TED2007
Jakob Trollback: A new kind of music video
Jakob Trollback: Uma nova forma do teledisco
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Como seria um teledisco se fosse realizado pela música, unicamente como uma expressão de uma grande canção, em vez de dirigido pelo conceito de um cineasta? O designer Jakob Trollback partilha os resultados da sua experiência com este formato.
Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio
Double-click the English transcript below to play the video.
00:12
I’m working a lot with motion and animation,
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Estou a trabalhar muito
com movimento e animação
com movimento e animação
00:16
and also I'm an old DJ and a musician.
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e sou também um velho DJ e músico.
00:21
So, music videos are something that I always found interesting,
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Sempre achei que os telediscos
eram uma coisa interessante
eram uma coisa interessante
00:26
but they always seem to be so reactive.
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mas sempre me pareceram
ser muito reativos.
ser muito reativos.
00:28
So I was thinking, can you remove us as creators
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Então, pensei: Será que nós, os criadores,
podemos distanciar-nos,
podemos distanciar-nos,
00:35
and try to make the music be the voice
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tentar dar voz à música
00:39
and have the animation following it?
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e a animação a segui-la?
00:42
So with two designers, Tolga and Christina, at my office, we took a track --
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Juntamente com dois designers,
Tolga e Christina,
Tolga e Christina,
no meu escritório, pegámos numa faixa
00:50
many of you probably know it. It’s about 25 years old,
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— muitos devem conhecê-la,
tem cerca de 25 anos,
tem cerca de 25 anos,
00:53
and it's David Byrne and Brian Eno --
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é do David Byrne e do Brian Eno —
00:56
and we did this little animation.
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e fizemos esta pequena animação.
00:59
And I think that it's maybe interesting, also,
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Penso que talvez também seja interessante
01:02
that it deals with two problematic issues,
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o facto de lidar
com duas questões problemáticas,
com duas questões problemáticas,
01:05
which are rising waters and religion.
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que são a subida do nível do mar
e a religião.
e a religião.
(Música)
01:26
Song: Before God destroyed the people on the Earth,
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Antes de Deus destruir
as pessoas na Terra,
as pessoas na Terra,
01:31
he warned Noah to build an Ark.
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avisou Noé para que construísse a Arca.
01:37
And after Noah built his Ark,
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Depois de Noé construir a Arca,
01:41
I believe he told Noah to warn the people
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creio que disse a Noé
para avisar as pessoas
para avisar as pessoas
01:47
that they must change all their wicked ways
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que tinham que mudar
todos os seus hábitos perversos
todos os seus hábitos perversos
01:51
before he come upon them and destroy them.
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antes que Ele viesse e as destruísse.
01:57
And when Noah had done built his Ark,
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Quando Noé acabou de construir a Arca,
02:01
I understand that somebody began to rend a song.
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penso que alguém começou
a escrever uma canção.
a escrever uma canção.
02:10
And the song began to move on I understand like this.
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E acredito que a canção tomou forma assim.
02:23
And when Noah had done built his Ark ...
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E quando Noé acabou de construir a Arca...
02:34
Move on ... In fact ... Concern ...
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Continuem...
Preocupação
Ah isso
02:54
So they get tired, has come dark and rain; they get weary and tired.
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Então acabam por ficar cansados,
chega a noite e a chuva, ficam exaustos.
chega a noite e a chuva, ficam exaustos.
03:04
And then he went and knocked an old lady house.
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E então bateu à porta
da casa de uma velhota.
da casa de uma velhota.
03:06
And old lady ran to the door and say, "Who is it?"
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E a velhota correu para a porta
e disse: "Quem é?"
e disse: "Quem é?"
03:13
Jack say, "Me, Mama-san, could we spend the night here?
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Jackson Lee Mama disse:
"Podemos passar cá a noite?"
"Podemos passar cá a noite?"
03:16
Because we’re far from home, we’re very tired."
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"Porque estamos longe de casa
e muito cansados."
e muito cansados."
03:24
And the old lady said, "Oh yes, come on in."
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E a velhota disse: "Oh, sim, entrem."
03:33
It was come dark and rain, will make you weary and tired.
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Tinha chegado a noite
e a chuva vai cansar-vos.
e a chuva vai cansar-vos.
(Fim da música)
03:47
(Applause)
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(Aplausos)
ABOUT THE SPEAKER
Jakob Trollback - DesignerJakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.
Why you should listen
Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.
As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.
His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.
Jakob Trollback | Speaker | TED.com