ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback: En ny type musikvideo

Filmed: 2007-03-03

Readability: 2.8

536,395 views

Hvordan ville en musikvideo se ud, hvis den var instrueret af musikken, udelukkende som et udtryk af en god sang, fremfor en filminstruktørs koncept? Tegner Jakob Trollback deler resultatet af sit eksperiment.

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m workingarbejder a lot with motionbevægelse and animationanimation,

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Jeg arbejder meget med
bevægelse og animation

00:16

and alsoogså I'm an oldgammel DJDJ and a musicianmusiker.

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og jeg er gammel DJ og musiker.

00:21

So, musicmusik videosvideoer are something that I always foundfundet interestinginteressant,

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Musikvideoer er noget der
altid har interesseret mig

00:26

but they always seemsynes to be so reactivereaktiv.

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men de virker altid så reaktive.

00:28

So I was thinkingtænker, can you removefjerne us as creatorsskaberne

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Så jeg tænkte, kan man fjerne os
som skabere,

00:35

and try to make the musicmusik be the voicestemme

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gøre musikken til stemmen

00:39

and have the animationanimation followingfølge it?

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og lade animationen til at følge den?

00:42

So with two designersdesignere, TolgaTolga and ChristinaChristina, at my officekontor, we tooktog a trackspore --

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Sammen med to tegnere, Tolga og Christina,
tog jeg et nummer-

00:50

manymange of you probablysandsynligvis know it. It’s about 25 yearsflere år oldgammel,

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mange af jer kender det sikkert.
Det er omkring 25 år gammelt.

00:53

and it's DavidDavid ByrneByrne and BrianBrian EnoEno --

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og det er David Byrne og Brian Eno -

00:56

and we did this little animationanimation.

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og vi lavede denne lille animation.

00:59

And I think that it's maybe interestinginteressant, alsoogså,

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Synes også det er interessant,

01:02

that it dealstilbud with two problematicproblematisk issuesproblemer,

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at den tager stilling til to
problematiske emner:

01:05

whichhvilken are risingstigende watersfarvande and religionreligion.

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stigende vandstand og religion.

01:26

SongSang: Before God destroyedødelagt the people on the EarthJorden,

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Sangen: Før Gud ødelagde folket på Jorden

01:31

he warnedadvaret NoahNoah to buildbygge an ArkArken.

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bad han Noah om at bygge en Ark.

01:37

And after NoahNoah builtbygget his ArkArken,

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Da Noah havde bygget den,

01:41

I believe he told NoahNoah to warnadvare the people

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Mener jeg han fortalte Noah,
at han skulle advare folket

01:47

that they mustskal changelave om all theirderes wickedugudelige waysmåder

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om at de måtte forbedre sig

01:51

before he come uponpå them and destroyødelægge them.

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før han kommer og ødelægger dem.

01:57

And when NoahNoah had doneFærdig builtbygget his ArkArken,

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Da Noah var færdig med Arken,

02:01

I understandforstå that somebodyen eller anden beganbegyndte to rendsønderrive a songsang.

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begyndte nogen på en sang

02:10

And the songsang beganbegyndte to movebevæge sig on I understandforstå like this.

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Og som jeg forstod
bevægede sangen sig således

02:23

And when NoahNoah had doneFærdig builtbygget his ArkArken ...

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Og da Noah havde bygget sin Ark ...

02:34

MoveFlytte on ... In factfaktum ... ConcernBekymring ...

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Kom videre...

Faktisk...

Bekymring...

02:54

So they get tiredtræt, has come darkmørk and rainregn; they get wearytrætte and tiredtræt.

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De bliver trætte, bliver mørke og regn;
de bliver udmattet og trætte.

03:04

And then he wentgik and knockedbankede an oldgammel ladydame househus.

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Så bankede han på døren hos en gammel dame

03:06

And oldgammel ladydame ranløb to the doordør and say, "Who is it?"

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Og den gamle dame løber til døren og siger
"Hvem er det?

03:13

JackJack say, "Me, Mama-sanMama-san, could we spendbruge the night here?

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Jack siger: "Mig, Mama-san, kan vi
overnatte her?

03:16

Because we’rere farlangt from home, we’rere very tiredtræt."

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Fordi vi er langt hjemmefra,
vi er meget trætte."

03:24

And the oldgammel ladydame said, "Oh yes, come on in."

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Den gamle dame sagde:
"Åh ja, kom bare ind."

03:33

It was come darkmørk and rainregn, will make you wearytrætte and tiredtræt.

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Det var mørkt og regn,
vil gør dig udmattet og træt.

03:47

(ApplauseBifald)

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(Bifald)

Translated by Simon Djernæs
Reviewed by Jette Derriche

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Jakob Trollback: En ny type musikvideo | TED Talk | TED.com