TED2007
Jakob Trollback: A new kind of music video
Jakob Trollback repiensa el vídeo musical
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¿Cómo sería un vídeo musical si fuese dirigido por la música, como una expresión pura de una canción fenomenal, en lugar de ser dirigida por el concepto del cineasta? El diseñador Jakob Trollback comparte los resultados de un experimento en este formato.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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Trabajo mucho con movimiento y animación
00:16
and also I'm an old DJ and a musician.
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y también soy un viejo DJ y un músico.
00:21
So, music videos are something that I always found interesting,
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Así que los vídeos musicales son algo que siempre he encontrado interesante,
00:26
but they always seem to be so reactive.
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pero siempre parecen tan reactivos.
00:28
So I was thinking, can you remove us as creators
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Así que estaba pensando, ¿será posible quitarnos a los creadores...
00:35
and try to make the music be the voice
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...e intentar que la música sea la voz...
00:39
and have the animation following it?
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...y que la animación la siga?
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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Así que con dos diseñadores, Cristina y Tolga, en mi oficina, tomamos una canción --
00:50
many of you probably know it. It’s about 25 years old,
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muchos probablemente la conocéis; tiene como 25 años,
00:53
and it's David Byrne and Brian Eno --
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y es de David Byrne y Brian Eno --
00:56
and we did this little animation.
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e hicimos esta pequeña animación.
00:59
And I think that it's maybe interesting, also,
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Y pienso que quizás también es interesante
01:02
that it deals with two problematic issues,
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que trata con dos temas problemáticos,
01:05
which are rising waters and religion.
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que son la subida de las aguas y la religión.
01:26
Song: Before God destroyed the people on the Earth,
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Antes que El Señor destruya a la gente del mundo,
01:31
he warned Noah to build an Ark.
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Él avisó a Noé para que construyera el arca.
01:37
And after Noah built his Ark,
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y después de que Noé construyera el arca,
01:41
I believe he told Noah to warn the people
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yo creo que el Señor dijo a Noé que avisara a la gente
01:47
that they must change all their wicked ways
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que tienen que apartarse del sendero del mal
01:51
before he come upon them and destroy them.
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antes de que Él llegue y los destruya.
01:57
And when Noah had done built his Ark,
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Y cuando Noé hubo construido el arca,
02:01
I understand that somebody began to rend a song.
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Entiendo que alguien empezó a tocar una canción
02:10
And the song began to move on I understand like this.
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Y la canción empezó a moverse así.
02:23
And when Noah had done built his Ark ...
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Y cuando Noé hubo construido el arca ...
02:34
Move on ... In fact ... Concern ...
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se movieron ...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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Así que se cansaron, ha llegado la oscuridad y la lluvia; se fatigan y se cansan
03:04
And then he went and knocked an old lady house.
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Y fueron y llamaron a la casa de una vieja.
03:06
And old lady ran to the door and say, "Who is it?"
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Y la vieja corrió a la puerta y dijo: "¿Quién es?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Jackson Lee Mama dijo: "¿Podemos pasar la noche aquí?"
03:16
Because we’re far from home, we’re very tired."
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"Porque estamos lejos de casa, estamos muy cansados."
03:24
And the old lady said, "Oh yes, come on in."
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Y la vieja responde: "O sí, entra."
03:33
It was come dark and rain, will make you weary and tired.
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Ha llegado la oscuridad y la lluvia, te fatigará y cansará.
03:47
(Applause)
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(Aplauso)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com