ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback regândește videoclipul

Filmed: 2007-03-03

Readability: 2.8

536,395 views

Cum ar arăta un videoclip dacă ar conta mai mult muzica, expresia unui cântec minunat, și nu conceptul regizorului ? Designerul Jakob Trollback ne împărtășește rezultatele experimentării sale cu forma.

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m workinglucru a lot with motionmişcare and animationanimaţie,

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Lucrez foarte mult cu animațiile

00:16

and alsode asemenea I'm an oldvechi DJDJ and a musicianmuzician.

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și sunt DJ și muzician.

00:21

So, musicmuzică videosVideoclipuri are something that I always foundgăsite interestinginteresant,

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Întotdeauna mi s-au părut interesante videoclipurile,

00:26

but they always seempărea to be so reactivereactive.

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dar ele par mereu reactive.

00:28

So I was thinkinggândire, can you removeelimina us as creatorscreatorii

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Așa că mă gândeam, ne puteți înlătura pe noi, creatorii,

00:35

and try to make the musicmuzică be the voicevoce

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și puteți face ca muzica să fie vocea

00:39

and have the animationanimaţie followingca urmare a it?

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iar animația să o urmeze ?

00:42

So with two designersdesigneri, TolgaTolga and ChristinaChristina, at my officebirou, we tooka luat a trackurmări --

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Cu ajutorul a doi designeri, Christina și Tolga, am luat o melodie.

00:50

manymulți of you probablyprobabil know it. It’s about 25 yearsani oldvechi,

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Majoritatea probabil o știți, e veche de 25 de ani,

00:53

and it's DavidDavid ByrneByrne and BrianBrian EnoEno --

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David Byrne și Brian Eno,

00:56

and we did this little animationanimaţie.

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și am făcut această mică animație.

00:59

And I think that it's maybe interestinginteresant, alsode asemenea,

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Cred că e interesant faptul că

01:02

that it dealsoferte with two problematicproblematic issuesprobleme,

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se confruntă cu două aspecte problematice:

01:05

whichcare are risingîn creștere watersapă and religionreligie.

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potopul și religia.

01:26

SongCântec: Before God destroyeddistrus the people on the EarthPământ,

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Înainte ca Dumnezeu să-i distrugă pe oameni,

01:31

he warneda avertizat NoahNoe to buildconstrui an ArkArca.

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el i-a spus lui Noe să construiască o arcă.

01:37

And after NoahNoe builtconstruit his ArkArca,

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Și după ce Noe a construit arca,

01:41

I believe he told NoahNoe to warna avertiza the people

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El i-a spus lui Noe să le zică oamenilor

01:47

that they musttrebuie sa changeSchimbare all theiral lor wickedcei răi waysmoduri

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să nu mai păcătuiască,

01:51

before he come uponpe them and destroydistruge them.

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înainte ca El să vină și să distrugă lumea.

01:57

And when NoahNoe had doneTerminat builtconstruit his ArkArca,

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Și după ce Noe și-a construit arca,

02:01

I understanda intelege that somebodycineva begana început to renddespica a songcântec.

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am înțeles că cineva a început să cânte.

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And the songcântec begana început to movemișcare on I understanda intelege like this.

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Și cântecul cred că era așa...

02:23

And when NoahNoe had doneTerminat builtconstruit his ArkArca ...

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Și după ce Noe a construit arca,

02:34

MoveMuta on ... In factfapt ... ConcernPreocupare ...

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mai departe...

02:54

So they get tiredobosit, has come darkîntuneric and rainploaie; they get wearyobosit and tiredobosit.

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Au obosit, a venit întunericul și ploaia.

03:04

And then he wenta mers and knockedbătut an oldvechi ladydoamnă housecasă.

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Și el s-a dus și a ciocănit la ușa unei bătrâne.

03:06

And oldvechi ladydoamnă rana fugit to the dooruşă and say, "Who is it?"

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Și bătrâna a alergat la ușă și a întrebat cine e.

03:13

JackJack say, "Me, Mama-sanMama-san, could we spendpetrece the night here?

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Jackson Lee Mama a întrebat: ''Ne putem petrece noaptea aici ?''

03:16

Because we’reRe fardeparte from home, we’reRe very tiredobosit."

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''Pentru că suntem departe de casă și suntem obosiți.''

03:24

And the oldvechi ladydoamnă said, "Oh yes, come on in."

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Și bătrâna a spus: ''Da. Intrați.''

03:33

It was come darkîntuneric and rainploaie, will make you wearyobosit and tiredobosit.

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Întunericul și ploaia v-au obosit.

03:47

(ApplauseAplauze)

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(Aplauze)

Translated by Ana M
Reviewed by Lisa Reisert

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Jakob Trollback regândește videoclipul | TED Talk | TED.com