TED2007
Jakob Trollback: A new kind of music video
Jakob Trollback revoit la vidéo musicale
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De quoi aurait l'air une vidéo musicale si elle était dirigée par la musique, une expression pure d'une bonne chanson, au lieu d'être dirigée par le concept du créateur? Jakob Trollback partage ses résultats d'une nouvelle forme d'expérience.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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Je travaille beaucoup avec les mouvements et animations,
00:16
and also I'm an old DJ and a musician.
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je suis aussi un vieux DJ et musicien.
00:21
So, music videos are something that I always found interesting,
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Les vidéos musicales sont donc quelque chose que j'ai toujours trouvé intéressant,
00:26
but they always seem to be so reactive.
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mais elles semblent toujours si réactives.
00:28
So I was thinking, can you remove us as creators
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Alors je pensais, peut-on nous enlever, nous les créateurs
00:35
and try to make the music be the voice
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et essayer de donner la voix à la musique
00:39
and have the animation following it?
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et avoir l'animation suivre le tout.
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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Avec deux designers, Christina et Tolga, dans ma boite, nous avons pris une piste
00:50
many of you probably know it. It’s about 25 years old,
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beaucoup d'entre vous la connaissent probablement, elle a environ 25 ans,
00:53
and it's David Byrne and Brian Eno --
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et c'est David Byrne et Brian Eno
00:56
and we did this little animation.
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nous avons fait cette petite animation.
00:59
And I think that it's maybe interesting, also,
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Je pense que c'est aussi peut-être intéressant
01:02
that it deals with two problematic issues,
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que cela traite de deux problèmes,
01:05
which are rising waters and religion.
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qui sont la montée des eaux et la religion.
01:26
Song: Before God destroyed the people on the Earth,
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Avant que Dieu ne détruise les gens sur terre,
01:31
he warned Noah to build an Ark.
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Il avertit Noé de construire une arche
01:37
And after Noah built his Ark,
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Et après que Noé eut construit l'arche,
01:41
I believe he told Noah to warn the people
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Je crois qu'Il dit à Noé d'avertir les gens
01:47
that they must change all their wicked ways
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qu'ils devaient tous changer leurs habitudes dégradantes
01:51
before he come upon them and destroy them.
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avant qu'Il ne vienne et les détruise.
01:57
And when Noah had done built his Ark,
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Et quand Noé eut fini de construire son arche,
02:01
I understand that somebody began to rend a song.
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Je crois que quelqu'un commença à écrire une chanson.
02:10
And the song began to move on I understand like this.
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Et la chanson commença à se répandre, je crois
02:23
And when Noah had done built his Ark ...
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Et quand Noé eut finit de construire son arche...
02:34
Move on ... In fact ... Concern ...
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faites passer...
02:54
So they get tired, has come dark and rain; they get weary and tired.
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Alors ils s'épuisèrent, puis vinrent la nuit et la pluie; ils devinrent fatigués.
03:04
And then he went and knocked an old lady house.
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et ils allèrent frapper à la porte de la vieille femme.
03:06
And old lady ran to the door and say, "Who is it?"
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La vieille femme courut à la porte et dit: "Qui est là?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Mama Jackson Lee dit: "Pouvons-nous passer la nuit ici?"
03:16
Because we’re far from home, we’re very tired."
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"Parce que nous venons de loin, nous sommes très fatigués.
03:24
And the old lady said, "Oh yes, come on in."
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Et la vieille femme dit: "Oh oui, entrez."
03:33
It was come dark and rain, will make you weary and tired.
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La nuit et la pluie vous rendront exténués et fatigués.
03:47
(Applause)
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(Applaudissements)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com