Tim Leberecht: 4 ways to build a human company in the age of machines
Tim Leberecht - Business romantic
Tim Leberecht argues that in a time of big data and quantification of everything, we are losing sight of the importance of the emotional and social aspects of business and work. Full bio
is expected to be replaced
in the next 20 years.
that as a chance to increase profits.
and difficult to manage.
to remain human.
and do them more efficiently,
will be the kind of work
rather than efficiently.
in the this second Machine Age,
than to create beauty.
it was the promise of happiness.
very subjective principles
a beautiful organization.
of the yogurt company Chobani,
stock to all of his 2,000 employees.
that was remarkable about it.
or stakeholder pressure,
when they heard the news.
because they catch us off guard.
and a small design firm.
immensely different cultures,
a third, new brand.
was going to be orange.
through the budget for the rollouts,
of 10,000 orange balloons,
to distribute to all staff worldwide.
unnecessary and cute in the end.
marked the beginning of the end --
would never become one.
the merger eventually failed.
there weren't any orange balloons?
mentality permeated everything else.
but when you cut the unnecessary,
rising above what is merely necessary.
how we feel about our workplace
with our coworkers.
other than a string of microinteractions?
every day in our organizations
a good life from a beautiful one.
or the lofty promise,
the strength of strong ones.
Richard Bach who once said,
for organizational intimacy?
a campaign on gender equality
first with its own staff.
and their partners
their personal relationships --
to relate to the communities they serve,
quit in the next four years.
manifesto into product initiatives,
from across different departments,
to wear costumes for the entire meeting:
who had designed this experience
the power of a ridiculous wig."
the disguise of the false
in our everyday work lives,
with our organizations
that has grown apart,
for one another once again.
towards beauty involves a huge risk.
are keen on designing beautiful workplaces
playgrounds or college campuses --
of positive psychology,
that when someone gets fired,
only goes "skin deep,
or must give in to the vulgar or cynical,
the actual ugly truth.
one of its struggling business units.
on large boards all the issues --
to better performance.
moved them all into one room,
for everyone to see --
of mirror exhibition and operating room --
to cut out all the bureaucracy.
what is unfamiliar ...
when we don't belong.
who had drowned at Europe's borders,
at the heart of the German capital.
to reach their desired destination,
may not be pretty,
when there's only one meaning, one truth,
keep asking questions.
and the last of the principles.
took me to Nuit Debout,
to the proposed labor laws in France.
at the Place de la République.
a small, temporary village
of the French Republic.
where anybody could speak
and other protest movements,
in the face of crisis.
with the movement's goals or not,
a beautiful lesson in raw humanity.
are ideas worth fighting for --
when their outcome is uncertain.
never fully organized,
but we don't know what it is.
we can't take our eyes off them.
of beautiful organizations,
of what we call home.
in our organizations,
to create that feeling for others.
when we embrace these principles
and machine learning,
a new aesthetic and sentimental education.
that are full of smart machines
About the speaker:Tim Leberecht - Business romantic
Tim Leberecht argues that in a time of big data and quantification of everything, we are losing sight of the importance of the emotional and social aspects of business and work.
Why you should listen
In his book The Business Romantic: Give Everything, Quantify Nothing, and Create Something Greater Than Yourself, Leberecht invites us to rediscover romance, beauty and serendipity, by designing products, services and experiences that “make us fall back in love with our work and our life.” The book inspired the creation of the Business Romantic Society, a global collective of artists, developers, designers, researchers and scientists who share the mission of bringing beauty to business. Now running consulting firm Leberecht & Partners, he was previously the chief marketing officer at NBBJ, a global design and architecture firm, and at Frog Design. He also co-founded the “15 Toasts” dinner series that creates safe spaces for people to have conversations on difficult topics.
Tim Leberecht | Speaker | TED.com