Knut Haanaes: Two reasons companies fail -- and how to avoid them
Knut Hanes (Knut Haanaes): Dva razloga zbog kojih kompanije propadaju i kako ih izbeći
Knut Haanaes believes that the secret to creating lasting, impactful companies is to find a balance between doing what you're good at and looking for new challenges to take on. Full bio
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zbog kojih firme propadaju:
solution to quality growth
ka rastu kvaliteta
between two activities:
između dve aktivnosti:
da bih ih se setio.
mechanical calculators in the world.
mehaničke digitrone na svetu.
the electronic calculator came along?
kada je elektronski digitron došao?
from maximum revenue ...
od najvećeg prihoda...
electronic calculators in Japan
male elektronske digitrone u Japanu
their calculators.
svoje digitrone.
a European biotech company.
biotehničkom kompanijom iz Evrope.
to diagnose, even cure,
dijagnozu, čak i lečenje,
creating something new.
"When we only get it right,"
"Kada to znamo dobro da radimo."
and exploitation about 15 years ago,
i eksploataciju pre oko 15 godina,
scholar at Stanford University.
na Univerzitetu Stenford.
is its practicality.
coming up with what's new.
shvatanje šta je novo.
who have done exploration:
and they deserve to be.
i zaslužuju da to budu.
the knowledge we have
our trains run on time.
da naši vozovi stižu na vreme.
faster and cheaper.
brži i jeftiniji.
of the famous pop groups
čuvenih pop grupa
again and again,
or even pathetic.
perspective, we explore.
mi istražujemo.
perspective, we exploit.
mi eksploatišemo.
more knowledge to exploit on.
više znanja za eksploatisanje.
by nature, less innovative
postaju manje inovativne
a big worry to CEOs.
velika briga za direktore.
phrased in different ways.
koja su postavljana na drugačiji način.
and reinvent my company?"
kompaniju i iznova je izgrađujem?"
before we become obsolete
pre nego što zastarimo
u isto vreme je umetnost -
are able to effectively explore
sposobno da efektivno istražuje
and the benefits are huge.
a prednosti su ogromne.
because there are so many traps
zato što postoji toliko klopki
but there are many.
the perpetual search trap.
or the persistence
we create something new.
stvorimo nešto novo.
but being frustrated.
ali smo frustrirani.
of effective reform of education,
efikasna reforma školstva,
dok ne proradi.
the future in their hands,
u svojim rukama,
at making what they loved doing,
u pravljenju onoga što su voleli,
it's difficult to change.
teško je promeniti se.
we cannot fail."
da ne možemo da podbacimo."
and I think they apply to us.
i da su primenjive na sve nas.
get ahead of the crisis.
sposobna za inovaciju
an insurance in the future.
osiguranje za budućnost.
have been content
they will always --
whatever it takes."
šta god bilo potrebno za to."
of the company,
for only about 30 percent.
samo oko 30 procenata.
on the same company --
iste kompanije za 10 godina,
to renew account for 70 percent.
obnavljanja daju 70 procenata.
and lead the long term.
i vode na duge staze.
and exploitation by ourselves.
i eksploataciju.
is being open to be challenged,
otvorenost ka izazivanju,
is to constructively challenge.
je konstruktivno izazivanje.
good parenting is about.
dobrog odnosa roditelja prema deci.
at the old triumph marches in Rome,
starih trijumfalnih marševa u Rimu,
whispering in their ear,
koji bi im šaputao u uvo:
and we need to be conscious.
that I think are useful.
dva korisna pitanja.
looking at your own company:
that the company is at the risk
da je kompanija pod rizikom
what you already know,
ono što već znate,
is in the balance.
ABOUT THE SPEAKER
Knut Haanaes - StrategistKnut Haanaes believes that the secret to creating lasting, impactful companies is to find a balance between doing what you're good at and looking for new challenges to take on.
Why you should listen
What strategy traps repeatedly entice well-meaning companies? Sweet words that lure with a sense of promise and growth, but ultimately fail to deliver again and again? How do we balance exploration and exploitation without falling fully into either ditch?
Knut Haanaes is Dean of the Global Leadership Institute at the World Economic Forum and professor of strategy and international management at IMD, formerly senior partner and global leader of BCG's strategy practice. Through his work with clients, Haanaes has accumulated extensive experience in a number of industries on issues of strategy. He holds a Master's Degree in Economics from the Norwegian School of Economics, a PhD in Strategy from the Copenhagen Business School and has been a visiting scholar at Scancor, Stanford University.
In 2015, together with Martin Reeves and Janmejaya Sinha from BCG, Haanaes published the book Your Strategy Needs a Strategy. The book has been translated into a number of languages.
Knut Haanaes | Speaker | TED.com