TED2007
Jakob Trollback: A new kind of music video
Jakob Trollback berpikir ulang tentang video musik
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Video musik akan menjadi seperti apa jika diatur oleh musik, murni sebagai ekspresi dari sebuah lagu hebat, dan bukan diatur oleh konsep si pembuat film? Desainer Jakob Trollback membagikan hasil eksperimennya.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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Saya banyak bekerja dengan gerakan dan animasi
00:16
and also I'm an old DJ and a musician.
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dan saya juga seorang DJ dan musisi.
00:21
So, music videos are something that I always found interesting,
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Jadi video musik adalah sesuatu yang selalu saya anggap menarik,
00:26
but they always seem to be so reactive.
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tetapi video musik selalu terlihat reaktif.
00:28
So I was thinking, can you remove us as creators
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Jadi saya berpikir, dapatkan Anda menghapus kami sebagai kreator
00:35
and try to make the music be the voice
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dan mencoba untuk membuat musik bersuara
00:39
and have the animation following it?
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dengan animasi yang mengiringinya.
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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Jadi dengan dua orang desainer, Christina dan Tolga, di kantor saya, kami mengambil sebuah lagu --
00:50
many of you probably know it. It’s about 25 years old,
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banyak dari Anda mungkin tahu; lagu berusia sekitar 25 tahun,
00:53
and it's David Byrne and Brian Eno --
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dan inilah David Byrne dan Brian Eno --
00:56
and we did this little animation.
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dan kami membuat animasi kecil ini.
00:59
And I think that it's maybe interesting, also,
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Dan saya pikir ini mungkin juga menarik
01:02
that it deals with two problematic issues,
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karena berkaitan dengan dua masalah,
01:05
which are rising waters and religion.
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naiknya permukaan air laut dan agama.
01:26
Song: Before God destroyed the people on the Earth,
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Sebelum Tuhan membinasakan orang-orang di Bumi,
01:31
he warned Noah to build an Ark.
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Dia memyuruh Nuh untuk membangun bahtera.
01:37
And after Noah built his Ark,
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Dan setelah Nuh membangun bahtera,
01:41
I believe he told Noah to warn the people
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saya yakin Dia memberi tahu Nuh untuk memperingatkan orang-orang
01:47
that they must change all their wicked ways
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bahwa mereka harus mengubah cara hidup mereka yang jahat
01:51
before he come upon them and destroy them.
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sebelum Tuhan datang dan membinasakannya.
01:57
And when Noah had done built his Ark,
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Dan ketika Nuh selesai membangun bahteranya,
02:01
I understand that somebody began to rend a song.
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saya tahu bahwa seseorang mulai menyanyikan lagu.
02:10
And the song began to move on I understand like this.
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Dan lagu itu mulai bergerak, yang saya pahami seperti ini.
02:23
And when Noah had done built his Ark ...
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Dan ketika Nuh selesai membangun bahteranya ...
02:34
Move on ... In fact ... Concern ...
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bergerak ...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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Lalu mereka menjadi lelah, datanglah gelap dan hujan, mereka menjadi letih dan lelah.
03:04
And then he went and knocked an old lady house.
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Lalu ia pergi dan mengetuk rumah nyonya tua.
03:06
And old lady ran to the door and say, "Who is it?"
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Dan nyonya tua itu datang dan bertanya, "Siapa itu?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Jackson Lee Mama berkata, "Dapatkan kami bermalam di sini?"
03:16
Because we’re far from home, we’re very tired."
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"Karena kami berada jauh dari rumah, kami sangat lelah."
03:24
And the old lady said, "Oh yes, come on in."
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Dan nyonya tua berkata, "Ya, masuklah."
03:33
It was come dark and rain, will make you weary and tired.
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Datanglah gelap dan hujan, yang akan membuatmu letih dan lelah.
03:47
(Applause)
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(Tepuk tangan)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com