ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback preispituje glazbeni spot

Filmed: 2007-03-03

Readability: 2.8

536,395 views

Kako bi izgledao glazbeni spot kad bi ga režirala glazba, kao refleksija sjajne pjesme, umjesto da je vođen konceptom filmskog redatelja? Dizajner Jakob Trollback dijeli rezultat svog eksperimenta u tom polju.

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m workingrad a lot with motionpokret and animationanimacija,

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Puno radim s pokretom i animacijom

00:16

and alsotakođer I'm an oldstar DJDJ and a musicianglazbenik.

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i također sam bio DJ i glazbenik.

00:21

So, musicglazba videosvideo are something that I always foundpronađeno interestingzanimljiv,

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Dakle, glazbeni spotovi su nešto što mi je oduvijek bilo interesantno,

00:26

but they always seemčiniti se to be so reactivereaktivni.

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ali oni su uvijek tako reaktivni.

00:28

So I was thinkingmišljenje, can you removeukloniti us as creatorskreatori

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Razmišljao sam, možemo li ukloniti nas kao kreatore

00:35

and try to make the musicglazba be the voiceglas

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i pokušati pustiti glazbu da bude glas,

00:39

and have the animationanimacija followingsljedeći it?

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a da je animacija prati.

00:42

So with two designersdizajneri, TolgaTolgi and ChristinaChristina, at my officeured, we tookuzeo a trackstaza --

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S dvoje dizajnera, Christinom i Tolgom, u mom uredu, uzeli smo singlicu --

00:50

manymnogi of you probablyvjerojatno know it. It’s about 25 yearsgodina oldstar,

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mnogi od vas vjerojatno znaju; stara je oko 25 godina,

00:53

and it's DavidDavid ByrneByrne and BrianBrian EnoEno --

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to su David Byrne i Brian Eno --

00:56

and we did this little animationanimacija.

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i napravili smo ovu malu animaciju.

00:59

And I think that it's maybe interestingzanimljiv, alsotakođer,

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I mislim kako je zanimljiva još zato

01:02

that it dealsPopularna with two problematicproblematičan issuespitanja,

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što se odnosi na dva problema,

01:05

whichkoji are risingrastući watersvode and religionreligija.

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a to su rast razine vode i religija.

01:26

SongPjesma: Before God destroyeduništen the people on the EarthZemlja,

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Prije nego što je Bog uništio ljude na Zemlji,

01:31

he warnedUpozorio je NoahNoa to buildizgraditi an ArkArk.

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savjetovao je Nou da sagradi barku.

01:37

And after NoahNoa builtizgrađen his ArkArk,

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I pošto je on to učinio,

01:41

I believe he told NoahNoa to warnupozoriti the people

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vjerujem da mu je Bog rekao da upozori ljude

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that they mustmora changepromijeniti all theirnjihov wickedopaki waysnačine

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kako moraju promijeniti svoje uvrnute navike

01:51

before he come uponna them and destroyuništiti them.

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prije nego što On dođe i uništi ih.

01:57

And when NoahNoa had doneučinio builtizgrađen his ArkArk,

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I kada je Noa sagradio barku,

02:01

I understandrazumjeti that somebodyneko beganpočeo to rendrazdere a songpjesma.

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mislim da je netko počeo praviti pjesmu.

02:10

And the songpjesma beganpočeo to movepotez on I understandrazumjeti like this.

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I pjesma se počela širit, ovako.

02:23

And when NoahNoa had doneučinio builtizgrađen his ArkArk ...

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I kad je Noa sagradio svoju arku...

02:34

MovePremjestiti on ... In factčinjenica ... ConcernZabrinutost ...

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nastavi...

02:54

So they get tiredumoran, has come darkmrak and rainkiša; they get wearyUmoran and tiredumoran.

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Postali su umorni, smračilo se i kiša je pala; bili su iscrpljeni i umorni.

03:04

And then he wentotišao and knockedpokucao an oldstar ladydama housekuća.

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Onda je pokucao na kuću starice.

03:06

And oldstar ladydama ranran to the doorvrata and say, "Who is it?"

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Starica je potrčala ka vratima i rekla, "Tko je?"

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JackJack say, "Me, Mama-sanMame-san, could we spendprovesti the night here?

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Jackson Lee Mama je rekao, "Možemo li ovdje prenoćiti?"

03:16

Because we’rere fardaleko from home, we’rere very tiredumoran."

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"Jer daleko smo od kuće i vrlo smo umorni."

03:24

And the oldstar ladydama said, "Oh yes, come on in."

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A starica je odgovorila, "O da, uđite."

03:33

It was come darkmrak and rainkiša, will make you wearyUmoran and tiredumoran.

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Postajalo je mračno i kišovito, bit ćete iscrpljeni i umorni.

03:47

(ApplausePljesak)

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(Pljesak)

Translated by Romana Perković
Reviewed by Mislav Ante Omazić - EFZG

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Jakob Trollback preispituje glazbeni spot | TED Talk | TED.com