaktívne.

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no vždy sa zdajú byť také reaktívne.

00:28

So I was thinkingpremýšľanie, can you removeodstrániť us as creatorstvorcovia

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A tak som premýšľal, je možné odstrániť z nich nás tvorcov

00:35

and try to make the musichudba be the voicehlas

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a skúsiť nechať hudbu byť hlasom

00:39

and have the animationanimácie followingnasledujúce it?

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nasledovaným animáciou?

00:42

So with two designerskonštruktéri, TolgaTolga and ChristinaChristina, at my officekancelária, we tookzobral a trackstopa --

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Tak sme s dvojicou dizajnérov, Christinou a Tolgom, zobrali skladbu -

00:50

manyveľa of you probablypravdepodobne know it. It’s about 25 yearsleta oldstarý,

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mnohí ju pravdepodobne poznáte; má okolo 25 rokov,

00:53

and it's DavidDavid ByrneByrne and BrianBrian EnoEno --

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je to David Byrne a Brian Eno --

00:56

and we did this little animationanimácie.

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a spravili sme túto animáciu.

00:59

And I think that it's maybe interestingzaujímavý, alsotaktiež,

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A myslím, že je tiež zaujímavé,

01:02

that it dealsponuky with two problematicproblematický issuesproblémy,

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že sa zaoberá dvoma problémami,

01:05

whichktorý are risingstúpajúca watersvody and religionnáboženstvo.

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stúpaním hladiny vôd a náboženstvom.

01:26

SongPieseň: Before God destroyedzničený the people on the EarthZem,

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Než Boh zničil ľudstvo,

01:31

he warnedvaroval NoahNoah to buildvybudovať an ArkArk.

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varoval Noema, nech postaví Archu.

01:37

And after NoahNoah builtpostavený his ArkArk,

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A po tom, čo ju Noem postavil,

01:41

I believe he told NoahNoah to warnvarovať the people

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myslím, že mu povedal, aby ľudí varoval,

01:47

that they mustmusieť changezmena all theirich wickedWicked waysspôsoby

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že musia zmeniť všetky svoje skazené spôsoby

01:51

before he come uponna them and destroyzničiť them.

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skôr než nad nimi povstane On a zničí ich.

01:57

And when NoahNoah had donehotový builtpostavený his ArkArk,

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A keď Noe Archu dokončil,

02:01

I understandrozumieť that somebodyniekto beganzačal to rendoboch prístrojoch. a songpieseň.

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pokiaľ sa nemýlim, niekto preťal ticho piesňou.

02:10

And the songpieseň beganzačal to movesťahovať on I understandrozumieť like this.

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A tá pieseň začínala nejako takto.

02:23

And when NoahNoah had donehotový builtpostavený his ArkArk ...

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A keď Noe dokončil Archu...

02:34

MovePresunúť on ... In factskutočnosť ... ConcernObavy ...

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začala...

02:54

So they get tiredunavený, has come darktmavá and raindážď; they get wearyunavený and tiredunavený.

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Boli unavení, prišla tma a dážď; boli vyčerpaní a unavení.

03:04

And then he wentšiel and knockedzaklopal an oldstarý ladyslecna housedom.

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A potom prišiel a zaklopal na dom starej dámy.

03:06

And oldstarý ladyslecna ranbežal to the doordvere and say, "Who is it?"

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Stará dáma prišla k dverám a vraví: "Kto je tam?"

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JackJack say, "Me, Mama-sanMama-san, could we spendtráviť the night here?

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Jackson Lee Mama povedala: "Smieme tu prenocovať?"

03:16

Because we’reRe farďaleko from home, we’reRe very tiredunavený."

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"Sme vyčerpaní a ďaleko od domova."

03:24

And the oldstarý ladyslecna said, "Oh yes, come on in."

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A stará dáma odvetila: "Och áno, vstúpte."

03:33

It was come darktmavá and raindážď, will make you wearyunavený and tiredunavený.

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Tma a dážď vás vyčerpá a unaví.

03:47

(ApplausePotlesk)

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(Potlesk)

Translated by Karol Batek
Reviewed by Martin Francis Gilbert Máik

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Jakob Trollback prehodnocuje videoklip | TED Talk | TED.com