ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

TED2007

Jakob Trollback: A new kind of music video

Jakob Trollback, 뮤직비디오를 다시 생각해보다.

Filmed: 2007-03-03

Readability: 2.8

536,395 views

뮤직비디오를 감독의 컨셉대로 만들지 말고, 순수하게 훌륭한 노래의 표현, 그 음악 자체로 만든다면 어떤 모습일까요?

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design. Full bio

Double-click the English transcript below to play the video.

00:12

I’m working일 a lot with motion운동 and animation생기,

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저는 모션과 애니메이션 쪽 일을 하고있습니다.

00:16

and also또한 I'm an old늙은 DJDJ and a musician음악가.

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그리고 저는 나이든 DJ 이자 음악인이지요.

00:21

So, music음악 videos비디오 are something that I always found녹이다 interesting재미있는,

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그래서 뮤직비디오에서 저는 항상 흥미로운 것들을 발견합니다.

00:26

but they always seem보다 to be so reactive반응하는.

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그러나 그것들은 항상 너무 뻔한 반응을 보이죠.

00:28

So I was thinking생각, can you remove풀다 us as creators제작자

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그래서 생각해왔습니다. 뮤직비디오 창조자인 우리를 없애고

00:35

and try to make the music음악 be the voice목소리

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음악 그 자체가 주인공이 되게 할 수 없을까 하고요.

00:39

and have the animation생기 following수행원 it?

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그리고 그 소리에 따라 움직이는 애니메이션을 넣었죠.

00:42

So with two designers디자이너, Tolga톨가 and Christina크리스티나, at my office사무실, we took~했다 a track선로 --

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두 명의 디자이너, Christina와 Tolga와 함께 사무실에서 트랙 하나를 취했는데

00:50

many많은 of you probably아마 know it. It’s about 25 years연령 old늙은,

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여러분들 대부분은 아마 아실거예요. 약 25년 전의 것이죠.

00:53

and it's David데이비드 Byrne번 and Brian브라이언 Eno이노 --

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"David Byrne and Brian Eno" 입니다.

00:56

and we did this little animation생기.

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우리는 이 애니메이션을 넣었습니다.

00:59

And I think that it's maybe interesting재미있는, also또한,

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아마 흥미로울 것이라고 생각이 듭니다.

01:02

that it deals거래하다 with two problematic문제가있는 issues문제,

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두가지 해결하기 어려운 문제들을 다루었는데요,

01:05

which어느 are rising상승 waters물 and religion종교.

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대홍수와 종교입니다.

01:26

Song노래: Before God destroyed의해 파괴됨 the people on the Earth지구,

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하나님이 지구의 사람들을 멸하시기 전,

01:31

he warned경고 한 Noah남자 이름 to build짓다 an Ark방주.

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하나님은 노아에게 방주를 만들으라고 경고했습니다.

01:37

And after Noah남자 이름 built세워짐 his Ark방주,

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노아가 방주를 만들고 난 후,

01:41

I believe he told Noah남자 이름 to warn경고하다 the people

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저는 하나님이 노아한테 사람들에게 이렇게 경고하라고 했다고 믿습니다.

01:47

that they must절대로 필요한 것 change변화 all their그들의 wicked사악한 ways길

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사람들이 범하는 모든 사악한 짓을 그만둬야 한다고

01:51

before he come upon...에 them and destroy멸하다 them.

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하나님이 사람들에게 다가와 멸하시기 전에 말입니다.

01:57

And when Noah남자 이름 had done끝난 built세워짐 his Ark방주,

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그리고 노아가 방주를 다 만들었을 때,

02:01

I understand알다 that somebody어떤 사람 began시작되었다 to rend찢다 a song노래.

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누군가 노래하기 시작했을 겁니다.

02:10

And the song노래 began시작되었다 to move움직임 on I understand알다 like this.

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그 소리는 점점 퍼졌고, 저한텐 이런식으로 들렸습니다.

02:23

And when Noah남자 이름 had done끝난 built세워짐 his Ark방주 ...

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노아가 방주를 다 만들었을 때...

02:34

Move움직임 on ... In fact것 ... Concern관심사 ...

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게속해서 퍼졌습니다 ...

02:54

So they get tired피곤한, has come dark어두운 and rain비; they get weary피곤한 and tired피곤한.

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결국 사람들은 지쳤고, 날은 어두워졌고, 비가 왔습니다; 피곤하고 지쳤습니다.

03:04

And then he went갔다 and knocked노크 한 an old늙은 lady레이디 house집.

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그리고 나서 그는 한 노부인의 집에 도착했고, 노크했습니다.

03:06

And old늙은 lady레이디 ran달렸다 to the door문 and say, "Who is it?"

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노부인은 달려나와 "누구요?"

03:13

Jack잭 say, "Me, Mama-san마마 산, could we spend보내 the night here?

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Jackson Lee의 엄마는 말했습니다. "여기서 하룻밤만 재워줄 수 있나요?"

03:16

Because we’re레 far멀리 from home, we’re레 very tired피곤한."

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"우리가 집에서 너무 멀리 왔고, 너무 피곤해서요."

03:24

And the old늙은 lady레이디 said, "Oh yes, come on in."

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노부인은 말했죠. "오 그래요, 들어오세요."

03:33

It was come dark어두운 and rain비, will make you weary피곤한 and tired피곤한.

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어두워졌고 비가 내렸습니다. 지치고 피곤했죠.

03:47

(Applause박수 갈채)

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(박수)

Translated by 정훈 임
Reviewed by Dongchan Lee

ABOUT THE SPEAKER

Jakob Trollback - Designer
Jakob Trollback is a pioneering designer, whose work in video and motion graphics has helped define the industry -- always pushing the edges of technology and entertainment through design.

Why you should listen

Jakob Trollback is a designer and creative thinker -- and he's also a DJ, which becomes clear when you see the work of his firm, Trollback + Company, distinguished by an almost musical attention to rhythm, form and detail.

As creative director for R/GA in the 1990s, Jakob Trollback was among the earliest group of designers to understand and embrace the importance of digital media, and the effect it would have on culture at large. Working on film titles, TV commercials, interactive displays ... Trollback translated the sea changes in media for advertisers and marketers, as well as Hollywood.

His firm Trollback + Company speciaizes in motion graphics -- those often-overlooked elements that set the tone for film and TV titles, short-form video and TV ad campaigns. Recently, Trollback designed the low-key but perfect titles for Deborah Scranton's Frontline documentary Bad Voodoo's War. They've also designed the video wall at the Frank Gehry-designed IAC building in New York City.

More profile about the speaker
Jakob Trollback | Speaker | TED.com

THE ORIGINAL VIDEO ON TED.COM

Jakob Trollback, 뮤직비디오를 다시 생각해보다. | TED Talk | TED.com