Linda Hill: How to manage for collective creativity
Linda Hill: ¿Cómo gestionar la creatividad colectiva?
Linda Hill studies collective genius -- the way great companies, and great leaders, empower creativity from many. Full bio
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la gente a aprender a liderar.
to help people learn to lead.
think of as great leadership
denominamos un gran liderazgo
to leading innovation.
in which I'm interested.
que me interesan.
up close and personal
observando de cerca
across the globe,
of hours on the ground,
de horas en el campo,
a estos líderes en acción.
and pages of field notes
y páginas de notas de campo en las
for patterns in what our leaders did.
en lo que hicieron nuestros líderes.
that can innovate time and again,
que innoven una y otra vez,
notions of leadership.
convencionales de liderazgo.
about creating a vision,
que ver con crear una visión
that is both new and useful.
or a way of organizing.
o una forma de organizarse.
or it can be breakthrough.
bastante inclusiva.
if you know who this is.
han vistos películas de Pixar
have seen a Pixar movie,
I had the privilege of studying.
el privilegio de estudiar.
en "Ratatouille",
a rat becoming a master chef.
se convierte en maestro de cocina.
are really mainstream today,
son algo muy común hoy en día,
colleagues nearly 20 years
cerca de 20 años
full-length C.G. movie.
generado por computadora.
they've produced 14 movies.
produjeron 14 películas.
and I'm here to tell you
y estoy aquí para decirles
about innovation, though,
en innovación, sin embargo,
having an 'Aha!' moment.
con un momento "¡Ajá!".
con un genio solitario,
what it takes to make a Pixar movie:
para hacer una película de Pixar:
produces one of those movies.
solitario, ni una chispa de inspiración.
250 people four to five years,
250 personas, durante 4 o 5 años,
drew a version of this picture.
dibujó una versión de esta imagen.
was a neat series of steps
era una serie ordenada de pasos
he thought it failed to really tell you
pensó que realmente no muestra
and, frankly, messy their process was.
francamente, desordenado que era.
at Pixar, the story evolves.
al hacer una película de Pixar.
the challenges are
are working on a particular scene.
of chocolate to the bird,
el trozo de chocolate al ave,
almost six months to perfect.
demandaron 6 meses de un animador.
se considera terminada
is considered finished
está terminada.
an animator drew a character
un animador dibujó un personaje
suggested a mischievous side.
sugería un lado travieso.
drawing, he thought it was great.
pensó que era genial.
it doesn't fit the character."
no encaja con el personaje".
came back and said,
el director volvió y dijo:
was allowed to share
se le permitió compartir
as his slice of genius,
"su rebanada de genio"
reconceive the character
a repensar el personaje
that really improved the story.
que mejoraba la historia.
of innovation is a paradox.
la innovación hay una paradoja.
and passions of many people
y las pasiones de muchas personas
into a work that is actually useful.
que el trabajo sea útil.
problem solving,
de problemas colaborativa
who have different expertise
tienen distintas experiencias
se crean de una vez.
usually, of trial and error.
de prueba y error.
missteps and mistakes.
tropiezos y errores.
very exhilarating,
muy estimulante,
really downright scary.
francamente aterrador.
that Pixar is able to do what it does,
puede hacer lo que hace,
what's going on here?
¿qué sucede aquí?
and certainly Hollywood,
y, ciertamente, Hollywood,
that have failed.
de estrellas, que han fracasado.
cooks, if you will, in the kitchen.
cocineros, si se quiere, en la cocina.
with all of its cooks,
con tantos cocineros,
time and time again?
an Islamic Bank in Dubai,
banco islámico de Dubái,
or a social enterprise in Africa,
o una empresa social en África,
organizaciones innovadoras
have three capabilities:
agility and creative resolution.
y resolución creativa.
to create a marketplace of ideas
crear un mercado de ideas
they amplify differences,
se amplifican las diferencias,
about brainstorming,
una lluvia de ideas,
suspenden su juicio.
heated but constructive arguments
discusiones pero argumentos constructivos
organizaciones innovadoras
to actively listen, but guess what?
activamente, pero ¿adivinen qué?
advocate for their point of view.
sus puntos de vista.
innovation rarely happens
rara vez sucede
diversity and conflict.
to test and refine that portfolio of ideas
y refinar esa cartera de ideas
reflection and adjustment.
reflexión y ajuste.
your way to the future.
el camino hacia el futuro.
you have that interesting combination
que existe esa combinación interesante
and the artistic process.
experiments, and not a series of pilots.
y no una serie de pilotos.
son sobre aprendizaje.
that you need to know.
que necesita saber.
que ver con tener razón.
someone or something is to blame.
alguien o algo tiene la culpa.
is creative resolution.
la resolución creativa.
tomar una decisión
even opposing ideas
incluso ideas opuestas
en nuevas combinaciones
that is new and useful.
they never go along to get along.
nunca conceden para llevarse bien.
or one individual dominate,
o un individuo domine,
even if it's the expert.
incluso si es el experto.
decision making process
y más inclusivo
solutions to arise
infrastructure group of Google.
infraestructura de Google.
of Google is the group
de Google es el responsable
up and running 24/7.
en funcionamiento 24/7.
to introduce Gmail and YouTube,
presentar Gmail y YouTube,
almacenamiento de datos no era adecuado.
system wasn't adequate.
and the infrastructure group at that time
grupo de infraestructuras en ese momento
who he referred to as his brain trust,
al que llama "cerebro de confianza",
about this situation.
con esta situación.
to tackle this task,
para abordar esta tarea,
to emerge spontaneously
grupos espontáneamente
as Build It From Scratch.
build on the current system.
sobre el sistema actual.
that it was time for a whole new system.
hacer un nuevo sistema.
were allowed to work full-time
permitió trabajar a tiempo completo
Bill described his role as,
Bill describió su papel como
the process by driving debate."
el proceso que propició el debate".
to build prototypes so that they could
a construir prototipos para
and discover for themselves
y probar por sí mismos
of their particular approach."
de sus enfoques particulares".
their prototype with the group
compartió su prototipo con el grupo
to go off in the middle of the night
with the website,
limitations of their particular design.
limitaciones de su diseño particular.
became more urgent
solución se hizo más urgente
evidence, began to come in,
los datos, o las pruebas,
that the Big Table solution
que la solución Big Table
they did not lose the learning
no perder el aprendizaje
to join a new team that was emerging
a un nuevo equipo emergente
de próxima generación.
all working at breakneck speed.
a una velocidad vertiginosa.
engineers had gone to Bill and said,
ingenieros le dijo a Bill:
for this inefficient system
culpa de este sistema ineficiente
he began to understand
proyecto, empezó a comprender
people to play out their passions.
talentosa desplegara sus pasiones.
to all be on one team,
a todos a estar en un equipo,
who was right, and winning,
quién tenía razón, y en ganar,
what was the best answer for Google."
la mejor respuesta para Google".
are able to innovate time and again?
innovar una y otra vez?
the capabilities required for that.
necesarias para ello.
collaborative problem solving,
de manera colaborativa,
discovery-driven learning
integrated decision making.
and saying to yourselves right now,
puede que se digan en este momento:
those things in my organization.
en mi organización.
do those things at Pixar,
do those things at Google?"
that worked for Bill told us,
trabajaron para Bill nos dijeron
of the finest leaders in Silicon Valley,
líderes más finos de Silicon Valley,
the man is a genius.
el hombre es un genio.
when we think about great leadership.
al pensar en gran liderazgo.
early on said to me,
desde el principio me dijo:
(Laughter)
(Risas)
se supone que debo crear una visión.
I'm supposed to create a vision.
that's truly new, I have no answers.
no tengo respuestas.
direction we're going in
how to figure out how to get there."
cómo llegar allí".
when visionary leadership
el liderazgo visionario
that can innovate time and again,
que puedan innovar una y otra vez,
of what leadership is about.
comprensión del liderazgo.
creating the space
and able to do the hard work
dispuestas a trabajar arduamente
may be wondering,
se estarán preguntando:
really look like?"
that innovation takes a village.
no es algo individual.
a sense of community
un sentido de comunidad
is about creating a world
que ver con crear un mundo
want to belong in at Pixar?
la gente pertenecer en Pixar?
living at the frontier.
vive en la frontera.
their time thinking about,
the sensibility of a public square
sensibilidad de una plaza pública
no matter what their level or role,
sin importar su nivel o función,
de una película en particular.
about a particular film.
minority voices in this organization,
minoritarias de la organización,
in a very generous way."
de manera muy generosa".
at the credits of a Pixar movie,
créditos de una película de Pixar,
a production are listed there.
una producción se enumeran allí.
what his role was?
a volunteer organization.
organización de voluntarios.
to follow me anywhere.
seguirme a cualquier lugar.
with me the future.
el modelo abajo-arriba
I'm a human glue,
soy un pegamento humano,
I'm an aggregator of viewpoints.
de puntos de vista.
de puntos de vista".
deliberately fuzzy and vague.
confuso e impreciso.
be wondering now,
I'm the social architect.
soy el arquitecto social.
people are willing and able
la gente esté dispuesta y pueda
their talents and passions."
sus talentos y pasiones".
that you don't work at a Pixar,
de no trabajar en Pixar,
organizations you'd think of
in a pharmaceutical company
en una empresa farmacéutica
to get the outside lawyers,
unos abogados externos,
to collaborate and innovate.
colaboraban e innovaban.
at a German automaker
de una automotriz alemana
that it was the design engineers,
que eran los ingenieros de diseño,
who were allowed to be innovative.
los que podían ser innovadores.
at HCL Technologies,
en HCL Technologies,
words, to become irrelevant.
palabras, de volverse irrelevante.
into a global dynamo of I.T. innovation.
un dínamo mundial de innovación en TI.
like at many companies,
como en muchas empresas,
their role as setting direction
a marcar el camino
no one deviated from it.
se desviara de él.
it was time for them
what they were supposed to do.
que tenían que hacer.
is that everybody was looking up
todos miraban para arriba
the kind of bottom-up innovation
de abajo arriba
stopped trying to provide solutions.
de tratar de dar soluciones.
is they began to see
pyramid, the young sparks,
pirámide, las chispas jóvenes,
closest to the customers,
más cerca de los clientes,
the organization's growth
crecimiento de la organización
about inverting the pyramid
fue invertir la pirámide
the power of the many
de los pocos,
and the speed of innovation
velocidad de la innovación
other leaders that we studied
líderes que estudiamos,
that that was not their role.
que ese no era su rol.
that many of you did not recognize Ed.
que muchos de Uds. no reconocieran a Ed.
that our role as leaders
que nuestro rol como líderes
no actuar en él.
many of us are here,
muchos estamos aquí,
of collective genius.
ABOUT THE SPEAKER
Linda Hill - Management professorLinda Hill studies collective genius -- the way great companies, and great leaders, empower creativity from many.
Why you should listen
Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School. In 2014, Professor Hill co-authored Collective Genius: The Art and Practice of Leading Innovation. It features thick descriptions of exceptional leaders of innovation in a wide range of industries—from information technology to law to design—and geographies—from the US and Europe to the Middle East and Asia. Business Insider named Collective Genius one of “The 20 Best Business Books” in summer 2014.
She is the faculty chair of the Leadership Initiative and has chaired numerous HBS Executive Education programs, including the Young She is the co-author, with Kent Lineback, of Being the Boss: The 3 Imperatives of Becoming a Great Leader and Breakthrough Leadership, a blended cohort-based program that helps organizations transform midlevel managers into more effective leaders. Breakthrough Leadership was the winner of the 2013 Brandon Hall Group Award for Best Advance in Unique Learning Technology. The book was included in the Wall Street Journal as one of the “Five Business Books to Read for Your Career in 2011." She is also the author of Becoming a Manager: How New Managers Master the Challenges of Leadership (2nd Edition). She heads up Harvard's Presidents' Organization Presidents' Seminar and the High Potentials Leadership Program, and was course head during the development of the new Leadership and Organizational Behavior MBA required course.
Linda Hill | Speaker | TED.com