ABOUT THE SPEAKER
Keith Chen - Behavioral economist
Keith Chen's research suggests that the language you speak may impact the way you think about your future.

Why you should listen

Does the future look like a different world to you, or more like an extension of the present? In an intriguing piece of research, Keith Chen suggests that your attitude about the future has a strong relationship to the language you speak. In a nutshell, some languages refer to the future using verb helpers like "will" and "shall," while others don't have specific verbs to refer to future actions. Chen correlated these two different language types with remarkably different rates of saving for the future (guess who saves more?). He calls this connection the "futurity" of languages. The paper is in the process of being published by the American Economic Review, and it's already generated discussion. Chen says: "While the data I analyze don’t allow me to completely understand what role language plays in these relationships, they suggest that there is something really remarkable to be explained about the interaction of language and economic decision-making. These correlations are so strong and survive such an aggressive set of controls, that the chances they arise by random lies somewhere between one in 10,000 and one in 10^32."

Chen excels in asking unusual questions to yield original results. Another work (with Yale colleague and TEDGlobal 2009 speaker Laurie Santos) examined how monkeys view economic risk--with surprisingly humanlike irrationality. While a working paper asks a surprising, if rhetorical, question: Does it make economic sense for a woman to become a physician?

Chen is currently Uber's Head of Economic Research and is an associate professor of economics at UCLA .

Read more about Chen's explorations »

More profile about the speaker
Keith Chen | Speaker | TED.com
TEDGlobal 2012

Keith Chen: Could your language affect your ability to save money?

Keith Chen: Hizkuntzak izan al dezake eraginik dirua aurrezteko gaitasunean?

Filmed:
1,880,497 views

Zer ikas dezakete ekonomistek linguistengandik? Portaerak aztertzen dituen ekonomista da Keith Chen, eta ikerketa eredu oso interesgarri bat aurkezten digu: etorkizunaren kontzepturik gabeko hizkuntzek --"It rain tomorrow" ["Bihar euria egin"] esatea "It will rain tomorrow" ["Bihar euria egingo du"] esan ordez -- lotura sendoa dutela aurrezte-tasekin. Irakurri gehiago Chen-en ikerketari buruz »
- Behavioral economist
Keith Chen's research suggests that the language you speak may impact the way you think about your future. Full bio

Double-click the English transcript below to play the video.

00:16
The global economic financial crisis has reignited public interest
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Ekonomia krisi globalak
publikoaren interesa berpiztu du
00:20
in something that's actually one of the oldest questions in economics,
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ekonomi zientzian zaharrenetarikoa den
mintzagai batengan,
00:24
dating back to at least before Adam Smith.
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gutxienez Adam Smithen aurretikoa dena.
00:27
And that is, why is it that countries with seemingly similar economies and institutions
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Zergatik dituzte, itxuraz antzeko ekonomia
eta erakundeak dituzten herrialdeek
00:32
can display radically different savings behavior?
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aurrezteko portaera hain desberdinak?
00:35
Now, many brilliant economists have spent their entire lives working on this question,
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Ekonomista bikain askok
bizi osoa eman dute honi erantzun nahian,
00:40
and as a field we've made a tremendous amount of headway
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eta guztien artean asko aurreratzea
lortu dugu
00:43
and we understand a lot about this.
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eta asko ulertzera iritsi gara.
00:46
What I'm here to talk with you about today is an intriguing new hypothesis
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Gaur azaldu nahi dudana hipotesi
berri zirraragarri bat da
00:49
and some surprisingly powerful new findings that I've been working on
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baita zenbait aurkikuntza harrigarri
eta garrantzitsu ere, esaterako
00:53
about the link between the structure of the language you speak
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hitz egiten dugun hizkuntzaren egiturak
zer nolako lotura duen
00:58
and how you find yourself with the propensity to save.
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bakoitzak aurrezteko duen jokabidearekin.
01:02
Let me tell you a little bit about savings rates, a little bit about language,
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Laburrean aurrezte-tasei buruz eta
hizkuntzari buruz hitz egin,
01:05
and then I'll draw that connection.
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eta ondoren, lotura azalduko dizuet.
01:08
Let's start by thinking about the member countries of the OECD,
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Has gaitezen ELGA-ko
kide diren herrialdeekin,
01:12
or the Organization of Economic Cooperation and Development.
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Ekonomia Lankidetza eta
Garapenerako Antolakundea.
01:16
OECD countries, by and large, you should think about these
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ELGA-ko herrialdeak, orokorrean, munduko
01:20
as the richest, most industrialized countries in the world.
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aberatsenak eta industrializatuenak dira.
01:22
And by joining the OECD, they were affirming a common commitment
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Eta ELGAra batzean,
konpromezua hartzen dute
01:26
to democracy, open markets and free trade.
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demokraziaren, merkatu irekien
eta merkataritza askearen alde.
01:30
Despite all of these similarities, we see huge differences in savings behavior.
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Antzekotasun horiek izan arren,
aurrezteko portaeretan alde handiak daude.
01:34
So all the way over on the left of this graph,
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Hala, grafiko honen ezkerreko aldean,
01:37
what you see is many OECD countries saving over a quarter of their GDP every year,
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urtean BPG-aren laurdena baino gehiago
aurrezten duten ELGA herrialdeak daude,
01:42
and some OECD countries saving over a third of their GDP per year.
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eta urtean BPG-aren herena baino gehiago
aurrezten duten zenbait.
01:46
Holding down the right flank of the OECD, all the way on the other side, is Greece.
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ELGAren eskuin muturrean berriz,
grafikoaren beste aldean, Grezia dago.
01:51
And what you can see is that over the last 25 years,
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Agerian geratzen da azken 25 urteetan
Greziak ia ez duela lortu bere BPG-aren
ehuneko 10 baino gehiago aurreztea.
01:54
Greece has barely managed to save more than 10 percent of their GDP.
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01:58
It should be noted, of course, that the United States and the U.K. are the next in line.
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Nabarmendu behar dugu, bestalde,
AEB eta EB ondoan dituela.
02:05
Now that we see these huge differences in savings rates,
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Aurrezte-tasetan halako alde handiak
ikusi ondoren,
02:08
how is it possible that language might have something to do with these differences?
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nola izan daiteke hizkuntzak
alde horiengan eraginik izatea?
02:11
Let me tell you a little bit about how languages fundamentally differ.
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Utzidazue azaltzen hizkuntzek
zer desberdintasun dituzten.
02:15
Linguists and cognitive scientists have been exploring this question for many years now.
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Linguistek eta kognizio zientzilariek
urte askotan ikertu dute gai hau.
02:20
And then I'll draw the connection between these two behaviors.
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Gero, bi portaera horien arteko lotura
azalduko dizuet.
02:25
Many of you have probably already noticed that I'm Chinese.
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Zuetako asko ohartuko zineten
txinatarra naizela.
02:27
I grew up in the Midwest of the United States.
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AEBen erdi-mendebaldean hazi nintzen.
02:30
And something I realized quite early on
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Eta nahiko goiz ohartu nintzen
02:33
was that the Chinese language forced me to speak about and --
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txinatar hizkuntzak oso modu desberdinean
hitz egitera --
02:36
in fact, more fundamentally than that --
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eta hori baino garrantzitsuago --
02:39
ever so slightly forced me to think about family in very different ways.
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familiari buruz modu desberdinean
pentsatzera behartu ninduela.
02:43
Now, how might that be? Let me give you an example.
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Nola izan daiteke hori?
Hona adibide bat.
02:45
Suppose I were talking with you and I was introducing you to my uncle.
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Demagun zuekin hitz egiten ari naizela,
eta nire osaba aurkeztu nahi dizuedala.
02:50
You understood exactly what I just said in English.
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Ingelesez esan dudana
ongi ulertu duzue.
02:53
If we were speaking Mandarin Chinese with each other, though,
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Txinatar Mandarina hitz egiten
ariko bagina, ordea,
02:56
I wouldn't have that luxury.
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ez litzateke hain erraza izango.
02:58
I wouldn't have been able to convey so little information.
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Ezin izango nuke
hain informazio gutxi eman.
03:00
What my language would have forced me to do,
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Nire hizkuntzak behartu egingo ninduen
03:03
instead of just telling you, "This is my uncle,"
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"Hau nire osaba da" esan ordez
03:05
is to tell you a tremendous amount of additional information.
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beste informazio gehigarri andana ematera.
03:08
My language would force me to tell you
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Nire hizkuntzak
behartuko ninduen
03:10
whether or not this was an uncle on my mother's side or my father's side,
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nire amaren aldeko edo
aitaren aldeko osaba den,
03:13
whether this was an uncle by marriage or by birth,
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ezkontzazko edo jaiotzezko osaba den,
03:16
and if this man was my father's brother,
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eta nire aitaren anaia bada,
03:19
whether he was older than or younger than my father.
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nire aita baino zaharragoa
edo gazteagoa den esatera.
03:21
All of this information is obligatory. Chinese doesn't let me ignore it.
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Informazio guzti hori beharrezkoa da.
Txinatar hizkuntzan ezin da ez esan.
03:26
And in fact, if I want to speak correctly,
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Eta, hain zuzen,
ongi hitz egin nahiko banu,
03:28
Chinese forces me to constantly think about it.
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Txinatar hizkuntzak etengabe
hori kontuan hartzera behartzen nau.
03:31
Now, that fascinated me endlessly as a child,
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Hori liluragarria iruditzen zitzaidan
haurtzaroan
03:35
but what fascinates me even more today as an economist
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baina orain ekonomista gisa
are eta gehiago liluratzen nauena
03:38
is that some of these same differences carry through to how languages speak about time.
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desberdintasunetako batzuk denborari buruz
hitz egitean ere ematen direla da.
03:43
So for example, if I'm speaking in English, I have to speak grammatically differently
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Adibidez, ingelesez ari banaiz,
gramatika desberdina erabili behar dut
03:48
if I'm talking about past rain, "It rained yesterday,"
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iraganeko euriari buruz,
"Atzo euria egin zuen,"
egungo euriari buruz,
"orain euria ari du,"
03:50
current rain, "It is raining now,"
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edo etorkizunari buruz,
"Bihar euria egingo du" jarduteko.
03:53
or future rain, "It will rain tomorrow."
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03:55
Notice that English requires a lot more information with respect to the timing of events.
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Ingelesak informazio asko behar du
denborari buruzko informazioa emateko.
Zergatik?
Denbora kontuan izan behar dudalako
04:00
Why? Because I have to consider that
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04:02
and I have to modify what I'm saying to say, "It will rain," or "It's going to rain."
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eta esaten dudana aldatu behar dudalako,
"euria egingo du," edo "euria ari du."
04:07
It's simply not permissible in English to say, "It rain tomorrow."
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Ezinezkoa da ingelesez, besterik gabe,
"Bihar euria ari" esatea.
04:11
In contrast to that, that's almost exactly what you would say in Chinese.
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Bestalde, ia horixe
egiten dugu txinatarrez.
04:15
A Chinese speaker can basically say something
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Txinatarrez hitz egiten duen
batek esan dezake
04:17
that sounds very strange to an English speaker's ears.
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ingelesez egiten duenarentzat
oso arraroa litzatekeena.
04:20
They can say, "Yesterday it rain," "Now it rain," "Tomorrow it rain."
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Esan dezake "Atzo euria ari,"
"Gaur euria ari," "Bihar euria ari."
04:24
In some deep sense, Chinese doesn't divide up the time spectrum
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Funtsean,
txinatarrak ez du denbora zatitzen
04:28
in the same way that English forces us to constantly do in order to speak correctly.
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ingelesez zuzen hitz egin nahi badugu
eten gabe egiten dugun modu berean.
04:35
Is this difference in languages
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Hizkuntzen arteko alde hori
04:36
only between very, very distantly related languages, like English and Chinese?
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oso urrun dauen hizkuntzen artean
soilik ematen al da?
04:40
Actually, no.
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Ez.
04:41
So many of you know, in this room, that English is a Germanic language.
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Zuetako hainbatek jakingo duzue
ingelesa hizkuntza germanikoa dela.
04:45
What you may not have realized is that English is actually an outlier.
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Baina agian ez dakizue
ingelesea salbuespen bat dela.
04:49
It is the only Germanic language that requires this.
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Hori egitera behartzen gaituen
hizkuntza germaniko bakarra da.
04:52
For example, most other Germanic language speakers
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Adibidez, hizkuntza germanikoen
hiztun gehienak
04:55
feel completely comfortable talking about rain tomorrow
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eroso sentitzen dira biharko euriari
buruz hitz egiteko
04:58
by saying, "Morgen regnet es,"
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"Morgen regnet es," esanda.
05:00
quite literally to an English ear, "It rain tomorrow."
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Ingeles batentzat, literalki,
"Atzo euria ari."
05:04
This led me, as a behavioral economist, to an intriguing hypothesis.
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Honek portaeraren ekonomia ikerlari legez,
hipotesi harrigarri batera eraman ninduen.
05:09
Could how you speak about time, could how your language forces you to think about time,
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Denborari buruz hitz egiteko
eta pentsatzeko dugun moduak
05:13
affect your propensity to behave across time?
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izan ote dezake eraginik
denboran zehar dugun portaeran?
05:17
You speak English, a futured language.
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Zuek ingelesez hitz egiten duzue,
etorkizuna duen hizkuntza.
05:20
And what that means is that every time you discuss the future,
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Horrek esan nahi du,
etorkizunari buruz ari zaretenean,
edo etorkizuneko
gauzak aipatzean,
05:23
or any kind of a future event,
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05:25
grammatically you're forced to cleave that from the present
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gramatikoki orainetik bereiztera
behartuta zaudetela,
05:28
and treat it as if it's something viscerally different.
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guztiz bestelako
zerbait balitz bezala tratatzera.
05:31
Now suppose that that visceral difference
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Demagun funtsezko desberdintasun horrek
05:33
makes you subtly dissociate the future from the present every time you speak.
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hitz egiten duzun bakoitzean etorkizuna
orainetik bereiztera behartzen zaituela.
05:38
If that's true and it makes the future feel
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Hori egia bada, eta,
etorkizuna
orainetik hurrun dagoela
eta desberdina dela sentiarazten badizu,
05:39
like something more distant and more different from the present,
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05:42
that's going to make it harder to save.
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zailagoa izango da zuretzat aurreztea.
05:45
If, on the other hand, you speak a futureless language,
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Etorkizunik gabeko hizkuntzan
hitz egiten baduzu,
05:48
the present and the future, you speak about them identically.
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berdin hitz egingo duzu
orainaz eta etorkizunaz.
05:51
If that subtly nudges you to feel about them identically,
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Eta horrek biak berdin bezala sentzitzera
eramaten bazaitu,
05:54
that's going to make it easier to save.
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errazagoa izango da zuretzat aurreztea.
05:56
Now this is a fanciful theory.
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Hau alegiazko teoria bat da.
05:59
I'm a professor, I get paid to have fanciful theories.
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Irakaslea naiz, alegiazko teoriak
izateko ordaintzen naute.
06:02
But how would you actually go about testing such a theory?
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Baina nola frogatu genezake
halako teoria bat?
06:06
Well, what I did with that was to access the linguistics literature.
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Horretarako,
linguistikako liburuetara jo nuen.
06:10
And interestingly enough, there are pockets of futureless language speakers
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Eta interesgarria da badirela etorkizunik
gabeko zenbait hizkuntza,
06:15
situated all over the world.
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munduan zehar sakabanatuak.
06:16
This is a pocket of futureless language speakers in Northern Europe.
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Hau Europa iparraldeko etorkizunik gabeko
hizkuntza multzo bat da.
06:20
Interestingly enough, when you start to crank the data,
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Interesgarria da,
datuak jorratzen hastean,
06:23
these pockets of futureless language speakers all around the world
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munduan zehar sakabanatuta dauden
etorkizunik gabeko hizkuntza horiek
06:26
turn out to be, by and large, some of the world's best savers.
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munduko aurrezle onenak direla.
06:30
Just to give you a hint of that,
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Horren adibidetxo bat emateko,
06:32
let's look back at that OECD graph that we were talking about.
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ikus dezagun berriro ELGA
herrialdeen grafikoa.
06:35
What you see is that these bars are systematically taller
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Ikus dezakezue barra hauek
altuagoak direla
06:38
and systematically shifted to the left
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eta ezkerrera mugituak daudela,
06:40
compared to these bars which are the members of the OECD that speak futured languages.
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ELGAko etorkizuna duten hizkuntzak
dituzten herrialdeen barrekin alderatuta.
06:45
What is the average difference here?
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Zein da batez besteko aldea?
06:46
Five percentage points of your GDP saved per year.
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BPG-aren ehuneko bost puntuko
aurrezpena urtean.
06:50
Over 25 years that has huge long-run effects on the wealth of your nation.
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25 urtean, horrek sekulako eragina du
herrialdeen aberastasunean.
06:54
Now while these findings are suggestive,
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Aurkikuntza hauek
adierazgarriak diren arren,
herrialdeek desberdintzen dituzten
ezaugarri asko izan ditzakete
06:57
countries can be different in so many different ways
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06:59
that it's very, very difficult sometimes to account for all of these possible differences.
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zaila dela batzuetan desberdintasun
horiek guztiak kontuan hartzea.
07:03
What I'm going to show you, though, is something that I've been engaging in for a year,
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Dena den, erakutsiko dizuedana,
azken urtean landu dudan zerbait da.
07:08
which is trying to gather all of the largest datasets
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Ekonomistok eskura ditugun datu
07:10
that we have access to as economists,
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multzo handienak bildu eta
07:12
and I'm going to try and strip away all of those possible differences,
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desberdintasun posible guztiak
garbitzen saiatuko naiz
07:16
hoping to get this relationship to break.
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erlazio hau hausteko asmoz.
07:18
And just in summary, no matter how far I push this, I can't get it to break.
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Eta, laburbilduz, gogor saiatu arren
ez dut haustea lortu.
07:23
Let me show you how far you can do that.
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Ikus dezagun noraino
eraman daitekeen.
07:25
One way to imagine that is I gather large datasets from around the world.
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Irudikatzeko modu bat hau da:
Munduko datu multzoak bildu ditut.
Adibidez, Osasunaren, [Zahartzaroari]
eta Erretiroaren Europako galdeketa.
07:30
So for example, there is the Survey of Health, [Aging] and Retirement in Europe.
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07:33
From this dataset you actually learn that retired European families
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Datu multzo horretatik ikus dezakegu
Europako familia erretiratuak
07:37
are extremely patient with survey takers.
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aparteko pazientzia dutela
galdeketa egiten dietenekin.
07:40
(Laughter)
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(Barreak)
07:42
So imagine that you're a retired household in Belgium and someone comes to your front door.
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Demagun Belgikar erretirodun bat zarela,
eta norbait zure etxeko atera datorrela.
07:46
"Excuse me, would you mind if I peruse your stock portfolio?
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"Barkatu, utziko al zenidake
zure akzioen zerrenda ikusten?
07:51
Do you happen to know how much your house is worth? Do you mind telling me?
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Ba al dakizu zenbat balio duen
zure etxeak? Esango al zenidake?
07:54
Would you happen to have a hallway that's more than 10 meters long?
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Zure etxeko korridoreak 10 metro
baino gehiagoko luzera al du?
07:57
If you do, would you mind if I timed how long it took you to walk down that hallway?
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Hala bada, neur dezaket zenbat denbora
behar duzun korridorea zeharkatzen?
08:02
Would you mind squeezing as hard as you can, in your dominant hand, this device
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Estutuko zenuke gailu hau, ahalik eta
indar gehienez, zure esku nagusiarekin
08:06
so I can measure your grip strength?
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zure indarra neur dezadan?
08:07
How about blowing into this tube so I can measure your lung capacity?"
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Eta egingo zenuke putz tutu honetan
zure birika gaitasuna neurtzeko?"
08:11
The survey takes over a day.
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Galdeketak egun bat baino gehiago
irauten du.
08:14
(Laughter)
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(Barreak)
08:16
Combine that with a Demographic and Health Survey
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Hori USAIDek Afrikako garapen bidean
diren herrialdeetan
08:20
collected by USAID in developing countries in Africa, for example,
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egindako Demografia eta Osasun inkesta
batekin elkartu, adibidez,
08:24
which that survey actually can go so far as to directly measure the HIV status
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besteak beste,
HIVren egoera neurtzen duena
08:29
of families living in, for example, rural Nigeria.
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Nigeriako landa eremuetako
familien artean.
08:32
Combine that with a world value survey,
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Hori, elkartu
munduko baloreen inkestari,
08:34
which measures the political opinions and, fortunately for me, the savings behaviors
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iritzi politikoa, eta nire zorionerako,
aurrezteko portaera neurtzen dituena,
08:39
of millions of families in hundreds of countries around the world.
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mundu osoko ehundaka herrialdetako
milioika familiri egina.
08:43
Take all of that data, combine it, and this map is what you get.
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Hartu datu horiek guztiak,
eta mapa hau lortzen dugu.
08:47
What you find is nine countries around the world
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Aurkitu duguna munduko
bederatzi herrialde dira
08:49
that have significant native populations
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jatorrizko populazio
nabarmena dutenak
08:52
which speak both futureless and futured languages.
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eta etorkizunik gabeko eta etorkizundun
hizkuntzak hitz egiten dituztenak.
08:56
And what I'm going to do is form statistical matched pairs
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Eta honekin, estatistikoki bat datozen
bikoteak osatuko ditut
09:00
between families that are nearly identical on every dimension that I can measure,
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neur ditzakedan dimentsio guztietan
ia-ia berdinak direnak.
Ea hizkuntzaren eta aurrezteko gaitasunaren
arteko lotura mantentzen den
09:05
and then I'm going to explore whether or not the link between language and savings holds
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09:09
even after controlling for all of these levels.
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maila guzti horiek kontrolatu ondoren ere.
09:12
What are the characteristics we can control for?
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Zer ezaugarri kontrola ditzakegu?
Herrialde berean jaio eta bizi diren
familiak hartuko ditut.
09:15
Well I'm going to match families on country of birth and residence,
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09:17
the demographics -- what sex, their age --
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Demografia -- sexua, adina --,
09:20
their income level within their own country,
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herrialde horretan duten irabazi maila,
09:22
their educational achievement, a lot about their family structure.
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hezkuntza lorpenak,
familia egiturari buruzko gauza asko.
09:25
It turns out there are six different ways to be married in Europe.
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Ikusi dut sei modu desberdinetan
egon zaitezkeela ezkonduta Europan.
09:28
And most granularly, I break them down by religion
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Eta xehetasun gehiagorako,
erlijioka zatitu ditut.
09:33
where there are 72 categories of religions in the world --
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72 erlijio-kategoria daude munduan;
09:36
so an extreme level of granularity.
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Beraz, xehetasun maila oso altua.
09:38
There are 1.4 billion different ways that a family can find itself.
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1.4 bilioi modu desberdinetan
eratu daiteke familia bat.
09:42
Now effectively everything I'm going to tell you from now on
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Hemendik aurrera esango dizuedana
09:46
is only comparing these basically nearly identical families.
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ia-ia identikoak diren
familia horiek alderatuta ateratakoa da.
09:49
It's getting as close as possible to the thought experiment
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Asko gerturatzen da
esperimentu teorikora,
09:52
of finding two families both of whom live in Brussels
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Bruselan bizi diren
bi familia aurkitzearena,
09:55
who are identical on every single one of these dimensions,
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arlo guzti horietan berdinak direnak
09:58
but one of whom speaks Flemish and one of whom speaks French;
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baina batak flandriera eta besteak
frantsesa hitz egiten dutenak;
10:01
or two families that live in a rural district in Nigeria,
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Edo Nigeriako landa eremuan
bizi diren bi familia,
10:04
one of whom speaks Hausa and one of whom speaks Igbo.
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batak Hausa eta besteak Igbo
hitz egiten dutenak.
10:07
Now even after all of this granular level of control,
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Kontrol maila hain altua
erabili ondoren ere,
10:11
do futureless language speakers seem to save more?
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etorkizunik gabeko hizkuntza dutenek
gehiago aurrezten al dute?
10:14
Yes, futureless language speakers, even after this level of control,
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Bai. Etorkizunik gabeko hizkuntzadunek,
kontrol honen ondoren ere,
10:18
are 30 percent more likely to report having saved in any given year.
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urte batean aurreztu izana aitortzeko
ehuneko 30eko aukera handiagoa dute.
10:22
Does this have cumulative effects?
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Eragin gehigarria al du horrek?
Bai.
10:24
Yes, by the time they retire, futureless language speakers, holding constant their income,
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Erretiratzean, etorkizun gabeko hizkuntzakoek
diru sarrera konstante mantenduz
10:28
are going to retire with 25 percent more in savings.
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ehuneko 25 aurrezpen
gehiago izango dituzte.
10:31
Can we push this data even further?
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Gehiago eska al diezaiekegu datu hauei?
10:34
Yes, because I just told you, we actually collect a lot of health data as economists.
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Bai. Esan bezala, ekonomistok
osasunaren inguruko datu asko ditugu.
10:39
Now how can we think about health behaviors to think about savings?
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Nola lotu ditzakegu
osasun portaera eta aurrezpenak?
10:43
Well, think about smoking, for example.
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Pentsa erretzea, adibidez.
10:46
Smoking is in some deep sense negative savings.
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Erretzea, funtsean aurrezpen negatiboa da.
10:49
If savings is current pain in exchange for future pleasure,
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Aurreztea egungo galera etorkizuneko
plazerrarekin trukatzea bada,
10:52
smoking is just the opposite.
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erretzea justu
aurkakoa da.
10:54
It's current pleasure in exchange for future pain.
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Egungo plazerra
etorkizuneko galeraren truke.
10:57
What we should expect then is the opposite effect.
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Beraz, alderantzizko efektua
espero dezakegu.
11:00
And that's exactly what we find.
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Eta horixe aurkitzen dugu.
11:01
Futureless language speakers are 20 to 24 percent less likely
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Etorkizunik gabeko hizkuntza dutenek
ehuneko 20-24
11:05
to be smoking at any given point in time compared to identical families,
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gutxiago erretzen dute
familia identikoekin alderatuta,
11:08
and they're going to be 13 to 17 percent less likely
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eta ehuneko 13-17 aukera gutxiago
11:11
to be obese by the time they retire,
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dute erretiratzean obesoak izateko,
11:14
and they're going to report being 21 percent more likely
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eta ehuneko 21 gehiagok aitortuko dute
11:16
to have used a condom in their last sexual encounter.
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kondoia erabili zutela
azken sexu harremanean.
11:18
I could go on and on with the list of differences that you can find.
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Luze jarrai dezaket aurki ditzakegun
aldeen zerrendarekin.
11:22
It's almost impossible not to find a savings behavior
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Ia ezinezkoa da honek eragiten ez dion
11:26
for which this strong effect isn't present.
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aurrezpenari lotutako portaera bat
aurkitzea.
11:28
My linguistics and economics colleagues at Yale and I are just starting to do this work
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Lan honekin hasi berriak gara linguistika
eta ekonomiako Yale-eko lankideak eta ni
11:33
and really explore and understand the ways that these subtle nudges
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benetan aztertu eta ulertzeko asmoz,
xehetasun txiki horiek
11:38
cause us to think more or less about the future every single time we speak.
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nola, hitz egiten dugunero, etorkizunean
gehiago edo gutxiago pentsarazten diguten.
11:44
Ultimately, the goal,
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Azken finean, helburua,
11:46
once we understand how these subtle effects can change our decision making,
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ezaugarri horiek gure erabakiengan nola
eragiten duten ongi ulertzean,
11:50
we want to be able to provide people tools
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jendeari tresnak eskaintzea izango da
11:53
so that they can consciously make themselves better savers
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berariaz aurreztaile hobeak
11:56
and more conscious investors in their own future.
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eta etorkizunerako inbertitzaile hobeak
izan daitezen.
11:59
Thank you very much.
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Mila esker.
12:01
(Applause)
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(Txaloak)
Translated by Nagore Salaberria
Reviewed by Jone Aliri

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ABOUT THE SPEAKER
Keith Chen - Behavioral economist
Keith Chen's research suggests that the language you speak may impact the way you think about your future.

Why you should listen

Does the future look like a different world to you, or more like an extension of the present? In an intriguing piece of research, Keith Chen suggests that your attitude about the future has a strong relationship to the language you speak. In a nutshell, some languages refer to the future using verb helpers like "will" and "shall," while others don't have specific verbs to refer to future actions. Chen correlated these two different language types with remarkably different rates of saving for the future (guess who saves more?). He calls this connection the "futurity" of languages. The paper is in the process of being published by the American Economic Review, and it's already generated discussion. Chen says: "While the data I analyze don’t allow me to completely understand what role language plays in these relationships, they suggest that there is something really remarkable to be explained about the interaction of language and economic decision-making. These correlations are so strong and survive such an aggressive set of controls, that the chances they arise by random lies somewhere between one in 10,000 and one in 10^32."

Chen excels in asking unusual questions to yield original results. Another work (with Yale colleague and TEDGlobal 2009 speaker Laurie Santos) examined how monkeys view economic risk--with surprisingly humanlike irrationality. While a working paper asks a surprising, if rhetorical, question: Does it make economic sense for a woman to become a physician?

Chen is currently Uber's Head of Economic Research and is an associate professor of economics at UCLA .

Read more about Chen's explorations »

More profile about the speaker
Keith Chen | Speaker | TED.com

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