Leila Hoteit: 3 lessons on success from an Arab businesswoman
Leila Hoteit: 3 lecții despre succes de la o femeie de afaceri arabă
BCG's Leila Hoteit specializes in human capital and education throughout the Middle East. Full bio
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from my young daughter Alia
pusă de fiica mea Alia
de lux din Abu Dhabi.
standing tall in the middle of the mall.
aflat în mijlocul mall-ului.
of the United Arab Emirates.
ai Emiratelor Arabe Unite.
that these were the rulers of the UAE
Emiratelor Arabe Unite,
to develop their nation
să-și dezvolte națiunea
that here where we live,
de ce aici, unde locuim noi
where grandma and grandpa live,
unde locuiesc bunica și bunicul,
of powerful women on the walls?
cu femei puternice pe pereți?
I've had to answer in my years as a parent
la care a trebuit să răspund ca părinte
of professional life, for that matter.
de peste 16 ani.
to a very hard-working pilot
a unui pilot foarte muncitor,
for the Lebanese Airlines
pentru Lebanese Airlines
stay-at-home mom and grandma.
mame: casnică și bunică.
my sister and I to pursue our education
şi pe sora mea să studiem,
emphasized at the time
cultura noastră accentua faptul
who should be professionally motivated.
ar trebui să fie motivați profesional.
of my generation
fete din generația mea
pentru a studia în străinătate.
am devenit băiatul lui.
and I hope I didn't do too badly
sper că m-am descurcat binișor,
of his would-be son.
de așa-zisul său fiu.
in electrical engineering,
în inginerie electrică,
în Marea Britanie,
then consulting in the Middle East,
fiind mereu în medii dominate de bărbați,
in male-dominated environments.
a role model I could truly identify with.
un model cu care să mă pot identifica.
wasn't into professional leadership.
nu au existat lideri profesionali.
encouraging men along the way,
câțiva bărbați,
and pressures I was facing,
și presiunile cu care mă confruntam,
when I had my own two beautiful children.
când am avut la rândul meu copii.
poor, oppressed Arab women advice,
să dea sfaturi celor asuprite din orient,
with different constraints.
cu altfel de constrângeri.
have had to become our own role models.
mea, am devenit propriile modele.
arabi și să ne confruntăm
more cultural rigidity than Western women.
culturală decât femeile din occident.
that we poor, oppressed women
sărmanele și asupritele femei din orient
certainly hard-earned lessons to share,
lecții utile și câștigate din greu,
în această lume modernă.
in the modern world.
trei dintre lecțiile mele.
is touting as the key to success:
ca o cheie a succesului:
and how do you develop it?
şi cum sa o dezvolţi?
the ability to transform shit into fuel.
de a face din rahat ceva folositor.
well before my current firm,
înainte de a avea firma mea,
we will call John.
and was working hard,
my case to make partner at the firm.
on my consulting projects,
of women economic empowerment.
femeilor în economie.
to a roomful of MBA students.
în faţa unor studenţi de MBA.
to the details of my study.
detaliile studiului meu.
in apparent shame.
to an applauding audience
şi audienţa mă aplauda,
gender parity indices,
at the bottom of the index,
that was not factual?"
sau prezentat nu a fost corect?"
"The whole premise of your study is wrong.
tău este greşită.
construcţia societăţii noastre".
break the social fabric of our society."
their place is in the home."
in the chaos of my brain was:
that partnership, Leila.
absorb this incident and its implications,
incidentul şi implicaţiile sale,
am ajuns la trei concluzii.
I reached three conclusions.
în societatea noastră,
their issues become mine.
lor să devină ale mele.
another sponsor, and fast.
de un alt sponsor.
and boy, was he great.
what women with children can do.
ce pot face femeile cu copii.
to my personal life.
of encouragement,
by women, men and couples
bărbaţi, cupluri
with my husband and I
of a dual-career couple.
at a family gathering
you're not a great mom,
in your career, right?
în cariera ta, nu?"
these words didn't hurt.
că nu mă doare asta.
precious thing to me,
cei mai importanţi pentru mine
failing them in any way is intolerable.
este intolerabilă.
that these were their issues,
de problemele lor,
in these situations, you have two options.
în astfel de situaţii.
to internalize these negative messages
mesajele negative
to ever achieve,
negativity is their own issue,
că negativitatea celorlalţi este a lor
into your own personal fuel.
în combustibil personal.
to always go for option two,
from strength to strength.
to someone supportive of their career.
care le sprijină în carieră.
if you plan to have a long career.
susținător dacă vrei să ai o carieră.
is not an equal contributor in the home.
în mod egal în casă.
our society still assumes
societatea presupune
should be the happiness and prosperity
fericirea şi prosperitatea
doar pentru familie.
but it will take time.
that the professional Arab woman
is being taken care of
ce este nevoie copiilor
că pentru a face asta
professional skills to your personal life.
în viaţa personală.
has access to affordable domestic help.
are acces la ajutor în casă.
how to recruit effectively.
I have based the selection
care mă ajută când sunt la muncă,
with my children while I'm at work
for four years with my sister
was well-established.
member of our family,
since Alia was six months old.
is running smoothly while I'm at work,
for her and my children,
whatever your childcare situation,
în orice sferă a îngrijirii copiilor,
that you share with someone else.
from 7pm to 8:30pm UAE time
de la 19 la 20:30,
ever since Alia was a baby.
to protect this time
to spend quality time with my children,
în ziua respectivă,
reading them a bedtime story
lots of kisses and cuddles.
in whatever the time zone,
indiferent de zonă,
even if I am miles away.
and do basic maths.
is actually more successful
este mult mai pricepută
playing teacher to her little brother,
îi place să fie profesara fratelui ei
actually improve Burhan's literacy,
chiar îl ajută pe Burhan,
to working their life
de a-şi gestiona viaţa,
responsabilităţile de acasă.
of responsibility in the home.
about surviving in your dual role
de femeie de carieră şi de mamă.
I can spend with them every day,
cât timp pot petrece cu ei zilnic,
into memorable moments,
în momente memorabile,
uniţi-vă forţele)
have not been very visible
nu au fost foarte vizibile în public
in politics in the Arab world.
implicate în politică.
behind the scenes,
în spatele scenei:
very important to success:
pentru a avea succes:
of friends and acquaintances.
often compare themselves to other women
se compară adesea cu alte femei
successful woman in the room.
ca fiind cele mai de succes.
competitive behavior
for one woman at the top,
cu atât mai mult să îi stimulezi.
much less lift them up.
în această capcană psihologică.
for this psychological trap.
that by helping each other out,
senior woman in the Middle East,
femeie pentru Estul Mijlociu,
in my network of female colleagues
în reţeaua mea de colege
with male seniors and peers.
came through the support of other women.
mi s-au acordat cele mai mari două șanse.
who initially suggested
to the World Economic Forum.
din Forumul Economic Mondial.
and my publications,
cu media şi cu publicaţiile
to voice her opinion,
să îşi spună părerea,
a Saudi lady and friend,
era o tânără consultantă
primul proiect în Arabia Saudită,
my first project in Saudi Arabia,
to gain traction in as a woman.
greu de pătruns ca femeie.
of very many projects for me in Saudi.
mele în Arabia Saudită.
as key to my own success.
dar şi cheia succesului meu.
despite many recent setbacks.
în ciuda obstacolelor.
five new female ministers to its cabinet,
5 noi femei în funcții de ministru,
developed countries can claim.
Alia's favorite picture.
al fiicei mele Alia,
no doubt, of great leadership,
of strong Arab women
de femei puternice
pushing the boundaries.
permanent nişte limite.
deciding every day like me
Arabe au decis, ca şi mine,
to keep work out of their life,
şi să muncească,
în loc să intre în competiţie.
when she stands on this stage
to call herself her mother's daughter
sper ca până atunci
"her mother's son" or "mama's boy"
sau „băiatul mamei"
a completely different meaning.
ABOUT THE SPEAKER
Leila Hoteit - Women's advocateBCG's Leila Hoteit specializes in human capital and education throughout the Middle East.
Why you should listen
Dr. Leila Hoteit is a partner and managing director at BCG, based in Dubai. She leads the education and human capital development work in the Middle East.
Dr. Hoteit's career spans over 13 years in the management consulting industry. As part of her assignments, Dr. Hoteit has covered a slew of in-depth societal issues that punctuate the MENA region; these include education, women's empowerment, human capital development, employment and culture. Dr. Hoteit was named Young Global Leader for the World Economic Forum in 2014 -- a multi-stakeholder community of exceptional young leaders who share a commitment to shaping the global future. Dr. Hoteit holds a Bachelor's degree and PhD in Electrical Engineering from Imperial College London, as well as an MBA from France's INSEAD. She is the author of multiple patents.
Leila Hoteit | Speaker | TED.com