TED@BCG Paris
Leila Hoteit: 3 lessons on success from an Arab businesswoman
Leila Hoteit: 3 lekcije o uspjehu od arapske poduzetnice
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Arapske profesionalne žene žongliraju s više odgovornosti od svojih muških kolega i suočavaju se s većom kulturnom strogošću od žena sa Zapada. Što nas njihov uspjeh može naučiti o otpornosti, konkurentnosti, prioritetima i napretku? Opisujući svoju karijeru inženjerke, odvjetnice i majke u Abu Dhabiju, Leila Hoteit daje tri lekcije za uspjeh u suvremenom svijetu.
Leila Hoteit - Women's advocate
BCG's Leila Hoteit specializes in human capital and education throughout the Middle East. Full bio
BCG's Leila Hoteit specializes in human capital and education throughout the Middle East. Full bio
Double-click the English transcript below to play the video.
00:12
"Mom, who are these people?"
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"Mama, tko su ovi ljudi?"
00:15
It was an innocent question
from my young daughter Alia
from my young daughter Alia
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To je bilo nevino pitanje moje kćeri Alie
00:18
around the time when she was three.
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u vrijeme kad je imala tri godine.
00:20
We were walking along with my husband
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Hodali smo s mojim suprugom u jednom
00:22
in one of Abu Dhabi's big fancy malls.
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od velikih luksuznih
trgovačkih centara u Abu Dhabiju.
trgovačkih centara u Abu Dhabiju.
00:25
Alia was peering at a huge poster
standing tall in the middle of the mall.
standing tall in the middle of the mall.
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Alia je promatrala ogromni plakat
koji je stajao u središtu centra.
koji je stajao u središtu centra.
00:29
It featured the three rulers
of the United Arab Emirates.
of the United Arab Emirates.
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Na njemu su se nalazila tri vladara
Ujedinjenih Arapskih Emirata.
Ujedinjenih Arapskih Emirata.
00:33
As she tucked in my side,
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Kako mi se primaknula,
00:35
I bent down and explained
that these were the rulers of the UAE
that these were the rulers of the UAE
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sagnula sam se i objasnila
da su to vladari UAE-a koji
da su to vladari UAE-a koji
00:38
who had worked hard
to develop their nation
to develop their nation
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su naporno radili
da bi razvili svoju naciju
da bi razvili svoju naciju
00:40
and preserve its unity.
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i očuvali njeno jedinstvo.
00:43
She asked, "Mom, why is it
that here where we live,
that here where we live,
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Upitala je, "Mama, zašto ovdje gdje živimo
00:46
and back in Lebanon,
where grandma and grandpa live,
where grandma and grandpa live,
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i u Libanonu, gdje baka i djed žive,
00:49
we never see the pictures
of powerful women on the walls?
of powerful women on the walls?
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nikada ne vidimo slike
snažnih žena na zidovima?
snažnih žena na zidovima?
00:52
Is it because women are not important?"
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Zato što žene nisu važne?"
00:56
This is probably the hardest question
I've had to answer in my years as a parent
I've had to answer in my years as a parent
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To je vjerojatno najteže pitanje
koje sam morala odgovoriti kao roditelj
koje sam morala odgovoriti kao roditelj
00:59
and in my 16-plus years
of professional life, for that matter.
of professional life, for that matter.
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i u svojih 16 godina profesionalnog
života, što se toga tiče.
života, što se toga tiče.
01:04
I had grown up in my hometown in Lebanon,
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Odrasla sam u svom
rodnom gradu u Libanonu,
rodnom gradu u Libanonu,
01:07
the younger of two daughters
to a very hard-working pilot
to a very hard-working pilot
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najmlađa sam kćer vrlo marljivog pilota
01:10
and director of operations
for the Lebanese Airlines
for the Lebanese Airlines
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i direktora aktivnosti
libanonske zrakoplovne kompanije
libanonske zrakoplovne kompanije
01:14
and a super-supportive
stay-at-home mom and grandma.
stay-at-home mom and grandma.
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i mame domaćice koja mi je
pružala potporu te bake.
pružala potporu te bake.
01:17
My father had encouraged
my sister and I to pursue our education
my sister and I to pursue our education
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Moj otac je ohrabrivao moju sestru
i mene da nastavimo obrazovanje
i mene da nastavimo obrazovanje
01:22
even though our culture
emphasized at the time
emphasized at the time
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iako je naša kultura
u to vrijeme naglašavala
u to vrijeme naglašavala
01:25
that it was sons and not daughters
who should be professionally motivated.
who should be professionally motivated.
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da sinove treba profesionalno
motivirati, a ne kćeri.
motivirati, a ne kćeri.
01:30
I was one of very few girls
of my generation
of my generation
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Jedna sam od malo
djevojaka iz moje generacije
djevojaka iz moje generacije
01:33
who left home at 18 to study abroad.
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koje su napustile dom s 18
da bi studirale vani.
da bi studirale vani.
01:36
My father didn't have a son,
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Moj otac nije imao sina
01:38
and so I, in a sense, became his.
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pa sam ja na neki način
postala njegov sin.
postala njegov sin.
01:42
Fast-forward a couple of decades,
and I hope I didn't do too badly
and I hope I didn't do too badly
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Nekoliko desetljeća kasnije,
nadam se da sam uspjela
nadam se da sam uspjela
01:46
in making my father proud
of his would-be son.
of his would-be son.
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učiniti svog oca ponosnim
na svog takozvanog sina.
na svog takozvanog sina.
01:50
As I got my Bachelor's and PhD
in electrical engineering,
in electrical engineering,
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Tijekom svog preddiplomskog studija
i doktorata iz elektrotehnike,
i doktorata iz elektrotehnike,
01:53
did R&D in the UK,
then consulting in the Middle East,
then consulting in the Middle East,
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rada na R&D-u u UK-u
pa savjetovanja na Bliskom istoku,
pa savjetovanja na Bliskom istoku,
01:57
I have always been
in male-dominated environments.
in male-dominated environments.
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uvijek sam bila u okruženju
kojim muškarci dominiraju.
kojim muškarci dominiraju.
02:00
Truth be told, I have never found
a role model I could truly identify with.
a role model I could truly identify with.
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Iskreno rečeno, nikad nisam pronašla uzor
s kojim bih se mogla identificirati.
s kojim bih se mogla identificirati.
02:06
My mother's generation
wasn't into professional leadership.
wasn't into professional leadership.
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Generaciju moje majke nije
zanimalo profesionalno vodstvo.
zanimalo profesionalno vodstvo.
02:09
There were some
encouraging men along the way,
encouraging men along the way,
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Bilo je nekih ohrabrujućih muškaraca, ali
02:12
but none knew the demands
and pressures I was facing,
and pressures I was facing,
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nijedan nije znao s kakvim
se zahtjevima i pritiscima suočavam,
se zahtjevima i pritiscima suočavam,
02:16
pressures that got particularly acute
when I had my own two beautiful children.
when I had my own two beautiful children.
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pritiscima koji su postali posebno jaki
kad sam rodila dvoje prekrasne djece.
kad sam rodila dvoje prekrasne djece.
02:21
And although Western women love to give us
poor, oppressed Arab women advice,
poor, oppressed Arab women advice,
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Iako nam žene sa Zapada vole davati
savjete za siromašne, potlačene Arapkinje,
savjete za siromašne, potlačene Arapkinje,
02:27
they live different lives
with different constraints.
with different constraints.
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one žive različitim životima
s različitim ograničenjima.
s različitim ograničenjima.
02:31
So Arab women of my generation
have had to become our own role models.
have had to become our own role models.
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Pa su Arapkinje moje generacije
morale postati svoji vlastiti uzori.
morale postati svoji vlastiti uzori.
02:35
We have had to juggle more than Arab men,
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Morale smo žonglirati više od Arapa
02:37
and we have had to face
more cultural rigidity than Western women.
more cultural rigidity than Western women.
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i suočiti se s većom kulturnom
strogošću nego žene sa Zapada.
strogošću nego žene sa Zapada.
02:41
As a result, I would like to think
that we poor, oppressed women
that we poor, oppressed women
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Kao rezultat toga, voljela bih misliti
da mi siromašne, potlačene žene
da mi siromašne, potlačene žene
02:45
actually have some useful,
certainly hard-earned lessons to share,
certainly hard-earned lessons to share,
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zapravo možemo podijeliti neke
korisne, teško stečene lekcije,
korisne, teško stečene lekcije,
02:50
lessons that might turn out useful
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lekcije koje bi mogle biti korisne
02:52
for anyone wishing to thrive
in the modern world.
in the modern world.
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bilo kome tko želi uspjeti
u suvremenom svijetu.
u suvremenom svijetu.
02:55
Here are three of mine.
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Evo moje tri lekcije.
02:56
["Convert their sh*t into your fuel."]
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["Pretvori njihovo sra*e u svoje gorivo."]
02:58
(Laughter)
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(Smijeh)
02:59
(Applause)
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(Pljesak)
03:06
There is this word that everybody
is touting as the key to success:
is touting as the key to success:
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Postoji riječ koju svi
reklamiraju kao ključ uspjeha:
reklamiraju kao ključ uspjeha:
03:10
resilience.
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otpornost.
03:12
Well, what exactly is resilience,
and how do you develop it?
and how do you develop it?
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Pa što je to točno otpornost
i kako se razvija?
i kako se razvija?
03:16
I believe resilience is simply
the ability to transform shit into fuel.
the ability to transform shit into fuel.
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Smatram da je otpornost jednostavno
sposobnost da sranje pretvorite u gorivo.
sposobnost da sranje pretvorite u gorivo.
03:23
In my previous job,
well before my current firm,
well before my current firm,
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Na mom prošlom poslu, puno
prije mog trenutnog poduzeća,
prije mog trenutnog poduzeća,
03:26
I was working with a man
we will call John.
we will call John.
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radila sam s muškarcem
kojeg ćemo zvati John.
kojeg ćemo zvati John.
03:29
I had teamed up with John
and was working hard,
and was working hard,
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Surađivala sam s Johnom
i naporno radila
i naporno radila
03:31
hoping he would notice how great I was
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uz nadu da će primijetiti da sam odlična
03:33
and that he would come to support
my case to make partner at the firm.
my case to make partner at the firm.
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i da će me poduprijeti
da postanem partner u poduzeću.
da postanem partner u poduzeću.
03:38
I was, in addition to delivering
on my consulting projects,
on my consulting projects,
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Uz rad na svojim
konzultantskim projektima,
konzultantskim projektima,
03:41
writing passionately on the topic
of women economic empowerment.
of women economic empowerment.
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strastveno sam pisala o ženskom
ekonomskom osnaživanju.
ekonomskom osnaživanju.
03:45
One day, I got to present my research
to a roomful of MBA students.
to a roomful of MBA students.
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Jednoga sam dana predstavljala
svoje istraživanje MBA studentima.
svoje istraživanje MBA studentima.
03:50
John was part of the audience
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John je bio dio publike,
03:52
listening for the first time
to the details of my study.
to the details of my study.
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slušao je detalje mog
istraživanja po prvi puta.
istraživanja po prvi puta.
03:56
As I proceeded with my presentation,
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Dok sam izlagala svoju prezentaciju,
03:58
I could see John in the corner of my eye.
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mogla sam vidjeti Johna krajičkom oka.
04:01
He had turned a dark shade of pink
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Lice mu je postalo tamnoružičasto
04:03
and had slid under his chair
in apparent shame.
in apparent shame.
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i skliznuo je sa stolca
prividno osramoćen.
prividno osramoćen.
04:07
I finished my presentation
to an applauding audience
to an applauding audience
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Završila sam prezentaciju
uz pljesak publike
uz pljesak publike
04:10
and we rushed out and jumped into the car.
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pa smo požurili i ušli u auto.
04:13
There he exploded.
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Onda je eksplodirao.
04:16
"What you did up there was unacceptable!
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"Ono što si tamo napravila je neprihvatljivo!
04:18
You are a consultant, not an activist!"
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Ti si konzultantica, a ne aktivistkinja!"
04:21
I said, "John, I don't understand.
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Rekla sam, "John, ne razumijem.
04:24
I presented a couple of
gender parity indices,
gender parity indices,
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Iznijela sam nekoliko
pokazatelja o jednakosti spolova
pokazatelja o jednakosti spolova
04:27
and some conclusions about the Arab world.
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i neke zaključke o arapskom svijetu.
04:29
Yes, we do happen to be today
at the bottom of the index,
at the bottom of the index,
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Da, danas smo na dnu
ljestvice pokazatelja,
ljestvice pokazatelja,
04:32
but what is it that I said or presented
that was not factual?"
that was not factual?"
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ali što sam rekla ili prezentirala,
a da nije točno?"
a da nije točno?"
04:37
To which he replied,
"The whole premise of your study is wrong.
"The whole premise of your study is wrong.
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Na to je odgovorio, "Cijela pretpostavka
tvog istraživanja je pogrešna.
tvog istraživanja je pogrešna.
04:41
What you are doing is dangerous and will
break the social fabric of our society."
break the social fabric of our society."
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To što radiš je opasno i slomit će
društveno tkivo našeg društva."
društveno tkivo našeg društva."
04:45
He paused, then added,
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Zastao je, a onda dodao,
04:48
"When women have children,
their place is in the home."
their place is in the home."
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"Kada žene imaju djecu,
mjesto im je u kući."
mjesto im je u kući."
04:53
Time stood still for a long while,
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Vrijeme se dugo zaustavilo
04:55
and all I could think and repeat
in the chaos of my brain was:
in the chaos of my brain was:
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i jedino što sam mogla misliti i
ponavljati u kaosu svog uma jest:
ponavljati u kaosu svog uma jest:
04:59
"You can forget about
that partnership, Leila.
that partnership, Leila.
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"Možeš zaboraviti
na to partnerstvo, Leila."
na to partnerstvo, Leila."
05:01
It's just never going to happen."
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Nikad se neće ostvariti."
05:04
It took me a couple of days to fully
absorb this incident and its implications,
absorb this incident and its implications,
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Trebalo mi je nekoliko dana da potpuno
shvatim taj događaj i njegove posljedice,
shvatim taj događaj i njegove posljedice,
05:08
but once I did,
I reached three conclusions.
I reached three conclusions.
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ali kada jesam,
došla sam do tri zaključka.
došla sam do tri zaključka.
05:12
One, that these were his issues,
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Prvo, da su to njegovi problemi,
05:14
his complexes.
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njegovi kompleksi.
05:16
There may be many like him in our society,
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Ima mnogo ljudi kao
on u našem društvu, ali
on u našem društvu, ali
05:18
but I would never let
their issues become mine.
their issues become mine.
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neću dopustiti da njegovi
problemi budu moji.
problemi budu moji.
05:21
Two, that I needed
another sponsor, and fast.
another sponsor, and fast.
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Drugo, da trebam drugog
pokrovitelja i to brzo.
pokrovitelja i to brzo.
05:24
(Laughter)
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(Smijeh)
05:25
I got one, by the way,
and boy, was he great.
and boy, was he great.
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Usput, dobila sam ga
i bio je zaista odličan.
i bio je zaista odličan.
05:27
And three, that I would get to show John
what women with children can do.
what women with children can do.
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I treće, da ću pokazati Johnu
što žene s djecom mogu.
što žene s djecom mogu.
05:32
I apply this lesson equally well
to my personal life.
to my personal life.
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Tu lekciju primjenjujem
jednako dobro i na osobni život.
jednako dobro i na osobni život.
05:35
As I have progressed in my career,
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Kako sam napredovala u karijeri,
05:37
I have received many words
of encouragement,
of encouragement,
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dobivala sam mnoge riječi ohrabrenja,
05:40
but I have also often been met
by women, men and couples
by women, men and couples
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ali sam i često susrela
žene, muškarce i parove
žene, muškarce i parove
05:44
who have clearly had an issue
with my husband and I
with my husband and I
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koji su očito imali problem
s tim što smo suprug i ja
s tim što smo suprug i ja
05:47
having chosen the path
of a dual-career couple.
of a dual-career couple.
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izabrali put para s dvije karijere.
05:50
So you get this well-meaning couple
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Pa imate dobronamjeran par
05:52
who tells you straight out
at a family gathering
at a family gathering
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koji vam izravno kaže
na obiteljskom ili
na obiteljskom ili
05:55
or at a friends gathering,
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prijateljskom okupljanju
05:56
that, come on, you must know
you're not a great mom,
you're not a great mom,
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da, hajde, sigurno znaš
da nisi odlična majka
da nisi odlična majka
05:58
given how much you're investing
in your career, right?
in your career, right?
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s obzirom na to koliko ulažeš u svoju karijeru?
06:02
I would lie if I said
these words didn't hurt.
these words didn't hurt.
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Lagala bih ako kažem
da me te riječi nisu povrijedile.
da me te riječi nisu povrijedile.
06:05
My children are the most
precious thing to me,
precious thing to me,
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Moja djeca su mi
najdragocjenija stvar
najdragocjenija stvar
06:07
and the thought that I could be
failing them in any way is intolerable.
failing them in any way is intolerable.
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i pomisao da ne uspijevam
s njima je na neki način nepodnošljiva.
s njima je na neki način nepodnošljiva.
06:12
But just like I did with John,
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Ali kao u vezi s Johnom,
06:14
I quickly reminded myself
that these were their issues,
that these were their issues,
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brzo sam se podsjetila
da su to njihovi problemi,
da su to njihovi problemi,
06:17
their complexes.
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njihovi kompleksi.
06:19
So instead of replying,
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Pa umjesto odgovora,
06:20
I gave back one of my largest smiles
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dala sam svoj najveći osmijeh
06:23
as I saw, in flashing light,
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i vidjela u blještavilu
06:25
the following sign in my mind's eye.
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sljedeći znak u svom umu.
06:27
[Be happy, it drives people crazy.]
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[Budite sretni, to izluđuje ljude.]
06:29
(Applause)
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(Pljesak)
06:34
You see, as a young woman
in these situations, you have two options.
in these situations, you have two options.
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Vidite, kao mlada žena u
takvim situacijama, imate dvije opcije.
takvim situacijama, imate dvije opcije.
06:38
You can either decide
to internalize these negative messages
to internalize these negative messages
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Možete odlučiti internalizirati
te negativne poruke
te negativne poruke
06:41
that are being thrown at you,
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koje vam bacaju,
06:42
to let them make you feel like a failure,
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dopustiti im da se osjećate kao neuspjeh,
06:44
like success is way too hard
to ever achieve,
to ever achieve,
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kao da je uspjeh pretežak
da bi se ikad ostvario
da bi se ikad ostvario
06:47
or you can choose to see that others'
negativity is their own issue,
negativity is their own issue,
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ili možete izabrati da vidite
da je tuđa negativnost njihov problem
da je tuđa negativnost njihov problem
06:50
and instead transform it
into your own personal fuel.
into your own personal fuel.
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i umjesto toga
pretvorite je u osobno gorivo.
pretvorite je u osobno gorivo.
06:54
I have learned
to always go for option two,
to always go for option two,
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Naučila sam da uvijek
odaberem drugu opciju
odaberem drugu opciju
06:58
and I have found that it has taken me
from strength to strength.
from strength to strength.
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i shvatila sam da me to vodi prema snazi.
07:01
And it's true what they say:
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I istina je što kažu:
07:03
success is the best revenge.
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uspjeh je najbolja osveta.
07:06
Some women in the Middle East
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Neke žene na Bliskom istoku
07:08
are lucky enough to be married
to someone supportive of their career.
to someone supportive of their career.
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sretne su što su udane za nekoga
tko pruža potporu njihovoj karijeri.
tko pruža potporu njihovoj karijeri.
07:11
Correction: I should say "smart enough,"
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Ispravak: trebala bih reći
"dovoljno pametne"
"dovoljno pametne"
07:14
because who you marry is your own choice,
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jer je onaj za kojeg
se udaju njihov izbor i
se udaju njihov izbor i
07:16
and you'd better marry someone supportive
if you plan to have a long career.
if you plan to have a long career.
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bolje im je da se udaje za nekoga
tko će poduprijeti njihovu dugu karijeru.
tko će poduprijeti njihovu dugu karijeru.
07:21
Still today, the Arab man
is not an equal contributor in the home.
is not an equal contributor in the home.
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Danas još uvijek Arapi nisu
jednaki suradnici u kući.
jednaki suradnici u kući.
07:25
It's simply not expected by our society,
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Jednostavno društvo to ne očekuje od njih
07:27
and even frowned upon as not very manly.
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i čak se smatra ne baš muževnim.
07:31
As for the Arab woman,
our society still assumes
our society still assumes
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U vezi s Arapkinjama, naše
društvo i dalje pretpostavlja
društvo i dalje pretpostavlja
07:34
that her primary source of happiness
should be the happiness and prosperity
should be the happiness and prosperity
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da bi njihov primarni izvor sreće
trebali biti sreća i prosperitet
trebali biti sreća i prosperitet
07:37
of her children and husband.
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1936
njihove djece i supruga.
07:39
She mostly exists for her family.
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Ona uglavnom postoji za svoju obitelj.
07:43
Things are changing,
but it will take time.
but it will take time.
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Stvari se mijenjaju, ali treba vremena.
07:45
For now, it means
that the professional Arab woman
that the professional Arab woman
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Zasad, to znači da
profesionalne Arapkinje
profesionalne Arapkinje
07:48
has to somehow maintain the perfect home,
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moraju održavati savršen dom,
07:51
make sure that her children's every need
is being taken care of
is being taken care of
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osigurati da je svaka potreba
njihove djece zadovoljena
njihove djece zadovoljena
07:54
and manage her demanding career.
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i nositi se sa zahtjevnom karijerom.
07:57
To achieve this, I have found the hard way
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Za postizanje toga,
naučila sam na teži način
naučila sam na teži način
08:01
that you need to apply your hard-earned
professional skills to your personal life.
professional skills to your personal life.
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da trebate primijeniti teško naučene
profesionalne vještine na svoj osobni život.
profesionalne vještine na svoj osobni život.
08:05
You need to work your life.
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Trebate raditi svoj život.
08:08
Here is how I do this in my personal life.
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Evo kako ja to radim
u svom osobnom životu.
u svom osobnom životu.
08:12
One thing to know about the Middle East
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Jedno što treba
znati o Bliskom istoku
znati o Bliskom istoku
08:14
is that nearly every family
has access to affordable domestic help.
has access to affordable domestic help.
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jest da skoro svaka obitelj ima
pristup dostupnoj pomoći u domaćinstvu.
pristup dostupnoj pomoći u domaćinstvu.
08:19
The challenge therefore becomes
how to recruit effectively.
how to recruit effectively.
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Stoga izazov postaje
kako djelotvorno zaposliti.
kako djelotvorno zaposliti.
08:23
Just like I would in my business life,
I have based the selection
I have based the selection
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Kao i u mom poslovnom životu,
temeljila sam izbor
temeljila sam izbor
08:26
of who would support me
with my children while I'm at work
with my children while I'm at work
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na tome tko bi mi pomogao s djecom
dok sam na poslu
dok sam na poslu
08:29
on a strong referral.
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kao snažno polazište.
08:31
Cristina had worked
for four years with my sister
for four years with my sister
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Cristina je radila četiri godine
s mojom sestrom
s mojom sestrom
08:34
and the quality of her work
was well-established.
was well-established.
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i kvaliteta njenog rada
je dobro utemeljena.
je dobro utemeljena.
08:37
She is now an integral
member of our family,
member of our family,
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Ona je sada sastavni član naše obitelji
08:40
having been with us
since Alia was six months old.
since Alia was six months old.
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jer je s nama otkad je
Alia imala šest mjeseci.
Alia imala šest mjeseci.
08:43
She makes sure that the house
is running smoothly while I'm at work,
is running smoothly while I'm at work,
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Brine da je u kući sve kako treba
dok sam na poslu
dok sam na poslu
08:46
and I make sure to empower her
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a ja se brinem da je osnažujem
08:49
in the most optimal conditions
for her and my children,
for her and my children,
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u najboljim uvjetima za nju i moju djecu,
08:52
just like I would my best talent at work.
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baš kao što bih i svoje najbolje talente na poslu.
08:55
This lesson applies
whatever your childcare situation,
whatever your childcare situation,
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Lekcija se primjenjuje bez obzira
na vašu situaciju s brigom oko djeteta,
na vašu situaciju s brigom oko djeteta,
08:59
whether an au pair, nursery,
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radi li se o dadilji, jaslicama,
09:01
part-time nanny
that you share with someone else.
that you share with someone else.
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dadilji na pola radnog
vremena koju dijelite.
vremena koju dijelite.
09:03
Choose very carefully, and empower.
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Izaberite vrlo oprezno i osnažujte.
09:08
If you look at my calendar,
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Ako pogledate moj kalendar,
09:09
you will see every working day
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vidjet ćete svakog radnog dana
09:11
one and a half hours
from 7pm to 8:30pm UAE time
from 7pm to 8:30pm UAE time
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3696
sat i pol vremena od 19 do 20.30
po vremenu u UAE-ima
po vremenu u UAE-ima
09:15
blocked and called "family time."
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1960
blokirano i nazvano "obiteljsko vrijeme".
09:17
This is sacred time.
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To je sveto vrijeme.
09:19
I have done this
ever since Alia was a baby.
ever since Alia was a baby.
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To radim otkad je Alia bila beba.
09:23
I do everything in my power
to protect this time
to protect this time
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Radim sve u svojoj moći
da zaštitim to vrijeme
da zaštitim to vrijeme
09:25
so that I can be home by then
to spend quality time with my children,
to spend quality time with my children,
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da bih mogla do tada stići kući
i provesti kvalitetno vrijeme s djecom,
i provesti kvalitetno vrijeme s djecom,
09:28
asking them about their day,
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1400
pitati ih o njihovom danu,
09:31
checking up on homework,
reading them a bedtime story
reading them a bedtime story
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provjeriti zadaću,
pročitati priču prije spavanja
pročitati priču prije spavanja
09:34
and giving them
lots of kisses and cuddles.
lots of kisses and cuddles.
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i dati im mnogo poljubaca i zagrljaja.
09:36
If I'm traveling,
in whatever the time zone,
in whatever the time zone,
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Ako putujem,
u kojoj god sam vremenskoj zoni
u kojoj god sam vremenskoj zoni
09:39
I use Skype to connect with my children
even if I am miles away.
even if I am miles away.
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koristim Skype da se povežem s djecom
čak i ako sam miljama daleko.
čak i ako sam miljama daleko.
09:44
Our son Burhan is five years old,
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Naš sin Burhan ima pet godina
09:46
and he's learning to read
and do basic maths.
and do basic maths.
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i uči čitanje i osnovnu matematiku.
09:49
Here's another confession:
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Evo još jednog priznanja:
09:51
I have found that our daughter
is actually more successful
is actually more successful
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Shvatila sam da je naša
kćer zapravo uspješnija
kćer zapravo uspješnija
09:54
at teaching him these skills than I am.
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u podučavanju
tih vještina od mene.
tih vještina od mene.
09:56
(Laughter)
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(Smijeh)
09:58
It started as a game, but Alia loves
playing teacher to her little brother,
playing teacher to her little brother,
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Počelo je kao igra, ali se Alia voli
igrati učiteljice svojem mlađem bratu
igrati učiteljice svojem mlađem bratu
10:02
and I have found that these sessions
actually improve Burhan's literacy,
actually improve Burhan's literacy,
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i shvatila sam da te poduke zapravo
poboljšavaju Burhanovu pismenost,
poboljšavaju Burhanovu pismenost,
10:08
increase Alia's sense of responsibility,
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povećavaju Aliain osjećaj odgovornosti
10:10
and strengthen the bonding between them,
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1976
i osnažuje vezu između njih,
10:12
a win-win all around.
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dobitak za sve.
10:15
The successful Arab women I know
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Uspješne Arapkinje koje poznajem
10:17
have each found their unique approach
to working their life
to working their life
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su našle svoj jedinstven pristup
odrađivanju svojih života
odrađivanju svojih života
10:20
as they continue to shoulder
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noseći se s
10:22
the lion's share
of responsibility in the home.
of responsibility in the home.
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većinom odgovornosti u kući.
10:25
But this is not just
about surviving in your dual role
about surviving in your dual role
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Ali to nije samo preživljavanje
u dvostrukoj ulozi
u dvostrukoj ulozi
10:27
as a career woman and mother.
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žene s karijerom i majke.
10:29
This is also about being in the present.
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Radi se i o življenju u sadašnjosti.
10:33
When I am with my children,
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Kad sam s djecom,
10:34
I try to leave work out of our lives.
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pokušavam isključiti
posao iz naših života.
posao iz naših života.
10:37
Instead of worrying about how many minutes
I can spend with them every day,
I can spend with them every day,
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Umjesto da brinem koliko minuta
mogu provesti s njima svaki dan,
mogu provesti s njima svaki dan,
10:41
I focus on turning these minutes
into memorable moments,
into memorable moments,
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usredotočim se na pretvaranje
tih minuta u uspomene,
tih minuta u uspomene,
10:45
moments where I'm seeing my kids,
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trenutke u kojima vidim svoju djecu,
10:47
hearing them, connecting with them.
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čujem ih, povezujem se s njima.
10:49
["Join forces, don't compete."]
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["Udružite snage, ne natječite se."]
10:51
Arab women of my generation
have not been very visible
have not been very visible
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Arapkinje moje generacije
nisu bile vrlo vidljive
nisu bile vrlo vidljive
10:53
in the public eye as they grew up.
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u očima javnosti dok su odrastale.
10:55
This explains, I think, to some extent,
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To objašnjava u nekoj mjeri
10:57
why you find so few women
in politics in the Arab world.
in politics in the Arab world.
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zašto ima toliko malo žena
u politici u arapskom svijetu.
u politici u arapskom svijetu.
11:01
The upside of this, however,
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Međutim, prednost toga
11:02
is that we have spent a lot of time
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jest da su smo provele mnogo vremena
11:04
developing a social skill
behind the scenes,
behind the scenes,
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razvijajući društvenu
vještinu u pozadini,
vještinu u pozadini,
11:09
in coffee shops, in living rooms,
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u kafićima, dnevnim sobama,
11:10
on the phone,
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na telefonu,
11:12
a social skill that is
very important to success:
very important to success:
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društvenu vještinu
koja je vrlo važna za uspjeh:
koja je vrlo važna za uspjeh:
11:14
networking.
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povezivanje.
11:16
I would say the average Arab woman
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Rekla bih da prosječna Arapkinja
11:18
has a large network
of friends and acquaintances.
of friends and acquaintances.
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ima veliku mrežu prijatelja i poznanika.
11:20
The majority of those are also women.
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Većina njih su također žene.
11:24
In the West, it seems like ambitious women
often compare themselves to other women
often compare themselves to other women
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Na Zapadu se čini da se ambiciozne žene
često uspoređuju s drugim ženama
često uspoređuju s drugim ženama
11:28
hoping to be noticed as the most
successful woman in the room.
successful woman in the room.
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s nadom se da će ih primijetiti
kao najuspješniju ženu.
kao najuspješniju ženu.
11:32
This leads to the much-spoken-about
competitive behavior
competitive behavior
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To dovodi do često spominjanog natjecanja
11:35
between professional women.
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između profesionalnih žena.
11:37
If there's only room
for one woman at the top,
for one woman at the top,
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Ako postoji mjesto za jednu ženu na vrhu,
11:39
then you can't make room for others,
much less lift them up.
much less lift them up.
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onda ne može biti mjesta
za druge, kamoli ih pogurati.
za druge, kamoli ih pogurati.
11:43
Arab women, generally speaking,
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Općenito govoreći, Arapkinje
11:45
have not fallen
for this psychological trap.
for this psychological trap.
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nisu upale u tu psihološku zamku.
11:48
Faced with a patriarchal society,
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Suočene s patrijahalnim društvom,
11:50
they have found
that by helping each other out,
that by helping each other out,
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shvatile su da pomažući jedna drugoj
11:52
all benefit.
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svi imaju koristi.
11:55
In my previous job, I was the most
senior woman in the Middle East,
senior woman in the Middle East,
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Na mom prošlom poslu, bila sam
najstarija žena na Bliskom istoku
najstarija žena na Bliskom istoku
11:58
so one could think that investing
in my network of female colleagues
in my network of female colleagues
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pa bi se moglo pomisliti da
ulaganje u povezivanje s kolegicama
ulaganje u povezivanje s kolegicama
12:02
couldn't bring many benefits
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ne može donijeti mnoge koristi
12:03
and that I should instead invest my time
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i da bih trebala uložiti svoje vrijeme
12:06
developing my relationships
with male seniors and peers.
with male seniors and peers.
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u razvijanje odnosa s
muškim nadređenima i kolegama.
muškim nadređenima i kolegama.
12:09
Yet two of my biggest breaks
came through the support of other women.
came through the support of other women.
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Ali dva moja napretka
došla su potporom drugih žena.
došla su potporom drugih žena.
12:14
It was the head of marketing
who initially suggested
who initially suggested
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Direktorica marketinga
mi je prvotno predložila
mi je prvotno predložila
12:16
I be considered as a young global leader
to the World Economic Forum.
to the World Economic Forum.
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kao mladog svjetskog lidera
na Svjetskom ekonomskom forumu.
na Svjetskom ekonomskom forumu.
12:20
She was familiar with my media engagements
and my publications,
and my publications,
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Bila je upoznata s mojim
medijskim angažmanom i publikacijama
medijskim angažmanom i publikacijama
12:23
and when she was asked
to voice her opinion,
to voice her opinion,
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i kad su je pitali za mišljenje,
12:25
she highlighted my name.
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istaknula je moje ime.
12:27
It was a young consultant,
a Saudi lady and friend,
a Saudi lady and friend,
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Mlada konzultantica,
Saudijka i prijateljica
Saudijka i prijateljica
12:29
who helped me sell
my first project in Saudi Arabia,
my first project in Saudi Arabia,
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mi je pomogla da prodam
prvi projekt u Saudijskoj Arabiji,
prvi projekt u Saudijskoj Arabiji,
12:32
a market I was finding hard
to gain traction in as a woman.
to gain traction in as a woman.
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na tržištu na kojem je
teško privući pozornost kao žena.
teško privući pozornost kao žena.
12:36
She introduced me to a client,
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Predstavila me klijentu
12:38
and that introduction led to the first
of very many projects for me in Saudi.
of very many projects for me in Saudi.
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i to predstavljanje me dovelo do prvog
od mnogih projekata u Saudijskoj Arabiji.
od mnogih projekata u Saudijskoj Arabiji.
12:42
Today, I have two senior women on my team,
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Danas imam starije žene u svome timu
12:45
and I see making them successful
as key to my own success.
as key to my own success.
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i smatram da je njihov
uspjeh ključan za moju sreću.
uspjeh ključan za moju sreću.
12:50
Women continue to advance in the world,
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Žene nastavljaju napredovati u svijetu,
12:52
not fast enough, but we're moving.
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ne dovoljno brzo, ali se pokrećemo.
12:54
The Arab world, too, is making progress,
despite many recent setbacks.
despite many recent setbacks.
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Arapski svijet također napreduje
unatoč mnogim preprekama.
unatoč mnogim preprekama.
12:58
Just this year, the UAE appointed
five new female ministers to its cabinet,
five new female ministers to its cabinet,
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Samo ove godine UAE je imenovala
pet novih ministrica u kabinetu,
pet novih ministrica u kabinetu,
13:03
for a total of eight female ministers.
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s ukupno osam ministrica.
13:06
That's nearly 28 percent of the cabinet,
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To je skoro 28 posto kabineta
13:09
and more than many
developed countries can claim.
developed countries can claim.
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i više nego imaju neke razvijene države.
13:11
This is today my daughter
Alia's favorite picture.
Alia's favorite picture.
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Ovo je danas nadraža
slika moje kćeri Alie.
slika moje kćeri Alie.
13:15
This is the result,
no doubt, of great leadership,
no doubt, of great leadership,
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To je nesumljivo rezultat velikog vodstva,
13:17
but it is also the result
of strong Arab women
of strong Arab women
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ali i rezultat snažnih Arapkinja
13:20
not giving up and continuously
pushing the boundaries.
pushing the boundaries.
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koje nisu odustajale
i stalno su gurale granice.
i stalno su gurale granice.
13:23
It is the result of Arab women
deciding every day like me
deciding every day like me
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To je rezultat Arapkinja
koje svaki dan odlučuju
koje svaki dan odlučuju
13:27
to convert shit into fuel,
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pretvoriti sranje u gorivo,
13:29
to work their life
to keep work out of their life,
to keep work out of their life,
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raditi svoj život, držati posao izvan svog života
13:32
and to join forces and not compete.
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i udružiti snage i ne natjecati se.
13:34
As I look to the future,
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Kad pogledam u budućnost,
13:36
my hopes for my daughter
when she stands on this stage
when she stands on this stage
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moje nade su da će moja kćer
kad bude stajala na ovoj
kad bude stajala na ovoj
13:38
some 20, 30 years from now
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pozornici za 20, 30 godina
13:40
are that she be as proud
to call herself her mother's daughter
to call herself her mother's daughter
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biti ponosna nazivati
se kćer svoje majke,
se kćer svoje majke,
13:43
as her father's daughter.
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kao i kćer svog oca.
13:46
My hopes for my son
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Nade za mog sina
13:47
are that by then, the expression
"her mother's son" or "mama's boy"
"her mother's son" or "mama's boy"
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su da će izrazi "sin svoje majke"
ili "mamin dečko"
ili "mamin dečko"
13:51
would have taken on
a completely different meaning.
a completely different meaning.
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imati potpuno drugačije značenje.
13:54
Thank you.
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Hvala.
13:55
(Applause)
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(Pljesak)
ABOUT THE SPEAKER
Leila Hoteit - Women's advocateBCG's Leila Hoteit specializes in human capital and education throughout the Middle East.
Why you should listen
Dr. Leila Hoteit is a partner and managing director at BCG, based in Dubai. She leads the education and human capital development work in the Middle East.
Dr. Hoteit's career spans over 13 years in the management consulting industry. As part of her assignments, Dr. Hoteit has covered a slew of in-depth societal issues that punctuate the MENA region; these include education, women's empowerment, human capital development, employment and culture. Dr. Hoteit was named Young Global Leader for the World Economic Forum in 2014 -- a multi-stakeholder community of exceptional young leaders who share a commitment to shaping the global future. Dr. Hoteit holds a Bachelor's degree and PhD in Electrical Engineering from Imperial College London, as well as an MBA from France's INSEAD. She is the author of multiple patents.
Leila Hoteit | Speaker | TED.com