Magda Sayeg: How yarn bombing grew into a worldwide movement
Magda Sajeg (Magda Sayeg): Kako je bombardovanje predivom postalo svetski raširen pokret
Magda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before. Full bio
Double-click the English transcript below to play the video.
pokret bombardovanja predivom.
the yarn bombing movement.
knitted or crocheted material
štrikani ili heklani materijal,
graffiti-style --
nalik na grafite,
pre više od deset godina,
ambitious notions about it,
warm and fuzzy and human-like
toplo i čupavo i nalik ljudima
that I looked at everyday.
koje sam svakog dana gledala.
would change the course of my life.
izmeniti tok života.
"What else could I do?"
"Šta bih još mogla da uradim?"
that would get the same reaction?
što bi izazvalo istu reakciju?
pole near my house.
pored moje kuće.
and take pictures next to it,
in the neighborhood.
sa svakim STOP znakom u kraju.
the stronger the reaction.
reakcija je bila sve jača.
was my playground.
bilo je moje igralište.
of enhancing the ordinary,
poboljšavanja običnog,
or its functionality
ili funkcionalnosti,
suit out of knitting.
dobro ispleteno odelo.
to take inanimate objects
uzeti nežive predmete
gde sam želela da to shvatam ozbiljno.
I wanted to take it seriously.
this take over my life,
da mi ovo preuzme život,
reacting so strongly to it.
tako snažno.
fast-paced, digital world,
something that's relatable.
sa čime možemo da se poistovetimo.
cities that we live in,
about that stuff anymore.
that's wrapped in knitting
I love to share with others.
koji volim da delim sa drugima.
and the stop sign poles
da uradim sa ovim materijalom.
and large-scale and insurmountable?
velikih razmera i nepremostivo?
in my heart for this one.
posebno mesto za ovo.
were recognizing my work
ljudi su prepoznavali moj rad
that was large-scale,
a da je bilo velikih razmera,
city bus to be wrapped in knitting.
koji je bio umotan u predivo.
ali svakako ga više ne posedujem.
but I certainly don't own it anymore.
were doing this.
to certain parts of the world
u određene krajeve sveta
and I knew I didn't wrap it.
i znala bih da ga ja nisam obmotala.
my own goals with my art --
mojom umetnošću -
the hidden power of this craft
skrivenu moć ove veštine
I had with the rest of the world.
koji sam imala sa ostatkom sveta.
I'd have a connection with.
da nikada neću imati povezanost.
in the most unassuming places,
na mestima gde najmanje očekujete
that are just waiting to be discovered.
koje samo čekaju da budu otkrivene.
to su alati koji su povezani sa nama,
these tools that are connected to us,
we hold a controller or a cell phone.
kontroler ili mobilni telefon.
if you put those things down?
kada biste spustili te stvari?
What would you create with your own hands?
Šta biste stvorili sopstvenim rukama?
that I am a master knitter
da sam vrhunska pletilja,
a sweater to save my life.
interesting with knitting
formally trained to do this --
formalno obrazovala za ovo -
this was in the cards for me,
da mi je ovo bilo suđeno,
stumble upon this.
da na ovo nisam nabasala.
I held on tight,
uhvatila sam se čvrsto,
that I am a working artist today.
da danas radim kao umetnica.
might not be so seamless.
možda nije tako jasna.
be as bored as I was
biti dosadno kao i meni
to change your world forever.
da biste zauvek promenili svoj svet.
ABOUT THE SPEAKER
Magda Sayeg - Textile artistMagda Sayeg uses handmade, eye-catching yarn bombs to shake up the way we see the world and make us notice things we hadn't seen before.
Why you should listen
Considered to be the mother of yarn bombing, Magda Sayeg’s 10-year body of work includes the widely recognized knitted/crocheted covered bus in Mexico City as well as her first solo exhibit in Rome at La Museo des Esposizione. Her work has evolved to include large scale installations around the world including commissions and collaborations with companies such as Commes Des Garçons, CR Fashionbook, Absolut Vodka, Insight 51, Mini Cooper, Gap, Smart Car. She continues to participate in shows such as Milan's Triennale Design Museum, Le M.U.R. in Paris and the National Gallery of Australia, among others. Her installations have also been featured prominently at American monuments to contemporary culture, such as The Standard Hotel, South By Southwest and the Austin City Limits Festival.
Magda has most recently expanded her artwork to encompass new mediums and techniques as with her solo show in Rome, which explored the usage of lighting with knitted material. She continues to expand her boundaries by joining integrated media company 1stAveMachine as one of their directors which will serve as a platform for new types of experimentation and collaboration.
Recent projects include an installation for Dover Street Market in NYC covering a column spanning 6 floors and a knitted/crocheted Route Master Double Decker bus in London.
Magda Sayeg | Speaker | TED.com