ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

Jakob Trolbek preispituje muzički spot

Filmed: 2007-03-03

Readability: 2.8

536,395 views

Kako bi izgledao muzički spot kad bi ga režirala muzika, kao izraz odlične pesme, umesto da je vođen konceptom filmskog režisera? Dizajner Jakob Trolbek (Jakob Trollback) deli rezultat svog eksperimenta u tom polju.

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m workingрад a lot with motionкретање and animationанимација,

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Mnogo radim sa pokretom i animacijom

00:16

and alsoтакође I'm an oldстари DJDJ-A and a musicianмузичар.

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i takođe sam bio DJ i muzičar.

00:21

So, musicмузика videosвидеос are something that I always foundнашао interestingзанимљиво,

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Dakle, muzički spotovi su nešto što mi je oduvek bilo interesantno,

00:26

but they always seemИзгледа to be so reactivereaktivna.

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ali oni su uvek tako reaktivni.

00:28

So I was thinkingразмишљање, can you removeуклонити us as creatorstvorci

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Razmišljao sam, možemo li da uklonimo nas kao kreatore

00:35

and try to make the musicмузика be the voiceглас

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i da pokušamo da pustimo muziku da bude glas,

00:39

and have the animationанимација followingследећи it?

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a da je animacija prati.

00:42

So with two designersдизајнери, TolgaDo and ChristinaKristina, at my officeканцеларија, we tookузела a trackтрацк --

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Sa dvoje dizajnera, Kristinom i Tolgom, u mojoj kancelariji, uzeli smo numeru -

00:50

manyмноги of you probablyвероватно know it. It’s about 25 yearsгодине oldстари,

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mnogi od vas je verovatno znaju; stara je oko 25 godina,

00:53

and it's DavidDavid ByrneBern and BrianBrian EnoEno --

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to su Dejvid Birn i Brajan Eno -

00:56

and we did this little animationанимација.

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i napravili smo ovu malu animaciju.

00:59

And I think that it's maybe interestingзанимљиво, alsoтакође,

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I mislim da je zanimljiva još zato

01:02

that it dealsдоговори with two problematicпроблематично issuesпитања,

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što se odnosi na dva problema,

01:05

whichкоја are risingу порасту watersводе and religionрелигија.

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a to su rast nivoa vode i religija.

01:26

SongPesma: Before God destroyedуништено the people on the EarthZemlja,

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Pre nego što je bog uništio ljude na Zemlji,

01:31

he warnedUpozorio NoahNoa to buildизградити an ArkArka.

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savetovao je Noju da sagradi barku.

01:37

And after NoahNoa builtизграђен his ArkArka,

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I pošto je on to učinio,

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I believe he told NoahNoa to warnупозорити the people

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verujem da mu je bog rekao da upozori ljude

01:47

that they mustмора changeпромена all theirњихова wickedzla waysначини

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da moraju da promene svoje uvrnute navike

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before he come uponна them and destroyуништити them.

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pre nego što On dođe i uništi ih.

01:57

And when NoahNoa had doneГотово builtизграђен his ArkArka,

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I kad je Noje sagradio barku,

02:01

I understandРазумем that somebodyнеко beganпочела to rendRastrgat a songпесма.

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mislim da je neko počeo da pravi pesmu.

02:10

And the songпесма beganпочела to moveпотез on I understandРазумем like this.

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I pesma je počela da se širi, ovako.

02:23

And when NoahNoa had doneГотово builtизграђен his ArkArka ...

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I kad je Noje sagradio svoju barku...

02:34

MovePotez on ... In factчињеница ... ConcernZabrinutost ...

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nastavila...

02:54

So they get tiredуморан, has come darkтамно and rainкиша; they get wearyumorni and tiredуморан.

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Postali su umorni, smračilo se i kiša je pala; bili su iscrpljeni i umorni.

03:04

And then he wentотишао and knockedударила an oldстари ladyдама houseкућа.

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Onda je zakucao na staričinu kuću.

03:06

And oldстари ladyдама ranтрчао to the doorврата and say, "Who is it?"

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Starica je potrčala ka vratima i rekla, "Ko je?"

03:13

JackJack say, "Me, Mama-sanMama-san, could we spendпотрошити the night here?

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Džekson Li Mama je rekao, "Možemo li ovde da prenoćimo?"

03:16

Because we’rere farдалеко from home, we’rere very tiredуморан."

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"Jer daleko smo od kuće i vrlo smo umorni."

03:24

And the oldстари ladyдама said, "Oh yes, come on in."

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A starica je odgovorila, "O da, uđite."

03:33

It was come darkтамно and rainкиша, will make you wearyumorni and tiredуморан.

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Postajalo je mračno i kišovito, bićete iscrpljeni i umorni.

03:47

(ApplauseAplauz)

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(aplauz)

Translated by Ivana Korom
Reviewed by Radica Stojanovic

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Jakob Trolbek preispituje muzički spot | TED Talk | TED.com