Knut Haanaes: Two reasons companies fail -- and how to avoid them
كنوت هانياس: سببان لفشل الشركات -- وكيفية تجنبهم .
Knut Haanaes believes that the secret to creating lasting, impactful companies is to find a balance between doing what you're good at and looking for new challenges to take on. Full bio
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solution to quality growth
لزيادة الجودة
between two activities:
من الأشياء الجيدة.
بما يكفي حتى أتذكرها.
mechanical calculators in the world.
ميكانيكية في العالم.
the electronic calculator came along?
ظهرت الحاسبة الإلكترونية ؟
from maximum revenue ...
العوائد المادية...
electronic calculators in Japan
ورخيصة في اليابان.
their calculators.
a European biotech company.
في التكنولوجيا الحيوية
to diagnose, even cure,
عن مرض وحتى علاج
creating something new.
"When we only get it right,"
"نحن الوحيدون في ساحة النجاح"،
and exploitation about 15 years ago,
منذ 15عام
scholar at Stanford University.
is its practicality.
على التطبيق العملي لها.
coming up with what's new.
who have done exploration:
and they deserve to be.
ما نسعى له
the knowledge we have
التي نملكها
our trains run on time.
في الوقت المطلوب.
faster and cheaper.
of the famous pop groups
عن فرق موسيقى البوب الشهيرة
again and again,
مرارًا و تكرارًا،
or even pathetic.
perspective, we explore.
طويل الأمد، سنكتشف .
perspective, we exploit.
سنستثمر.
more knowledge to exploit on.
لدينا يجب استثمارها.
by nature, less innovative
أقل ابتكارًا
a big worry to CEOs.
مصدر قلق لكبار المديرين التنفيذيين.
phrased in different ways.
صيغت بطرق مختلفة،
and reinvent my company?"
شركتي بفعالية؟
before we become obsolete
are able to effectively explore
على الاكتشاف
وبشكل متوازي.
أفلام الرسوم المتحركة،
and the benefits are huge.
والمنافع هائلة.
because there are so many traps
but there are many.
هناك الكثير.
the perpetual search trap.
or the persistence
we create something new.
نصنع شيء جديد.
but being frustrated.
of effective reform of education,
من الإصلاح الفعال
بكثير في كثير من الأحيان.
the future in their hands,
at making what they loved doing,
ما يحبون،
it's difficult to change.
يكون من الصعب تغييره.
we cannot fail."
and I think they apply to us.
التي تنطبق علينا.
get ahead of the crisis.
an insurance in the future.
have been content
أن يقدموا المحتوى
they will always --
whatever it takes."
مهما كلف الأمر".
of the company,
for only about 30 percent.
على فقط 30 بالمائة.
on the same company --
لنفس الشركة --
to renew account for 70 percent.
أصبحا يستحوذا على 70 بالمائة.
and lead the long term.
and exploitation by ourselves.
والاستثمار بنفسه.
is being open to be challenged,
أن تفتح المجال للتحديات،
is to constructively challenge.
هو التحدي البناء.
good parenting is about.
at the old triumph marches in Rome,
في مسيرات النصر القديمة في روما،
whispering in their ear,
الذي يهمس في آذانهم:
and we need to be conscious.
that I think are useful.
أظنهما مفيدين.
looking at your own company:
that the company is at the risk
كي تعترض ذلك الخطر؟
what you already know,
is in the balance.
ABOUT THE SPEAKER
Knut Haanaes - StrategistKnut Haanaes believes that the secret to creating lasting, impactful companies is to find a balance between doing what you're good at and looking for new challenges to take on.
Why you should listen
What strategy traps repeatedly entice well-meaning companies? Sweet words that lure with a sense of promise and growth, but ultimately fail to deliver again and again? How do we balance exploration and exploitation without falling fully into either ditch?
Knut Haanaes is Dean of the Global Leadership Institute at the World Economic Forum and professor of strategy and international management at IMD, formerly senior partner and global leader of BCG's strategy practice. Through his work with clients, Haanaes has accumulated extensive experience in a number of industries on issues of strategy. He holds a Master's Degree in Economics from the Norwegian School of Economics, a PhD in Strategy from the Copenhagen Business School and has been a visiting scholar at Scancor, Stanford University.
In 2015, together with Martin Reeves and Janmejaya Sinha from BCG, Haanaes published the book Your Strategy Needs a Strategy. The book has been translated into a number of languages.
Knut Haanaes | Speaker | TED.com